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					Home Based Business Ideas..
     Turn Your Hobby
     Into a Business!




   The REAL reason why most hobbyists will never be
   successful at turning their hobby into a business....

  They don’t know how to set up marketing strategies!

               Don’t let this happen to YOU
There are over 50 business ideas and 500 Marketing Ideas
             In This Comprehensive E-Book
        To Help Get You Started on Your Business


                 by Barbara Gabogrecan


        President of Home Based Business Australia
                  Author of the best seller
     ‘How to Run a Business From Your Kitchen Table’
               Home Based Business Ideas (c) 2011


                                             MBN (Int’l) Pty Ltd
                                                www.hbba.biz




                    LIABILITY DISCLAIMER


The material contained in this e-book is general and is not
intended as advice on any particular matter.

MBN (Int’l) Pty Ltd and the author expressly disclaim all and
any liability to any person whatsoever in respect of anything done
by any such person in reliance, whether in whole or part, on this
e-book.

Please take appropriate legal advice before acting on any
information in this e-book




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                                Home Based Business Ideas (c) 2011

                                                                 Index

Introduction ................................................................................................................................ 5
ANIMALS ...................................................................................................................................... 6
  1. BREEDING ANGORA RABBITS ........................................................................................ 7
  2. MATCHING NAMES WITH ANIMALS ............................................................................. 8
  Business Hints - Building a Website .......................................................................................... 9
  3. PET SUPPORT ..................................................................................................................... 10
     Boarding ................................................................................................................................ 10
     Dog Walking ......................................................................................................................... 10
     Pet Sitting .............................................................................................................................. 10
     Pet Photography .................................................................................................................... 10
     Pet Taxi Service .................................................................................................................... 10
     Pet Pooper Scooper ............................................................................................................... 10
  Business Hints - Business Name and Domain Name ............................................................... 11
  4. ANIMAL PUPPETS ............................................................................................................. 12
  Business Hints - Building a List ............................................................................................... 13
CHILDREN‟S PRODUCTS & SERVICES ................................................................................. 14
  1. LETTERS TO CHILDREN .................................................................................................. 15
  Business Hints - Long Tailed Keywords .................................................................................. 16
  2. BEDTIME STORIES............................................................................................................ 17
  3. TRAVEL TOYS ................................................................................................................... 18
  4. BRONZED BABY SHOES .................................................................................................. 19
  Business Hints - H1 Headings .................................................................................................. 20
  5. CHILDREN‟S PARTIES...................................................................................................... 21
  Business Hints - Where to use a Keyword................................................................................ 22
Don‟t Just Brand Your Home Based Business - Brand You! ....................................................... 22
  6. DOLLS .................................................................................................................................. 23
  7. CARPENTER KITS FOR CHILDREN .............................................................................. 24
  8.CUBBYHOUSES .................................................................................................................. 25
CLEANING .................................................................................................................................. 26
  1. DETAILING CARS.............................................................................................................. 27
  Business Hints - Blogs .............................................................................................................. 28
  2. GARBAGE CAN CLEANING ............................................................................................ 29
  3. HOUSEKEEPING ................................................................................................................ 30
CREATIVE ................................................................................................................................... 31
  1. HAND PAINTED STOCKINGS ......................................................................................... 32
  2. SURPRISES IN A CONTAINER ........................................................................................ 33
  3. FULL SIZED DOLLS .......................................................................................................... 34
  4. CANDLE SCULPTURE ...................................................................................................... 35
  5.CLOCKS ................................................................................................................................ 36
  Business Hints - Writing Good Copy ....................................................................................... 38
  6. SOAP .................................................................................................................................... 39
  Business Hints - Landing Pages ................................................................................................ 40
  7. GREETING CARDS ............................................................................................................ 41
  Business Hints - Affiliate Marketing ........................................................................................ 42

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                                 Home Based Business Ideas (c) 2011

  8. „NEW HOME‟ POSTCARDS .............................................................................................. 43
  Business Hints - Mindmaps ...................................................................................................... 44
  9. BUTTONS, KEYRINGS AND BADGES ........................................................................... 45
  Business Hints - Pets and the Internet....................................................................................... 45
  10. PHOTO LAMPSHADES AND PLATES .......................................................................... 46
  11. WINDOW DISPLAYS ....................................................................................................... 47
  12. ROADSIDE STALLS......................................................................................................... 48
  Business Hints - Traffic Travis ................................................................................................. 49
  13. CASES ................................................................................................................................ 50
  14. GLASS PRODUCTS .......................................................................................................... 51
     Glass blowing........................................................................................................................ 51
     Drop Mould ........................................................................................................................... 51
     Etching .................................................................................................................................. 51
     Engraving .............................................................................................................................. 51
     Stained glass.......................................................................................................................... 51
     Glass painting........................................................................................................................ 51
FOOD ............................................................................................................................................ 54
  1. CHOCOLATE CHRISTMAS TREES ................................................................................. 55
  Business Hints - Reviews.......................................................................................................... 56
  3. MENU PLANNING ............................................................................................................. 58
  Business Hints - Opt In Boxes .................................................................................................. 59
  4. MOBILE GROCERIES ........................................................................................................ 60
  Business Hints - Statistics ......................................................................................................... 61
  5. LUNCHBOX SERVICE....................................................................................................... 62
  Business Hints - Research ......................................................................................................... 63
  6. FORTUNE COOKIES .......................................................................................................... 64
  Business Hints – Autoresponder ............................................................................................... 65
OUTDOORS ................................................................................................................................. 66
  1. PLANTERS .......................................................................................................................... 67
  2. PLANT TUBES .................................................................................................................... 68
  3. HOUSE NUMBERS ............................................................................................................. 69
PERSONAL CARE ...................................................................................................................... 70
  1. NEIGHBOURHOOD CARE ................................................................................................ 71
  Business Hints - Attraction Marketing 1 .................................................................................. 72
  2. LEISURE CLUBS ................................................................................................................ 73
  Business Hints - Attraction Marketing 2 .................................................................................. 74
  3. HOLIDAY KITS .................................................................................................................. 75
  Business Hints - Joint Ventures (JV) ........................................................................................ 76
  4. MOBILE ALTERATIONS ................................................................................................... 77
  5. HAIRDRESSING ................................................................................................................. 79
TRAINING ................................................................................................................................... 80
  1. HOMEMAKERS .................................................................................................................. 81
  2. COMMUNICATION SKILLS ............................................................................................. 82
  Business Hints - Good Luck ..................................................................................................... 83
  3. READING SKILLS .............................................................................................................. 84
About the Author .................................................................................................................... 85

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                 Home Based Business Ideas (c) 2011


                              Introduction

Many home based businesses begin from a hobby. It makes sense. Those
businesses that do well have operators who are very passionate; as most
people are already passionate about their hobbies, it seems logical that a
new businesses idea could be built around their hobbies.

But to do well in business, it takes more than passion and hard work. You
really do have to have an understanding of marketing and utilise a number
of strategies to give your business a ‘leading edge’.

Marketing does not have to cost a lot to work; but it does have to seem to
be ‘outside the box’, dynamic and ongoing. As marketing is all about
communicating with clients, you simultaneously will build your customer
relationship with your marketing campaigns. Your marketing strategy has to
position your business ahead of your competitors...and that may not be too
difficult, because so many do not have any marketing strategies in place!

This e-book covers 50 different business ideas under the general interest
headings of:-
Animals
Children
Creative
Cleaning
Food
Outdoors
Personal Care
Training

There are over 500 different marketing ideas between these industries.
Highlight the marketing strategies that you would like to try and ‘tweak’
them to fit any sort of business idea you might have. I know they work
because either I or other home based business operators I know, have
successfully used them.

I have also added ‘Business Hints’ where I point out essential ways to get
a website working to help build your business.

Enjoy your reading – but remember ‘knowledge is not King – putting
knowledge into action is!’




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                  Home Based Business Ideas (c) 2011




                                ANIMALS




Obviously, you must love animals to want to create a business around them. It
also helps if you have had some experience in breeding, showing, grooming, or
training of animals.

For folk to leave their pet in your care, you need to be able to instil confidence
in them. Having animals of your own and having a website that promotes
your activities and achievements will help your credibility enormously.




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                   Home Based Business Ideas (c) 2011



1. BREEDING ANGORA RABBITS

These rabbits have long silky hair which can be spun into
yarn and used to produce fine clothing items. The
breeding of the best animals, the monthly combing to
collect the hair, the spinning and knitting can then
culminate in a roadside stall (with a rabbit or two on
display – the public love real animals). An entire
manufacturing business which will keep you busy, happy
and in money.

Marketing Tips

1. If you have a suitable house you could arrange visits of local people to see
   where the rabbits live and you spin the yarn. You could also have some
   finished items for sale.
2. Consider going to a school and taking your rabbits with you to show students
   how the hair can be spun. A portable spinning wheel would be a great
   advantage.
3. Set up a stand at school fares, church fetes, etc. Remember, if the students have
   already seen you and the rabbits in the classrooms they will be telling Mums
   and Dads all about it which will already have promoted your product to parents
   before they get to the fete.
4. You could also take a few students to teach them the entire process of looking
   after the rabbits, combing them, collecting the hairs, spinning and making the
   product. If parents won‟t allow students to own a rabbit you could allocate a
   rabbit to the student even though it remained at your premises.
5. Don‟t forget wherever you have a stand to show your product, have a rabbit
   with you. The attraction of a live animal is always a good incentive for
   spontaneous purchases.
6. If you do not have all the skills required to produce the finished products
   consider outsourcing the spinning and the knitting to people who do have these
   skills. You can arrange payment for when sales are eventually made.



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                   Home Based Business Ideas (c) 2011



2. MATCHING NAMES WITH ANIMALS

Most people like animals, and if their name is also
associated with an animal, they are more likely to
collect memorabilia associated with that animal.
Look through the phone book for names that relate to
animals. Have a collection of items using the
animal‟s image, and offer it via a direct marketing
letter. Offer to personalise it where possible e.g. a
T-shirt with a Fox and the name of the recipient underneath e.g. Jo Fox

Marketing Tips

1. It might be quicker to find names of people with similar names to animals using
   the Internet white pages, rather than heavy telephone books as this can also
   cover different States.
2. Consider what the memorabilia will be that you want to mainly deal with and
   find manufacturers of that product e.g. Caps, t-shirts and keyrings.
3. Frequent garage sales and collect items that may have illustrations associated
   with the animals you are searching for.
4. You need a photographer to make reasonably good photographs of groups of
   your product associated with a specific animal e.g. Arrange a photo showing a
   variety of products featuring a fox.
5. Consider using one of the images you have collected to create personalised
   stationary. The image can be scanned into a computer and you can create a
   letterhead to include a logo of the image. Letterheads, business cards, etc could
   be of great interest to people with that name
6. An associated business associated with animal names could be where you
   research names with their meanings and make them available to people who are
   looking for names for their pets.
7. Such a list should be made available on the Internet, which would allow you to
   add to the list on a regular basis. Obviously keep the list alphabetical and from
   time to time add illustrations of various pets including some of the more
   unusual pets, such as lizards.

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                   Home Based Business Ideas (c) 2011


8. As the „name matching‟ would be offered free on the Internet it could be used
   as added value to other products that you could sell on the Internet. Consider
   such items as personalised pet name tags, collars, bedding, jackets, dishes, etc.
   You may even be able to get advertising on your site from the manufacturers of
   these products.


Business Hints - Building a Website

These days it is imperative for all businesses to have a website...not because you
necessarily need one, but because your customer does! Today, more people search
via Google than they do in the Yellow Pages.

It can be quite expensive and daunting to not only be running a business and trying
to thinks of your hobby as a business; but to develop a website too. So throughout
this e-book I am going to give you some pretty valuable information on how to set
up a website and have it help your business to make money.

I will also be giving you „low cost or no cost‟ solutions that I personally
recommend (as I have either used them, or close associates have) so that you can
make an informed decision that works best for you.

There is a pretty inexpensive way to set up a professional website. Use XSite Pro
to build your website. It costs $197 and you can build any number of websites that
you want (I have around 50). Then have it hosted with the world renowned
HostGator; you can host any number of websites, any size, for the one price of
around $10 a month.

You might find it valuable to read this article before making a decision.

 This Software will save you both money and stress and allow you to build a
   professional website with all the bells and whistles that you will want




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                   Home Based Business Ideas (c) 2011



3. PET SUPPORT
Boarding
It is not only difficult to find boarding for the family pet while the
owners go on holidays, it is nearly impossible to find somewhere
nearby. Offer to board the pet and have it as part of your family.
Certain pets are easier to look after than others, e.g. birds. The
owner can provide the food, cage/bed, and give you special
instructions.

Dog Walking
There are many people who would like their dog walked; but if you
decide to take more than one dog at a time, make sure that they all get along
together. You don‟t want a dog fight while out walking.
Pet Sitting
Alternatively, you may be able to go to their place to put in a quality hour with the
pet, morning and night. The pets shouldn‟t fret, and will often be happier in their
own environment.
Pet Photography
Arrange to have a good photo of the pet while the owner is away – give them a
small copy, and offer to sell them an enlargement in a card frame. Value adding
that is sure to endear you to the owner.
Pet Taxi Service
You could also set up a pet taxi service for assisting owners with trips to the vet
etc. Elderly owners who may not have cars could find such a service invaluable.
Pet Pooper Scooper
This is another of those jobs that people don‟t want to do, but must be done! Offer
your services via a flyer in a letterbox drop. Value adding may be the supply of
dog food, cleaning of food and water dishes, or walking the dog. Which ever way
you look at it, you are bound to be meeting a need.




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                  Home Based Business Ideas (c) 2011


Marketing Tips
   Promote your services where people congregate with their pets e.g. Vets and
    dog/cat shows.
    Consider a leaflet drop to individual homes in an area that you are prepared
     to service.
    Ensure you have some great photos of yourself with a pet (a professional
     photographer is worthwhile using).
    Get some media coverage.
    Find out the regulations of the Councils where you want to offer your
     service and use this information in your promotional material.
    You may want to create an alliance partnership with someone to support
     your venture (e.g. photographer).

Business Hints - Business Name and Domain Name

You tend to put a great deal of thought into a Business Name that will help brand
you and is interesting and easy to remember. You register it, then you try to
register a domain name using the same name.

What you should be doing is looking up a keyword (this is a word or a phrase that
other people search on through the search engines) and chose one with a search
volume fewer than 20,000 (you may have to go higher for very popular words).
This keyword should then be used in your domain name (for the website) and
possibly in your business name too.

This domain name is the number one place that robots use to rank your website
high with the search engines. If your business name is different, then you can
register it as a domain name too and point it to the same website (your hosting
company does this for you). You can register a domain name for around $10 per
year with NameCheap

A super, easy to follow program that will actually show you HOW to set your
     website up with Keywords to get you ranked on page one of Google




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                   Home Based Business Ideas (c) 2011


4. ANIMAL PUPPETS

Stuffed toys and puppets are always popular. Parents are
also looking for kits to not only keep children entertained
but to have an educational purpose as well. A young child
needing to learn how to sew would get a great thrill out of
making their own stuffed toy or hand puppet.

Collect the raw materials, make the pattern and have a
simple sheet of instructions (including a photo of a finished
animal), put it together in a plastic bag, and you have a kit
ready to go.

Marketing Tips

1. It is much better if you are able to make your own patterns rather than using
   existing ones, as this allows you to have more innovative and original product.
2. Choose animals that are popular and perhaps topical at the moment. Australian
   animals always have an appeal.
3. See if you can make your animals entirely different to existing stuffed toys eg.
   give them cartoon features.
4. Naturally you will have to make your samples from your pattern to ensure that
   they do work. Obviously you will make adaptations and learn shortcuts, which
   you will be able to pass on via the instructions in your kits. Go to markets and
   stores that specialise in remnant fabrics and collect metres of suitable fabrics,
   stuffing, buttons, threads and such things as eyes for the details of these
   animals.
5. An animal that is dressed in costume also adds appeal. Consider the popularity
   of the dog Snoopy that was dressed in a variety of costumes, such as denim
   suits and a pilot outfit.
6. Make sure you have good, clear photographs of the finished animal so that it
   can be used as the cover of the instruction sheet and placed in the plastic bag
   which is used as packaging. This way the potential client can clearly see what
   the contents are capable of making.



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                   Home Based Business Ideas (c) 2011

7. If you decide to make puppets, consider a range of very simple ones, eg. Finger
   puppets or sock puppets, so that you might put four or five in the kit and include
   a story as a play, plus an illustration of how to make a small puppet theatre
   enabling children to create their own puppet show. Encourage them in your
   instructions to invite friends to see the play they have produced.
8. Always have two or three of each of your completed kits but until you know
   which kits are going to be more popular you don‟t carry excess stock as this has
   a negative impact on your cash flow situation.
9. Consider putting on a puppet show on for your local school or church Sunday
   school. Once children see and enjoy the puppets they are more likely to want to
   make there own and therefore prepared to purchase your kits. You could also
   offer a percentage of sales back to the church or school on kits that are sold, as
   an incentive for them to promote them for you.


Business Hints - Building a List

Using keywords is one of the easiest things to do to get your website onto page one
of Google (and there is absolutely no cost). Why do you want to be on page one?
Because it will attract more traffic to your site, which will help create a targeted
list (if you have an „opt in‟ box set up).

It is targeted, because they are already interested in your product. How do you
know that? Because they have found you, as you are both using the same keyword.

Once they leave their name and email address this creates your list. You can now
communicate with them and offer them valuable information plus you can sell to
them.

And how do they leave their name and address? Via an „Opt in‟ box that visitors
will complete to gain access to something that you are offering for free. We will
talk about freebies later. But have a look at a small „Opt in‟ box in the right panel
and a larger one of the same freebie, in the body of the content.




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                 Home Based Business Ideas (c) 2011




      CHILDREN’S PRODUCTS & SERVICES




                                  T-Shirt and cap

The choice of product and services designed for children are endless; they are
only controlled by your imagination (or lack of it).

Your success will depend on your creativeness and your ability to market
these services to the consumer/householder. It is the parents you have to
market to as you cannot afford such things as TV ads which can reach the
children.

Don’t forget to market and promote yourself via a website where you can
have additional information e.g. how to cope with sibling rivalry; testimonials;
costs; where you will travel to provide your services; etc.




Baby‟s clothes          Books                       Wooden Toys    Soft Toys


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                   Home Based Business Ideas (c) 2011



1. LETTERS TO CHILDREN
Many parents are keen to develop communication skills in
their children. You offer to write a letter each month (via
snail mail or email) which the child has to answer. You
gather pertinent information about their interests and needs
from the parent, and use this information when writing.
This combines the interest of having a penfriend with
educational leaning.

Marketing Tips

1. Target schools for this project. You might be able to get the teachers to take
   advantage of your skills in the classroom hours or you might have to target the
   parents.
2. Offer to give a presentation to a parent and teachers meeting. If they have a fete
   or fund raising event coming up offer to have a story telling capsule.
    This can be themed (e.g. a space ship or a magical garden).
    The school may want to charge a small fee eg. 20c and the funds going to
     the school. Don‟t make the story more than 15 minutes with no more than 10
     children.
    You can keep repeating the same story.
    Make sure you have flyers to give to each parent.
    Also have a prize (eg. set of books) that children attending will go in a draw
     to win at the end of the day.
    Parents can fill in contact details while you are telling the story.
    You will now have a data base to contact directly.
3. Aim for media coverage. Consider wearing a costume (fairy, clown, space man
   – you have to cater for the interest of boys as well as girls) and have a photo of
   your self telling an animated story to children and another one writing (by hand
   or at a computer). Write a media release to include with the photos. Target your
   local paper. If necessary be persistent. Don‟t emphasise that you have a new


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                   Home Based Business Ideas (c) 2011

   business, rather emphasise the statistics on illiteracy and that you are able to
   offer a „fun‟ solution.
4. Develop some gifts (tokens, vouchers, movie passes etc.) to give to children
   who reach certain milestones e.g. writing once a week for four weeks, writing a
   full page, writing without any spelling mistakes etc. You can approach local
   stores to assist you with this, or ask parents if they can provide something
   suitable.

Business Hints - Long Tailed Keywords

We are all used to writing for people to read; if you want to have a website, you
also need to write for robots. They are programmed to take certain information
back to the search engines. This information is then used to rank your page. The
aim is to have your website ranked on page one of Google so that traffic to your
site will increase.

The reason why we use keywords is because that is what the robots are looking for.
When there are a group of words (a phrase) we tend to think of it as a group of
keywords; yet robots do still see it as one keyword, so they are referred to as
longtailed keywords.

When you are looking for a keyword, you need to consider the search volume (that
is the number of people searching on it every month). It would be logical to think
that the higher the search volume the better, as that means if you use it more people
can find your website. Wrong!

You will have so much competition that no one will ever find you by the high
volume keyword. You should be aiming for a keyword volume between 1,500 and
10,000. This will give you a good niche market to target.

Now a longtailed keyword can often suggest a problem that you may have a
solution for. If you product was a good diet then you may think to use the keyword
„diet‟ but wow...it has a search volume of 16,000,000!! Now „lose belly fat fast‟ is
telling you what the problem is and if your diet can provide a solution you will
have a niche market of 27,100 (a bit high – but much better than „diet‟)
            See how Long Tailed Keywords can make you more sales




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                   Home Based Business Ideas (c) 2011


2. BEDTIME STORIES

Consider taping bedtime stories for young children.
Include them in the story, using their names. The basic
stories can be taped in advance, leaving time for you to
add the appropriate names, when orders come in. If you
have graphic skills, add a simple book to illustrate the
story, as children love to have both sight and sound during
story time.

Marketing Tips

1. This idea will be difficult to sell via advertising in the local paper. Word of
   mouth promotion will do better.
2. By being involved in guides or scouts groups, or by attending mother‟s club
   meetings you will be able to talk about what you are offering. If you put an
   educational as well as an entertainment value to your product it will be more
   appealing.
3. By personalising the tapes and books, you must get to meet or speak to parents
   first so that you can get the relevant information.
4. Once you are established you should have a tear off section where parents can
   add the details you require for personalising your stories.
5. Offer your product to be raffled or as a door prize for a function involving both
   parents and children.
6. Ask for testimonials and use them in promotional flyers. NOTE: only put a
   sentence or two in a testimonial – keep them short, sharp and to the point.
7. You must write your own stories or check on copyright if you want to use
   stories produced by others.




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                   Home Based Business Ideas (c) 2011



3. TRAVEL TOYS

Develop a series of toys and games for young children to
complete while travelling or waiting at Doctors etc.
Electronic games are great, but they do not encourage the
creativity of children. Keep your games simple and
packaged in heavy duty seal top plastic bags. Most
children of today would not know the fun of such things
as French knitting (using cotton reels). Try blocks that
have different pictures on each side, so that when they are
put together they reveal a picture – you get six pictures with one set of blocks!

Marketing Tips

1. Approach Doctors and Dentists as well as garages to see if they will stock them.
2. Packaging could be your biggest problem and biggest cost. It is the Point of
   Sale material that is difficult. Individual packages need to be hanging rather
   than lying in a box.
3. See through bags with really fun labels would be a necessity. Use a graphic
   designer for the labels.
4. You will also need a flyer/brochure to go in the bag to give a description of the
   various products available and instructions if necessary. These should be in
   colour. For small numbers they can be produced from a home computer/printer
   or photocopier.
5. If you can‟t afford to give a professional presentation/packaging, consider
   selling through school and church Fetes.
6. Research some of the fun „oldie‟ games that are no longer known by going to
   elderly people and asking them what they played with. They were usually
   simple and cost effective and could be fun to reproduce.
7. Another great photo shoot – a grandparent and a young child enjoying the same
   activity.




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                   Home Based Business Ideas (c) 2011



4. BRONZED BABY SHOES

Parents love to keep baby memorabilia. You can preserve their first
pair of shoes in bronze and apply them to a suitable plaque for
parents to cherish forever. This can make a good profit, as you can
bronze coat quickly and economically.

Marketing Tips

1. Read the local paper „births‟ section. Keep the list in a scrapbook according to
   dates. Make contact with the families to offer your services/products.
You could consider building the relationship immediately by:-
1. Sending a congratulations card
2. In the card you could offer a „photographic package‟, offering a series of
   photographs every three months for a very special price
3. You could offer a special „my life book‟ for keeping photos in for the life of the
   child.
This book could have sections for photos, certificates, letters, medals etc. to
celebrate all important milestones for the child e.g.:
    first day at school
    first musical instrument (football game, ballet etc)
    day of graduation
    first day at the job
    first date
    21st birthday
    marriage day etc.
It could be bound in leather with gold embossed writing.
4. Offer a „baby package‟ where you put a mixture of all the things needed for the
   first baby.

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                      Home Based Business Ideas (c) 2011

    buy the products wholesale (cotton buds, bibs, powder, shampoo etc)
    get some elderly citizens to knit bootees, jackets etc – they will love doing it
     and the mum will love the hand made product.
5. Keep a check on the dates and send flyers (or phone) to offer specials during the
   child‟s development e.g. educational toys, birthday cake/party, video of the
   party.
6. At about the time the baby commences walking make an offer to bronze their
   first shoes.
7. This ongoing programme depends on you being able to purchase wholesale to
   get the price point correct.
8. You could also partner with support businesses e.g. photographer to add depth
   to the offer.

Business Hints - H1 Headings

We all know what headings are. But the robots for the search engines are
programmed to read H1 headings. They are looking for keywords – so if you
heading does not include your keyword it is likely not to be noticed.
How do you get an H1 Heading? Well some software programs are designed to
automatically create your heading as H1 headings. Such software, is the very
economical and professional XSite Pro.
But if your website is built some other way, you can still have H1 Headings by
adding a small piece of code.
It will look like this <H1> Heading </H1> Simple!
If you have come up with a good heading but it doesn‟t include your keyword, then you will
need to change it. If you go to this article, you will see that the heading initially was „Attraction
Marketing Has Customers Flocking to the Door‟ but my keyword was „Home Based Business‟ –
see how I changed the heading to include the second keyword.

It is not that hard to do and H1 Headings are the second most important places that
robots look for your keyword to rank your website; so you need to do it.




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                   Home Based Business Ideas (c) 2011


5. CHILDREN’S PARTIES

Even when children have a birthday party at a fast food outlet,
they still need to be entertained. If that is where you are
coming from, consider themes that include fairies, cowboys,
spacemen, magicians, clowns etc. Have catering available to,
and the parent can hire everything they need from your „one
stop shop‟. Children always have parties, simply target groups
of parents and advertise to them directly e.g. via parent
magazines.

Marketing Tips

1. This work does not do well when advertised in the local paper. Parents really do
   need to have confidence in you as a person, so they need to get to know you or
   have someone they trust recommend you. Word of mouth promotion is so
   important for the success of this venture.
2. Get involved in guides or scouts groups, attend mother‟s club meetings or
   similar organisations where you give time and energy for the good of the
   community.
3. Offer a party free to be raffled at a fete. Turn up in costume and give out „party
   bags‟ with all sorts of fun things (lollies, whistles, masks etc). Have the bags
   printed with information about your party including logo and name. NOTE: it
   is more economical to have stickers made that you can put on the bags than to
   have them printed. Labels can then be placed on other objects as well eg. thank
   you cards.
4. Once you have some parties completed, ask the parents (and children) for a
   testimonial. They can either give in writing or simply tell you what they think.
   Add the best quotes to promotional flyers. Note: only put a sentence or two in a
   testimonial – keep them short, sharp and to the point.
5. Consider videotaping the party. This could be an added value for the parents (as
   they get a copy of the tape). You will also be able to put together a great
   promotional tape of edited portions from a number of parties. Note: if you
   intend to show a promotional tape to potential customers, make sure the tape
   does not last longer than 4 minutes.

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                   Home Based Business Ideas (c) 2011

6. Find out before the party what pets the child has. Include them in the party by
   having a special party hat and special food for the pet. A photo shot of child and
   pet together with you in costume, can make a great story for media coverage.


Business Hints - Where to use a Keyword

We have been discussing places on your website where you need to have your
keyword. Now let‟s look at more places. But keep this in mind. Your website
should be built around your main keyword; but you can also have another keyword
for each page, as it pertains to the specific information of that page.

For example, „home based business‟ is my main keyword for
www.homebasedbusinessaustralia.org . However, for each page (article) that I
have added, there is another keyword too e.g. you can read an article based on the
keyword „Brand You‟ and see that I have incorporated the two keywords to read
Don’t Just Brand Your Home Based Business - Brand You!

You also need to use your keyword in the first 50 words of the content on each
page; then repeat it throughout the content (saturation of between 1-2%); have it
appear in the meta tag for each image; be in the page title and in the description
(the last three are added from the backend software).

If you are serious about not only building a website, but having it perform for you
by getting listed on page one of Google, you will find this special program on
Keywords very helpful. Not only will you understand what to do, but you will also
know how to do it!




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                   Home Based Business Ideas (c) 2011


6. DOLLS

Dolls will never be out of date, for girls and boys! You can make
dolls (the Wooden Peg Doll Company is doing very well by
making inexpensive beautifully dressed dolls from the old
fashioned wooden pegs. They also photograph them and make
unique cards), you can make clothes for dolls (the Barbie
dolls are still the highest selling toy every year) you can
run classes for children showing them how to make
clothes and accessories for their dolls. Most Mums would
appreciate a day off during the school holidays while you took their child to a day
of doll classes.

Marketing Tips

1. As long as you love dolls yourself, there is no end to what you can offer. Write
   a plan of what you want to offer and when. In other words, establish a
   product/service first, then add further products/services over time. This enables
   you to get one thing established at a time and allows you to manage your time
   and finances better.
2. Do some research:-
    Read books on the history of dolls.
    You may discover something that could be re-introduced in a modern style.
    Visit toy shops and check what is being offered currently. This could give
     you an idea for value adding eg clothes for a specific type of doll. This is
     what has kept Barbie going for so long – support product eg. camper van, is
     constantly introduced.
    Teddy bears, gollys etc have remained popular – they are still dolls.
    Consider ethnic dolls
3. Target your market. Promote the dolls to where there are children and mothers.
4. If you want to run classes consider promoting them at community houses.
5. Party plan could be a fun way to make the sales

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                   Home Based Business Ideas (c) 2011


7. CARPENTER KITS FOR CHILDREN

Put together small sized tools, and make a tool bag for children
to wear. Include timber off cuts (try new home sites for bits
and pieces). Package them with a suggestion booklet on
some simple building projects eg. a toy train. If you have
different packages of timber and nails, you should be able
to develop ongoing sales with initial customers.

Marketing Tips

1. A great photo of children actually building away with your kit (say a group of
   three) would make a wonderful accompaniment to any media release,
   particularly if the children are from some disadvantaged group or through a
   charity.
2. Consider starting a „Kiddies Building Korner‟ on a Saturday afternoon or after
   school, where you supervise and teach children how to build.
3. Contact Pre schools and see if they would let you distribute a flyer.
4. Go to shops selling toys – they may let you put flyers on their counter.
5. Once you get some clients, offer them a free class for each new person they can
   encourage to come along.
6. Depending on the age of the children, the tools will either have to be wood ones
   or can be metal. To enable them to build you will need the pieces of wood pre
   cut with holes drilled where necessary to show them how to use nuts and bolts
   etc.
7. As well as just showing them how to hammer, screw, tighten a nut etc you
   could then have the pieces of timber pre-cut to make a specific object eg. train
   or truck.


Note: If running a class ensure that you have a suitable insurance cover.




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                   Home Based Business Ideas (c) 2011



8.CUBBYHOUSES

Design a cardboard cubby house that can be constructed for
indoors, on a veranda or outside in good weather. Parents
like the idea of being able to pack it up and put it out of the
way. It would be stored flat, which is also an asset when you sell
via direct marketing.

Use your creativity to add windows and plants (photos/drawings)
on the outside wall, and perhaps wallpaper on the inside and/or
interesting colours. Add items such as a dresser or cupboard, curtains etc. anything
that can be made from lightweight material and mailed. These value added items
will keep the initial customer coming back. You can alert them to new ideas and
products via a regular newsletter.

Marketing Tips

1. Once you have a good idea you can sell it anywhere, however direct marketing
   (catalogues) is a growing business in Australia. Making product of this scale
   can provide a challenge when it comes to freighting.
2. Cardboard is amazingly sturdy when it is constructed in a certain way. It may
   be advisable to approach a cardboard mechanic (yes, they do exist) to ask for
   advice on the best way to achieve the sturdiness you require.
3. Too often we give children a finished object for them to play with, when the
   real joy for children comes from them building something for themselves. A
   template of a cubby house allows children to do this with the knowledge that
   they will end up with what they were aiming for – in this case a cubby house.
4. Cardboard that can be built inside also solves the problem that many children
   have no suitable back yard where a more permanent structure could be built.
5. By developing additions for the cubby you can direct mail to existing customers
   to promote the new product e.g. a stove, curtains, table, table cloth etc.
6. If you develop a newsletter (it could be emailed) add photos of some of your
   customers at play. Encourage them to tell you what they like to do and what
   else they would like to add to their cubby. They will also love to read about
   themselves in your newsletter!
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                 Home Based Business Ideas (c) 2011




                             CLEANING




You will need to be prepared to engage in manual labour (not always very
pleasant) and like to work outdoors for these business ideas. The secret of
running a successful business for these ideas is built on the knowledge that
you are really providing what a lot of people want help with – so you are
satisfying a demand.

Your success will depend a large deal on your ability to market your services
to the consumer/householder.

You may also promote yourself via a website where you can have additional
information e.g. where to buy a car; testimonials; costs; geographic areas
where you are available etc.




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                   Home Based Business Ideas (c) 2011



1. DETAILING CARS

People are so busy these days that they do not find the time
to complete their normal tasks. Offer to clean or detail their
cars, so they look like new, and you will be fulfilling a
need. Value add with additional offers e.g. clean out the
garage or shed, and you can build up a regular clientele and
develop a lucrative business.

Marketing Tips

1. Walk or drive around your chosen area (an economically depressed area will
   probably not work). Chose a time when most cars are at home. Make a note of
   cars that you think are looking „grotty‟ and drop a flyer in their letter box or
   knock on their door with your offer.
2. Make sure your first offer is really inviting eg.
    For new customers, the windows at the front of the house are cleaned for
     FREE
    or the front lawn will be mown for FREE
3. When the car is completed leave a small posie of fresh flowers (for a woman) or
   a block of dark chocolate (for a man) with a personalised hand written note of
   „thanks‟ for using your service.
4. When you have completed the car ask them to book the next time – have your
   diary with you. Make sure you appear to have a full diary, that is why you are
   booking them in so that they are not disappointed.
5. Have two scales of fees, one for a „once off‟ another for a regular monthly
   booking.
6. Don‟t forget your good clients, perhaps the fourth time they use your services
   you leave a bottle of wine.
Note: The special offers could also lead to other business opportunities eg. window
washing and lawn mowing. If you do not want to offer these yourself, see if you
can form a partnership alliance with someone who does. By partners providing
your FREE offers, they are receiving an introduction by you to a potential

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                   Home Based Business Ideas (c) 2011

customer for themselves. If these offers are on your flyers, the partners should also
put something towards the cost of producing the flyers.


Business Hints - Blogs

What is a blog? Actually it is one of the first and most successful of the Social
Media developments. Though others have now become more popular. But from a
business point of view, Blogs are still very powerful tools.

One of the things that make them so powerful is that the search engines check out
blogs daily, whereas your website may only get looked at once every two or three
months (especially if you are not constantly adding new information to your
website).

Another good feature is that they are free. Blogger and Wordpress are the most
used programs; I have used both and I much prefer Wordpress – I find it easier to
use.

However, for blogs to support your business, you do need to write in them
regularly. It is recommended that you write in them every day for 30 days then you
can ease off to once or twice a week. In this way your website will appear to have
new and relevant information being constantly added (which is what the search
engines are looking for).

So how does a Blog improve the ranking of your website? Well it requires one
important thing – you need to attach it to your website by using the same URL e.g.
www.homebasedbusinessaustralia.org is the website and the blog is
www.homebasedbusinessaustralia.org/blog What will happen, is that every time
the search engines check out your blog, they will read that as your website too.

This video will help you better understand this discussion on just how to use a
Blog




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                   Home Based Business Ideas (c) 2011



2. GARBAGE CAN CLEANING

There are some jobs we either don‟t like to do, or never get
around to doing. Cleaning garbage bins is one of them. From
restaurants to private homes – a need exists. Steam cleaning
is best, but as long as you can deodorise and disinfect on a
regular basis, the customer will be happy. What about a
bunch of fresh daisies to each customer on completing the
job? This thoughtful gesture re-emphasises the cleanliness
and freshness of what you are offering.

Marketing Skills

1. You will need a flyer and a business card. Consider making them humorous –
   this will catch the attention of potential clients.
2. Consider a door to door mail drop. It is not too expensive to have a letter
   dropping company do the drop for you. Alternatively, you can get Australia
   Post to do a mail out to the householder for you.
3. You could also knock on doors and make a personal offer – this is often really
   appreciated as the potential customer likes to know who they are dealing with.
4. Wearing a uniform with a label (of your logo or name) instils confidence in the
   customer.
5. Speed is imperative to enable you to clean a large number of bins and therefore
   increase your turnover.
6. You can add value to your business by offering to also clean windows. If an
   entire house is booked for window cleaning you may consider offering to clean
   the bins for free.


There is no question that the client really does appreciate a thoughtful gift like
bunch of flowers, or a can of air freshener. This thoughtful act will start the
network of „word of mouth‟ promotion that can do wonders for the success of your
business!



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                   Home Based Business Ideas (c) 2011



3. HOUSEKEEPING

Only consider this work if you really enjoy housekeeping and are
meticulous. No one wants to employ someone who does a
„dash and dust‟ job – they can do that themselves. A good
housekeeper who looks for trouble spots, is meticulous,
cheery and is prepared to go that extra step (e.g. leaving a
bunch of fresh flowers in the sitting room) is worth their
weight in gold. If this business grows, it is suitable for
franchising.

Marketing Tips

1. You can advertise in the local paper
2. Try approaching a hairdressers and ask them to form an alliance with you. For
   every new customer that employs you on a regular basis, they receive a free hair
   styling (which you pay for). In return the hairdresser promotes your business by
   having your business cards displayed where customers sit. They may also agree
   to mention your service to their clients.
3. Offer a free cleaning to be auctioned or raffled at the local church or school
   fete. Gets your name out to the public and encourages word of mouth
   promotion.
4. If this business does well, you need to know that you can cope with the
   workload, so have potential cleaners available to support you.
5. To give your business a point of difference consider wearing a uniform with
   you logo or name attached – it adds a professional look and makes the customer
   feel comfortable.
6. Develop a check list of what you intend doing each week, to not only include
   the normal jobs that the customer has requested, but to include extra jobs e.g.
   deodorise fabric chairs. Leave the checklist with the customer each time – this
   will reinforce just how good you are!
7. Leaving fresh flowers, or a chocolate on the pillow cases just adds a small touch
   that creates a positive and caring atmosphere for the customer.


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                  Home Based Business Ideas (c) 2011

                               CREATIVE




                                Hand Painted Silk Scarf


You will need to enjoy working with your hands and have a love of craft to get
the most out of these creative products that you can build a business around.

The success of the product will depend a large deal on your creativeness, Your
ability to build a range of products from your chosen craft and your ability to
market the product.

Don’t forget that even though ‘face to face’ selling through markets or
retailers etc work well, there is also the possibility of offering your product via
a website.




      Gift Tags                   Earrings                Ceramic Oil Pot Wrapped in Silk



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                  Home Based Business Ideas (c) 2011



1. HAND PAINTED STOCKINGS

The creative person will never run out of designs. By using
acrylic paint these stockings will be washable. Chose
designs to appeal to various markets. The youth will want
bright colours and spunky, topical designs, while older
women find subtle colours and patterns or flowers
appealing. A market stall would be perfect for selling
from, though if you have a wholesale price, some
speciality retailers could also be interested.

Marketing Tips

1. Don‟t just start drawing direct to the socking. Take some time to work out your
   designs on paper first. Once you are happy with a design, this can become a
   template which you can place within the stocking and see enough of to copy.
2. You really do need a wide variety of designs and colours to enable a large
   display, which will be eye catching.
3. Go to a second hand shop fitting place and purchase some legs which you can
   display the stockings on.
4. Buy stocking wholesale and without packaging. Not only will this be cheaper,
   but you will not have to get rid of all the packaging!
5. Consider doing fashion shows for church, school fairs or the Mothers‟ Club.
    Partner with a local dressmaker or retail fashion outlet.
    Use some of the mothers or teenage daughters as models.
    Get some good photos for a media release.
    Give two or three sets of stockings as door prizes.




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                   Home Based Business Ideas (c) 2011


2. SURPRISES IN A CONTAINER

You can purchase suitable containers and
prepare novelties to go inside them. Stocking
dolls and faces depicting witches, sports, fairies,
and cowboys are just some of the themes you
could try. They appeal to adults as well as
children.

Or you could go a bit more „off centre‟ and have
dead beetles, poems, shoelaces – anything that
will get a chuckle. Have the container with fun, colourful labels, and a catchy title.
Great for markets where people are just browsing and do not really want to buy.

Marketing Tips

1. Research containers – the more original and eye catching the container is, the
   more chance you will have of making the sale.
2. Purchase the containers wholesale to keep prices down.
3. Consider glass or plastic as it allows the product inside to be seen.
4. Have labels prepared by a graphic designer. If they are innovative, colourful
   and fun they will catch the customers‟ eye.
5. When deciding on what goes inside, appeal to the customers with a topical
   theme e.g. a stocking face with a knitted miniature cap and scarf in football
   colours, a male and a female face kissing on a heart shaped background for
   Valentine‟s day etc.
6. If topical, this should make a great media story as it has visual appeal.




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                   Home Based Business Ideas (c) 2011


3. FULL SIZED DOLLS

The trick of making this work, is to create the doll to look as
close as possible to an actual person, with the correct colouring
and clothes style. Hardly anyone could resist the temptation of
having a life-sized clone in their home or office.

This could work well as a promotional tool for businesses,
or as a fund raising activity. Take a stand at a school fair
with a doll replica of the headmaster, and auction it off,
with funds going to the school (after your payment comes
out). To ensure they don‟t become voodoo dolls, the headmaster is likely to be the
one to buy it!

Marketing Tips

1. Making the face look like the person is the key to making a doll clone.
    Commence with a good photo and blow it up on a photocopier to the actual
     size.
    Look carefully at the structure of the face e.g. strong jaw line, high cheek
     bones, double chins, no hair, puffy eyes, bushy eyebrows, glasses.
    If using a stocking filled face, make sure these structures are sculptured in
     and exaggerated.
    Features could be painted on as accurately as possible eg. eyes.
2. You may be able to get some old clothes that actually belong to the person to
   use for the costume.
3. You could make the doll look like a sporting or rock star. Develop two or three
   sizes to meet different price points. Add value to the doll by having a bag on the
   doll into which you can place such things as a CD of the music or a scrap book
   (put together by you or others) of the person‟s life, or some other product that
   relates to the achievements of the person the doll represents.
4. You could approach the secretary of businesses and offer your idea as a
   Christmas gift from the office staff to the boss. Have a photo of a doll made to
   look like someone who is well known and use both on a flyer. You can also
   take a real doll at a much smaller size to show.
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                   Home Based Business Ideas (c) 2011



4. CANDLE SCULPTURE
This is an easy craft and depending on your creative ability,
will be the style of candle and the price you can ask. A perfect
product for market stalls, with a high profit margin.

Marketing Tips

1. The trick is to make your candles different. Some of the interesting ones around
   are:-
    Simple tiny cylinders that sit in a small silver figurine that has a magical
     theme. The candles are bundled in groups of three, tied with raffia and are
     called „magic sticks‟
    Candles shaped like dolphins standing about 30cm high – always a popular
     subject matter
    Candles that have essential oils within them and are promoted as having
     aromatherapy qualities
2. Candles are often great as adding value to another product. E.g.:-
    An antiqued glass lantern on a stand, with lovely rustic silk roses decorating
     the top of the stand and the candle sits inside. By offering three replacement
     candles FREE (they are quite cheap) you add value to the lantern which you
     can sell at a reasonable price.
    Small containers that can float can be sold with a candle in them, sitting
     within a ceramic or glass shallow bowl
    Wrap a large squat candle in hand painted silk. Tie with a ribbon and silk
     flower decoration. The silk needs to be big enough so that when removed
     from the candle it can be worn as a hair tie or kerchief.
3. Package a set of three in a corrugated card box with pot pouri scattered around
   them and bath oil bubbles.
4. Make a whole range and take a stall at a popular market at Christmas,
   Valentine‟s day and Mother‟s day.


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                  Home Based Business Ideas (c) 2011



5.CLOCKS

It is so easy today to purchase a mechanism for a clock (including
such things as batteries, hands and even numerals). It is how you
present these clocks that can create a business.

There are a myriad of ways and materials that can be utilised – clay,
wood, glass, metal – whatever your interests and skills are to enable
you to utilise these materials into a clock. It is simply up to how innovative you
can be and whether or not you target a particular segment of the market eg.
Children. Your target market will give you the ideas and direction you need to go
with this business venture.

Marketing Tips

1. Consider a range of clocks for children. Children love bright colours and
   moving parts. The first thing to do is choose a motif, which could illustrate
   nursery rhymes or a theme e.g. Space. Once you have decided on your topic,
   experiment to see what parts could move with the clock action, as it ticks. For
   example it you decided to create a robot, the legs could sway, the arms could
   move or the head could nod. Once you have a range of children‟s clocks
   consider promoting them by:-
       Offering them to retailers who specialise in children‟s product, through
        schools, play schools, kindergartens, etc. Here you may even decide to
        use the children‟s artwork e.g. the children may paint or finger paint a
        picture which you can then apply via photographic transfer to a plate
        which can in turn have numbers and clock hands showing on the surface.
       Consider offering one of your clocks as a raffle for a school to raise
        funds. This, in return, will promote what you are doing.
2. Everybody loves pictures with their children or with their pets. Consider a flat
   clock face where you have a picture of a cat or a dog to represent each number.
   It could be an enlarged photo of the actual pet of the family. You would simply
   have to have two or three of these as samples to show and take orders from
   individuals who supply you with the photos. NOTE: there is an opportunity
   here for you to work together with a photographer who could take the photos
   for your potential client.

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                   Home Based Business Ideas (c) 2011

3. Using flower motifs would appeal to women in a particular age bracket:-
       You could consider using such things as china painting where you could
        align yourself with these craftsman so that they could supply the china
        objects for you to utilise. Consider odd shapes, such as a china cup,
        which if glued to a saucer could have the mechanism inside the cup and
        the tiny hands move on the outside of the cup.
       Take dried flowers and once the process of drying is completed insert
        them between two Perspex sheets with one flower spaced for each
        number for the hands
4. You could tell a story in picture form with the clock sitting to one corner and
   various parts of the picture revolve or shake as the clock ticks. The size of this
   depends on the strength of the mechanism you are using.
5. If you decide on a variety of motifs and themes it is imperative that your
   potential clients are able to view these. A market stall or even a party plan
   system held in people‟s homes, would be the best way to have your product
   seen. Things to consider if you decide on a party plan, are:-
       Have three or four friends agree to hold a party. They receive either one
        of your clocks or a percentage of sales made (this depends on the amount
        of money taken in from sales made). If they do not reach the targeted
        money value of sales perhaps you can allocate points to them so that on
        their second party they should reach the target and therefore get the
        clock.
       You need to have a good display in the home where the party is taking
        place.
       You need to tell a story that captures the interest of your audience. This
        could be utilised with some form of game. Perhaps find as many fairy
        tales or stories that include a clock e.g. Hickory Dickory Dock. You
        need small prizes to give to winners of the games. Here you could either
        have purchased small items that have clocks featured as part of the
        decoration or some other ideas, which are associated with clocks. Orders
        are given on order forms you provide. Usually payment is not made until
        the product is picked up. You need to make it quite clear as to the agreed
        time of delivery and pick up.



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                   Home Based Business Ideas (c) 2011

       The hostess needs to ring her guests two or three days before pick up to
        ensure times are convenient to her and act as a reminder to potential
        clients.


Business Hints - Writing Good Copy

If you are like me (an author) then writing is not such a big deal. But most people
find writing extremely daunting and therefore they just shy away from it; or
produce bad copy (best not to have any writing, than having bad stuff).
You can outsource your writing without it costing you a fortune. Go to
www.elance.com and ask for a quote for your writing and you will get lots of
offers, some for as low as $5! But I recommend that you be prepared to pay
between $25 and $50 for a 400 word article that is keyword optimised.
There is also a wonderful piece of software called Article Wizard that researches
for you, by going to the internet and sourcing sentences using your chosen
keyword. Once you have the sentences you can „tweak‟ them, edit, delete, add etc
and end up with your own original copy.
Even though I can write (and in fact like writing) I still use this software;
particularly when I have to write on a topic where I have little or no knowledge.
Writing articles is important as you can use them on your website, in your blog and
distribute them to Article Directories. And why would you want to do that?
Well, the main way to get your website ranked higher is via backlinks from
somewhere else on the internet e.g. blogs, directories, twitter, etc. Directories are a
good source of backlinks and you should seriously consider writing for them.
Join this excellent Program that takes you through every step you need to know
from how to build a website; to how to get it ranked on page one; then how to
capture the increased traffic to build your list; and finally how to convert your list
into sales. Check it out if you are serious about having a website to build your
business.




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                   Home Based Business Ideas (c) 2011



6. SOAP

With the interest today in natural products, soap can be
developed to suit the requirements of many people. Once you
have mastered the technique of making the soap, experiment by
using different additives to give a variety of colours, texture
scents, etc. To make your soaps stand out in the marketplace,
packaging becomes all-important.

Marketing Tips

1. To achieve a rustic effect to suit females, look at matching in colour such things
   as tissue papers, silk flowers, ribbons, etc and see if you can use these to
   package your soap to make it more attractive before it even gets to the
   bathroom.
One such mixture could be to wrap the soap in a maroon coloured tissue and when
it comes to the top allow it to flair out and insert into the centre a musky pink silk
rose. Put a strip of ribbon around the outer edge of the soap in a silver colour
allowing it to stick to itself with double sided tape. You suddenly have a fairly
exclusive and beautifully presented cake of soap.
2. A rustic look for males could include wood. A small wooden crate for the soap
   to sit in with a piece of netting around it to hold the soap in place and/or tied
   with raffia.
3. If you don‟t want to make soap you can purchase a variety of shapes wholesale
   and package them uniquely. E.g. Soap in the shape of golf balls could also be
   added to the wooden crate with some golf tees sitting with them for a man, or a
   lovely oval cake of soap wrapped in a piece of hand painted silk tied with
   ribbon and a small artificial flower for a woman.
You could make a corrugated cardboard box where two cakes of soap covered in
coloured cellophane and stuck down with a gold sticker at either end of the box. In
the centre you could have bath salts in a small hand painted silk bag. Scatter some
pot pori around in the box and put a clear cello lid on it, tie it closed with a ribbon
to match the colour of the cello and silk and you have a great presentation gift
pack.


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                  Home Based Business Ideas (c) 2011

4. Develop your packaging to suit themes. We have already mentioned a rustic
   look but think of themes that may suit a certain lifestyle or ethnic community.
   E.g. Use ribbons to follow the theme of a kilt or try decorations that may suit
   babies. Perhaps take an Australian theme and use wool or sheep as an image.
   This could work well with a soap that includes lanolin. The soap could be
   packaged in a small box with cut out sheep figures going around the edge of the
   box.
The box could have some soft wool as lining and again a clear cello top so that you
can see what is in it. Perhaps tie a natural coloured ribbon and a miniature button
or small object in the shape of a sheep could be added as decoration.
5. An obvious place to offer these products initially would be a market or party
   plan. If you have a database you could send a small sample of the product as a
   tiny gift with a small single page catalogue showing photos, descriptions and
   prices.


Business Hints - Landing Pages
A landing page is sometimes called a sales page or a pitch page. It has one
purpose: to sell one product. It will be a bit hard for you to understand why you
need a separate page to sell one product, when you can put a number of products
for sale on your existing website.

However, it has been proven beyond a doubt (unless your website is simply a
product catalogue) that one product for sale via a landing page will sell much
better. That is probably because the traffic is not distracted by any other
information that may be on your site, and is focussed on the product being offered
for sale.

You can access a free mini course on „How to Construct a Powerful Landing
Page‟.

 This program will show you every step from building a website/landing page
 to geting listed on page one of Google, increase traffic and make more sales




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                   Home Based Business Ideas (c) 2011


  7. GREETING CARDS
Many creative people want to make greeting cards, as they are
easy to transport and store, and there is always a demand for
cards. By using a variety of material or photos, exciting cards can
be the result. Developing a theme or a „signature‟ of your style, is
always helpful when trying to sell to retailers. Sell in quantities
e.g. one dozen lots, rather than one offs.

Marketing Tips

1. Materials for cards do not cost that much but with hand made cards the cost of
   labour is high. You must be careful to ensure your costing is correct for this
   idea to work.
2. Some interesting ideas you can explore include:-
    If a photographer, use quality photos – but keep to a theme eg. landscapes,
     babies, animals, flowers
    Using tools to cut out patterns. Cut out areas could be placed over a different
     colour or texture for effect
    Adding other 3D materials, e.g. dried flowers, shells, ribbons, foil etc
3. If you are an artist you may come up with a simple comical image that can be
    repeated e.g. a flattened dog
4. If you are going to use pre cut cards with window frames, buy wholesale to
   reduce costs. If your idea seems to be working ask a couple of printers for a
   quote in preparing card templates for you. If they are doing a large run for
   someone else you may be able to get a smaller quantity at the same time.
5. It is often the simplest idea that works best e.g:-
    Baby cards that use the image of a stalk carrying the baby in a small fabric
     bundle with a real safety nappy pin holding it
    Flower cards that have the seed of the flower embedded in the hand made
     paper, so that the card is simply „planted‟ for an ongoing and lovely thought
    Hand painted silk picture set into a window mount

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                   Home Based Business Ideas (c) 2011

    A scratchy ticket, window mounted with rubber cement (so that it comes off
     easily) on a card wishing you luck



Business Hints - Affiliate Marketing

When you are producing a traditional product e.g. silk scarves it is hard to imagine
what and why you would sell another product. The reason you should sell other
products (associated with your core product but separate from it) is because they
are easier to sell online, and that is where you can dramatically increase your sales.

The main thing people look for on the Internet is information (as a matter of fact,
information is in great demand as an export product for Australia). Couple that
with the knowledge that the internet was originally designed to allow for the free
sharing of information by students, and you may better understand that as a
business, you need to incorporate this philosophy.

This is how it works: you offer something for free from your website. People sign
up for it and leave you their names to start your list. In the free product you also
direct them to paid products that you have for sale. You can also send out
automated messages to your list where you give further valuable information plus
offer to sell them product.

Now what if you don‟t have product that you can sell on the Internet? Then you
can sell other people‟s product for a commission. You become the affiliate. These
commissions can be quite high (from 30%-75%) and can be very lucrative for you.

There are also private labels available, where you buy the right to re-brand a
product as your own, but someone else has created it.

This video will show you how to access affiliate product and to know if it will sell
well or not.




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                   Home Based Business Ideas (c) 2011



8. ‘NEW HOME’ POSTCARDS

Take good photos of the home new owners have moved into. Place
them on a postcard, announcing the new address, and offer it to the
new home buyer. They are bound to buy from you to let their
family and friends know the new address, while showing off how
great the house is.

Marketing Tips

1. Approach Real Estates – tell them you have a great idea which will add value to
   their clients purchase.
2. If they are interested in having you discuss the idea, ask them to sign a
   Confidentiality Agreement first.
3. Show them a finished sample of the post card and ask them if they would like to
   offer the card to all their clients. Remember they usually have good photos of
   all homes which you may be able to utilise when making the postcard.
4. If they agree, the postcard could also have the Real Estates logo attached.
5. Otherwise ask if they would be prepared to give you the addresses of homes
   sold so that you could contact the owners directly (it is unlikely that they will
   agree).
6. Look in the windows of Real Estate Agents at regular intervals and get the
   addresses of all homes sold from the photo displays.
7. Simply cruise the streets looking for SALE or Auction signs. Take the photos,
   then return in a weeks time with the sample card.
8. Check the local papers for houses for sale and take the photos, checking later to
   see if they have been sold (phone and pretend you are interested in buying –
   you will soon be told if it has been sold or not).
9. If a new home owner is interested in using the post card to promote their change
   of address, ask them if they would like a photo taken of the family outside the
   home to be made into a Christmas card!



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                   Home Based Business Ideas (c) 2011



Note: If, as a photographer, you are interested in producing photos for a Real
Estate Agent, when approaching them, offer this „value added‟ postcard as part of
the service you offer. Even if a Confidentiality Agreement is signed before you
disclose your idea – as with most good ideas, once it has been done a few times
others will copy.



Business Hints - Mindmaps

It is very difficult for many people to think out a strategy and put it on paper. And
if there is more than one person to brainstorm with, it can get quite confusing as to
who is suggesting what and why.

Most of us are familiar with flow charts and in fact a flow chart is a form of a
mindmap. But this software enables you to develop an organic mindmap as you
think of something; you are also more likely to be creative and better organised.

This software uses colour to help you keep a track on the themes of the thought
processes; there is an opportunity to add images/logo (great if you need to show or
present it to a 3rd party); it has its own library of images and icons; you can add
additional text (and colour it if you wish) plus much more.

I use mindmaps all the time, and indeed I have a 30 minute online seminar that
costs $34; it uses a mindmap to ensure that you fully understand Article Marketing.
At the end of the seminar it gives you information to enable you to take part in a
comprehensive program that shows you HOW to do everything needed to get your
website ranked on page one and generate more leads.




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                   Home Based Business Ideas (c) 2011



9. BUTTONS, KEYRINGS AND BADGES

Make a display of large buttons and badges with fun sayings and
colourful pictures. Photos can also be topical (e.g. sports or
animals). Offer them for sale where there are large numbers of
people. They will stop to read them, and it is then up to you to
make the sale!

Marketing Tips

1. Take a market stall that attracts large numbers of the public.
2. On occasions make your display specifically to suit the current interests, eg.
   football, sailing, skiing, dog show, mother‟s day etc.
3. Take photos at the point of sale and make the badges/buttons up while the
   customer waits.
4. Consider setting up your stall where there are special events taking place (you
   will need permission).
5. If you can only show finished product at the stall, offer to take photos at the site
   of the event and deliver the finished product the following week.
6. Collect the money at the time of taking the order.

Business Hints - Pets and the Internet

Dog training is one of the most popular themes on the internet. People experience
all sorts of problems with poor dog behaviour and are ready to read books on this
topic. I have gone one step further and am actually developing a site to show you
how to train your dog (I use videos a lot in this website) and I allow clients to
video their dog problems and send them to me to comment on.

Have a look at www.dogtrainingandtricks.com and the landing page
www.dogtrainingecademy.com - not quite finished yet – but I am getting there. If
you would like to tell me what you think, I would love to hear from you.




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                   Home Based Business Ideas (c) 2011



10. PHOTO LAMPSHADES AND PLATES

One way to utilise your photos of nature and points of
interest, is to attach them to lampshades, and create a
new product. Blow your photos up, wipe the back with
mineral oil to make them translucent, place them at
angles, slightly overlapping them, then sew them to
parchment paper with a bold, colourful blanket stitch.

The completed lamp shades would sell well through markets, or you can have
photos applied to plates by placing photographic emulsion on the plate and
reproducing chosen photos onto the emulsion. These will sell to targeted markets,
depending on the photos, e.g. flowers should do well at nurseries, while historical
buildings would sell to tourists.


Marketing Tips

1. Photos which are topical make a great display to coincide with activities the
   public relates to at the time e.g. football, spring flowers etc.
2. Purchase materials wholesale to reduce costs.
3. You could partner with someone who could make the bases for lamps to have a
   finished product. Bases could be in timber or ceramics.
4. You could offer to make a lamp or plate for customers from their chosen photos
   eg. the new baby or favourite pet.
5. Make up a sample of your product to be given to your local school or church to
   be raffled. Make the photos you use relevant. This is a good way to promote
   yourself and what you are able to do. Make sure you are able to present the
   product to the winner in a public forum so that you can say a few words about
   your business at the same time.


Note: You could also consider starting up classes to teach this skill.




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                   Home Based Business Ideas (c) 2011



11. WINDOW DISPLAYS
If you prepare the windows of retailers to act as a draw card for
their customers try some of these marketing tips.

Marketing Tips

1. Each month put together a loose leaf folio of at least six ideas. The folio would
   contain sketches, written ideas, what type of product would be shown, what is
   topical that month eg. spring races, football finals etc. The customer can choose
   the one that they like best. Once a design has been chosen, remove it from the
   folio so that the next customer does not see it. If you simply say it has been
   taken – you can bet your bottom dollar that is the very one they want!
2. Encourage clients to cross pollinate ideas and suggest a marketing strategy from
   time to time. This only works when the stores are not in direct competition,
   unless stores of the same type of business agree to promote different products
   eg. coffee lounges – one may make coffee and cake at a special price while
   another gives a free desert with a meal. This will increase interest from their
   customers and grow their individual data bases e.g.:-
    Have a hidden message or clue in each participating windows. To gather the
     clues customers have to go from store to store, looking in the windows for
     all the clues (they will also see the products on display as well!). When
     viewers know the answer they go to any one of the stores to fill in a form
     with the answer and their details.
    On a specified day of the month one of the successful answers is drawn to
     win a group of prizes (from each participating store).
    The prizes should involve the customer going to each of the participating
     stores to collect their prizes.
    The collected data base is either given to each store, or you become the
     custodian and use it for further marketing strategies e.g. mail out of
     „specials‟ offered by all of the stores. They share the cost of the mail out so
     it is not such a big cost to any one store.
    If you are the custodian you can also charge a fee to keep the data base up
     dated and to organise mail outs etc.


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                    Home Based Business Ideas (c) 2011


12. ROADSIDE STALLS

Once you receive permission you must have a product
that is either very different or exceptional in its price. It
must be seen from the road as eye catching and
unusual. Consider making large papier-mache animals
or spacecraft, life sized colourful dolls, or the colour of
enormous balloons to make your vehicle stand out to
passing traffic.

Marketing Tips

1. Do your research first.
    Go to the area you are considering setting up a stall and sit there for some
     hours keeping a count of traffic that passes.
    If you are considering setting up where there is already a stall, count how
     many cars stop and how many actually buy.
    Look at what is being offered for sale and assess what the average price
     being charged is.
    Ask those who stop what else would they like to see available at a roadside
     stall – survey at least 50 people.
    If the other stall holders will tell you, ask them what sort of turnover they get
     in a day.
2. The product you offer must be well priced. Home grown products or product
   that is sourced cheaply from overseas sell well at stalls.
3. Product must be easily recognised from the road – signs a good 500metres
   before the stall can help (as long as this is permitted)
4. To grow your customer base you must be seen at the same place at the same
   time for a number of months. People passing buy will note you are there and
   when they need your product they will remember and go back looking for you.
   Commit yourself to at least three months before deciding if your idea will work.
5. Consider selling something in a great looking container e.g. honey in an
   interesting glass jar. Point out to the customer that you will refill it at a

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                   Home Based Business Ideas (c) 2011

   discounted price for future sales. This will help to bring the customer back to
   you next time they want honey.


Business Hints - Traffic Travis

If you want to know just how good your website pages are (do they follow the
criteria that Google is looking for) there is a great piece of free software called
Traffic Travis.

Simply add the URL in of the page and Traffic Travis will score it for you (from a
C- to an A+). Really, you should be able to score an A for every page (except a
Review page, which has some limitations attached. We will discuss reviews
shortly.

I think it is worth mentioning something here. Most people send visitors just to
their home page URL as that is the page for the whole website and the one most
people take the most care with. But you should use the URL of a variety of pages
to get backlinks.

www.homebasedbusinessaustralia.org has 18 keywords on page one of Google i.e.
18 different pages. Check out some of these statistics:-



Keyword: ‘home based business’ (www.hbba.biz)
(Plus 17 other keywords appear on page one of Google)
* Number one on page one of Google;
* 5,000 pages viewed monthly
* 2,000 unique visitors monthly
* 80% new visitors to the site monthly
* 70% find the site via search engines monthly
* Page Ranking - 3




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                  Home Based Business Ideas (c) 2011



13. CASES

If you have skills in this area, there are many people who want
a custom designed case for their product. Musicians,
photographers, repairmen, artists, doctors – the list goes on.
Advertise on a regular basis in the local press, plus via
speciality magazines targeting the different trades and
professions.


Marketing Tips

1. Customised cases require special relationships to be built between the case
   maker and the client.
2. Begin by frequenting places where your target market congregate e.g. concerts
   for musicians.
3. Advertise in newsletter produced by organisations of the target market.
4. If they have bulletin boards, place your advertisement there eg. studios where
   artists congregate.
5. Remember, when placing a classified advertisement, a „one off‟ advertisement
   seldom works. It must be seen on a regular basis.
6. Get media coverage by promoting the special materials used and specific care
   taken to make the case suit the product. If you do one for free for a
   disadvantaged person you should be able to get coverage for both the artist and
   yourself. Insist that the coverage puts your contact details at the end of the
   story.




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                    Home Based Business Ideas (c) 2011



14. GLASS PRODUCTS

If you have skills in working with glass there are many
different ways of using and decorating it to produce both
product and services. Many of these skills require special
training and to be really proficient you often need years of
experience. However, this should not deter you from
“having a go” if this is an area that really appeals to you.

Glass blowing would be the most difficult skill to acquire. You start with a lump
of molten glass working over an open flame of intense heat and blow the glass into
specific shapes.

Drop Mould - A much easier and more commonly used application is to shape the
glass over a mould. To do this you require a kiln where the glass can be heated to
a point where it begins to loose it rigidity and flops over the mould to create the
specific shape of the mould. Many colours as well as textures can be added to this
type of production.

Etching of glass using a sand blasting technique is very effective but does have
some health issues if not done correctly with extraction fans, as it creates a great
deal of dust.

Engraving - You can engrave directly onto glass using a high powered, especially
hardened bit to drill a fine pattern onto the glass.

Stained glass is a traditional and very popular form of creating pictures by
inserting coloured glass into lead stripping. There are many courses available
through TAFE, Colleges and specialist art schools, which will teaching you these
skills. A popular and easy to use imitation stained glass, is also available, where
you literally paint with special paints onto the glass and use an imitation lead line
which is a raised black line squeezed directly from a tube, like toothpaste. You can
achieve quite fine patterns with these materials, which are available through hobby
stores

Glass painting - You can paint you own designs directly onto purchased glass
bottles, glasses, plates, etc. This is a very popular form of glass decoration and is
only restricted by your imagination.
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                   Home Based Business Ideas (c) 2011


Products could include ash trays, buttons, tiles, candle holders etc.

Marketing Tips

1. You can provide a service where you engrave onto finished glass products.
   This service can help solve a problem for your client eg. you might engrave the
   owners licence number onto the front and rear windows of his car. This is a
   great disincentive to thieves who certainly don‟t want to replace windows in a
   car that they steal. Or you might wish to engrave names onto a product, this
   particularly suits the wedding or corporate industry where they like to have
   their names/logos identification on products that they are giving or receiving as
   gifts.

2. Do your research and source wholesalers of glass products (there are some
   really intriguing bottle and shapes) that can be purchased. Choose the method
   you wish to use for decoration and create a range of products that can be sold at
   a market for gifts.
    To assist you in creating shapes that are modern and new to the market,
      research by looking through overseas magazines to see what is fashionable
      in both shapes and colour. Australia often runs one or two years behind
      overseas trend. Your research could make you a „frontrunner‟.
    Even though you have to have a variety of products and designs, it becomes
      very confusing and gives a cluttered appearance if you diversify too much,
      particularly when offering your work to a retailer.
    Once you have done a variety of designs, pick a couple that work well and
      look good. Check with twenty or thirty people outside your family, find out
      what they like the best and then concentrate on these shapes and designs.
    One thing that will give your work a leading edge is if it displays a strong
      „signature‟. By this, it is meant that your work is recognisable as coming
      from you. There is nothing that anyone can say to help you develop a
      signature, you either have the ability to create designs that „typify you‟ or
      you are not. This usually comes with experience.

3. Working with glass requires a workshop e.g. garage or studio and may need
   permission from your local council.
    If you go to the expense of setting up such a place it may also be worthwhile
      running small classes.



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                   Home Based Business Ideas (c) 2011

      Don‟t ever think that you must not show other people the „secrets of the
       trade‟ in case they become your competitors. This is seldom the case, as
       most people who take classes are doing it to satisfy their own hobby needs.

      If you are skilled and competent think about the hours of practice it took for
       you to reach this stage. By the time any of your class reaches the same stage
       you would have moved on to new designs and new ways of production.
       Many naive artists do not go into the teaching area because of this perceived
       problem.

      On the other hand if you are able to produce someone more skilled than you,
       then congratulations! Remember Michelangelo had a teacher (though no
       one remembers his name) and we would never have been able to enjoy his
       genius, it if wasn‟t for his teacher.

4. You can usually get better deals for buying raw materials if you purchase
   quantities at wholesale prices, but you may have to purchase quantities larger
   than you yourself require.
    This is an opportunity to „on sell‟ the raw materials at a profit. You can
      either sell these to your classes or you can advertise them in your local
      paper.
    Sometimes it is worthwhile getting together with a fellow glass artist and
      seeing if they are interested in joint purchases so that you can get the
      required economy of scale.




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                 Home Based Business Ideas (c) 2011




                                  FOOD




                               Container of fruit



You will need to enjoy food and the preparation of it and the nutritional value
of it, to enjoy and be passionate about these business ideas.

The success of the product and services will depend to a large deal on your
ability to market the product.

Don’t forget that even though ‘face to face’ selling through markets etc; word
of mouth referrals and using a website are very valuable marketing tools.




  Chips                             Sushi                        Cake



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                  Home Based Business Ideas (c) 2011



1. CHOCOLATE CHRISTMAS TREES

Using hazelnuts and good quality chocolate, you can construct
a tree. You will need to build the tree up nut by nut dipped in
the chocolate. As you have to let sections set before building
on them, you need to be working on a number of trees at the
same time. Dust with icing sugar when complete, and cover
some loose chocolate dipped nuts in coloured cellophane to
make „gifts‟ for under the tree.

Sit on a board covered with foil (set with warm chocolate, so
they won‟t fall over) and encase in clear cellophane tied at the top with holly and
green and red ribbon. You will make a fortune during the Christmas period. Market
to the business community for them to give as gifts to their clients and business
acquaintances.

Marketing Tips

    Purchase all your products wholesale to keep costs down.
    Have a dedicated area to make the trees (if it is your kitchen dedicate certain
     time).
    You must have a cool place (garage or a room under a house) to store the
     trees.
    Have a professional photo taken of a completed tree (with and without the
     cellophane wrapping). Use this photo with a description of the tree (eg
     weight of chocolate and nuts used) and have it placed in a number of
     business newsletters. Offer them a free tree for corporate gifts as payment.
    Be prepared to commence the trees two months prior to Christmas and have
     someone on call to assist you with the making of the trees if orders get
     heavy.
    Consider a discount if ten or more trees are ordered from one customer.
    Collect a number of cardboard boxes (from supermarket or local hotel) that
     one to four trees can fit in for when the customer picks them up.
    Have two sized trees to give two price points.
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                   Home Based Business Ideas (c) 2011


Note: If the trees look great and the price is right you could be inundated with
orders. An 80 year old lady in Melbourne produces around 500 trees every
Christmas. Her granddaughter helps her and every year the number of orders
increase as „word of mouth‟ gets out!


Business Hints - Reviews

When you have product promoted in a website, it is also a good idea to have
reviews of those products. Your review pages are very highly monetised pages
(that is, they are likely to make you money) because if a person is reading a
review, they are already interested in the product and are just looking for some
reassurance.

It is a good idea to use a pen name when writing reviews. You can get your
information from your knowledge of the product (either you have made it or
purchased it and intend re-selling it as an affiliate) or form the landing page of the
vendor.

If you have more than one product promoted on your website, then you should also
have a comparison chart. As people are not really interested in what is wrong with
the product; they are looking for a reason to buy it; just concentrate on the good
points.

Have a look at this page – the product is grouped in similar themes and comparison
charts are listed on the left and individual items on the right. Open any of them to
see how the reviews are constructed.




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                   Home Based Business Ideas (c) 2011


2. DIETS ON THE INTERNET

If you have knowledge in nutrition, start a web site with up to
date information on nutritional foods. Offer to develop diets
designed to suit individuals, for a fee. These can be emailed, and
ongoing support made available. Many business people do not
have the time (or the inclination) to attend support groups, yet
would like to have a healthier lifestyle.

Marketing Tips

1. You can seldom promote the web on the web, so you need to have another way
   of promoting your idea e.g.:
    Flyers which could be letter dropped or mailed to businesses
    Fax stream the flyers to businesses
    Advertisement in local paper or newsletters
2. You could set up a stall at a market, church or school fete.
    Have samples of health foods for people to try
    Provide small brochures of health tips
    Hand out stickers, badges or some other small promotional gimmick which
     could have your slogan e.g. „being healthy makes you wealthy and wise‟ or
     „health is wealth‟
3. On all of the traditional promotions make sure the web address is prominent
4. When designing your web site make sure it is interactive:
    Allow questions to be asked that you can answer
    Have product/services available for sale
    Have a bulletin board where viewers can share their tips with each other
5. You should be able to get advertising on your site from other businesses that
   sell product for the health market.



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                   Home Based Business Ideas (c) 2011


3. MENU PLANNING

You can offer to plan meals for the week, and buy the
necessary groceries. You simply deliver the product
with the menus to the household weekly. This service
may develop into you preparing some of the meals in
the home and storing them in the fridge, for when the
owner is going to be late or unable to prepare them.
You may even dish it up for a specified time. It is a
sure way to have food ready for the family in these times when both parents are
working.

Marketing Tips

1. The tastes of people vary considerably. Part of offering this system is to make
   sure you find out exactly what the needs are of individual family members.
2. It would be helpful if you gave a questionnaire to each family member then met
   with them once you have read them to ensure that all of the family agree with
   what you will be offering.
3. Give a free weeks service as a door prize or raffle for your three favourite
   charities. This will get you started and give you an opportunity to get
   testimonials for a promotional flyer.
4. When you get the work think about what you can offer to „value add‟ for each
   family:
         a. Maybe wash the dishes
         b. Give a new set of placemats
         c. Set the table with a fresh posy of flowers
         d. Add candles to the table
         e. Dish the child‟s food up to make it fun e.g. look like a face
5. If there is a „special‟ at the supermarket buy it and add it to the next menu you
   are supplying.


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                    Home Based Business Ideas (c) 2011

6. If the family do not want you to come to the house to prepare food, consider
   preparing some dishes at your home and delivering them to the customer e.g.
   beef stroganoff, chicken noodle soup, hamburgers etc.
7. You may be able to add another service while you are in the home e.g. mind the
   children before the parents get home.
8. You will need excellent references to prove your reliability and trustworthiness.


Business Hints - Opt In Boxes

This simply means that you have provided a place where visitors to your website
can leave their name and email so that they can receive something of perceived
value for free.

There is not much use getting your website listed on page one of Google, where it
will attract more traffic, if it does not have an „opt in‟ box to capture the details of
extra traffic. And as the visitors choose to sign in, this traffic easily becomes a
targeted list of potential clients.

Some software (like XSite Pro) has a system for designing the „opt in box‟ but then
it has to be linked to your host (I use HostGator as it is so easy to use and is very
reputable).

You can view a small (in the outside panel) and a large „opt in box‟(in the content)
here




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4. MOBILE GROCERIES
Support home makers where both are working full time. Go to
the markets early and purchase fruit and vegetables that
shoppers usually purchase (to find out what is bought by the
majority of shoppers, stand near the vegetable section over a
couple of days and keep a record). Make up a box of mixed
product to include some speciality items. If you use a clothes
basket (or something special) for the first delivery, it makes it
look special.

Drop flyers in letter boxes offering the box (list what is in it) for a set price of $25
– this could be a saving of $15-$20 on retail prices, PLUS the product is really
fresh. You deliver the box to the door of an evening. Not only will this make you a
good profit, but it would be cash on delivery, so you will have no debts!

Marketing Tips

1. Research is really needed to ensure that you provide what is wanted to the right
   market.
2. In each box/basket of groceries make sure you put the majority of what is
   considered staple (carrots, potatoes etc) plus some unusual seasonal specials
   e.g. mangoes, strawberries, avocados etc.
3. Construct a flyer that has:-
    A great colourful photo of a typical box of groceries (use a professional
     photographer to get the best result) should take pride of position.
    List exactly what is in a typical box.
    List the average retail price for each product, plus the total.
    List the areas (streets) where you deliver.
    Specify the days that the deliveries are made to each area.
    As this is a one price offer – you can list the price as it should not change
4. In case the prices do change dramatically don‟t print more flyers than what you
   can distribute over a month or two.

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                   Home Based Business Ideas (c) 2011

5. If you want to target retirement villages etc, point out that the box could be
   shared by two or three clients/neighbours.


Business Hints - Statistics

As with anything you do in business, you need to be able to measure the results to
know just how successful your business is. It is pretty obvious that most of us
measure the income and profit.

But there are so many more things to measure: number of clients; number of repeat
clients; how many unique visitors to your website; how long do they stay; how
many pages do they open; what keywords are they searching on etc. etc.

If you know this information, then you can repeat the good things and eliminate or
change the bad ones. Never has the task of measuring results been so easy for
websites. With the free Google Analytics attached to your site, you have tons of
information/statistics to act upon.

Yet I know of people with statistics who seldom look at them and never change
anything they do (even when the statistics suggest they should make some
changes). I don‟t understand why, as this is a very important part of developing a
business.

           Let me show you just how remarkable this statistic tool is




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5. LUNCHBOX SERVICE

Many workers can‟t get out at lunch time, or spend
much of their precious time in a queue waiting to be
served. You offer a simple menu (to include health and
low calorie products) and take orders which you will
deliver at a certain time.

You can change the menu daily, leaving the next days
menu with the lunch delivered. There is an opportunity here for a group of students
to be involved in the deliveries, while the food is prepared at one distribution point.
Just be aware of health and food regulations.

Marketing Tips

1. You need to target a building where there are many businesses/workers.
2. Approach the receptionist at each business in the building and ask if you can
   leave enough flyers to be handed to each worker.
3. Make sure the flyer has the next days menu, a place for the customer‟s name,
   the time of the delivery, and a total of costs.
4. Be clear about how payment is to be made and have sufficient cash to give
   change to the customers.
5. When constructing your menu, give a variety of foods that are easily put
   together but at the same time are a bit different eg:
    Sushi box
    Vegetable, special bread and dips
    Fruit and cheese platter (name the cheeses that the customer can choose
     from – there are some great cheeses that are not normally sold that you can
     get from a gourmet wholesaler).
    Special salad boxes e.g. Waldorf or Caesar
It is probably better not to have hot foods, but if you do, ask if the business has a
micro wave oven – there is nothing worse than warm „hot‟ food!

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6. Your food must be home made and not something that can normally be
   purchased close by, to give it some uniqueness.
7. Consider leaving a sample platter with special cheeses, sushi, dips etc. as a
   promotion when you leave the flyers.
8. Check out such things as where you can park for pick up and deliveries (the
   building might have parking for staff and they will let you stay there for a few
   minutes)
9. Carry food in eskies – have different sizes so that you can pack them according
   to the number of orders you have. You might decide to leave the esky there and
   collect it with the deliveries the next day. This would ensure the food stays
   fresh until the worker is ready to eat it.
10.As time of delivery will be within a very narrow window (probably between
   11am and 12.30pm) you will require many delivery people as the business
   grows. Make sure you cost this factor in.
11.Remember what you are really selling is convenience and unique foods. Don‟t
   try to compete with the local sandwich bar.


Business Hints - Research

There are a lot of free software tools to assist you in running your business. When
you first start a business, you may not even be aware that you could benefit by
them, as you are too busy producing your product for sale.

But I hope that you do some planning for your business, even if it is just a
mindmap to start with. Remember research is your number one step; I know of so
many start up businesses who neglect this step. They end up producing what they
know how to do well; but what they should be doing is producing something that
potential customers want, that they have the skills to produce.

I was a teacher and director of Art in a secondary college; when I decided to start a
business, I did not just want to produce paintings and sell through an art exhibition
(there are too many struggling artists). As I loved painting Australiana, I decided to
put my art designs onto product that tourists would want and ended up with a „rip
roaring‟ Art business!


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6. FORTUNE COOKIES

The Chinese started these and most restaurants give after
dinner truffles with the tea and coffee. If your cookies are
small and attractive, and you place a small scroll with a
message printed on it, inside each cookie, restaurants could
well see the uniqueness of this offer.

They could even arrange for you to print up discounts and
offers promoting the restaurant. These cookies could be
developed for mail order as well, as long as the recipe was
long lasting.

Marketing Tips

1. Research to make sure you have unique „sayings‟. You may decide not to stress
   the „fortune‟ side of the message, but rather an interesting quote/message eg.
   “you don‟t drown by being in water, you drown by staying there”.
2. If you decide it is too difficult to develop a recipe that you can put the scroll in,
   consider creating miniature scrolls tied with tiny ribbons that could be put
   together with a truffle.
3. You could develop the cookie so that as it comes from the oven you gently
   place an instrument through it to leave a hole through which you can insert the
   scroll when they are cold.
4. The scroll would need to be on paper that is relatively grease proof.
5. You may decide to give the restaurant the scrolls and cookies separately for
   them to insert the scroll just before presenting the cookies to the customer.
6. Research the biscuit mixture until you develop the right recipe to suit what you
   are trying to do.
7. Image is important with the final product. Consider both colour and style when
   putting the product together.
8. You may even decide to put the cookie in a small container for special
   occasions e.g. a heart shaped container.


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                    Home Based Business Ideas (c) 2011

9. You can buy small containers in different shapes from specialist „knick knack‟
   shops and paint them to suit the image you are creating.
10.A container will add cost to your product, but if the restaurant has customers
   celebrating a special occasion, it could make a great „value added‟ gift for them
   to present.
11.Be prepared to leave two or three samples with a restaurant so that their staff
   can evaluate them.
12.Don‟t wait for the restaurant to call back; make another round of visits one to
   two weeks after the samples have been left to take orders.


Business Hints – Autoresponder

An autoresponder is a method by which you can set up a series of email
information to be sent to your list of contacts at regular intervals, or as blasts (just
when you want to send a specific, timely message).

If you acquire a list via the extra traffic you get to your website, then you would
use the autoresponder to send out the free Mini Course (for example). Then at a
later time you may send another email to upsell a product or to bring something
special to their attention.

If you have a large list, you will have to pay a monthly fee for the use of the
Autoresponder. However MailChimp has a free program for limited numbers and a
paid program (which is what I use) I particularly like the fact that it has preset
templates (and you can design your own) for emails and that it gives you reports
e.g. who opens the emails and who does not.

ListMail Pro is also free (though I am concerned about this one as the vendor is not
supporting it at present). AWeber is one that most Internet Marketers use and is
highly reputable.




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                            OUTDOORS




                                    Gardening


You will need to like working outdoors and have a green thumb!

Your success will depend a large deal on your ability to market your product
directly to the consumer.

You may also promote your product via a website where you can have
additional information e.g. what plants grow best in certain climates;
testimonials; costs; geographic areas where you sell from etc.




Bonsai                       Strawberries in Pot        House Number Plaque



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                   Home Based Business Ideas (c) 2011


1. PLANTERS

Old shoes make perfect items to sell with plants in them. The
more unique the shoe, the better the price you can ask. Cover
the shoe by dipping into a bucket of fibreglass. When dry plant
them with an appropriate plant. Collect old shoes from second
hand stores and Trash and Treasure markets. Place an add in
the local paper asking for old boots etc. The product would sell
well at a market.

Marketing Tips

1. This type of product sells well at markets and Church/School Fetes etc.
2. You could also try nurseries or anywhere plants are sold.
3. You need to collect a wide variety of shoes – try Op shops and frequent garage
   sales. Often old shoes are not offered as it is assumed no one would want them.
   So you may have to ask when at garage sales.
4. You could try putting an advertisement in the local paper, asking for unusual
   shoes.
5. Match plants to the type of shoe eg. baby‟s tears in a pair of baby shoes.
6. Be careful when using fibreglass – a mask should be worn.
7. If you don‟t want to use fibreglass try cement or liquid clay (slip). These shoe
   pots will not be waterproof so would only be suitable for outdoors.
8. To make them „funky‟ paint the fibreglass coating with white paint then in
   bright colours.
9. Try buying plants wholesale to keep the cost down.
10.Consider adding a small tag giving some history to the shoe and the plant – and
   how to care for them.




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                   Home Based Business Ideas (c) 2011


2. PLANT TUBES

Chose a suitable container (e.g. ceramic) that is tubular in shape
(could be a barrel). Have holes created at intervals. Fill with soil
and plant flowers, herbs, strawberries etc. you can actually use the
trunks of dead hollow trees for this. They sell well at markets
which specialise in produce.

Marketing Tips

1. Plan what is suitable for planting according to the season e.g. strawberries and
   make a mass display of these at that specific time.
2. Consider value adding and prizes.
    All who purchase a strawberry tube go into a draw to win tickets to the
     tennis (where strawberries are eaten in abundance).
    A set of six cards featuring a photo of strawberries.
    Small stuffed strawberry shaped key rings.
    Tiny mother mouse with an apron and a stuffed strawberry in the pocket of
     the apron – cute for kids.
    Punnet of strawberries (try strawberries and cream in take away container)
3. Gardens are so dull and boring during the winter. Chose plants that are
   flowering and colourful for a winter stall – this will be bound to catch the eye.
4. Decorate your stall with large photos of the planters in their prime. Show them
   in many different aspects (indoors, outdoors, on balconies, hanging etc.
                                    Note: If you would like to produce something a
                                    bit „zany‟ what about jewellery with plants?
                                    Here is a ring with lawn growing in it!




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                   Home Based Business Ideas (c) 2011


3. HOUSE NUMBERS

Most houses have house numbers on them, but it is not easy
to see them, if the numbers are small, or a distance from the
road, especially at night. Offer to paint the house numbers
on the curb in a strong colour. You can paint it on the spot as
you knock on doors, and return at intervals to repaint faded
numbers. Check with local councils first.

You could also hand paint plaques with the numbers on them and an attractive
image. Many home buyers would love them. Just make sure the numbers are bold,
clear and easy to read.

Marketing Tips

1. This is a relatively straight forward business. As long as you are prepared to
   knock on doors and work on the spot.
2. Have flyers prepared, for people who are not at home, to leave in their letter
   boxes (don‟t put in if it says „no junk mail‟).
3. You could consider looking at the house and see if there is anything else you
   could offer e.g. window cleaning, gutter cleaning, lawn mowing, garbage can
   cleaning etc.




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                 Home Based Business Ideas (c) 2011




                       PERSONAL CARE




Part of your nature must be to care for individuals and like relating to them,
especially ‘chatting’ in a friendly way. This type of business requires the
‘personal touch’

The success of the product and services will depend to a large deal on your
ability to market the product.

‘face to face’ selling and word of mouth referrals is essential with these
business ideas, but using a website is also a very valuable marketing tool and
should give your customers added value.




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1. NEIGHBOURHOOD CARE

When new neighbours move in, approach them with
a package of services. Where to find schools, local
football clubs, ballet studios, doctors, dentists,
speciality shops, dry cleaners, deliveries etc. can be
of great value to a person new in the neighbourhood.

A small gift of a bunch of flowers or a bottle of wine
or box of chocolates or dinner for the family can
really make them feel wanted and „fitting in‟ to the community. The retailers in the
area pay you a fee to promote them, and offer the gifts free with their name
attached. Real estate agents may give you the addresses of where house sales are
made. Otherwise keep your eye on the windows of agents.

Marketing Tips

1. The difficulty here is to grow the business you will have to travel out of your
   local area, making it difficult to find out when people are new to the area you
   are not familiar with.
2. Chose one area at a time and begin by approaching the businesses and service
   providers you want in that area.
3. Let those you approach know that you are putting together a guide of essential
   businesses and services in the area.
    Offer them an opportunity to list for a fee.
    You can structure the fee two ways. A smaller fee to simply list the business
     name and address e.g. $100.
    If they want a contact name plus a paragraph about their business with a
     couple of testimonials from satisfied local customers, they pay $500.
    They can also be offered the opportunity to provide a small gift (or cash for
     you to purchase one) with their name welcoming the new neighbour.
4. To find who is new to an area, your best starting point is with real estate agents.
   You can keep a check on their windows to see what homes have been sold and
   approach these houses about one month after the sale.
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                   Home Based Business Ideas (c) 2011

5. Real estate agents may even be happy to pay you a fee to offer your guide to all
   their clients, as a „value added‟ service from them.
6. Check with local Councils what they offer to the community. They may have
   good lists you can access.




Business Hints - Attraction Marketing 1

This form of marketing sometimes gets confused in people‟s minds with „The
Secret‟ – it really has nothing to do with that book and video that was so popular.

Attraction Marketing is all about attracting people to you; rather than a hard sell
approach, where you have to go out and find the customer. To help you achieve
this form of marketing you have to make a real effort to be „known‟ so that
potential clients can learn to like and trust you. There is a strong correlation
between this form of marketing and customer satisfaction.

If you look after your customers and make them feel special and cared for, they are
likely to reward you by buying more and more from you.

So, how do you attract them to you?

First of all, offer them something of value for free. Yes, you will get a percentage
that only want freebies and don‟t want to buy. However, if you learn how to make
an offer from the freebie lead to the next step of a low cost item on the same topic,
they are also more likely to buy at this next level.

How do you show potential clients that you are a caring individual? How about
getting into the habit of sending out cards...it could be that they have achieved a
milestone, won an award, moved premises, did something special for you,
launched a new product etc. Think how you would feel if you received a card in
the mail and it wasn‟t even Christmas or your birthday!

I am going to tell you about a special program to help you do this in the next
section.



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                   Home Based Business Ideas (c) 2011

2. LEISURE CLUBS

If you are a good organiser, arrange a calendar of events which
give a good variety of options from playing cards to hot air
ballooning. You sign up members, and with numbers you can
get good „deals‟. Members pay a fee for the service, you do the
arranging and take the bookings.

Marketing Tips

1. You need to be able to make contact with a large number of people. Try joining
   sporting clubs, church groups etc.
2. Research what are good buys for group outings. Make sure the outings are
   varied to appeal to all tastes.
3. Check with the Council as to what they have in their calendar of events that you
   may be able to tap into.
4. Consider the age group of who you are targeting (older people will be interested
   in different things than younger people).
5. You can even make some things you offer really economical by arranging such
   things as bush walking.
    You find out where different trails are (making sure you have easy short
     ones as well as the more rigorous).
    As this activity is free your costs would be a lot less.
    Consider „value adding‟ by providing a „bush tucker‟ pack of dried fruit,
     nuts and chocolate.
6. When you put together your diary of events, include photos in your flyer.
7. If you have access to a scanner and colour printer, you can produce a great flyer
   yourself, and the beauty is you can produce just as many flyers as you need,
   without the large runs required to make it commercially viable to use an outside
   printer.
8. Have minimum numbers of attendees before you declare the outing a „goer‟ and
   publish this on your flyer.


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                   Home Based Business Ideas (c) 2011

9. Bookings are only confirmed on receipt of money. You may decide on a deposit
   rather than the full amount.
10.Remember, if you make the confirmation dates too far in advance of the outing,
   you will restrict numbers, as many people will not know if they can attend until
   the last minute. The choice of these dates will need some careful juggling.
11.You can get people from different groups or areas to the same event. This will
   assist you with reaching the minimum numbers required.


Business Hints - Attraction Marketing 2

There is an organisation called „Send Out Cards‟ that makes it easy and
economical to excel at attraction marketing and building customer relationships,
where you can make your customers and potential clients feel very special.

You join this organisation for a one off fee and have access to over 14,000 card
designs that you can use to send a traditional card, a postcard or a 3 leaf flyer. The
traditional cards work out to be less than $1.

You organise it all from your computer and a real card is put in a real envelope
with a real stamp, and it is mailed for you! The postage is less than normal too (50c
in Australia – instead of 60c)

What I particularly love about this program, is that you can also use your own
images to create a personalised, original card...no longer do you have to worry
about your recipients getting the same card from you and others too. You can even
add your client‟s photo or a logo or your photo etc.

PLUS your own printed style of writing and your own signature is added to the
program so that you are actually sending a card in your handwriting! You can even
send gifts with your cards, from books to a wide range of gourmet products that are
absolutely yummy!

You can trial the system and send out a free card or you can contact me and I will
walk you through the system.



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                   Home Based Business Ideas (c) 2011



3. HOLIDAY KITS

Whether camping, caravanning or staying in flats and
units, kits of necessities in small containers are
needed. You buy bulk washing powder, dishwashing
liquid, salt, pepper, sauce, matches, disinfectant,
bandaids, needles and thread etc and repackage. Put
together in neat boxes (colourful boxes with fitted
lids are eye catching, cheap and effective) and sell
via camping stores, caravan parks, real estates etc.

Marketing Tips

1. The most difficult part of this exercise is getting hold of suitable small
   containers. Plastic is better than glass, as it won‟t break. However glass may be
   cheaper.
2. You need to be able to purchase the product you want at wholesale prices.
   While you are checking for suitable product, ask if they sell small sample
   packs. Often they do and that will save you the difficulty of repackaging.
3. Be careful when deciding on food products. Repackaging may contravene
   health laws. Check this out with you local council.
4. Have a graphic artist design a great label to put on the Kits. Have a catchy name
   that captures attention eg Mother Hen‟s Pantry
5. Produce your Kits into at least two different sizes so that you have different
   price points. You could break them into type of product e.g. Kitchen Nook or
   Kleaning Kit or make them different sizes depending on number of products
   e.g. Micro Kit or Macro Kit.
6. Once you have the Kits together, take them to places where you think they
   would sell and offer them to the retailer. Remember, the retailer might want to
   put them in as a „value added‟ item, rather than selling them direct to the
   consumer e.g. in every caravan he sells or unit that is rented for a holiday, a Kit
   could be included.
7. Offer them for sale via advertisements in magazines targeting campers; or build
   your own website to sell them from.

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                   Home Based Business Ideas (c) 2011

8. Don‟t forget to look at sites on the Internet. Find out what the hits are to good
   sites and consider advertising on those sites (make sure they can purchase
   online).
9. The concept is interesting enough to get some media coverage. Set up a story
   where you interview two or three people who have gone on a holiday and
   forgotten something essential, or can‟t find anything open to purchase what
   they need, or leave containers at the holiday place and lament the wastage etc.
   Then solve their problems with this great new idea you have created.

Business Hints - Joint Ventures (JV)

If you are just starting up your business, then it is probably a bit early to be
thinking of joint ventures. But it is still a good idea to understand how you can
create and use them to grow your business.

A joint venture simply means that you and at least one other business operator
agree to work together to develop a new business idea, that is closely associated to
both your businesses. Of course there has to be something in it for both parties and
if you are approaching a potential JV, then you should already have thought out
what „you can do for them‟ by taking part, rather than just thinking about „what‟s
in it for me‟

Let me give you an example: you have built a new website around health and
wellness. You are aiming to have it reach page one on Google and you need an
influx of traffic quickly, so you decide to do a launch. You may decide to ask three
or four business contacts that you know have an established list of contacts to take
part in the launch by providing prizes and getting their list to visit your site so that
they can get the prizes.

What you can do for them is provide them with additional names for their list
(everyone is trying to grow their list). You help them as much as possible by
providing the email that they can send (saves them time); you set up your website
to automate the process of the prize giving and you arrange a limited time that this
competition will go for e.g. 24 hours.

             You Can Learn Exactly How to Launch Your Website
                      with this ‘step by step’ program



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                   Home Based Business Ideas (c) 2011



4. MOBILE ALTERATIONS

Most people don‟t find the time to alter clothes, and it isn‟t
easy to find someone who will do it for you. Target an office
block. Go from floor to floor leaving flyers stating that you will
call on a certain day of the week/month and collect clothes
requiring alterations. Once you are known, people will begin to
have items ready for you.

You could extend this with a pick up and delivery to dry
cleaners. You could even consider setting up a vehicle with
lighting and sewing machine, and do the alterations on the spot
for the residential areas also.

Marketing Tips

1. This is becoming a lost art. Some shops when selling product (particularly
   men‟s suits) will offer alterations at the time of purchase, however, many
   people want alterations done after they have worn the item once or twice and
   realise that it is still a little too long in the sleeves or legs or does not fit
   comfortably in some other area or the stitching simple comes undone and you
   don‟t have the time or inclination to fix it yourself.
2. Some alterations require fitting, other do not. In the event that fittings are
   necessary perhaps the workplace has a storeroom or similar that you could use.
3. Have clearly set out prices for various items e.g. Shortening a leg, shortening a
   cuff, perhaps a different price if the jacket is lined or simply restitching a hem.
   Make the prices competitive and make the whole process as simple as possible.
4. Ensure you have a very clear way of marking the products collected so that you
   don‟t mix up ownership e.g. good sturdy plastic bags that you can write on the
   outside of with a permanent marker could be a possible solution
5. When collecting items for alteration always ask the question “would you like
   me to have this item dry cleaned before it is returned?” Like McDonalds staff
   always asking if you would like fries. They increased their profits considerably
   by the number of people saying „yes‟. Just have the prices worked out first.


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                   Home Based Business Ideas (c) 2011

6. Have a deal in place with a dry cleaner who will agree to give you discounted
   prices and speedy service if you use them on a regular basis. The discounts
   offered will probably relate to the number of items you bring them in any given
   week.
7. If you use the idea of a vehicle set up with lighting, air-conditioning and sewing
   machines, etc the cost must at least cover the costs of travel (the other costs are
   capital equipment).
8. Such a vehicle would also allow you to have a fitting room by simply closing
   the doors. This would have great appeal to many local people. The biggest
   difficulty you would have would be finding people at home with both partners
   working these days. Therefore it might be important to offer these services
   during the weekends or evenings.
9. Prepare flyers offering your services and do letter drops in the target area
   making it quite clear that the vehicle will be in the given area at a specific time.
10.Like the traditional ice cream van you could play music that allowed people in
   the area to be aware that you had arrived. Don‟t play it for too long, and
   remember to sit and wait for at least five minutes before moving off .
11.Put in your flyers that the music will alert them that you are there. Have a
   second flyer (which you can place in the letterboxes in the areas where you are
   waiting) saying „Sorry I missed you, but I will be back on such and such a date.
12.Have some small packets of cookies or a cake cut into small pieces wrapped in
   glad wrap so that when they leave their garment with you and return to their
   house to wait for you to complete the alterations, you can offer them a cookie
   with the suggestion “make yourself a nice cuppa, enjoy the cookie and I will
   come and knock on your door to let you know when the garment is ready”.
   This „value adding‟ can create great relationships.




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5. HAIRDRESSING

If this is your trade, and you would like to go out on
your own, consider a mobile hair dressing service.
Hospitals and homes for the elderly would be a good
starting point. Think of something „catchy‟ to grab
attention, like having your car stand out with
advertising.

Marketing Tips

1. You do have to put some thought into how you carry various products you
   require as you really need to be able to take just one container into the home
   with all your necessary equipment.
2. Consider some various ways in which you can wash hair while making it
   comfortable for the customer. The difficulty here is that every person will have
   different types of chairs, sinks etc.
3. You need a spreadsheet to put on the floor under where the person sits to
   capture most of the hair when cutting takes place. This will make the customer
   happy as she won‟t have any cleaning up to do afterwards.
4. By having you come to the home, the customer is really looking for
   convenience often due to their inability to be away from home, therefore it is
   important to make the customer comfortable and happy. This could include
   such things as suggesting interesting ways to make their hair look better, softer,
   more interesting, healthier.
5. „Add value‟ to the hairdressing by offering to do nails, hand massage, foot
   massage, shoulder massage. Perhaps you could do a colour counciling. Have a
   small but interesting range of products for sale that could be as simple as
   shampoos and conditioners but it might also include scarves and scarf rings or
   small pieces of jewellery
6. If you are looking after the elderly or people who are not well, suggest that you
   could bring them something on your next visit. It might be something they
   particularly want from a shop, a new singlet, a pair of slippers that you could
   actually go and purchase for them. You could even agree to ring them a couple
   of days prior to the allocated time of visit just to check if there is anything they
   would like you to bring for them.

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                               TRAINING




You must enjoy teaching others and sharing your expertise. You must be able
to communicate easily and with confidence for these business ideas to be
successful. Also, much of the success of the product and services will depend
to a large degree on your ability to market the product.

Utilising a website and the Internet is important as it is a very valuable
marketing tool and takes giant steps in satisfying your customers.




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1. HOMEMAKERS

Many young people have never had home economic training.
You can set up a training centre from your home, where you
go over a range of hints and tips. From economical cooking,
to how to remove stains can be shown to a generation of
people who have not been taught the basics of home
keeping, as their parents have always worked.

Many men are taking over the role of housekeeper and they
too, would benefit from such training. Keep courses short,
small in numbers per session and economical. Promote your
business via the local media or at wedding fairs.

Marketing Tips

1. Holding classes in your home is often more effective than having them in a
   sterile and unrealistic training room.
2. Classes should last around 2 hours and be chock full of tips.
3. „Value add‟ by giving the tips in a manual or CD. You could also have a web
   site to give added information to clients who attend the classes.
4. Provide full length aprons to all participants and in your promotional flyers
   encouraging them to wear casual clothing.
5. The apron could have your logo on it and clients could keep it. This allows for
   further promotion each time they wear it.
6. If you take a stand at a wedding fair have a video of a class taking place in your
   home. Also give practical demonstrations and tips.
7. Promote via school or church fetes by holding a stand. Offer a free class to a
   lucky participant who leaves their name and contact details with you.




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2. COMMUNICATION SKILLS

Many of our youth do not have well developed manners. This not
only impedes them from getting employment, but causes them
anxiety when having to present themselves at formal or semi
formal functions.

As long as courses do not „go over the top‟ and revert to old
fashioned etiquette, such courses could be very helpful, and in demand. Teaching
participants how to write letters, greet acquaintances, conduct themselves at an
interview, how to use the phone etc. can add a degree of self-esteem and
confidence often missing from our youth.

Marketing Tips

1. You will have to use your innovative skills to produce such a course so that it
   appeals to youth. Consider the following:-
    Have young people as presenters
    Choose a funky name for the course eg. Mild Mannered Clark Kent to
     Supermum
    Use teaching aids that are modern
2. Make sure you are familiar with current fashion trends that would be acceptable
   to both the youth and those they are trying to impress
3. Perhaps give a prize at the end of the course for the top student eg. mobile
   phone in modern colour scheme.
4. Approach some of the corporate bodies who are producing product to suit youth
   and ask them to provide product for teaching aids. Their logos could also
   appear on printed material and perhaps have signage at the course.
5. If you can get sponsorship money from a Corporate, then they could also speak
   to the group (make sure what they have to say fits into the course and follows
   the culture that you are trying to present).
6. Approach schools to see if they would like to offer the course.

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    Make the material fit two different time slots e.g. one hour or two hours, so
     that it fits different schools‟ requirements.
    There may even be a „follow up‟ course.
    Schools are very conscious of employment opportunities for their students
     so make this a major thrust.
    Have some dynamic and fun flyers for students and a more formal
     presentation (perhaps include a 3 minute video of the course running with
     students) for the school administrators when promoting this course.
    Video the course and have students assess themselves and each other when
     they view it. If you follow this course of action make sure you have very
     clear guidelines to ensure that it remains constructive and not destructive.
7. It would be helpful if a Corporate body would agree to offer a job (or at least
   work experience) to the top person of the course. They could also have some
   input into what the requirements should be for the top student.
8. This would make a good story for the media.

Business Hints - Good Luck

There is a saying “Business is simply about making something and selling it for
more than it costs to make. That is all there is to it; except for a few million other
things...”

My advice to you is if you go into business because you are passionate about
„making something‟; that is not enough to be successful. You also have to be
passionate about running a business; you must enjoy the process and get pleasure
from „getting it right‟.

Learning is an important process in the development of your business; if you stop
learning your business will probably stagnate.

                This program will ensure that you generate leads
                 that will be interested in what you have to sell




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3. READING SKILLS

If you have skills in teaching reading, you could
offer a tutorial service to adults, youth who have
got behind, and immigrants. You can work with
individuals or small groups in your home or
theirs. You could even offer speed reading to
business people who have to wade through
enormous quantities of paper work.

Marketing Tips

1. It is important to promote this service to the target market e.g. Organisations
   servicing the ethnic community.
2. Once you have a couple of students, tape the „before and after‟ results.
3. Have a survey for „before and after‟ expectations.
4. Not only will the differences you record be of interest to your students, but it
   will give you information for your promotional strategies.
5. If looking at speed-reading, promote through universities and secondary
   colleges to assist students prepare for exams.
6. Advertising can be very expensive so target it carefully and use a wordsmith to
   ensure you get the message across that you want.
7. Work out a five-minute display that you can do in front of an audience that is
   interactive, „packs a punch‟ and is entertaining.
8. Consider giving free demonstrations to school and ethnic functions.




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Why Start a Business?
There are many reasons; you might want to stay at home with a young family or to
care for the elderly; you may hate travelling; you may want to be your own
boss...there are dozens of reasons. With 67% of all small business in Australia
working from home, there are a lot of people who take up the challenge. You can‟t
afford to be „risk adverse‟ if you want to be successful. You must be self motivated
and not stress with the isolation that occurs. You must be excited and passionate
about your business idea...there are many challenges, but it is both rewarding and
exciting when it works! So, give it a go....and good luck!

About the Author

                    Barbara Gabogrecan
                    is a 4 year trained Art teacher and
                    Certificate 1V Workplace Assessor.
                    She is an artist, and author, a speaker,
                    an entrepreneur and a mentor.
                    Barbara specializes in marketing, both on and off line.
She also wrote a column in the Herald Sun (2 years) and The Sunday Age (8
months).

Barbara is a Mentor extraordinaire

Barbara also consults to Australian Government and has sat on the
following committees:-
* Micro Business Consultative Group
* Business Entry Point Consultative Group
* National Small Business Forum
* ATO Task Force
* ATO Commissioner's Small Business Consultative Group
* City of Manningham Task Force (Vic)
* Small Business Policy Committee (Vic Liberal Party)

Contact Details:
Address: PO Box 362
Drouin 3818 Victoria
Email: barbara@hbba.biz
Websites:
www.HomeBasedBusinessAustralia.org
www.HomeBusinessStartupNow.com



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