Urbani family has been a prestigious - and respected - name in the truffle business for generations. From its inception, in 1850, under the guidance of Carlo Urbani, the Urbani reputation for excellence has been carefully and faithfully handed down from one generation to the next. As a result, the passage of so many years has served only to strengthen the Urbani name and heritage, as each newer generation blends the traditions, customs and knowledge of the previous one, and adds its own unique sense of enrichment. Thus the Urbani name maintains its esteemed reputation of pre-eminence, and continues to represent the best in truffle sourcing and processing. Today, the Urbani Group is proudly and effectively directed by Paolo and Bruno Urbani, direct descendant brothers of the Urbani founders. Each one of these highly dedicated and trusted men serves as the primary conduit through which all Italian and foreign associates make their initial contact with the Urbani Tartufi company. In addition, Paolo and Bruno Urbani represent the assurance that there will be a constant supply of truffles. The success of Urbani Tartufi, in great measure, has been made possible by the unique charisma and profound knowledge of the Urbani brothers. For both Paolo and Bruno, their greatest pleasure is seeing their truffles, which are found and picked in fertile woodlands thousands of miles away, being served on tables in some of the most prestigious restaurants in the world, or as stunning exhibits in famous shop windows, where they entice shoppers who know - and long for - the exotic taste and pleasures of a truffle. Paolo and Bruno Urbani understand that because of the Urbani legend and legacy, they have become an integral part of a highly successful and fascinating world that for centuries has revolved around the delicate truffle. By providing the world with this rarest of delicacies, the Urbanis understand the economic contract that exists between them and their workers, and between them and their clients. These are contracts that they take with the utmost seriousness and sense of moral obligation. They not only acknowledge the benefit of hard work; they celebrate it. For this reason, Paolo Urbani received the highest sign of honor - the "Cavaliere del Lavoro" - from the President of the Italian Republic. This prestigious title is reserved only for those special (and rare) entrepreneurs who have made a huge economic impact on Italy. Learn about lily turf and kaffir lily at the Types Of Lilies site.