Proposal for Selling Advertising Space by bbb39841

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									      Agency Logo Here                        2006 Request For Proposal
                                              Business-to-Business
                                              Publication

                                             Today's Date:            RFP Due Date :


      Agency/Client Provided Contact Information

      CLIENT/PRODUCT NAME                    enter
      REQUESTED BY:                          enter
      TITLE:                                 enter
      COMPANY NAME                           enter
      ADDRESS:                               enter
      ADDRESS:                               enter
      CITY/ST/ZIP:                           enter
      PHONE:                                 enter
      FAX:                                   enter
      EMAIL ADDRESS:                         enter



      Marketing Goal Information -- Agency/Client Provided




      Client's marketing goals and media
      strategy of the campaign:              enter


      Challenge/opportunity campaign is
      addressing:                            enter

      USP (unique selling proposition) of
      product, and how it is used by the
      end-user:                              enter

      Target market industries (job titles
      and demographics):                     enter

      Key factors in the competitive
      environment:                           enter

      How the client and agency will
      measure the success of this
      campaign:                              enter

      RFP RESPONSE - PUBLICATION PROVIDED

      Recommended overall media
      strategy to accomplish above
      mentioned objectives:                  enter

      Rationale:                             enter



      General Information
      PUBLICATION:                           enter
      PUBLISHING COMPANY:                    enter
      SALES REPRESENTATIVE:                  enter
      ADDRESS:                               enter
      PHONE:                                 enter
      FAX:                                   enter
      EMAIL ADDRESS:                         enter
      PRODUCTION CONTACT:                    enter
      SHIPPING ADDRESS:                      enter
      PHONE:                                 enter
      FAX:                                   enter
      EMAIL ADDRESS:                         enter
      URL LINK TO ONLINE MEDIA KIT:          http://www.


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      PUBLICATION:                            enter


      Close Dates
      Monthly and bi-weekly publications please fill in Section A. Weekly publications please complete Section B.
      Monthly/Bi-Weekly Publications: Attach a copy of your 2006 editorial calendar and provide specific information requested below. Please fill out this
      section completely and accurately.
      Section A:
                                                                                                                                 Drop Dead Materials
                   Issue Date                     Mail Date                  Space Close                Materials Close               Extension
                     January                         enter                       enter                        enter                      enter
                     February                        enter                       enter                        enter                      enter
                      March                          enter                       enter                        enter                      enter
                       April                         enter                       enter                        enter                      enter
                       May                           enter                       enter                        enter                      enter
                       June                          enter                       enter                        enter                      enter
                       July                          enter                       enter                        enter                      enter
                      August                         enter                       enter                        enter                      enter
                   September                         enter                       enter                        enter                      enter
                     October                         enter                       enter                        enter                      enter
                    November                         enter                       enter                        enter                      enter
                    December                         enter                       enter                        enter                      enter
      Section B:
      Weekly Publications: Please attach a copy of your 2006 Space/Material Close/Editorial calendar to your submitted proposal.


      Circulation Information
      Is your publication audited?            enter

      If so, by whom?                         enter
      Please attach your most recent audit statement in pdf format.
      All Information requested in this section must come from the most recent audit statement.
      Circulation Summary                       Audited Circulation   Circulation Growth
      2004                                    enter                 enter
      2005                                    enter                 enter
      2006 (est.)                             enter                 enter

      Rate Information                        NET does not include any agency commission.

      Instructions for this section:          Please fill out each yellow cell with the requested information.
                                                                                                        2005 <Client Name> Rate
                      Ad Unit                    2005 Open Rate NET          2006 Open Rate NET                   NET             2006<Client Name> Rate NET
                     Page 4CB                            enter                       enter                        enter                     enter
                  2-Page Spread                          enter                       enter                        enter                     enter
              Tab Page (if applicable)                   enter                       enter                        enter                     enter
             Tab Spread (if applicable)                  enter                       enter                        enter                     enter
                 1/2 Page Spread                         enter                       enter                        enter                     enter
                   1/2 Page 4CB                          enter                       enter                        enter                     enter
                 Vertical Column                         enter                       enter                        enter                     enter
            Cover 2 (Inside Front Cover)                 enter                       enter                        enter                     enter
            Cover 3 (Inside Back Cover)                  enter                       enter                        enter                     enter
               Cover 4 (Back Cover)                      enter                       enter                        enter                     enter
                  Other (specify)                        enter                       enter                        enter                     enter

      CPM based on audited circulation data listed above.
                                                                                                          <Client Name> CPM
                      Ad Unit                  2005 <Client Name> CPM     2006 <Client Name> CPM                Change                Open CPM Change
                     Page 4CB                         #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
                  2-Page Spread                       #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
              Tab Page (if applicable)                #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
             Tab Spread (if applicable)               #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
                 1/2 Page Spread                      #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
                   1/2 Page 4CB                       #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
                 Vertical Column                      #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
            Cover 2 (Inside Front Cover)              #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
            Cover 3 (Inside Back Cover)               #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
               Cover 4 (Back Cover)                   #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!
                  Other (specify)                     #VALUE!                      #VALUE!                       #VALUE!                  #VALUE!




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      PUBLICATION:                              enter
      Proposed Client Rates
                                                   Proposed <Client
                      Ad Unit                      Name> Rate 2006        Diff from Open Net Rate       % off Open Net Rate
                     Page 4CB                           enter                     #VALUE!                     #VALUE!
                  2-Page Spread                         enter                     #VALUE!                     #VALUE!
              Tab Page (if applicable)                  enter                     #VALUE!                     #VALUE!
             Tab Spread (if applicable)                 enter                     #VALUE!                     #VALUE!
                 1/2 Page Spread                        enter                     #VALUE!                     #VALUE!
                   1/2 Page 4CB                         enter                     #VALUE!                     #VALUE!
                 Vertical Column                        enter                     #VALUE!                     #VALUE!
            Cover 2 (Inside Front Cover)                enter                     #VALUE!                     #VALUE!
            Cover 3 (Inside Back Cover)                 enter                     #VALUE!                     #VALUE!
               Cover 4 (Back Cover)                     enter                     #VALUE!                     #VALUE!
                  Other (specify)                       enter                     #VALUE!                     #VALUE!

      Note: If <Client Name> runs more than ___ insertions, an additional ____% will be taken off the above quoted rate.”
      If any ad units have been omitted, please send a separate cover sheet listing them with the information requested above.

      Editorial Information
      What is the editorial mission statement of your publication?
      enter




      What industries/markets do you feel you serve best? Please use specific division/product examples if possible.
      enter



      Why do you think your subscribers want to requalify every year?
      enter



      Who do you consider your top competitor(s)? What differentiates you from them? What is your estimation of duplication with their readers?
      enter


      Why do you think your publication is a good fit for<Client Name>?
      enter




      Please list the research you plan to conduct with your readers in 2006. When will the report(s) be available? What research did you conduct in 2005?
      enter


      How do ou qualify your reader?
      enter


      How has your circulation and editorial changed?
      enter



      Describe the improvements & special offerings/products you expect to see from your publication moving into 2006.
      enter



      Are there any issues you will have in 2006 that measure ad awareness? If so, which issues?
      enter



      Please list any special supplements, sections, issues, buyer's guides, etc. that are sponsorable or should be considered for <Client Name> advertising.
      enter



      Breakdown of editorial by topics (attach pdf of TOC, etc.)




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      PUBLICATION:                              enter

      Positioning

      Requirements:                             enter

      Preferences:                              enter

                                                                                                             Approx Page Location (I.e. First 10%, First
                    Issue Date                                 Proposed Positioning                                     25%)/Description
                      January                                         enter                                                  enter
                      February                                        enter                                                  enter
                       March                                          enter                                                  enter
                        April                                         enter                                                  enter
                        May                                           enter                                                  enter
                        June                                          enter                                                  enter
                        July                                          enter                                                  enter
                       August                                         enter                                                  enter
                     September                                        enter                                                  enter
                      October                                         enter                                                  enter
                     November                                         enter                                                  enter
                     December                                         enter                                                  enter
              Additional Issue <desc>                                 enter                                                  enter


      Special Request/Merchandising/Value Added

      SPECIAL AD UNIT REQUESTS: INSERTS/OUTSERTS, ETC. (Detail here)
      enter




      MERCHANDISING PROPOSAL
      enter




      IMAGE RIGHTS
      Does <Client Name> have the ability to secure image rights to your electronic logo for your publication? If so, at what paging level would this be able to
      be included as part of merchandising?
      enter




      MERCHANDISING CREDITS
      Please outline the parameters in which <client name> can use their merchandising credits (assuming your publication is willing to create a
      merchandising program based on credits) in the box below. (i.e. a menu of merchandising options and their cost in credits, etc.)
      enter




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