Boxing Fight the first world champion by a black founded, this movement will be boxing, karate, taekwondo and some dance moves mixed together, requires practitioners with the music punching, kicking. Boxing requires the perfect combination of speed and strength, can consume a large amount of heat, do an hour of boxing can consume 600 calories, strengthen the lower back and abdominal muscle strength, continued to allow practitioners to practice for three months with good endurance.
Members of Certified by Organized by HEALTH & FITNESS ASSOCIATION Promoted by Sponsorship Proposals Official Media Partner Official Event Manager Official venue Sponsor Supported by Official Equipment Sponsor City Host 5th international Boxing Tournament Sponsorship P r o p o s a l Table of Contents the INVITATION the TOURNAMENT the TEAMS the PERFORMANCE the MANAGEMENT the MEDIA Electronic Media Branding Karachi Why SPONSOR the SPONSORSHIP the HIGHLIGHTS the IMPRESSION the BENEFITS at a glance Details the EXPOSURE END the CONTACT INFORMATION for more information 2 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l the INVITATION After successful holding of 3rd and 4th, MUAR Events International on behalf of Pakistan Boxing Federation invites your company to join us at an exciting opportunity at 5th International Boxing Tournament 2008 (IBT); to promote your favorite brands and earn exposure to millions of boxing lovers, locally as well as worldwide. The event has its inherited values as it the only mega sporty event of Karachi as well as only event of Pakistan registered on AIBA’s (Amateur International Boxing Association) calendar and held annually Athletes (over 300) from 20 - 25 countries are arriving Karachi for week long stay, to participate in the fascinating sporty event We give you the opportunity to put your image experience around your products really hit wide customer range. Sponsors play an integral part of any event. We ask you to consider your brand participation in the tournament by selecting value-added sponsorship options. We will work closely with you to make your participation with us a pleasant experience. MUAR Events staff plans and organizes every event and program to ensure that your financial contributions return the highest possible value to you, the athletes and the general public. We will work with you to maximize your sponsorship amount through strategies that achieve your goals, connect you effectively with potential customers and strengthen your relationship with existing customers. Wide electronic coverage will be an attractive aspect which will be an added benefit to promote your brand and sporty image around worldwide. Media coverage and management by MUAR Events International, as Official Event partner, signifies the event and its attractions that your brand will share. Branding of Karachi during tournament days will add up to promotional attractions. Roads and crossings are being decorated while thousands of banners and advertising attractions are under way to execution. 3 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l the TOURNAMENT International Boxing Tournament is one of the major international sporty events which has been held 4 times consecutively in Pakistan and would be the first Pakistan’s International tournament which has appeared in AIBA calendar International Boxing Tournament was first held in 1998 in which 110 players and 83 officials from 27 countries participated and since then it is being held consecutively. This clearly indicates the significance of 5th International Boxing Tournament in sports history of Pakistan. The tournament has paved the way to glamorized boxing as popular sport in Pakistan. The patronage by President of Pakistan by awarding cash prizes to Pakistani pugilists on their performance in Olympic and other international platforms, has given a real boost this humanly sports. This tournament has not only contributed towards the performance of Pakistan pugilists but also give an attractive and well suited platform where corporate can project its brands all around globe and Pakistan the TEAMS INDIA PAKISTAN HUNGARY ITALY EGYPT CHINA TURKEY IRAN INDONESIA JAPAN THAILAND DPR KOREA MALAYSIA MONGOLIA ALGERIA KOREA PHILIPPINES QATAR SRI LANKA SYRIA NEPAL TURKMENISTAN UZBEKISTAN VIETNAM AZERBAIJAN AFGHANISTAN KUWAIT RUSSIA SAUDI ARABIA KAZAKHSTAN KYRGYZSTAN 4 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l the PERFORMANCE Boxing is among the very few sports, in which Pakistan has made slow but steady progress despite general deteriorating standards. One is astonished to mark the progress keeping in view the fact that there is not a single gymnasium or indoor stadium of international standard. The Pakistani boxers also lack necessary equipment and other facilities that have made the other countries leading boxing nations of the world. More surprising is the fact that the Pakistani pugilists have climbed up the top berths in the organizational set-up of world amateur boxing by dint of sheer hard-work and individualistic efforts. This is no small achievement by any standards. The Pakistani pugilists have been winning honors in the Asian Games and Asian Boxing Championships ever since they started taking part in these continental contests. Pakistan’s Samad Mir won the only Commonwealth Boxing medal (a Bronze) in 1970 Games at Edinburgh. Due to Organization of regular international contest in Asian region such as the King Cup - Bangkok and President’s Cup - Manila and Jakarta, ,the Pakistani boxers have had access to them and benefited fully from them, thus raising standard to a respectable degree. If the progress shown during the last decade or so is maintained, Pakistan will find its place among the comity of boxing nations of the world much sooner than many experts can visualize even. The revolutionary and extensive media campaign, gave a new life to this sport and now it has become popular game of Pakistan with multiple achievements in credits. This tournament is also being covered by electronic media. 5 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l Professional the Management Professional Event Management by MUAR Events International assures quality and dedication to the commitments. MUAR is always striving to produce unique ideas and maintain our innovative thinking so remain updated of new trends in Event Management. Widely experienced staff is a valuable asset of MUAR which is committed to produce and promote events of unique nature thus open up fresh and attractive avenues for brands promotion. MUAR deals with full range of Sports, Corporate, Social, Team Building and Entertainment events to achieve clientele event objectives, purely in accordance with updated trends and customer needs. Planning process of events with close collaboration of clients enable us to build opportunities to communicate your key messages and help you to build long term relationships Our "recipe of success" is based on a variety of key ingredients: Consistency, Reliability, Flexibility, Hard work, Value for money, Innovation and endless enthusiasm. No wonder the company is already known as the "One Stop Shop" for any kind of event. MUAR working methodology i.e. MTHODOCAL, UNIQUE, ACADEMIC, RECEPTIVE, assures attendance of each event detail which helps achieving high standards. The event process is filtered through various MUAR teams which are: C r e a t i v e Te a m Creative Production Designers work closely with clients to define focus, direction of each event and create unique inspiring event flow while considering the demography and psychology of the guests, other influences. Sensory impact of each event element are minutely analyzed which helps generating nature alike events. M a r k e t i n g & P r o m o t i o n Te a m The Marketing & Promotion Team is highly dedicated to professional excellence and generates attractive brands promotional activities. Its coordinated promotional process with Event & Production and Creative Teams ensure gain of desired clientele objectives. Marketing Team takes care of relevant segment of brand promotion and advises on communications between the Media and MUAR. During planning and execution of an event it maintains close coordination between MUAR and Media. E v e n t & P r o d u c t i o n Te a m Keeping the objectives in view, Event and Production Team is responsible to conceive ideas to generate and plan unique events for the clients. The team remains updated with the latest trends of event planning and regularly attend local events and watching events around globe. This helps enhancing their vision and sphere of thoughts. & Sports L eisure Division MUAR Sports and Leisure International is designed to provide with the basic organizational and business structure to sport, fitness and leisure events. Its events coverage includes Professional, Cultural, and Corporate Fitness program and intercollegiate, as well as offers variety of services, including recreational sports, outdoor activities, fitness and wellness, exercise / fitness programs. It is sole set up of its nature which has the abilities to manage professional as well as cultural and leisure sports in highly skilled manners. Having renowned professional sportsmen and leisure sports experts’ attached, MUAR ensures management of events with true professional etiquette, while meeting international standards. The division works in close collaboration with sports organizations of the country and generates sports events to create healthy community and awareness amongst sports lovers. It also makes Team Building events to meet corporate needs of clients. Personal Enrichment, Health, Exercise and Fitness programs provide a professional handling to the customers to achieve desired physical fitness.. 6 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l & the MEDIA Advertisement The 5th International Boxing Tournament 2008 will have worldwide print and live media coverage that would furnish more ways for your product’s promotion as well as it will give elevation and boost to emerging sports activity. The event will be publicized by using most considerable ways i.e. Electronic Media The 5th IBT will have wide electronic (3 hours per day Including Prime time) coverage through renowned GEO Television Network which is an added and attractive benefit to promote your favourite brand around globe. Your product will get due promotion amongst millions of spectators and participants as well as will have electronic coverage through, GEO network. The air time dedicated by GEO includes live coverage, recording, besides news clips of tournament will be aired round the clock. Branding Karachi Karachi is enriched with variety of customs and traditions but mechanical life style, changing socioeconomic scenario, internet, cable, lack of interaction opportunities, massive urbanization, insufficient and expensive entertainment have faded away old city culture. These hurdles restrict development of common city culture which is utmost important element of any society. There is a dire need to attract general public to sports for building healthy society with healthy people. Boxing is one of the popular sports of Karachi, which plays a major role to attract youth of the day to healthy activities. Karachi is being branded during this tournament. The event and its campaign has been planned in such a way, which will give a new look to Karachi where its habitants will find the healthy event in their city. This will also leave lasting positive impacts on the business of Karachi. The extensive branding and advertising campaign which involves: • Décor the route under use of foreign delegates • Décor the crossings • Placing banners and hoardings • Event Publications The campaign to promote tournament is at the launching pad through effective print and event publications. The event Souvenir is the major exciting source of promotion which is to be distributed amongst participants, AIBA members countries, Sports organizations of Pakistan 7 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l why sponsor the Top Sporty Event Regular Mega Sporty Event Of Karachi The only mega sporty event of Karachi which is held regularly. The event days generates an environment of festivity where Millions of boxing lovers do enjoy international experience and healthy entertainment. Being one of the cultural sports of Karachi it attracts public of all category and status to witness or watch live broadcast of tournament hours. Patronage by President General Perevez Musharraf has bestowed it due status and priority. Your association with the event will build healthy image of your brand and outfit and will also strengthen your spirit of pursuance to the national call. International Recognition The International Boxing Tournament is an event which has international recognition and listed on (AIBA) International Boxing Association’s Calendar. This thrilling festivity generates healthy business activity in the city each year when about 200 pugilists from various countries visit Karachi to participate in the tournament. World Wide Product Promotion Mass media coverage, live broadcast and other attractive opportunities offer world wide promotional activity. Distribution of Event Souvenir to all participating athletes, officials, over 200 Boxing Federations and various VIPs give boost to your favourite brands sales. Event Give Away is again a lucrative item which reminds your brand for the years to come. Fabulous Ceremonies The Ceremonies arranged to display and extend National hospitality style is another prestigious occasion waiting brands to participate and get their share of uppermost and dignified promotion which will not only build your corporate image but also offer gorgeous promotional avenues. The ceremonies are attended by a major number of dignitaries of various circles and extensively covered by mass media. 8 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l Sponsorship benefits and investment Boxing is one of the popular sports which have opened up We strive to build a strong relationship with our sponsors so that various avenues to brand promotion. Dedicated support of our the benefits are applicable on both sides. MUAR Events sponsors not only encourage and motivate pugilists to excel ensures that your financial contributions return the highest more but also helps sponsors to promote their business possible value to you, the athletes and the general public. We exposure to thousands of spectators and participants. The will work with you to maximize your sponsorship amount through sponsors earn strong means to increase awareness of their strategies that achieve your goals, connect you effectively with products both locally and worldwide and enhance their image potential customers and strengthen your relationship with through association with this valued game. existing customers. We appreciate any assistance you may be able to offer and invite you to become a part of our winning team in any possible capacity. the Highlights MUAR Event International offers your company an exciting and lucrative opportunity to promote your favourite brands in an International Event gracing Karachi during Jun 2008. Athletes (300+) from over 20 - 25 countries are converging at Karachi to take part in 5th International Boxing Tournament 2008 where your brand will have exposure to local and worldwide market. We give you the opportunity to put your image experience around your products and really hit wide customer range. Depending upon your level of sponsorship your company may benefit from many of the following event related promotions: • Naming Rights • Brand exposure through Radio / TV / Publications • Associate Rights • Use of Event Logo in product promotion, just after acceptance of participation. • Exclusivity (e.g. supply) • Sampling opportunities, display existing products and launch new • Distribute your brand, corporate information, products or any ones. item marked with your brand directly into the hands of thousands of spectators, athletes, and volunteers. • Hospitality opportunities • High Visibility Signage - Roads, Vital chowks & Routes • Build your image as “Sports Loving Corporate” make an Impression Basing on your level of investment, your key message will be seen during the event’s promotional period. We are planning to attract public of each category and status especially young people who are actively interested and involved in Boxing and Festivity and that is about everyone. The targeted audiences will see your message in dynamic, unique and attentive environments that will help boosting sale of your products or services. Promotion and media Campaign includes: Print Promotion Web site TV Spots. Brochures (Event Publication News Clip on TV channels Flyers Live TV ( prime time) Coverage Event Souvenir Cable TV spots Event Give Away Radio Spots Inflatable / Costume Characters ( as approved by Event) 9 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l Sponsorship Options TITLE SPONSOR Rs. 6.0 M Investments TEAM BRANDING - PAKISTAN Rs. 2.0 M Investments First time MUAR Events is offering Title Sponsorship opportunity Earn one of the high profile opportunity by branding 5th IBT of IBT so enjoy the highest level of visibility through out the Pakistan Green and White team (11 athletes each) and event and get permanently recognized for supporting most recognize your company in a unique and interactive program, prestigious event of Karachi City. extensively covered by mass media, and also encourage and The sponsor will have exposure of his brand at the centre of the boost your own Athletes. The opportunity will not only enhance RING. In addition to your brand recognition to the public of the image of your outfit but also raise morale of Pakistani about 1.5 millions through advertising / mass media promotion pugilists. CO – SPONSOR (2) Rs. 3.0 M Investments ROUTE BRANDING Rs. 1.2 M Investments The high profile sponsorship of IBT, your company / brand 2nd Routes, under use of Teams and event dignitaries, offers lucrative brand promotional attractions. The decoration and name will be strongly associated with our marketing and promotional efforts. Your brand or service will be mentioned in Brand display during tournament days (7 days) will raise the advertising as “Co–sponsor” of IBT. Sponsor is also afforded image of the City as well as afford productive promotion of your the opportunity to include “Co- sponsor” status in own marketing products. Under mentioned routes will remain active during tournament days: / advertising efforts just after agreement of participation OFFICIAL SPONSOR Rs. 2.0 M Investments • Airport ~ Hotel Rs. 0.5 M As an official product of IBT, your product name will be strongly • Hotel ~ Venue Rs. 0.7 M associated with our marketing and promotional efforts. Exclusive product association is granted at this cash sponsorship level and your product or service will be mentioned DINNER SPONSOR Rs. 0.45 M Investments (each) in advertising as “Official Product or Official Service” of IBT. 1. Welcome Dinner Sponsor is also given opportunity to include “official sponsor” 2. Send-off Dinner status in their own marketing advertising efforts just after Welcome and Send off Dinners are served to the participating agreement of participation. teams. The attendees / Invitees include; representatives of “Official Sponsors” on first come first serve basis will be Government Organizations, VIPs from Ministries, Foreign entertained like Official Water, Milk, Soup, Shoes, Razor, diplomats, Head of various Enterprises and Firms as well as Transport, Mobile networks, Medical etc. Media. The sponsor will have numerous brand promotional attractions SOUVENIR SPONSOR Rs. 1.0 M Investments Tournament Souvenir is highly important issue which is BRANDING REGISTRATION Rs. 0.2 M Investments published (2000 copies) and distributed among Athletes, Registration Desks (3) placed on three venue entrances Officials, Press and Event VIP (free of charge) of all the (Athletes / Officials / VIP / Gen Public) is a strategically participating countries. It serve as reference book through out important item – every spectators should register here, get the the year and kept as memorial by the participants. Souvenir is spectator’s badge along with Sponsor promotional materials. distributed to participants, Invitees, and over 200 boxing This is the way your brand gets associated with each spectator countries. The Souvenir is graded as true spokesman of your of the event. brands. BRANDING VIP ENCLOSURE Rs. 0.1 M Investments VOLUNTER PROGRAM Rs. 0.5 M Investments Well suited place for PR development, meetings with officials Get associated your brand with fantastic volunteer program and amply media covered VIP Enclosure would give due consisting of 500 volunteers from University and college promotion to your products. students. Your LOGO will be on all volunteer related shirts and materials, with prominent recognition through out the event PRESS CONFERENCE Rs. 0.2 M Investments Press conferences are official events which are held on various FOOD COURT SPONSORSHIP Rs. 0.05 - 0.1 M occasions, prior the tournament. Major chunk of dignitaries of Investments sports community attend it. Local and International media Depending upon space rented, IBT offers Food Courts Pavilion coverage by sports & culture journalists and its broadcast on TV to sponsors to display their brand and also extend hospitality by channels make it much beneficial for the sponsors. Back drop of serving Pakistani Food Taste to foreign Athletes and Attendees. the conference would be well suited attraction for your bra This will prove to be a striking opportunity to project your brands 10 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l at a glance BENEFITS Press Conference Sponsorship Communication Sponsorship Title Sponsor (6.0 Million) Food Court Sponsorship Souvenir Sponsorship Equipment Sponsor Dinner Sponsorship Official Sponsor Route Branding Co Sponsor Benefit Before the Tournament Tournament Branding Yes Naming Right for Element Yes Yes yes Yes Yes Yes Yes Yes Yes Exclusivity Logo Yes Website Presence Banner Banner Banner Banner Logo Logo Logo Logo Logo Event Banner Logo Logo Logo Billboard Logo Logo Logo Logo During The Tournament Boxing Ring Main Center Mat (10 X 10) Yes Corner Pole (inside Cushion) 1 Corner mat (5 X 5) 1 Triangle 2 1 1 1 1 1 Ring Ropes` Venue Banner out Site the Venue 10 8 5 2 2 2 2 2 2 Banner in Site the Venue 5 1 Logo on Stage Back Drop logo logo logo logo logo logo logo logo Dinner Back Drop Logo Logo Press Conference Backdrop Yes Yes yes Logo Panel at All Entry point yes yes yes yes yes yes yes yes yes yes Corporate Flag yes yes yes yes yes yes yes yes yes yes On Site Booth Welcome / Sampling 20x20 10x10 10x10 Advertisement & Promotion Media Coverage of Total Time 80% 30% 20% 2% 2% 4% 5% 4% 1% 10% Promotional Brochure Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Advertising Poster Logo Logo Logo name Sponsor banner space on Route 500 200 100 50 50 50 500 50 50 50 Corporate Flags on Street poles (Space) Yes Yes Yes Yes Sponsor logo placement on (jacket, Shirt Short) Yes Decorate the Route Ful Souvenir Magazine Welcome Message Company Profile Ful Limited Ful Page Supplement Ful 1/2 1/2 Ful 1/4 1/4 1/4 1/4 1/8 1/4 Sponsors Section Logo Logo Logo Logo Name Logo Nmae name Name Logo Sponsor logo on each page Yes Others Master of Ceremonies Announcement Stage Limited Limited Stage Stage Press Releases Logo Logo Name Logo Sponsor Promotional Martial in the Media kit Yes Yes Dinner Invitation 10 5 2 2 2 10 2 2 2 2 Daily Match passes 15 10 5 5 5 5 5 5 5 5 11 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l BENEFITS Detail The flowing is list of benefits available to 5th IBT Sponsors; to see what level you will receive as sponsor, consult Benefits at a glance page. BEFORE THE TOURNAMENT Print Exc lus ivity Flyer and Poster Your company will have exclusivity among 10,000 count flyers and over 1000 posters competitors at certain levels of sponsorship. distributed and displayed throughout the 5th IBT. Opportunity to participate in Award program. Volunteer T-shirt Use of sponsorship status in your own marketing 500 count worn by volunteers working during the and promotional activities just after agreement of event with the name or Logo. participation. Web Sites Listing on Official IBT web page and links at certain level of sponsorship. DURING TOURNAMENT Boxing Ri ng One of the most attractive items which will be OFFICIAL EVENT SOUVENIR MAGAZINE covered by media all around tournament hours Ads in the Official Souvenir Magazine, a full colour being the focal point. The mileage of brand publication is highly important issue which is published promotion depends upon sponsorship level you (2000 copies) and distributed amongst participants and earn. over 200 boxing countries. Ven ue Logo / company name recognition in Souvenir Banner (depending upon level) At event entrances. At Route ADDITIONAL BENEFITS In side the venue M a s t e r o f Cer em o n i es A n n o unc em e n t s Out side the venue At Hotel Recognition from stage(s) by MCs, in between acts On stage(s) and during introductions. At Sponsor booth P r ess R eleas es Stage( s) Back drop Logo / company name in various Press Conference Display of Logos and your messages, depending and press releases relating to your involvement. upon sponsorship level. A dv er t is ing & Pr om ot ion Media 3 hours live coverage. Repeat Telecast. News Clips Promos Billboards Bill boards will be placed on main routes 4 months prior to the tournament. Space will be earned on sponsorship level. Route Branding Route decoration and brand display for a week duration 12 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l the END MUAR Events International has expressed its commitments to development of healthy culture and city environments. Boxing, being one of the cultural sports of Karachi, which is now emerging as popular sport of Pakistan, has contributed a lot in giving mega international events to city. The 5th IBT needs your attention to support as it is the only sport which has earned the image of the country by winning maximum number of medals at various forums. We have made our efforts to give you an opportunity for your brand promotion as well as support healthy environments. Now we want you to help us continuing our winning ways. You should be in the winner’s circle with us. When you say “yes,” our relationship will work to help both parties, each emerging stronger than before. CONTACT INFORMATION Romis Ali Events & Production, Director email@example.com (21) 531 2711 – 3 : TEL (21) 538 1075 : FAX 0300 9239261 : CELL Shakeel Durrani General Secretary, Pakistan Boxing Federation firstname.lastname@example.org 0300 822 3210 : CELL Shahid Ul Haq Regional Director, Islamabad Sport & Leisure Division email@example.com 0321 2027 043 : CELL 13 of 14 5th international Boxing Tournament Sponsorship P r o p o s a l for more Information For more information, please fill out the enclosed information and fax it back to us at (21) 538 1075, or simply email us (firstname.lastname@example.org) and we’ll respond right away: Name Title Company Name: email: Address: City: _____ Yes, I am interested in participation at the _______________________ level. Please send a contract! _____ Yes, I would like further information about sponsorship opportunities with 5th IBT. _____No, I am not interested at this time, but please contact me next year before_______________ ( Date). _____No, I can not participate, but I will pass on this information to someone else who may be interested in this opportunity. _____ Thank you, but I understand you have a “healthy and unique Event”. Please do send me information about your future events and unique programs. Thank you! Romis Ali Events & production, Director MUAR Events International (21) 531 2711 – 3 (office) 0300 9239261 (cell) email@example.com (email) 14 of 14
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