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FITT Highway Products, Inc. Announces Operating Partner F.I.T.T. Energy Products Inc., Has Initiated Discussions with Key Advisors, Warren Moon and Investors to Find a Strategic Joint Venture Partner

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FITT Highway Products, Inc. Announces Operating Partner F.I.T.T. Energy Products Inc., Has Initiated Discussions with Key Advisors, Warren Moon and Investors to Find a Strategic Joint Venture Partner Powered By Docstoc
					FITT Highway Products, Inc. Announces
Operating Partner F.I.T.T. Energy Products Inc.,
Has Initiated Discussions with Key Advisors,
Warren Moon and Investors to Find a Strategic
Joint Venture Partner
July 19, 2011 09:18 AM Eastern Daylight Time 

MISSION VIEJO, Calif.--(EON: Enhanced Online News)--FITT Highway Products, Inc. (OTCBB:FHWY) (the
“Company”) announced today F.I.T.T. Energy Products Inc. (“F.I.T.T.”), a non-affiliated operating partner, has
begun discussions with its medical experts, key investors, attorneys and media partners to identify a large
pharmaceutical or beverage partner to rollout “F.I.T.T. Energy With Resveratrol” energy shot to the retail market.
The decision to accelerate the rollout was based on positive preliminary results of its recently completed double blind
crossover study testing the impact on resting blood pressure of ingesting F.I.T.T. Energy versus two leading
competitors’ products.

The study concentrated on changes in systolic and diastolic blood pressure as well as the “jittery feeling” for each
patient who ingested the 2 ounce energy shot products and a placebo. Each patient’s resting blood pressure was
tested every thirty minutes for one hour before and for two hours after each of the products and the placebo were
ingested. Preliminary results indicate that F.I.T.T. Energy substantially beat the leading competitors in all categories
tested. The preliminary results showed that the competitors’ energy shots caused average increases in patients’ 
systolic blood pressure in amounts 240% to 280% greater than when taking F.I.T.T. Energy. Warren Moon, Hall
of Fame Quarterback stated, “F.I.T.T. Energy is the next generation in energy shot drinks. Athletes know the
value of good nutritional supplements and I like the fact that F.I.T.T. Energy is designed by a doctor with real
science behind it. This power packed energy shot is ideal for work and play.”

For additional information on “F.I.T.T. Energy With Resveratrol”, please visit the website www.throwafitt.com. For
further information about the benefits of F.I.T.T. Energy’s key ingredients (Resveratrol, L-Arginine and Arginine
AKG), please look up the product studies on the National Institutes of Health website at http://www.nih.gov/.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order
to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy
Products Inc. to perform a majority of its operating services, including among other things, selling, marketing,
producing and distributing the F.I.T.T. Energy Shot.

This document contains “forward -looking statements” related to future events.Forward-looking statements
often address our expected future business and financial performance, and often contain words such as
“expects,” “anticipates,” “intends,” plans, ” “believes,” “seeks,” or “will.”Forward-looking statements by
their nature address matters that are uncertain.Particular uncertainties which could adversely or positively
affect our future results include:consumer tastes, availability of production, liquidity, general economic
conditions, and the activities of competitors.These uncertainties may cause our actual future results to be
materially different than those expressed in our forward-looking statements.We do not undertake to update
our forward-looking statements.

Contacts
Investor Relations Contact:
Equiti-trend Advisors, LLC
Brian Barnes, 800-953-3350
bbarnes@equititrend.com

				
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Description: MISSION VIEJO, Calif.--(EON: Enhanced Online News)--FITT Highway Products, Inc. (OTCBB:FHWY) (the “Company”) announced today F.I.T.T. Energy Products Inc. (“F.I.T.T.”), a non-affiliated operating partner, has begun discussions with its medical experts, key investors, attorneys and media partners to identify a large pharmaceutical or beverage partner to rollout “F.I.T.T. Energy With Resveratrol” energy shot to the retail market. The decision to accelerate the rollout was based on positive prelimi a st
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