Product Recall Toyota Camry Recall by liaoqinmei

VIEWS: 34 PAGES: 4

									   Who: TOYOTA MOTOR NORTH AMERICA, INC. 20070926
   What: STICKING ACCELERATOR PEDAL
   Why: THE WEATHER MATS FOR THE CAMRY HAS THE POTENTIAL TO
    MOVE FORWARD DURING THE VEHICLE USAGE AND IT MAY
    INTERFERE WITH THE ACCELERATOR PEDAL THE ACCELERATOR
    PEDAL MAY TEMPORARILY BECOME STUCK IN A PARTIALLY
    DEPRESSED POSITION WHEN RETURNING TO THE IDLE POSITION. IF
    THIS CONDITION OCCURS, IT MAY INCREASE THE POSSIBILITY OF A
    CRASH.
    When: TOYOTA WILL NOTIFY OWNERS OF ALL 2007 AND 2008
    TOYOTA CAMRY VEHICLES ABOUT THE RECALL TO ADVISE OWNERS
    WHEN REPLACEMENT MATS WILL BE AVAILABLE OR HOW TO
    RETURN THE ALL WEATHER FLOOR MAT SET TO OBTAIN A REFUND.
    THIS LETTER IS EXPECTED TO BE SENT DURING EARLY OCTOBER
    2007.
   Source: http://www-
    odi.nhtsa.dot.gov/acms/documentList.do?docId=07E082&docType=RCL
    &fromPublic=true

                  ETM591_AshleyMurray                                 1
   Recognition of problem:
     Received complaints as early as 2005
     Did not take immediate action
   Speed of response:
     Dean Reynolds says some critics maintain Toyota has a
      history of foot-dragging when it comes to addressing
      concerns.
     Recall Announced: SEPTEMBER 26 2007
     NHTSA Reference #07E082000
     Number Affected: 55,000
   "Additional Recalls:
     Brake Recall
     Gas Pedal Recall
     Airbag Deployment Recall

                 ETM591_AshleyMurray                          2
   Legal consequences:
     According to CBS news : Toyota lawsuits can cost the company
      over $3 billion dollars.
     State Farm sent a letter to Toyota in September 2007 asking it
      to pay for claims in an accident involving a 2005 Toyota Camry.
      State Farm wrote, "We are aware of several complaints to your
      company of sudden acceleration involving the Toyota Camry.“
   Reputation:
     In public, Toyota is running apologetic TV ads and vowing to win
      back customers' trust.
     Consumers lost faith in Toyota and no longer considered them
      the safest most reliable car.
   Sales:
     According to CBS news, Reynolds reports that Toyota's new car
      sales and used car values are plummeting.
     Consequently, American car manufacturers sales increased.

                     ETM591_AshleyMurray                                 3
   Websites:
     http://www.toyota.com/recall/
     http://www.toyotaproblems.com/recalls/Camry/2007/

   National Highway Traffic Safety Administration:
     http://www-
      odi.nhtsa.dot.gov/acms/documentList.do?docId=07E082&docType=R
      CL&fromPublic=true
   CBS News:
     http://www.cbsnews.com/stories/2010/03/09/business/main6281207.s
      html
     http://www.cbsnews.com/stories/2010/02/10/business/main6192754.s
      html



                   ETM591_AshleyMurray                                   4

								
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