Stategies for Goals 2012 - AFS Wiki by jizhen1947

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									QUESTION                                                       Group #
What strategies do you believe present the greatest
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What strategies do you believe present the greatest
opportunities for us to meet and exceed our national sending
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3. If a difference exists between national hosting and sending
goals and the hosting and sending volume that volunteer
believe they can deliver, how should we, AFS-USA, manage this
difference?                                                    Group #

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Hosting Question


           Incentive program for AT-money. Unrestricted money, volunteer development, scholarship. Criteria d
           Supporting when placed (extra) could be done. Poll the teams (placement, family, school)
           Use the school-create the demand. AFEX scholarship $500.00-$1000.00 for scholarships.
           Each team one school and one event every year.
           By July inform volunteers which school districts are closed so that we can focus on what’s open.
           ID capacity per school.
           Prioritize teams with CDs, TDSS, and president’s visit training.
           Reward teams with a community event.
           Early Placements (fall Oct/Nov) (2 agree)
           Fill in applications right away. We lose schools (other organizations do it earlier.)
           Recruiting ideas: Plan concert of exchange students.
            *Utilize social media
            *Get local newspaper interviews featuring the host family.
            *During a “Government” day in a local community, have a city official announce hosting opportunities
            *Booths at local events, e.g. farmer market.
            *Find opportunities to promote to grade and middle schools kids.
            *Local churches: Meet and greet at your church.
            *“GIS” mapping to located leads on a map to look for clusters to help prioritize marketing efforts.
            *Find advocates in local organizations like Boys/Girl Scouts of America.
            *Have a pie or ice cream social and invite local parents.
           Presence in the community: Concerts in the park and other community events, to utilize events and ut
           Market to families with younger kids (ages 10-13). Less tension and parents may view hosted student
           Get hosted kids to do presentations in middle school and present to e.g. Women’s Clubs or have hoste
           Approach to family: Try being a host so that you get a sense of exchange program to help you decide
           Some schools are developing the Baccaulerate programs-focus more on those schools.
           Focus on sending families as host candidates.
           Give host families a discount to send their kid.
           Promote materials-AFS Scarf.
           Standardize process to make paraphernalia like t-shirts more readily available to volunteers can custom
           International badge with a Girls/Boys Scouts to have on their website link to AFS. Use the FOA/CBO m
           If you send your kid, how about hosting? Empty bed.
           Ethnic restaurants, international fairs, host family appreciation dinner, each family bring a new family.
           Get new family to find a friend-“misery loves company.”
           Sports teams not connected with schools.
           Special interest students match with similar groups –i.e. chess player go to chess groups.
           Local military bases
           Famous returnees do promos.
           Use local access channels designed by AFS-NY.
           Identify high profile people to do ads pro bono.
           Educate partner re: diversity of UDS families and have them prepare their students accordingly.
           Respite for host families, weekend farms, and new families.
           AFS videos need to show the diversity of our families.
   Orientation families-arrivals for mid-year and EOS-host same students.
   Outreach to gay and other groups also looking for kids-i.e. foster families.
   Outreach to middle schools.
   Each one find one or replace yourself.
   Starbucks cards as rewards for yourself.
   Use current AFSers to recommend another family by mid-year. Positive stroking.
   Instead of spending lots of on wedding or bar-mitzvah, host an AFS student.
   Community service projects for his students.
   The knot.com, Instead of wedding favors, put AFS materials on the table.
   Craig’s list, twitter, etc.
   Start calling potential families-Nov/Dec when families are likely to be together.
   Target un-chaptered areas (nearby). Go to charter schools, etc. and talk about the value of AFS.
   School Presentations.
   Develop new areas and new volunteers.
   Know your competition.
   Link new families with current host families socially.
   Seek targeted ads opportunities for sponsored or print, i.e. Patch.com.
   Build relationship and NPR for ad spots.
   Target international groups.
   National Council for international visitors.
   Sister cities.
   Two host families. (1/2 yr)
   Raise IRS deduction/credit.
   Target language schools.
   Make connection with diverse groups-i.e. African Americans.
   Use pre-created ads that are simple to get in local media.
   Bulletin board for volunteers to share best practices.
   Just ask!
   Allow teams to CP. Speak to kids earlier.
   Give students AFS gear!
   Pick key media outlets and keep submitting props for articles or ads. (repetition)
   We think there are probably a lot of resources, but we don’t know where they are.
   Reach out to GLBT resource center/untapped populations. Targeted outreach
   AFS on billboards in high traffic areas
   Gather metrics so we know what works. (ROI)
   Advertising budget for local media managed by local team.
   Utilize local hosted student to promote next year hosting.
   New media: FaceBook and Google ads.
   Talking points/scripts for meeting with media. Press kit.
   Contest/prizes for students who bring in new hosting opportunities.
   PSAs
   How can we better leverage welcome families?
   Getting a list of names from hosted students of families who have been friendly/helpful as potential le
   Make it easier for host families to get interested.
   Targeting middle school parents.
   Shorter hosting programs so folks can try out hosting then eventually have a longer experience…baby s
   Empower hosted students/returnees to help out in area teams and reach out to find new families.
   How can hosted students help find host families?
   How can we better prepare families so they have positive experiences the end up hosting again or talk
   Get people interested in being welcome families.
   Ask the hosted student’s friends to participate and engage in formal activities-social activities.
   Sharing families like rotary-shorter experiences.
   Date/deadlines
   Address real issues with schools.
   Aversion to hosting students from S.A., Asia and Muslim. PR campaign materials.
   How and where can we start building advocacy and partnerships at district state and national for suppo
   Schools only accept a number of students. “caps”
   School worried about budget in an all consuming manner.
   National Marketing
    *Identified cultural entities (service organizations): e-mails, PSAs (state dept)
    * AFS Anniversaries-Marketing tools, former family and returnees, ask them to identify 5 family leads,
   Engaging host siblings and connections with schools and clubs.
   Host students-elementary schools and libraries. “Global day” presentations and reading circles.
   PTA’s and returnees
   Library of PR materials-WIKI copy read for media (media Kits)
   Short Term Exchange Program (STE) revisit.
   Approach larger businesses-market sending/hosting opportunities.
   Local new/print-people read local paper and local internet stories.
   Utilizing sending families.
   Maximizing GL to pull data of former host families/returnees (school module).
   Create calendar for students/host families/potential host families-photos and events included-Yearboo
   Target middle schools, Universities/College-returnees, Boys/Girls clubs, Girl/Boys Scouts, trade groups
   Companies with employees looking for community projects-blurbs in corporate newsletters, national a
   School relationships-personal connection, finding the right people.
   DVD’s-sound bite with Jorge and a few returnees stories making and.
   For schools-non branded marketing tools for schools that want allow list of study abroad organizations
   School Mailings-National communication to local volunteers. Who, what and when so they can follow
   Training-marketing/PR skills targeted on- the-ground training. Identify AFS volunteers with existing sal
   Wonderful materials but if volunteers don’t have skills to “sell”, it won’t be successful.
   Personal connections with guidance counselors and principles. Ask volunteers with skills on profession
   Implement diversity-target ethnic churches, schools, day of service, local surveys vs. generated and sen
   Returnee-2500
   Utilize current students and host family for marketing and national families.
   Staring early!! For January 2011.
   Small tasks for newbies.
   Volunteer from potential families-aunts/uncles.
   School web pages and marketing places.
   Neighborhood newsletter/website.
   Talk with and market to families and students at junior high/middle school.
   3 schools-1 person
   Marketing AFS at local level.
   Local Businesses provide funds to employees who volunteer.
   Junior high schools
   Work the circle-Host, send, volunteer development
   Volunteers “specific skills set”
   Send, host, send
   AFS blog. Host/send applications-attach blog link.
   Partner promote
   Website presence on local and schools-newspaper, newsletter and employee based.
   Create modules
   Training!
   Rethink!
   Volunteers integrate. Overwhelmed, find smaller tasks.
    1. Balance priority 2. Face-to-face 3. Returnee/Natural families 4. Not to host
   Consistently host. Need 8000 volunteers to support in all areas with quality.
   All students placed 3 weeks before they fly.
   Recruit recent returnees to manage FB.
   Press releases to local papers.
   Know your audience when writing e-mails/communications.
   Write e-mails that are business-like and forward-able stream-line messaging.
   Set standards for frequency in emailing volunteers.
   Automate email list, have set groups.
   Reach out to other community groups such as Lions, church, kiwanas, etc.
   E-mail through constant contact monthly to volunteers.
   Bio Books “theme” emails. (by country, hobby, etc.) Jan-Apr sent to volunteers, current host families a
   School List servs. Call principle directly for access. Provide blurb to all volunteers and host families.
   Use hosted students to recruit new families-international nights, tables, etc.
   Have hosted students to “nominate” families to post on their FaceBook, offer blurb.
   Central source for presentations and materials library of AT DVDs.
   Talent Show-invite potential host family.
   DVD at school events.
   Invite prospective families to social events early in the year and get them to volunteer.
   Have raffles at tabling events.
   More diversity in host family recruitment: church, community centers.
   Promote kids to schools based on interest.
   Improve wiki searching/finding information.
   Attend “Back To School Night.”
   Temporary help in May and June.
         School presentations to language teachers.
         Check balance on sending/hosting media print.
         Earlier staff support.
         Military bases and PR offices
         Use cluster activities to recruit diversity.
         How do we market to new people? In a positive way use videos. Advertising dollars. Clusters coordin


Sending Ideas
      Matching scholarship program.
      Micro Philanthropy-market to RETS
      Mobile fundraising-targeted to young people international-based.
      Corporate donations. (not only scholarships)
      Payment plans
      +5%/10% premium
      Returnees connect with new students-make requirement of program.
      Engage potential students in other activities.
      Middle school guidance counselors.
      Federal loans for parents.
      Loans program through B of A
      Develop sending scholarship fund within each team.
      Hosted kids help raise money for Americans.
      Corporate scholarship programs.
      Staff stability
      Engage local ethnic clubs to provide scholarships and send
      Target private schools
      Scholarships-“AFX re-vamped” merit, financial need.
      Marketing training for volunteers.
      Schools are the center of a holistic approach to programs.
      School presentation pitches intercultural exchange rather than AFS programs.
      Involve other organizations-(CBO programs)
      Be a scholarship-based organization, or base cost on income level-tiered fee structure.
      Bring diversity to sending-reach out to churches, language schools reach out to African American and N
      Early application discounts.
      Promote through other Programs (NSLI)
      Alter timing-multi-year goals aligned with fiscal year.
      Market to parents and schools-explain specific benefits (college credit)
      Gap year
      Work with schools to ensure students receive credit and strengthen school relationships.
      Target middle schoolers.
      Create hosting/sending middle school strategy.
      Incorporate current & recent AFS students.
      Depts. of State and Ed not always working together.
      Community service Gap years.
    Use local newspaper to recognized kids abroad and hosted kids.
    Promote YES abroad scholarships.
    Write good recommendations for YES candidates.
    Create local scholarship for host siblings.
    Evaluation of Intl. experience-project.
    Market to Global competencies at school district or state.
    Do local universities have initiatives to raise global awareness? Get AFS into that conversation.
    Systematically target parents and schools to promote the benefits of studying abroad.
·    Barbara at (Barbara@caseylight.com) has developed a 30 minute presentation to present in world language an
    To get entre to schools to talk to world languages classes about scholarship opportunities. Follow up a
    Need printed materials about CB/NSLI earlier.
    Outreach to girls/boys club to connect with summer search.
    Make a packet with hosing and sending with scholarships available. Send them to schools then follow
    Do presentations in front of PTA. Asked students who have applied for scholarships to come speak. D
    Be the person people think of when they think of foreign exchange by having lots of visible AFS messag
    Have motivation speaker for volunteers at next hosting/sending development event
    Create a separate Gmail account to use for outreach. Can be for whole team that everyone can access
    Do monthly “fun” event to get people involved in AFS. Then can ask for help when needed and eventu
    Do an AFS yearbook and calendar to give to host family and students. Show to prospective host familie
    Get AFS materials into enrichment packets.
    Look at sending leads for host families and volunteers leads.
    Use GL to manage leads.
    Assign a volunteer to mange leads daily.
    With every contact, present all options for hosting and sending volunteers.
    Get sending and hosting volunteers to share and communicate about leads and motivate people in AFS
    Student hosted kids present monthly at schools
    Call Returnees.
    People to people invitations-Can AFS do this?
    When you can’*t get into a school, find a few competitors and see if the principal will let you in if there
    “Exclusivity”-make it a privilege to be an AFSer.
    Keep team Google does to repository with info. about competition and school relationships.
    In school presentation and follow-up info session for parents:
     *Presentation with movies
     *Press release/follow up e-mail
     *Well informed presenter/can easily answer questions.
     *Talk about scholarships available.
    College fairs-money needed for table/booth.
    Parent meetings-PTA’s, etc.
    Talk with middle school students.
    How to find sending volunteers. We can find them through:
     *Host parents
     *Natural/sending parents
     *Liaisons
   Training
   Include returnees
   Info from colleges about how this experience is important testimonials from colleges Presentation.
   Follow through on plan for several years
   Use expertise of volunteers for travel plans, advertisement,
   Ask
   Create sending teams-not just one person.
   Be sure to have a clear strategy for presentation and follow up nationwide locally.
   Strategy plan available to local teams.
   Exclusivity/honor to be selected for AFS-invite sending students to orientations.
   Online ads-Google
   Use hosting community to promote sending-give host families sending brochures
   Local interest stories about AFSers (sending/hosting) market and emphasize
   Increase GAP y ear
   Emphasize-college credit possibility.
   Go to corporations for scholarship-use new E & I.
   Elementary age students-schools, scouts, churches
   Find partnering organizations FOA for money and leads/nominations.
   Community events-farmers market, fairs rewards ot current AFS kids to recruit a potential AA.
   Recruit sending volunteers on college campuses (international experience) maturity but young.
   College newsletter
   Friend-get a friend, neighbor, e-mail and workers.
   Go back to lead school contacts within school or someone to visit schools regularly .
   Constant/consistent advertisement-newsletters, radio, see “AFS” regularly-ongoing exposure
   Publicity articles- different than ad- more memorable work with editorial staff of newspaper.
   Social Media
   Own FaceBook
   Ask AA when abroad who back at home would be a good student-also letters, articles. Blogs home.
   Returnee-most credibility-identify
   When returnees home from college or vacation use for presentation in schools.
   Cost analysis of how much it cost to have teenager at home for a year.
   Volunteers need to know materials available modify, if necessary. Create new if needed.
   Expand outreach to language. Immersion schools-ethnic groups with targeted messages.
   Establish expectation of AAs-presentations upon return
   Use host students as motivation-presentations, book clubs, churches, civic groups-Plant see for sendin
   Focus groups in Midwest-roadblocks to sending.
   For marketing the Midwest. Sending is a way to “get out”.
   Campaign to match money from AFS (locally)
   Do incentives work? If so, there should be experiential (travel) not a chaperon trip. Affordable fair.
   Timing of communication
   Language club
   Parents not letting go
   Personalize fundraising, fundraising idea generator, teach local sending volunteers successful local fun
   Students are the best sellers of the program
   Hosted students take to middle school presentation
   Cost
   Volunteers
   College scholarships to AFS participants
   Personal contact with schools
   Meet with parents at middle school.
   Money –cost is high% of income in middle USA sliding scale.
   Working to increase getting HS credit.
   Send seniors to South America because last semester (SH) is after graduation.
   Look at getting HS credit for classes abroad-some states do, some don’t
   Short term exchange-1 week
   Language-teacher lead trips for future AFS kids.
   Teach candidates how to freeze their acceptances or scholarships so they can enjoy a year abroad.
   Address school credits upon especially transfer into college.
   Community development-Exposure is necessary.
   Recent returnee mailing about where they’re going to college so we can connect them!
   Returnee re-entry orientation
   Be in high demand program
   Improve presence at schools for HS and middle school.
   National sends letter to each returnee to encourage continued participation.
   AFS staff to send/enter list of returnees in global link.
   Set up teams-big geographic areas (break up into smaller areas)
   Do YouTube videos
   Start with early discussions on sending
   Work with kids starting in middle school.
   Corporate sponsorship
   More volunteers dedicated to the sending initiative.
   Work with schools to accept overseas.
   NEA policy in support of international education.
   School guidance counselors need to be brought on as volunteers and included in orientations about pr
   Cost need best practices about fundraising.
    Savings account for future AFSers-start young
   Involve returnees as school presenters
   Emphasize exclusivity (when appropriate scholarships, limited spots.
   Differentiate benefits of going abroad in high school us college. Money saved toward college credits, e
   Marketing should help us sell something that is NOT a travel program. Our advantage is the family exp
   For grant ads-Google.com/nonprofitsadsgrants, “The proud face of AFS”, FaceBook ads, Pandora ads.
   Cost benefits analysis-what does it cost to stay at ;home?
   Engage natural parents as volunteers.
   Approach banks (BA, well Fargo?) about finance options.
   Billboards?!
   AFS financial investments in your future.
   Returnee job networking
   More short-term and Gap-year programs. May be too much competition from other organization in sh
   Market to people you know
            Marketing to middle-school kids
            Promote famous returnees-Gwyneth Paltrow was an AFSer.
            More successful stories-keeping better track of returnees.
            Cost/value of programs
            More local fundraising



Goal Setting Ideas
            Incentives for sending and hosting combined
            Strong AT plan in place by February no “gap”.
            Utilize hosting students to talk to new hosting and sending parents.
            Returnees contact schools
            Incentives for referrals/pre-apps. Tiered systems
            Think through and work through options to graduate on time.
            Sending: scholarships to meet goals.
            Start younger
            Identify hard to place.
            Ask the AFS experts!
            Central resource-WIKI information easily available
            Explain program margin
            Should this be about the money or the experience
            Money allocated to generate leads in different ways-when they fruit additional leads those leads are a
            Team mentoring strong to weaker.
            Make public what it cost to miss a deadline/numbers for sending and hosting.
            Prioritize school appreciation/recognize when they take extras-award them, increase visibility.
            Allocated gaps budget to part-timers to focus on the identified school capacity.
            NC should decide it/do it.
            Incentivize “pulling” especially by making available training.
            Allocate budget to NPR and assign those leads to gap students ONLY. (not regular placement)
            Spend money to reach to diversity market.
            Recognize the schools which can take extras.
            Create PULL from teams instead of PUSH: create a pull of opportunities that are available for a certain
            Do 20 for hosting
            Support capacity vs. placement capacity.
            Reserve chaperone flight quotas on “PULL”-reward for incentives to be used for team or TBD by the te
            Volunteer appreciation money
            When the “owners of the gap” places a kid they have to contact AT first.
            More staff (perhaps seasonal) and staff available later in day to support vols. And starting earlier in cyc
            Knowledge of sending goal
            Field recruiters seasonal for sending
            Revisit goals and programs by region-perhaps for Midwest programs focus at junior high.
            Partner promotional materials to increase student interest.
            Contest for current students as returnees to promote interest in their host countries and cultivate pers
            Link to other partners websites on Wiki.
   Emotional appeal (videos) and start earlier-middle school.
   Commit to minimum or stretch goal-Community place only up to 80%. Must have people in pool becau
   Work with partners so that applicants will be easier to place.
   Incentive to inform of extra staff support for teams willing to commit to higher percentage (10% avera
   Staff to liaise to assist in building volunteers capacity in rebuilding chapter.
   Staff efforts to assist earlier and make cold calls during the day.
   Move CP deadline from May to June.
   Dialogue between volunteer and staff regarding goals and reality of meeting them.
   Personal contact with every kid, maybe bring a returnee.
   Getting to schools-staff to do during the day (in person) career targeted centers.
   Efforts to start earlier-more deadlines
   Recruit teachers to volunteer and be a liaison to schools.
   Make hosting goals realistic so there’s excess capacity.
   Grow capacity of chapter and number of chapters-volunteers and staff partnership.
   School slots are critical
   2 rounds-gap shared equally across all teams.
   Use paid staff to supplement volunteer efforts to build volunteer capacity.
   Minimum and target numbers discussed with AT’s asking what is possible.
   New groups-now to absorb excess capacity.
   Help from staff to grow new chapters and new school capacity.
   Tie sending and hosting together an aggregate numbers-incentives for volunteers to focus on sending
   Crisis calling earlier
   National campaigns in the fall to generate host family commitment.
   Recognize long sending cycle.
   Get school commitment before host family
   State Dept. PSA’s
   Educating volunteers about marketing AFS.
   Marketing to sophomores (sending)
   Plant the seed in middle school
   Have a clear understanding of how many volunteers are needed to find and support additional families
   Strategize for the future, identify and develop future markets.
   Maximize capabilities of schools.
   Proactive about marketing emails sooner! Year-round recruitment for both hosting and sending.
   Push short-term sending programs, Year round recruitment, recruit welcome families sooner.
   Focus on school placements before family placements.
   Collect detailed school info to have clear understanding of what type of students schools can host.
   Proactive/Start earlier shift /12 yr to fall?
   Diversity our volunteer base-work connections
   Earlier “panic calls”
   Update school lists/requirements states who don’t fund exchange students.
        o Solutions-tools to capture critical data: deadlines.
        o DoS message that ex student are positive.
   Increased earlier transparency BETX/regions school
   Staff could place kids above goal.
   Possibilities…target names, camp where schools are located.
   Visit places to expand diversity.
cholarship. Criteria defined plus 10%.




n what’s open.




hosting opportunities.




arketing efforts.


o utilize events and utilize current hosted kids.
view hosted student as a mentor to younger children.
s Clubs or have hosted student to dinner with a potential family.
m to help you decide if you want to send your kid later.




volunteers can customize with a local t-shirt producer.
 Use the FOA/CBO model to find partners who can help us promote hosting.

y bring a new family.




ts accordingly.
e value of AFS.
helpful as potential leads.



er experience…baby steps.
ind new families.

 hosting again or talking to friends about AFS.

ial activities.




and national for support of exchange programs?




entify 5 family leads, press coverage.

reading circles.




ents included-Yearbook.
 Scouts, trade groups (realtors) and Language teachers Association Convention.
 ewsletters, national and local.


 abroad organizations to contact and shows a preference.
en so they can follow up.
teers with existing sale and marketing skills.

th skills on professional level to assist with specific tasks.
vs. generated and send to office.
urrent host families and sending volunteers. May add liaisons.
and host families.
ars. Clusters coordinators have money. How would volunteers like to spend the money What strategies do you believe prese




frican American and Native Americans.
conversation.

nt in world language and social studies classes. She’s happy to share this.
rtunities. Follow up an info session for presents.


o schools then follow up with schools to a SK about coming to school to talk about AFS. Use Global Link to target school.
ips to come speak. Do presentations in social studies class. Have a make up a mini-packet to distribute.
 of visible AFS messages around you. (FaceBook, shirts, buttons, flyers etc)

t everyone can access.
 n needed and eventually recruit volunteers.
 ospective host families. Calendars has all upcoming AFS event on it.




motivate people in AFS.




 will let you in if there are several of you tabling at once.

 ationships.
ges Presentation.




potential AA.
ity but young.




ng exposure
newspaper.


icles. Blogs home.




s-Plant see for sending.




p. Affordable fair.




s successful local fundraising strategies, tie scholarships grants to required presentational school clubs.
 oy a year abroad.




 orientations about programs.




ward college credits, etc.)
 tage is the family experience. The gain intercultural understanding.
ok ads, Pandora ads.




 her organization in short term.
 ads those leads are allocated only towards gap.


ease visibility.




 placement)


 vailable for a certain number of additional.


eam or TBD by the team.


 starting earlier in cycle




ries and cultivate personal connections with students and potential host families.
e people in pool because that’s where they draw from.

ercentage (10% average in 3 years). Incentive to students who produce sending or hosting leads.




 to focus on sending too-perhaps weighted based on consequences.




ort additional families, schools and students. (volunteer development)


ng and sending.
ilies sooner.

schools can host.
s do you believe present the greatest opportunities for us to meet and exceed our national sending goals?
to target school.
ending goals?

								
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