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									       POWER TO THE PIXEL’S CROSS-MEDIA FILM FORUM at the London Film Festival

LONDON - 16 September 2009
Veteran independent film producer and innovator Ted Hope is to open the pioneering Power to the Pixel
Cross-Media Forum at the Times BFI 53rd London Film Festival, which this year will be breaking new
ground with its first competitive section, The Pixel Pitch.

The keynote speech by Hope - the multi award-winning New-York based producer of close to 60 films
(American Splendor, 21 Grams, In The Bedroom, Happiness) and Co-Founder of the This is that
corporation - will set the tone for an event that has fast established a global reputation.

―I sat for too long wondering why cinema wasn't changing and thinking about where we can take the
narrative form has sometimes felt like a solitary pursuit,‖ said Hope. ―It was an incredible relief to me to
find Power to the Pixel and see them leading the charge. From the speakers to the projects, anyone would
be hard pressed to find such a heady mix elsewhere. In one fell swoop, PttP makes the future the present
and cleans the gloom off our old ways of thinking.‖

The Pixel Pitch perfectly reflects Hope‘s belief in the need for independents to seize the potential of
digital means to finance, create and distribute their work. The cross-media pitching forum showcases the
best UK and international cross-media film projects - stories that span film, TV, online, mobile and

―The Pixel Pitch demonstrates how quickly cross-media innovation has moved from futurism to a means
for creative genius to reach audiences today,‖ says Power to the Pixel‘s founder Liz Rosenthal. ―It will
show that digital means business.‖

Seven projects have been selected for The Pixel Pitch from 120 submissions from 14 countries. They will
present their projects to a jury of international commissioning executives, decision-makers and financiers
and in front of an audience of Power to the Pixel delegates. Amongst the competitors are teams who
have won BAFTAs, BIFA, HUGOs, Webby Awards, Cannes Lions. They will compete for the BABELGUM

Each team will have 10 minutes to pitch their project (including visual presentations) with a further 20
minutes for comments and feedback from the roundtable.

Pitches will be followed by one-to-one meetings with potential financiers and partners.

The winner of the Babelgum Pixel Pitch Prize will be announced at an evening reception on 15th October.

14th October, Conference – NFT1, BFI Southbank
15th October, The Pixel Pitch – RSA House, The Royal Society for Arts
15th October, Workshops and Meet the Expert Sessions – RSA House, The Royal Society for Arts
16th October, Think Tank – RSA House, The Royal Society for Arts

Liz Rosenthal, Founder of Power to the Pixel said: ―Thanks to continued funding from our principal
funder Skillset and main partners the UK Film Council, the Arts Council England, NESTA, Babelgum and
the support of our other partners, not only are we able to invite the leading international innovators and
other film professionals to join us in London this October, but we are able to expand our activities to
include the ground-breaking Pixel Pitch.‖
Neil Peplow Director of Film at Skillset (PttP‘s principal funder) said: ―The industry is undergoing
fundamental change, and everyone is trying to develop a new paradigm that works in a digital age.
Unsurprisingly Skillset‘s research shows that many perceived future training needs of the UK film industry
are related to technological change. I am delighted, therefore, that Skillset is able to continue supporting
‗Power to the Pixel‘, which provides a fantastic opportunity to learn from international pioneers in the
digital arena so that companies and individuals in the UK can develop successful strategies for producing
and distributing content.‖

Sandra Hebron, The London Film Festival‘s Artistic Director said: ―We're pleased to support and host
Power to the Pixel at The Times BFI London Film Festival, and welcome the event's new development in
bringing together debate about the relationship between creativity and digital technologies with practical
production opportunities.‖


Selected teams are:

1. The Alexander Wilson Project – film web series, live event, game

Producer:   Krishna     Stott   Production     Company:     Bellyfeel /  Visit Sheerport   (UK)
Manchester-based Bellyfeel won the Jury and Audience Award at the 2008 Webby Awards for
Crimeface, an interactive cross-platform film. Crimeface also won a BBC IPTV development deal at
MipTV Content 360 in Cannes.

Logline: The Alexander Wilson Project is an interactive thriller for young adults and culture vultures of all
ages. Containing ACTION, INTRIGUE and multiple WOW moments, this high impact cross-media film
serial will be played en masse by an entire generation and talked about for years to come.

2. Angels – film and TV series, ARG, live event

Producer: Matthieu Chéreau & Sandrine Girbal Production Company: Happy Fannie (FRANCE)
Happy Fannie combines the best elements of traditional narratives with online interactivity. The company
is based in Paris.

Logline: Angel tells the story of René, a 583 year-old coach who teaches younger angels how to survive
in the real world amongst humans. Narrated as reportage through Monsieur Dénarié, a TV reporter, this
comedy unravels as a TV series and online game which will overlap into the real world.

3. Brand New-U – feature film, interactive web series, game

Producer:       Janine   Marmot     Production     Company:      Hot     Property     Films (UK)
Hot Property Films was set up in 1995 by BAFTA award-winning team, producer Janine Marmot and
writer/director Simon Pummell. The company‘s cross-platform project Bodysong won the BAFTA
Interactive Award and a BIFA and was a Tiger Award nominee at the Rotterdam Film Festival.

Logline: Desperate? Unhappy? The company BRAND NEW-U offers a new identity, a life better than
your own. The price for a new life? A single killing. Brand New-U re-arranges the barest elements of a
thriller into the looping logic of a nightmare: because we must all kill our old selves to create ourselves

4. The Dark Forest Game – documentary, multi-platform game for web and mobile, live event

Producer: Rachel Jacobs Production Company: Mudlark Production Company associated with NewTV
(UK and Brazil)
Mudlark is a cross-platform production company incorporating a digital arts company, games company
and a TV production company.

Logline: The Dark Forest Game is for the mobile, environmentally-conscious generation. A game of
forest management for mobile and web, using live data from two very different iconic forests. Players
find ways to protect the forests before the trees reach tipping point. The game is part of a larger multi-
platform documentary project.

5. Heart of the City - feature film, web series, live event, ARG and video game

Producer: Karin Chien Production Company: Desedo Films (USA)
Desedo films creates content for new media and minority markets, working with brands and agencies to
craft strategy and tell stories. The company has produced content for Sony Pictures, Panasonic and
HBO‘s True Blood and consulted for F500 brands.
Logline: What if Kanye West met Lord of the Rings?

Heart of the City is a cross-media story set in the world of urban teens.
When our heroes Jai and Sash find a magic talisman that unlocks their daydreams, NYC becomes a
funhouse of mysteries and monsters, damsels and danger.
6. Slick – feature film, web series, live event, ARG, mobile

Producer: Behnam Karbassi Production Company: No Mimes Media (USA)
No Mimes Media brings you full media entertainment experiences. The award-winning team – Behnam
Karbassi, Steve Peters and Maureen McHugh – have between them worked on ground-breaking
alternate reality experiences including Why So Serious? for The Dark Knight, Ilovebees, Year Zero (Nine
Inch Nails) and for Watchmen.

Logline: Slick is a transmedia experience combining film, live events, and interactive technology to create
an alternate reality where the audience follows Ian, their disaffected guide, through portals into an alluring
parallel world—but each trip increases the odds that this time they won‘t be able to find their way.

7. Third Rail – feature film, web series, game, mobile app, interactive blu-ray

Producer: Ryan Bilsborrow-Koo & Zachary Lieberman Production Company: Exit Strategy (USA)
Exit Strategy are the award-winning creators of the online series The West Side (
which garnered international press (The Guardian, Der Spiegel, Spout) and won Best Drama Series at
the Webby Awards 2008. Bilsborrow-Koo and Lieberman were named two of Filmmaker Magazine‘s 25
New Faces of Independent Film.

Logline: Third Rail is a murder mystery set on a New York City subway. The episodic story follows the
form of a classic whodunit, but with the grit of modern-day New York City as a backdrop. The interactive
series will launch simultaneously on several global platforms.

Confirmed international jurors:
      Rosie Allimonos, Multi-Platform Commissioner, BBC
      Peter Bale, Executive Producer, MSN
      Guillaume Blanchot, Director of New Media, CNC
      Nicolas Bry, Senior VP, Orange Vallée
      Sally Caplan, Head Premiere Fund, UK Film Council
      Peter Cowley, MD Digital Media, Endemol UK
      Serena Cullen, Director Drama & Comedy, Sony Pictures TV Int‘l
      Adam Gee, Commissioning Editor, Channel 4
      Ted Hope, Producer and Co-Founder This is that corporation
      Ray Maguire, UK Managing Director, Sony Computer Entertainment
      Karol Martesko-Fenster, General Manager & Publisher, Film Division, Babelgum
      Michel Reilhac, Director, ARTE France Cinema
      Kelly Sweeney, Head of Original Productions, BEBO
      Mark Wood, Co-founder, Krempelwood
…with more to be announced.
Principal Funder: SKILLSET. Main Partners: UK Film Council, Arts Council England, NESTA, Babelgum,
Production Base, Creative Industries KTN, Film London. Media Partner: Screen International.

What is Power to the Pixel?

Power to the Pixel is a company dedicated to supporting film and the wider media in its transition to a
digital age with a passion for connecting creative talent to audiences. All its cross-media services are
dedicated to a core idea that success is driven by knowledge – most critically of how to work in a rapidly-
evolving, customer-driven international market.

Power to the Pixel runs services, including events, news, consultancy, education and training, which are
used by media professionals and content creators around the world. It is run and supported by some of
the most experienced cross-media pioneers, professionals and filmmakers in the world.

The company has expertise in all areas of the business including project finance, cross-media content
creation and digital distribution. This understanding of the challenges and opportunities of digital change
means Power to the Pixel is an essential bridge between the visionary, the pioneering and the practical.


Emma White / +44 20 3003 6302 /
Kate Lee / +44 20 3003 6349 /
James Selman/ +44 (0) 20 3003 6427/
Ines Braga / +44 20 7957 4849 /

The Times BFI 53rd London Festival

The Festival - one of Europe's largest public film festivals and the UK‘s largest public film event – will run
from 14-29 October 2009.
Opening with the World Premiere of Wes Anderson‘s FANTASTIC MR. FOX, the Festival programme
includes a diverse selection of world and international premieres with a total of 191 features and 113
shorts screening alongside an exciting line-up of special events and expected guests.

The Times BFI 53rd London Film Festival Press Office:          +44 (0)20 7292 8330
Claire Gascoyne / (Account Director)
Mia Farrell / (Head of Print Press)
Lucy McGill / (Senior Publicist, Broadcast & Online)
Annabel Hutton / (International Press)

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