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The Handbag Fairy

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The Handbag Fairy Powered By Docstoc
					  Fostering Return to Employment through
  Entrepreneurship, Innovation and Creativity



                                           The Handbag Fairy
                                           Belfast, Northern Ireland | www.handbagfairy.com

Background
Louise Harvey studied Law at           beautiful, high quality handbags at
University and then worked as a        reasonable prices,    in 2009 she
paralegal for 2 years in a Belfast     launched www.handbagfairy.com.
solicitor’s firm. However, she felt    Louise’s   legal   experience   has
unfulfilled in her job and yearned     proved to be useful in running her
to start her own business.             business but she believes that ‘soft
                                       skills’ such as persistence and
Louise has always been interested      motivation are the most important
in fashion and felt there was a        characteristics for any would be
business opportunity in providing      entrepreneur.

    2009-1-PT1-LEO05-03245, FREE
  Fostering Return to Employment through
  Entrepreneurship, Innovation and Creativity



                                              The Handbag Fairy
                                              Belfast, Northern Ireland | www.handbagfairy.com

Business Development
Louise believes that it’s crucial to      wholesaling direct to high street
continually review all aspects of a       retailers.
business     and      to     implement    In the early stages Louise tried to
changes      where         appropriate.   do everything herself including
Initially, Handbag Fairy only sold        technical tasks such as search
online but it has now developed           engine       optimisation.   Now   she
several sales channels including          believes      it’s    better to    hire
‘handbag      parties’     (where    a    specialists     whenever     necessary,
representative shows a range of           allowing her to make the most               “don’t try to do
                                                                                    everything yourself”
handbags to a group of friends) and       efficient use of her time.

    2009-1-PT1-LEO05-03245, FREE
     Fostering Return to Employment through
     Entrepreneurship, Innovation and Creativity



                                                   The Handbag Fairy
                                                   Belfast, Northern Ireland | www.handbagfairy.com

Support Received
Louise was unemployed before                 income for 6 months allowed her        including the preparation of regular
launching      Handbag        Fairy.   She   to establish the business. Louise      financial statements, a marketing
participated in the ‘Go For It - Start       has    also   received     mentoring   strategy and a business planning
a Business’ Programme and ‘Steps             support from Castlereagh Borough       which she uses to set targets and
to      Work’        at      Castlereagh     Council via the ‘Survive & Thrive’     assess progress.
Enterprises, finding the training            Programme.
modules, business planning and
mentoring provided real benefits.            Louise has incorporated lessons
Additionally, the ‘Test Trading’’            from Business Start training into
initiative which guarantees a small          her      business        management

      2009-1-PT1-LEO05-03245, FREE
    Fostering Return to Employment through
    Entrepreneurship, Innovation and Creativity



                                                    The Handbag Fairy
                                                    Belfast, Northern Ireland | www.handbagfairy.com

Innovation
The     Handbag        Fairy    utilises   a    Networking’      allows   Louise   to
number of innovative marketing                  manage her public relations and
methods in addition to its website.             build The Handbag Fairy’s profile at
These include the development of                little or no cost.
a        Customer              Relationship
Management                       database,
distribution      of     regular     email
newsletters,        maintenance            of
Facebook and Twitter pages as well                                                       “stay focused,
as traditional networking.           ‘Social                                             keep it simple”

      2009-1-PT1-LEO05-03245, FREE
  Fostering Return to Employment through
  Entrepreneurship, Innovation and Creativity



                                                 The Handbag Fairy
                                                 Belfast, Northern Ireland | www.handbagfairy.com

Future Plans
Louise’s   future      plans       include   Fairy brand but will also improve
further diversifying her marketing           its ranking with major search
mix through the creation of a                engines such as Google through
YouTube channel and the inclusion            the inclusion of reciprocal web
of a blog linked to her website.             links.
The blog’s content will be prepared
by a range of contributors and
cover lifestyle issues of interest to
her target customers. The blog will
                                                                                     “Don’t give up!”
not only help to build the Handbag

    2009-1-PT1-LEO05-03245, FREE

				
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