Pros and Cons of Starting a Catering Company - PDF

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					46                                                                                                                                       East Anglian Daily Times, Saturday, June 9, 2007   East Anglian Daily Times, Saturday, June 9, 2007                                                                                                                                           47

                                                COUNTYLIFE                                                                                                                                                                                                                                                                                                                           COUNTYLIFE
Pros and cons
of a heat                                                                                                                                                                                                                                                                                                                                                                  BRIEFING

pump system                                                                                                                                                                                                                                                                                                                                                                    Search begins
By Simon Evans
                                                                                                                                                                                                                                                                                                                                                                               for food hero
                                                                                                                                                                                                                                                                                                                                                                               CELEBRITY chef Gary Rhodes has
of Bidwells                                                                                                                                                                                                                                                                                                                                                                    launched this year’s search for Britain’s
                                                                                                                                                                                                                                                                                                                                                                               Local Food Hero.
property consultants                                                                                                                                                                                                                                                                                                                                                              Last year, nearly 4,000 outlets were
                                                                                                                                                                                                                                                                                                                                                                               nominated and 42,000 votes cast in the
                                                                                                                                                                                                                                                                                                                                                                               competition, with contestants ranging
                                                                                                                                                                                                                                                                                                                                                                               from farm shops to gingerbread makers.
                                                                                                                                                                                                                                                                                                                                                                                  The winner was miller Mike Thurlow,
                                                                                                                                                                                                                                                                                                                                                                               of Letheringsett Mill in Holt, who used
                                                                                                                                                                                                                                                                                                                                                                               his £40,000 prize money to buy more
                                                                                                                                                                                                                                                                                                                                                                               millstones and establish an education
A GROUND Source Heat Pump, or                                                                                                                                                                                                                                                                                                                                                  centre for children.
GSHP, is a modern method of                                                                                                                                                                                                                                                                                                                                                       He beat off stiff competition from nine
providing space heating, using tried                                                                                                                                                                                                                                                                                                                                           other regional winners with his delicious
and tested technology.                                                                                                                                                                                                                                                                                                                                                         baked goods and his drive to restore his
  Being electrical, it is clean and                                                                                                                                                                                                                                                                                                                                            mill, one of only 27 working mills in the
                                                                                                                                                                                                                                                                                                                                                                               country .
produces no direct CO2 emissions.                                                                                                                                                                                                                                                                                                                                                 Mr Rhodes said: “The awards are a
GSHPs are highly efficient, reducing                                                                                                                                                                                                                                                                                                                                           tribute to those who put great British
the environmental impact, whilst                                                                                                                                                                                                                                                                                                                                               produce on to plates, into shops and
minimising running costs.                                                                                                                                                                                                                                                                                                                                                      markets and on pub and restaurant
  What is a heat pump?                                                                                                                                                                                                                                                                                                                                                         tables.”
                                                                                                                                                                                                                                                                                                                                                                                  Amongst those already nominated are
  Your fridge is a heat pump, except                                                                                                                                                                                                                                                                                                                                           Anne Mosesson, who runs Scandelicious,
that it is used for cooling rather than                                                                                                                                                                                                                                                                                                                                        a Swedish café in Aldeburgh, and Butley
heating. A heat pump sucks latent heat                                                                                                                                                                                                                                                                                                                                         Orford Oysterage.
out of one area, concentrates it, and                                                                                                                                                                                                                                                                                                                                             The shortlisted nominees will battle it
                                                                                                                                                                                                                                                                                                                                                                               out in an 11-part series aired on UKTV in
then delivers it to another. It does this
                                                                                                                                                                                                                                                                                                                                                                               November. To vote for your local food
very efficiently. The best heat pumps                                                                                                                                                                                                                                                                                                                                          hero, go to
produce up to 5kW of heat for every
kW of electricity consumed.
  What does a GSHP system consist                                                                                                                                                                                                                                                                                                                                               Site needed to trial
of?                                          FROM THE FARM TO YOU: Victoria Starke and her husband, Marcus, with their new pesto range, made in Eye                               Photo: CLIFFORD HICKS    TREATS: An inspired seafood selection using Stark Naked’s dill pesto            FRESH: A lighter summer bite using Stark Naked’s wild rocket pesto
  There are three main parts: the                                                                                                                                                                                                                                                                                                                                               weed eradication

                                             Hey presto, it’s pesto direct from the farm
collection system, the heat pump itself,                                                                                                                                                                                                                                                                                                                                        A HAVERHILL-based firm which
and the delivery system. The collection                                                                                                                                                                                                                                                                                                                                         tackles invasive weeds is looking for
                                                                                                                                                                                                                                                                                                                                                                                trial sites in the East Anglia region.
system usually consists of
                                                                                                                                                                                                                                                                                                                                                                                   Thurlow Countryside Management,
underground pipework (similar to the                                                                                                                                                                                                                                                                                                                                            which has a research and development
cooling pipework in a fridge). The heat                                                                                                                                                                                                                                                                                                                                         department at Cambridge’s science
pump is generally about the size of a                                                                                                                                                                                                                                                                                                                                           park, is looking for a site with a
conventional boiler and houses the                                                                                                                                                                                                                                                                                                                                              sizeable and well-established
main working parts. The delivery                                                                                                                                                                                                                                                                                                                                                Japanese knotweed or giant hogweed
                                                                                                                                                                                                                                                                                                                                                                                infestation problem.
system is usually underfloor heating
                                                                                                                                                                                                                                                                                                                                                                                   It is important that there are no
pipework.                                                                                       year on daytime television.                           overnight sensation, and involved years of           off to finishing schools in Switzerland.
                                             Victoria Starke is the fourth                         “It went very well because we got told on          work behind the scenes.                                 Ronald, Victoria’s grandfather, was one of
                                                                                                                                                                                                                                                                                                                                                                                immediate development plans or any
  Why are GSHP systems not more
common?                                      generation of the Camstar herb-                    national television that our products were
                                                                                                fantastic. Two of us, ourselves and a pie lady  ,
                                                                                                                                                         “I have been working in my kitchen at home
                                                                                                                                                      for I would say the last five or six years, coming
                                                                                                                                                                                                           his three sons, and each child benefited from
                                                                                                                                                                                                           their father’s enterprise and were given
                                                                                                                                                                                                                                                                   CHICKEN WITH PESTO, PINE NUTS AND MUSHROOM SAUCE                                                             pressure for treatment to take place.
                                                                                                                                                                                                                                                                                                                                                                                   The firm needs open access to the
                                                                                                                                                                                                                                                                                                                                                                                site for the next few years, but in
  There are some limitations. For                                                               got picked out of six,” she says.                     up with new ideas,” Victoria says.                   properties, farms or businesses, or help in             Serves 4                                           Cut a long slit in each chicken breast and fill
starters, the collection system needs        growing family based at Eye. Now                      “We went into having to pinch ourselves               Her aim was “to get the public aware of what      starting them.                                                                                             with the pine nut and pesto mixture. Press
                                                                                                                                                                                                                                                                                                                                                                                return will offer a fully-eradicated and
                                                                                                                                                                                                                                                                                                                                                                                guaranteed site. For details phone
quite a large area, preferably                                                                  quite a lot for the next two weeks.”                  a proper pesto should taste like as opposed to          Ronald’s family gained Chestnuts Farm, at            2tbsp/2x15mlsp pine nuts                           edges of chicken breast together to seal.
unencumbered, that is accessible to          in her 30s, she and husband,                          It was the best of starts for their product, but   what they have been told a pesto should taste        Eye, which included a good portion of Eye               3tbsp/3x15mlsp Stark Naked Sundried
                                                                                                                                                                                                                                                                                                                                                                                Philip Rusted on 01223 437056.
                                                                                                since then has come the hard work of getting          like, and currently the pesto market has been        airfield, farmhouses and about 130 acres.               Tomato Pesto                                       Grill, fry or BBQ the chicken on both sides
heavy digging equipment. Whilst there
are other means where space is tight,
                                             Marcus Welch, have branched                        into full-scale production and on to the
                                                                                                supermarket shelves.
                                                                                                                                                      saturated with pestos that don’t taste very nice”.
                                                                                                                                                         The eldest child of Richard Starke, Victoria,
                                                                                                                                                                                                              His only son, Richard, Victoria’s father, was
                                                                                                                                                                                                           born in 1945 and took over the business at a
                                                                                                                                                                                                                                                                   4 chicken breasts, skin on                         until pale golden brown. Meanwhile, heat the
                                                                                                                                                                                                                                                                                                                                                                              Sugar beet guide
                                                                                                                                                                                                                                                                   1tbsp/15mlsp olive oil or butter                   oil or butter and gently fry the mushrooms
they are expensive and still disruptive.     out with a new pesto-making                           Victoria is scrupulous about being up-front
                                                                                                about the provenance of her ingredients, and
                                                                                                                                                      38, has a brother, Edward, 36, and a half-sister
                                                                                                                                                      Millie, 11. She and Marcus have a 12-year-old
                                                                                                                                                                                                           young age when his father died. He inherited
                                                                                                                                                                                                           his grandfather’s entrepreneurial spirit, and
                                                                                                                                                                                                                                                                   7oz/200g selection of mushrooms (button,
                                                                                                                                                                                                                                                                   shitake, oyster), sliced
                                                                                                                                                                                                                                                                                                                      until softened. Add the paprika then wine. Put
                                                                                                                                                                                                                                                                                                                      the chicken into pan, cover tightly and
                                                                                                                                                                                                                                                                                                                                                                              Nickerson has published a Technical and
                                                                                                                                                                                                                                                                                                                                                                              Marketing Guide for Goya Sugar Beet,
  Underfloor heating suits new
buildings or conversions, but is             business. Sarah Chambers                           has two different sets of labels for the range of
                                                                                                pestos to reflect when they can be bought
                                                                                                                                                      son, Jake.
                                                                                                                                                         The Starke family from Eye, is descended
                                                                                                                                                                                                           pioneered individually quick-frozen herbs.
                                                                                                                                                                                                              RWB Starke was set up in 1964, Camstar (an
                                                                                                                                                                                                                                                                   1tsp/5mlsp smoked paprika (or to taste)
                                                                                                                                                                                                                                                                   2floz/50ml white wine
                                                                                                                                                                                                                                                                                                                      simmer for 15 minutes or until the chicken is
                                                                                                                                                                                                                                                                                                                      cooked through.
                                                                                                                                                                                                                                                                                                                                                                              providing comprehensive agronomic
                                                                                                                                                                                                                                                                                                                                                                              information on the variety which is
difficult to retrofit. Radiators can be
used, but the low flow temperature
                                             visited them at their company,                     locally and when they are out of season here,
                                                                                                and have to be sourced from elsewhere.
                                                                                                                                                      from Robert Starke, a procurator fiscal who
                                                                                                                                                      owned a gold mine in Scotland and invented
                                                                                                                                                                                                           abbreviation of camomile and Starke) Herbs
                                                                                                                                                                                                           Ltd in 1978, and Frozen Herbs Ltd in 1983.
                                                                                                                                                                                                                                                                   2tbsp/2x15mlsp cream
                                                                                                                                                                                                                                                                                                                      Lift the chicken out and halve or slice before
                                                                                                                                                                                                                                                                                                                                                                              newly-added to the 2008 NIAB
                                                                                                                                                                                                                                                                                                                                                                              Recommended List of sugar beet types.
from the heat pump means they have
to be large. The flow temperature is
                                             Stark Naked Foods                                     “In season, we have the herbs coming in from
                                                                                                a 20-mile radius from April to November. We
                                                                                                                                                      what is thought to be one of the first biscuit-
                                                                                                                                                      making machines.
                                                                                                                                                                                                              Farmland around Eye has become an
                                                                                                                                                                                                           important herb-growing area, and the vast
                                                                                                                                                                                                                                                                   Put the pine nuts in a frying pan and heat
                                                                                                                                                                                                                                                                   without oil over a gentle heat until golden
                                                                                                                                                                                                                                                                                                                      putting on to plates. Stir the cream into the
                                                                                                                                                                                                                                                                                                                      pan juices and simmer for one minute. Serve
                                                                                                                                                                                                                                                                                                                                                                                Goya is the top performer in the
                                                                                                                                                                                                                                                                                                                                                                              provisionally recommended Rhizomania-
also inadequate to heat a hot water                                                             have another set of packaging for using herbs            His son, Augustus, a 19th Century                 tonnage of parsley Richard produces makes               brown. Tip on to plate and leave to cool. Mix      spooned over the chicken. Serve with pureed             resistant varieties category and combines
                                                     ICTORIA Starke grew up in a family         from outside the UK,” she says.                       entrepreneur, worked for him for a short time        him one of the largest producers of parsley in          with the pesto.                                    potatoes, pasta or rice.                                a very high adjusted tonnage yield

cylinder, so that needs to be heated by                                                            “Our products are very good frozen. They are       before striking out on his own and heading off       Europe, and possibly the largest herb-grower in
                                                     which grows and processes herbs. So                                                                                                                                                                                                                                                                                      potential with outstanding disease
other means, such as immersion                       she knew a thing or two about the food     scoopable from the freezer and have a long            to London. He started trading in herbs, spices       England.                                                                                                                                                           resistance.
heater or solar panels.                              business when she took part in a           shelf-life which has all been tested in technical     and essential oils.                                     Victoria was educated at All Hallows convent       50% shareholding, but not before she had learnt      tarragon pesto and fresh dill pesto.                      The Goya guide can be downloaded
  And then there is the cost. Heat                   televised contest where the pesto          laboratories, but obviously the aim is to make it        It was a successful business and made him         school, in Bungay and went on to do a business
                                                                                                                                                                                                                              ,                                  valuable lessons about the food industry and            They have launched with Budgens locally and          from the Nickerson website at
pump systems are still quite                 product she created at her kitchen table vied      fresh and send it out fresh.”                                 .
                                                                                                                                                      wealthy He married Mabel, and had four               studies and PA course in Cambridge.                   how it works.                                        in Crouch End. The Crouch End manager wrote    or
                                             for a place on our supermarket shelves.               Despite the TV coup, the product was no            children who were privately-educated and sent           “I just know that I always wanted to work for         However, her latest business, which she is        to them to tell them the pestos had set a new           ordered from the marketing department
expensive. Although low running costs                                                                                                                                                                      myself, and have my own face on my money if           running with her husband of 15 years, Marcus,        record for their product of the week, and there
                                                Nevertheless, it was a nerve-wracking                                                                                                                                                                                                                                                                                         by email to
mean you should save money over              experience, with cameras following her every                                                                                                                  you know what I mean,” she says.                      is quite a different animal, she says.               had been a “fantastic reaction” from customers.
time, the capital cost still has to be met
up front and you must occupy the
                                                Having come up with her pesto recipes before     PESTO, BEAN AND PEPPER TART                                                                                  She cut her teeth working for a company in
                                                                                                                                                                                                           London where she started at the bottom and
                                                                                                                                                                                                                                                                    “It’s a totally different business to my
                                                                                                                                                                                                                                                                 previous business because I’ll be under brand
                                                                                                                                                                                                                                                                                                                         They are also selling them through other
                                                                                                                                                                                                                                                                                                                      outlets, such as Tastes of Anglia and Elveden           Arable open day
building long enough to see the return.      the daytime TV show, she needed a name, and                                                                                                                   worked her way up through the ranks.                  label direct to the supermarkets, whereas my         Foods.                                                  The Arable Group will be hosting the
                                             came up with something which cheekily               Serves 4                                             Cut peppers into wide slices and discard the            “Then one day my father phoned and said            previous was supplying to non-brand,” she says.         Victoria believes being part of a herb-                                  ,
                                                                                                                                                                                                                                                                                                                                                                              Morley Open Day at Wymondham in
  At present, a concern for the                                                                                                                       stalk and seeds. Place skin side up and grill        one of his oldest customers…. wanted to sell             Their Camstar IQF business came into being        growing family enterprise has provided her
                                             reflected what they were all about: Stark                                                                                                                                                                                                                                                                                                                ,
                                                                                                                                                                                                                                                                                                                                                                              Norfolk, on Thursday June 21.
environment is likely to figure largely      Naked.                                              13 slices wholegrain bread                           until skins are blistered and black. Put hot         the business, could you go over there and have a      in 2000, and they then built up the capital          with invaluable insights which are helping to             The event kicks off at 10.30pm and
in choosing GSHP, though this is only           “Stark Naked explains more,” she says. “It       2-3floz/50-75ml olive oil                            peppers into a plastic tub, seal and leave to        look?” she says.                                      necessary for launching Stark Naked, which           make the pesto business a success.                      includes TAG experts Jim Orson, Stuart
one of many benefits.                        sums us up because the products are absolutely      6oz/150g green beans                                 cool (the steam trapped in the tub will make it         So in 1991, Victoria and her brother went into     has taken off this year.                                “I have learnt from it. I have seen it all – I       Knight, Marion Self, Ben Freer, Ron
                                             naked.”                                             4 red peppers                                        easier to peel the skins off). Discard skins.        the family business with a London-based “cash            Victoria is already earning accolades for her     have grown up with it all. There are waves and                                ,
                                                                                                                                                                                                                                                                                                                                                                              Stobart, John Bailey David Parish and
                                                Food for Britain entered them into a             4 green peppers                                      Cook green beans in boiling water for 4              and carry” style herbs and spices firm which          pestos, and is selling to a variety of local and     patterns in the food industry and the pattern           Stephen Keach.
                                             televised competition, where they were up           4oz/100g Stark Naked Basil and Sundried              minutes. Drain and put into cold water.              was moved on to the family farm site at Eye.          national stores.                                     today is local produce, as lower air miles as             They will be joined by arable industry
                                             against a number of products from all over the      Tomato Pesto                                                                                                 They produced herbs and spices in catering            One testimonial from Galton Blackiston, chef      possible and, at last, to support the British farm      stalwarts Doug Stevens, David Yarham,
                                             UK.                                                 1 egg, beaten                                        Brush pesto over inside of pastry case. Put          packs, and Edward, who had worked in his              patron at Morston Hall in Holt, describes her        stroke producer stroke manufacturer,” she says.         James Brown, Bryan Davies, John
                                                These were whittled down to six, among           6oz/150g feta cheese, crumbled                       half of the peppers into the case, add the           father’s drying shed, worked with the products,       pesto as “probably the best product I have              “I think our point of difference is being on a       Bingham and Dougal McNeill.
                                             them Stark Naked Pestos, which were                 1tsp paprika                                         drained green beans. Stir the egg, feta and          while Victoria concentrated on sales. Her father      tasted not made by myself ”.                         farm making fresh herb pestos with crops that             It takes place at the TAG National
                                             presented to judges from Sainsbury’s. Victoria                                                           paprika together, spread over the beans and          was “great” in supporting the business, she says.        Victoria points out that with a retail price of   come in less than 30 minutes, which is the                                           .
                                                                                                                                                                                                                                                                                                                                                                              Agronomy Centre, at Morley Entry to the
                                                                                                 Preheat oven to 160C/325F/Mark 3. Cut the            top with remaining peppers. Bake at                     They were asked to match a chilli sauce and a      £3 per pouch, it means you could feed a family       ultimate fresh perspective on it.”
         01473 611644                        pitched the product in front of the cameras, the
                                             judges were duly impressed, and she found           crusts from the bread, brush bread with the
                                                                                                 oil and use to line the base and sides of a
                                                                                                                                                      180C/350F/Mark 4 for 20 minutes or until
                                                                                                                                                      piping hot and the egg is cooked through.
                                                                                                                                                                                                           sun-dried tomato paste, and they moved into
                                                                                                                                                                                                           making pastes, sauces and other products from
                                                                                                                                                                                                                                                                 of four with a pasta tossed in pesto for £5.
                                                                                                                                                                                                                                                                    The nine-strong range includes fresh mint
                                                                                                                                                                                                                                                                                                                         For more information about Victoria’s
                                                                                                                                                                                                                                                                                                                      products, visit
                                                                                                                                                                                                                                                                                                                                                                              event is free to everyone, and there will be
                                                                                                                                                                                                                                                                                                                                                                              a hog roast.
                                             herself in the top two.                                                                                                                                                                                                                                                                                                                            ,
                                                                                                                                                                                                                                                                                                                                                                                TAG, a charity is a membership group
                                                Shopping the Supermarkets, a BBC1                7in/18cm spring form tin. Bake for 40 minutes.       Serve hot, or cold cut into slices.                  Italian, right through to Thai.                       pesto, fresh basil and sun-dried tomato pesto,                                                               offering independent agronomy advice –                          programme, was screened on February 13 this                                                                                                                      She left the business in 1998, selling up her      fresh wild rocket pesto, fresh basil pesto, fresh                         go online to

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