Proposal for Sponsorship Template

							Do Not Print This Page for
the Sponsorship Proposal!

  How to utilize the Relay For Life
  2010-2011 Media Sponsorship Proposal
  This sponsorship proposal is designed as a template which each event can use and personalize
  to be specific to prospective sponsors.

  Please do not submit this document to potential sponsors until you and your staff
  representative have completely reviewed the proposal and completed the blank fields
  pertaining to your event. There are multiple “click here” fields. Please ensure that all fields are
  complete prior to submission.

  The sponsorship proposal is designed to work in correlation with the Sponsorship Guidebook.
  There you will find information on how to make a sponsorship ask, a year round time line to
  help you stay on track as well as tips on sponsorship retention, recruitment and recognition.
  Please note that you and your staff representative should assess which opportunities are most
  appropriate for your event and insert them into this proposal.

  In addition, please follow these general guidelines when establishing the in-kind donation level
  and benefits for your media sponsor.

  First, find your community size in the following chart:

   Population               100,000+           50,000 – 99,999    25,000 – 49,999     Under 25,000
   In-Kind Media            $20,000            $10,000            $5,000              $2,000
   Sponsor – Should be      (2 x cash level)   (2x cash level)    (2x cash level)     (2x cash level)
   2x your top level cash
   sponsor

  If your media sponsor agrees to make an in-kind donation at 2x the cash sponsor level, then
  they would be eligible for the following benefits. NOTE: Before offering these benefits, work
  with your event chair and staff partner to ensure that these benefits are available for the
  event. For example, you wouldn’t want to promise that the logo is included in the event
  program if the event does not use a program

   Event T-shirt               Black Logo
   Promotional Material        Black Logo
   Event Banner                Logo
   Event Website               Logo
   Team Fees Waived            4 teams
   Newsletter Recognition      Logo
   Event Programs              Logo
   Event Recognition           Yes
2010-2011 Relay For Life
Sponsorship Proposal
[Click here and type date]

[Click here and type contact name
[Click here and type company name]
[Click here and type address]
[Click here and type 2nd line of address]


Dear [Click here and type name]:

I appreciate you taking the time to allow me to present the sponsorship opportunities
for our local Relay For Life. I know that [Click here and type company name] would be a
great partner in this event, and I look forward to discussing this with you further.

Relay For Life is truly a special event because it celebrates cancer survivors. This year,
more people than ever will survive cancer and fewer will hear the words “you have
cancer.” Although we have made tremendous strides, in [Click here and type state]
alone more than [Click here and type # of new cancer cases] people are expected to be
diagnosed with the disease this year and
[Click here and type # of estimated cancer deaths] people will die. Cancer is a disease
that affects almost every person in every community in some way. But for those who
are suffering right now and for those who may be diagnosed in the future, there is more
hope now than ever before.

I hope you will agree that Relay For Life and the American Cancer Society are worthy of
your support. The attached proposal outlines the benefits of sponsorship we discussed
today, along with additional information about the American Cancer Society.

I will follow-up with you during the week of [Click here and type date] or you may
contact me at [Click here and type phone number].

Thank you for your consideration. I look forward to a strong and mutually beneficial
relationship with [Click here and type company name] in the coming year.

Sincerely,


[Click here and type name]
2010-2011 Relay For Life
Sponsorship Proposal
About the American Cancer Society
Thanks to you, the American Cancer Society is working to create a world with more
birthdays – a world where cancer never steals another year from anyone’s life. And
we’re getting results. Eleven million people in America who are surviving cancer – and
countless others who have avoided it – will celebrate another birthday this year. When
you join our movement to create more birthdays, you’re helping the American Cancer
Society save lives by:

Helping People Stay Well
We help you celebrate more birthdays by showing you how to stay well. We save lives
by encouraging people everywhere to take steps to prevent cancer or detect it early and
provide you with screening recommendations and simple tips to live a healthier lifestyle.

Helping People Get Well
We help you fight for more birthdays by guiding you through every step of a cancer
experience if you or someone you love is faced with a diagnosis. We provide
information to help you make decisions and offer free services like transportation to and
from cancer treatment or a free place to stay while receiving treatment far from home.
We know that every cancer patient is a fighter – and we’re in the ring with you.

Finding Cures
We support the best ideas of the brightest cancer researchers. Whether it’s discovering
medications that help people live longer and better than ever, or pioneering and
promoting the most promising cancer prevention or screening tests, we’ve been
involved in nearly every major cancer breakthrough in the last century, and every
breakthrough brings us one step closer to a world with more birthdays.

Fighting Back
We believe everyone deserves more birthdays and we work tirelessly to rally lawmakers
and communities to join our fight to save lives from cancer. Whether it’s passing smoke-
free laws, increasing funding for cancer research, improving access to quality health
care, or inspiring communities to take up the fight, we fight on all fronts, because the
lessons we learn from one battlefield can mean victory on another.
Advantages of Working with the
American Cancer Society

Taking powerful action against the nation’s leading health concern
According to a 2007 survey conducted by Harris Interactive, cancer is the leading health
concern among Americans and the need for cancer information has increased. This year,
more than 1.5 million people in the United States will find out they have cancer, and an
estimated 569,000 Americans will die of the disease. By becoming a sponsor of an
American Cancer Society program or event, you are helping to find a cure for cancer and
reduce the burden this disease has on our community. People will see and know your
company as an organization committed to the well being of your customers and your
employees.

Joining forces with a trusted brand
The American Cancer Society is one of the most recognized names in the country,
boasting 96 percent name recognition. According to the 2007 survey conducted by
Harris Interactive, no other health organization, cancer or non-cancer related, is more
well known than the American Cancer Society. Association with the American Cancer
Society is a competitive advantage for your company, generating a more positive
corporate image, improved customer loyalty and increased sales potential.

Gaining valuable community visibility
The community will know that you are associated with the American Cancer Society. In
the days and weeks prior to the event and at the event, you will be recognized as a
sponsor as outlined in our sponsorship agreement.
Event Overview


Event name:
[Click here and type event name]

Date, time, and location: [Click here and type date]
[Click here and type time]
[Click here and type location]

Description of the event: Relay For Life is the nationwide signature activity for the
American Cancer Society. In May 1985, Gordon Klatt took the first step of his 24-hour
marathon around a Tacoma, WA track and raised $27,000 for the American Cancer
Society. The following year 340 supporters joined Dr. Klatt in this overnight event and
Relay For Life was born.

Relay For Life is not just a fund raiser; it is a unique activity that offers an opportunity to
take up the fight. It is about empowering individuals to fight back against a disease that
has taken so much from them.

Never in mankind’s history has an event so quickly galvanized people to fight back
against this dreaded disease. Relay For Life provides our best opportunity for expanding
fund raising, cancer control, advocacy, and volunteerism in communities throughout the
nation.

How many people are expected to attend?
[Click here and type number of expected attendees]

How much money does the event raise for the American Cancer Society?
 Last year, the Relay For Life of [Click here and type event name] raised. Our event’s goal
for 2011 is $[Click here and type expected event income]
Sponsor Commitments

The American Cancer Society would like [Click here and type company name]
to sponsor [Click here and type event name(s)] by donating:
 $[Click here and type amount requested] in-kind through the following efforts:

   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]
   [Click here and type in-kind donation type-- see RFL sponsorship grid for guidelines]


Sponsor Benefits

   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]
   [Click here and type benefit -- see RFL sponsorship grid for guidelines]


Through sponsorship of [Click here and type event name(s)], the American Cancer
Society can offer your organization the opportunity to position itself in the community
as a leading partner with us in the fight against cancer. Not only are you investing in our
efforts to save lives, you are investing in the development of your company’s image in
our community.
2010-2011 American Cancer Society
and
[Click here and type company name]
Media Sponsorship Agreement Form

The American Cancer Society and [Click here and type company name] have joined
together in a sponsorship agreement for the 2010-2011
[Click here and type event name].

[Click here and type company name] has agreed to donate a total of
$[Click here and type sponsorship amount] in-kind to the American Cancer Society Mid-
South Division.

Both parties agree to fulfill the terms listed in the proposal.

American Cancer Society                        [Click here and type company name]
[Click here and type address]                  [Click here and type address]
[Click here and type city, state, ZIP]         [Click here and type city, state, ZIP]
[Click here and type phone number]             [Click here and type phone number]

Contact for American Cancer Society:
[Click here and type your name]
[Click here and type title]

Contact Name for [Click here and type Company]:
[Click here and type contact name]
[Click here and type contact title]



____________________________________________________________________________
Authorized Signature for American Cancer Society           Date

____________________________________________________________________________
Authorized Signature for [Click here and type company name] Date