Muscle Beach� Turns Industry’s First Ever Triple Play

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					Muscle Beach® Turns Industry’s First Ever Triple Play

Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted
the fitness revolution, has become the first fitness franchise in history
to have three different types of fitness clubs in operation at the same
time.

Wilbraham, MA, July 20, 2011 -- Muscle Beach®, the iconic fitness brand
that single-handedly jumpstarted the fitness revolution, has become the
first fitness franchise in history to have three different types of
fitness clubs in operation at the same time.

Earlier this year, the brand scored the industry’s first ever double
play; two different club models, a compact fitness center and an athletic
club, in simultaneous operation. With the recent addition of a fitness
center to go along with the other two, the company has now become the
first franchise to operate three concurrent, yet different club formats.

According to Founder and Chairman, Danny Lucien “The Solution” Tschirret,
“It’s only a matter of time before we add a personal training studio and
score the industry’s first ever quad play.”

Given all the different types of fitness club models on the market,
Muscle Beach® remains the only chain that brings them all together under
one name.

He adds, “Other brands may control a very small niche or market segment,
but due to a lack of vertical integration, they simply can’t dominate the
industry top to bottom the way we do.”

To open a new Muscle Beach® fitness business or convert an existing one
to their prestigious brand, call 413-575-5320 or visit
http://www.musclebeachbrand.com.

About Muscle Beach®
An American institution and fitness icon, Muscle Beach® is owned by
United States-based Muscle Beach, Inc. With operations in more than 50
countries, they are the world's largest fitness promotion. More than 75
years ago, Muscle Beach single-handedly jumpstarted the fitness
revolution; the movement that led to the eventual establishment of Gold's
Gym® and a number of other well-known fitness chains.

Contact :
Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham MA 01095 USA
413-575-5320
licensing@musclebeachbrand.com
http://www.musclebeachbrand.com

Industry, fitness, operation, clubs, Muscle, revolution, iconic

				
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posted:7/20/2011
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