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Wood Flooring - Global Strategic Business Report

Description:    This report analyzes the worldwide markets for Wood Flooring in Million Square Feet, and US$
                Million. The US market is further analyzed by the following product segments - Solid Wood Flooring,
                and Engineered Wood Flooring. The report provides separate comprehensive analytics for the
                United States, Canada, Japan, Europe, Asia-Pacific, North America, Europe, Asia-Pacific, and Rest of
                World. Annual estimates and forecasts are provided for each region for the period 2007 through
                2015. Also, a six-year Historic Analysis is provided for these markets. The report profiles 67
                companies including Armstrong World Industries, Inc., HomerWood Hardwood Flooring, A&W
                (Shanghai) Woods Co. Ltd., Anderson Hardwood Floors, Inc., Award Hardwood Flooring, Inc.,
                Barlinek Capital Group SA, BLC Hardwood Flooring, LLC, Boa-Franc, Inc., BOEN AS, Boral Limited,
                Chickasaw Brand Hardwood Flooring, D&M Flooring, Dalian Jia Yang Wood Products Co., Ltd., F
                Junckers Industrier A/S, Gammapar, iLevel Company, Johnson Premium Hardwood Flooring,
                Koetter Woodworking, Inc., Kentucky Wood Floors, Inc., Mannington Mills, Inc., Mohawk Industries,
                Inc., Mullican Flooring Company, Shaw Industries, Inc., Tarkett AG, and Tembec Inc. Market data
                and analytics are derived from primary and secondary research. Company profiles are mostly
                extracted from URL research and reported select online sources.




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Contents:       WOOD FLOORING
                A GLOBAL STRATEGIC BUSINESS REPORT


                                              CONTENTS

                  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

                     Study Reliability and Reporting Limitations                    I-1
                     Disclaimers                                        I-2
                     Data Interpretation & Reporting Level                         I-2
                      Quantitative Techniques & Analytics                          I-3
                     Product Definitions and Scope of Study                         I-3


                 II. Executive Summary

                  1. INDUSTRY OVERVIEW                                            II-1
                     Introduction                                       II-1
                      Solid Wood Strip Flooring                                II-1
                      Engineered Wood Strip Flooring                              II-2
                      High Pressure Laminates                                   II-2
                     Solid Wood Flooring Market Overview                             II-2
                     Outlook                                           II-3
                     Market Trends                                        II-3
                      Green Image Drives Demand Growth                                II-3
                      Customers Demand for More Natural Touch                           II-3
                      Pre-finished Products Rule the Roost                        II-4
   Manufactured Floors More Popular than Solid Wood Floors              II-4
   Decrease in Prices Fail to Thrust Demand                II-4

2. PRODUCT OVERVIEW                                            II-5
   Wood Flooring                                      II-5
    Types of Wood Flooring                                 II-5
     Solid Wood Flooring                                II-5
      Hardwood and Softwood Flooring                             II-6
     Engineered Wood Flooring                                II-6
      Approaches to Manufacture of Engineered Wood Flooring               II-7
       Wood Ply Construction                              II-7
       Finger Core Construction                            II-7
      Engineered Hardwood Flooring - Manufacturing Process               II-7
       Rotary-Peel                                  II-7
       Sliced-Peel                                 II-8
       Dry Solid-Sawn                                  II-8
      Acrylic Impregnated Wood Flooring                          II-8
      Veneer, Laminate, and Vinyl Floorings                      II-8
    Comparing Engineered Wood and Solid Wood                           II-9
    Floor Finishing, Refinishing, and Sanding                    II-9
    Wood Floor Care                                    II-9
     Maintenance of Wood Flooring                             II-9
    Wood Floor Materials                                 II-10
    Styles of Wood Floors                                II-11
    Cuts of Wood Floors                                  II-11
    Factory Pre-Finished Flooring                           II-12
    Commonly Used Finishes                                   II-12
    Unfinished Wood Floorings                               II-12
    Cost Factor: Unfinished Vs Pre-Finished Hardwood Flooring            II-12
    Insulation of Wood Floor                              II-12
     Sub-Floor Insulation                               II-13
    Installing Wood Flooring                              II-13
    Popular Wood Floorings Options in Recent Years                   II-13
   Alternatives to Hardwood Flooring                           II-14

3. PRODUCT INNOVATIONS/INTRODUCTIONS                                     II-16
   Smith & Fong Unveils Sideways Flooring Line                   II-16
   Mullican Launches New Flooring Products                      II-16
   USFloors Introduces Navarre Timeless Wood Floors™                  II-16
   Real Oak Floors Rolls Out Creative Flooring Collection          II-16
   Preverco to Introduce a New Range of Floorings                  II-17
   Kährs and Valinge to Introduce Woodloc®                       II-17
   Kährs Introduces ‘Nouveau Snow                             II-17
   Brumark to Launch Green Flooring Products                      II-17
   Century Flooring Launches Classic Collections                II-18
   Kährs Introduces ECO-Core                              II-19
   Columbia Forest Products and Teragren Introduce PureBond
    Technology                                        II-19
   BuildDirect Launches New Mazama Floors                        II-19

4. RECENT INDUSTRY ACTIVITY                                  II-20
   Boise Announces Closure of Oregon Plywood Mill                II-20
   Intertech Flooring Takes Over RWA Flooring Associates           II-20
   Cikel and Fierst Enter into Partnership                II-20
   Satipel Industrial to Merge with Duratex                 II-20
   Forbo Flooring Systems Acquires Bonar Floors                 II-20
   Samling Global Acquires Elegant Living                   II-21
   Balterio Signs a Global License Deal with Unilin           II-21
   Shaw Industries Takes Over Zickgraf Hardwood Flooring             II-21
   Plantation Timber Products Purchases Asia Dekor Holdings          II-21
   Wellgate International Acquires Muskoka Flooring              II-22
   Uniboard Canada to Construct New Fiberboard Plant               II-22
   Armstrong Extends License Agreement with Välinge Innovation          II-22
   Mercier Wood Flooring Partners with PRIMCO              II-22
   New Stream Capital Takes Over Tarkett Wood                II-23
   Shaw Industries Takes Over Anderson Family of Companies        II-23
   Axel Johnson Acquires Stake in Mountain Lumber             II-23
   Pro-Build Acquires Casmin                         II-23
   Mohawk Acquires Assets of Columbia Forest               II-23

5. FOCUS ON SELECT GLOBAL PLAYERS                                    II-24
   Armstrong World Industries, Inc. (US)                       II-24
    HomerWood Hardwood Flooring (US)                              II-24
   A&W (Shanghai) Woods Co. Ltd. (China)                          II-24
   Anderson Hardwood Floors, Inc. (US)                          II-24
   Award Hardwood Flooring, Inc. (US)                          II-25
   Barlinek Capital Group SA (Poland)                        II-25
   BLC Hardwood Flooring, LLC (US)                            II-25
   Boa-Franc, Inc. (US)                               II-25
   BOEN AS (Norway)                                     II-25
   Boral Limited (Australia)                          II-26
   Chickasaw Brand Hardwood Flooring (US)                          II-26
   D&M Flooring (US)                                  II-26
   Dalian Jia Yang Wood Products Co., Ltd. (China)                 II-27
   F Junckers Industrier A/S (Denmark)                         II-27
   Gammapar (US)                                       II-27
   iLevel Company (US)                                  II-27
   Johnson Premium Hardwood Flooring (US)                           II-27
   Koetter Woodworking, Inc. (US)                            II-28
    Kentucky Wood Floors, Inc. (US)                          II-28
   Mannington Mills, Inc. (US)                           II-28
   Mohawk Industries, Inc. (US)                            II-28
   Mullican Flooring Company (US)                            II-29
   Shaw Industries, Inc. (US)                            II-29
   Tarkett AG (Germany)                                  II-29
   Tembec Inc. (Canada)                                  II-29

6. GLOBAL MARKET PERSPECTIVE                                  II-30
   Table 1: World Recent Past, Current & Future Analysis for Wood
   Flooring by Geographic Region - US, Canada, Japan, Europe,
   Asia Pacific, and Rest of World Markets Independently Analyzed
   with Annual Sales Figures in Million Square Feet for Years
   2007 through 2015 (includes corresponding Graph/Chart)           II-30

   Table 2: World Historic Perspective for Wood Flooring by
   Geographic Region - US, Canada, Japan, Europe, Asia Pacific,
   and Rest of World Markets Independently Analyzed with Annual
   Sales Figures in Million Square Feet for Years 2001 through
   2006 (includes corresponding Graph/Chart)                   II-31

   Table 3: World 13-Year Perspective for Wood Flooring by
   Geographic Region - Percentage Breakdown of Volume Sales for
   US, Canada, Japan, Europe, Asia Pacific, and Rest of World
   Markets for 2003, 2009 & 2015 (includes corresponding
   Graph/Chart)                                      II-32


III. MARKET

1. THE UNITED STATES                                       III-1
   A.Market Analysis                                  III-1
    Outlook                                       III-1
    Market Overview                                    III-1
     Table 4: US Flooring Market (2008): Percentage Share by
     Product Types - Carpet and Rug, Ceramic, Hardwood, Vinyl,
     Laminate, Stone, and Rubber (includes corresponding
  Graph/Chart)                                      III-2

  Table 5: US Flooring Market (2008): Percentage Share by End
  Use Segment - Residential New Construction, Commercial, and
  Residential Replacement (includes corresponding
  Graph/Chart)                                   III-2

  Table 6: Leading Players in the US Flooring Industry
  (2008): Percentage Share by Company - Armstrong, Beaulieu,
  C&A Floorcovering, Domco Tarkett, Interface, Mannington,
  Mohawk, Pfleiderer, Shaw, The Dixie Group, and Others
  (includes corresponding Graph/Chart)                        III-3
 Key Trends                                       III-3
  Imported Flooring Pose Tough Competition to Domestic Flooring III-3
  Limited Success for Branding Strategies                     III-3
  Customers Demand for Environmental Certification                  III-3
  Fashion Trends Create New Opportunities                       III-4
 Wood Flooring Loosing Sheen                               III-4
 Hardwood Flooring Market Outlook                            III-4
 Rising Imports Challenge the US Wood Market                      III-4
  Lacey Act: Illegal Logging                           III-5
 Key Growth Drivers                                   III-5
  Wider Product Range                                  III-5
  Easy Installation                                III-6
 Impending Factors                                    III-6
  Fluctuating Lumbar Prices                             III-6
  Over Dependence on Residential Constructions                    III-6
  Inexpensive Alternatives                             III-6
  High Capital Investment                               III-6
 Product Launches                                    III-6
 Strategic Corporate Developments                            III-9
 Key Players                                      III-11
B.Market Analytics                                   III-15
Volume Terms                                         III-15
 Table 7: US Recent Past, Current & Future Analysis for Wood
 Flooring by Product Segment - Solid Wood Flooring, and
 Engineered Wood Flooring Markets Independently Analyzed with
 Annual Sales Figures in Million Square Feet for Years 2007
 through 2015 (includes corresponding Graph/Chart)                   III-15

 Table 8: US Historic Perspective for Wood Flooring by
 Product Segment - Solid Wood Flooring, and Engineered Wood
 Flooring Markets Independently Analyzed with Annual Sales
 Figures in Million Square Feet for Years 2001 through 2006
 (includes corresponding Graph/Chart)                     III-16

 Table 9: US 13-Year Perspective for Wood Flooring by Product
 Segment - Percentage Breakdown of Volume Sales for Solid
 Wood Flooring, and Engineered Wood Flooring Markets for
 Years 2003, 2009, and 2015                             III-16
Value Terms                                       III-17
 Table 10: US Recent Past, Current & Future Analysis for Wood
 Flooring by Product Segment - Solid Wood Flooring, and
 Engineered Wood Flooring Markets Independently Analyzed with
 Annual Sales Figures in US$ Million for Years 2007 through
 2015 (includes corresponding Graph/Chart)                   III-17

 Table 11: US Historic Perspective for Wood Flooring by
 Product Segment - Solid Wood Flooring, and Engineered Wood
 Flooring Markets Independently Analyzed with Annual Sales
 Figures in US$ Million for Years 2001 through 2006 (includes
 corresponding Graph/Chart)                            III-17
    Table 12: US 13-Year Perspective for Wood Flooring by
    Product Segment - Percentage Breakdown of Value Sales for
    Solid Wood Flooring, and Engineered Wood Flooring Markets
    for Years 2003, 2009, and 2015                        III-18

2. CANADA                                             III-19
   A.Market Analysis                                    III-19
    Outlook                                         III-19
    Market Overview                                      III-19
    Growing Consumer Awareness                                  III-20
    Environmental Concerns and Ethical Issues                      III-20
    Efficiencies and Cost - Key to Survival                   III-21
    Product Launches                                     III-21
    Strategic Corporate Developments                            III-22
    Tembec, Inc. - A Key Player                             III-22
   B.Market Analytics                                   III-23
    Table 13: Canadian Recent Past, Current & Future Analysis
    for Wood Flooring - Annual Sales Figures in Million Square
    Feet for Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       III-23

    Table 14: Canadian Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)                  III-23

3. JAPAN                                             III-24
   A.Market Analysis                                    III-24
    Outlook                                         III-24
    Overview                                         III-24
    Industry Structure                                  III-25
    Regulatory Framework                                   III-25
     Japan Agricultural Standard                            III-25
     Sick House Regulation                                III-25
     Harmonized System Code                                   III-26
   B.Market Analytics                                   III-26
    Table 15: Japanese Recent Past, Current & Future Analysis
    for Wood Flooring - Annual Sales Figures in Million Square
    Feet for Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       III-26

    Table 16: Japanese Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)                  III-27

4. EUROPE                                            III-28
   A.Market Analysis                                   III-28
    Outlook                                        III-28
    Overview                                        III-28
     Table 17: European Flooring Market (2006): Percentage Share
     by Flooring Type - Textile, Stone/Ceramic, Laminate, Vinyl,
     Wood, Rubber, Linoleum, and Cork (includes corresponding
     Graph/Chart)                                     III-28

     Table 18: European Flooring Market (2007): Percentage Share
     Wood Species Used for Flooring by Type - Ash, Birch, Oak,
     Pine, Tropical, and Others (includes corresponding
     Graph/Chart)                                     III-29
    Europe Wood Flooring Production Rises                      III-29
    Consumption in Europe                                 III-29
    Environmental Regulations                              III-29
    Standards and Certifications                          III-30
     Forest Stewardship Council                           III-30
     Programme for Endorsement of Forest Certification Schemes        III-30
    Other Major Certification Programs                       III-30
   Import/Export Scenario                                 III-31
    Table 19: European (EU-25) Imports of Hardwood Flooring
    (2008): Percentage Breakdown of Volume Imports by Source
    Country - Brazil, China, Indonesia, Malaysia, Thailand, and
    Others (includes corresponding Graph/Chart)                   III-31
   Impact of Global Economic Slowdown                           III-31
   Strategic Corporate Developments                           III-32
  B.Market Analytics                                   III-32
   Table 20: European Recent Past, Current & Future Analysis
   for Wood Flooring by Geographic Region - France, Germany,
   Italy, Spain, and Rest of Europe Markets Independently
   Analyzed with Annual Sales Figures in Million Square Feet
   for Years 2007 through 2015 (includes corresponding
   Graph/Chart)                                      III-32

    Table 21: European Historic Perspective for Wood Flooring by
    Geographic Region - France, Germany, Italy, Spain, and Rest
    of Europe Markets Independently Analyzed with Annual Sales
    Figures in Million Square Feet for Years 2001 through 2006
    (includes corresponding Graph/Chart)                     III-33

    Table 22: European 13-Year Perspective for Wood Flooring by
    Geographic Region - France, Germany, Italy, Spain, and Rest
    of Europe Markets for Years 2003, 2009, and 2015 (includes
    corresponding Graph/Chart)                           III-34

4a. FRANCE                                           III-35
   Market Analysis                                    III-35
    Table 23: French Recent Past, Current & Future Analysis for
    Wood Flooring - Annual Sales Figures in Million Square Feet
    for Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                      III-35

    Table 24: French Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)               III-36

4b. GERMANY                                             III-37
  A.Market Analysis                                     III-37
    Outlook                                         III-37
    Parquets Rule the Roost                                III-37
    Tarkett AG - A Key Player                              III-37
  B.Market Analytics                                    III-38
    Table 25: German Recent Past, Current & Future Analysis for
    Wood Flooring - Annual Sales Figures in Million Square Feet
    for Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                       III-38

    Table 26: German Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)               III-38

4c. ITALY                                            III-39
    Market Analysis                                    III-39
     Table 27: Italian Recent Past, Current & Future Analysis for
     Wood Flooring - Annual Sales Figures in Million Square Feet
     for Years 2007 through 2015 (includes corresponding
     Graph/Chart)                                      III-39

    Table 28: Italian Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)               III-40
4d. SPAIN                                            III-41
   Market Analysis                                     III-41
    Table 29: Spanish Recent Past, Current & Future Analysis for
    Wood Flooring - Annual Sales Figures in Million Square Feet
    for Years 2007 through 2015 (includes corresponding
    Graph/Chart)                                      III-41

    Table 30: Spanish Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)                 III-42

4e. REST OF EUROPE                                         III-43
  A.Market Analysis                                    III-43
    Outlook                                        III-43
    Overview                                        III-43
    Product Launches                                    III-43
    Key Players                                     III-44
  B.Market Analytics                                   III-45
    Table 31: Rest of Europe Recent Past, Current & Future
    Analysis for Wood Flooring - Annual Sales Figures in Million
    Square Feet for Years 2007 through 2015 (includes
    corresponding Graph/Chart)                               III-45

    Table 32: Rest of Europe Historic Perspective for Wood
    Flooring - Annual Sales Figures in Million Square Feet for
    Years 2001 through 2006 (includes corresponding Graph/Chart)          III-45

5. ASIA-PACIFIC                                         III-46
   A.Market Analysis                                    III-46
    Outlook                                         III-46
    Market Overview                                      III-46
   B.Market Analytics                                   III-47
    Table 33: Asia Pacific Recent Past, Current & Future
    Analysis for Wood Flooring by Geographic Region - China and
    Rest of Asia Pacific Markets Independently Analyzed with
    Annual Sales Figures in Million Square Feet for Years 2007
    through 2015 (includes corresponding Graph/Chart)           III-47

    Table 34: Asia Pacific Historic Perspective for Wood
    Flooring by Geographic Region - China and Rest of Asia
    Pacific Markets Independently Analyzed with Annual Sales
    Figures in Million Square Feet for Years 2001 through 2006
    (includes corresponding Graph/Chart)                     III-48

    Table 35: Asia Pacific 13-Year Perspective for Wood Flooring
    by Geographic Region - Percentage Breakdown of Volume Sales
    for China and Rest of Asia Pacific Markets for Years 2003,
    2009, and 2015                                      III-48

5a. CHINA                                             III-49
  A.Market Analysis                                     III-49
    Outlook                                         III-49
    Fast Facts (As of 2006)                               III-49
    Introduction                                     III-49
     Table 36: Chinese Wood Flooring Market (2006): Percentage
     Share by Flooring Type - Laminated Flooring, Engineered
     Flooring, Solid Wood Flooring, and Bamboo Flooring
     (includes corresponding Graph/Chart)                       III-50
    Solid Wood Flooring Looses Ground                          III-50
     Table 37: Chinese Wood Flooring Market (2007 & 2008):
     Annual Production of Flooring in Million Square Meters by
     Product Type - Laminated Flooring, Engineered Flooring,
    Solid Wood Flooring, and Bamboo Flooring (includes
    corresponding Graph/Chart)                             III-51
   Wood Products Import/Export Policies                        III-51
   Wood Flooring Enterprises Agree on Prices Reduction               III-51
   Latent Market Potential                              III-52
   Unrelenting Demand for Hard Flooring                        III-52
   New Standards to Control Wood Flooring Market                    III-53
   Historic Review                                   III-53
   Strategic Corporate Developments                           III-54
   Key Players                                      III-55
  B.Market Analytics                                  III-56
   Table 38: Chinese Recent Past, Current & Future Analysis for
   Wood Flooring - Annual Sales Figures in Million Square Feet
   for Years 2007 through 2015 (includes corresponding
   Graph/Chart)                                      III-56

    Table 39: Chinese Historic Perspective for Wood Flooring -
    Annual Sales Figures in Million Square Feet for Years 2001
    through 2006 (includes corresponding Graph/Chart)                III-56

5b. REST OF ASIA PACIFIC                                      III-57
  A.Market Analysis                                      III-57
    Outlook                                          III-57
    Overview of Select Regional Markets                         III-57
     Australia                                      III-57
     Korea                                          III-57
    Key Player                                        III-58
  B.Market Analytics                                     III-59
    Table 40: Rest of Asia Pacific Recent Past, Current & Future
    Analysis for Wood Flooring - Annual Sales Figures in Million
    Square Feet for Years 2007 through 2015 (includes
    corresponding Graph/Chart)                                III-59

    Table 41: Rest of Asia Pacific Historic Perspective for Wood
    Flooring - Annual Sales Figures in Million Square Feet for
    Years 2001 through 2006 (includes corresponding Graph/Chart)         III-59

6. REST OF WORLD                                          III-60
   A.Market Analysis                                   III-60
    Outlook                                        III-60
    Select Regional Market                               III-60
     Turkey                                        III-60
    Strategic Corporate Developments                           III-60
   B.Market Analytics                                  III-61
    Table 42: Rest of World Recent Past, Current & Future
    Analysis for Wood Flooring - Annual Sales Figures in Million
    Square Feet for Years 2007 through 2015 (includes
    corresponding Graph/Chart)                              III-61

    Table 43: Rest of World Historic Perspective for Wood
    Flooring -Annual Sales Figures in Million Square Feet for
    Years 2001 through 2006 (includes corresponding Graph/Chart)         III-61


IV. COMPETITIVE LANDSCAPE

 Total Companies Profiled: 67 (including Divisions/Subsidiaries - 74)

    ---------
  Region/Country                 Players
    ---------
  The United States                   43
  Canada                         10
                Europe                       13
                 France                       1
                 Germany                        3
                 Rest of Europe                  9
                Asia-Pacific (Excluding Japan)       7
                Latin America                   1
                  ---------




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