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Niche marketing is a great way to make a passive income online - low start up costs and easy to manage.
The Prime Niche Guide Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Published by: Prime Niche Marketing South Melbourne Office Level 4, Suite 13 150 Albert Road South Melbourne VIC 3205 AUSTRALIA Copyright © 2010 – Prime Niche Marketing. All rights are reserved. No part of this report may be reproduced or transmitted in any form without the written permission of the author, except for the inclusion of brief quotations in a review. Note: This e-book is optimized for viewing on a computer screen, but it is organized so you can also print it out and assemble it as a book. Since the text is optimized for screen viewing, the type is larger than that in usual printed books. Disclaimer This guide has been written to provide information to help you get yourself prepared to be a successful Internet marketer. Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. This guide should be used as a guide – not as the ultimate source of information. The purpose of this guide is to educate. The author and publisher does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this guide. If you do not wish to be bound by the above, please return this guide. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide About the Author Hello. I'm Nicholas Kemp. I have been an Internet Marketer and Spending time with the most amazing business coach for 5 years. I first started person I know. building commercial websites in 2002. From 2002 up until 2008 I lived in Japan running several businesses – an English school and a large number of Internet businesses. Living in Japan was an amazing experience. It is where I discovered my entrepreneurial drive. Now, I currently coach privately teaching people how to succeed online with niche marketing. Prime Niche Marketing Having an Internet business gives me an incredible amount of time and freedom. This allows me to spend time with the people I love and care about – my family and friends. You can do the same. Introduction “I believe that we are solely responsible for our choices, and we have to accept the consequences of every deed, word, and thought throughout our lifetime.” Elizabeth Kubler-Ross This is certainly true of niche marketing. Choose a lucrative niche with interested leads willing to pay money for what you intend to sell and you will soon be financially free. Fail to do sufficient market research and testing and the niche you Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide choose will bring you a lot of frustration and have you waste hours of your precious time and a whole lot of money. Most people get it wrong and fail. Imagine you decide to create a product “you know people will want and go crazy for”. You spend hours and hours writing or creating your own product, getting product images made, starting a blog, creating a long sales page, purchasing an auto-responder service and crafting a series of emails, sending traffic to your sales page with Google Adwords, writing articles and so on. It takes you months to do all this. You tell friends and workmates of your little internet business that is going to make you hundreds of dollars in passive income. You launch your product. A few days go by and no sales. So you tweak your sales page and start paying Google more to get more clicks. Weeks go by and no sale. You start having doubts. A month goes by and still no sale. You are terribly disappointed. You feel cheated and start believing that making money on the Internet doesn't happen. You finally start doing some keyword research and find out your niche is a dud. All this work and disappointment could have been avoided with a few minutes of market research on Day 1. Don't Let This Happen To You You Can Make Money Online Making money on the internet is the most awesome way to make a living. There is nothing quite like waking up and checking your email or Clickbank account to find out that you have made a few hundred dollars in sales overnight. You definitely can make money while you sleep. BUT.....it won't happen over night with just any online business ideas. There is a lot of work involved and it does take time. Making money on the internet begins with this important question; What are people willing to pay for? If you can answer that consistently then you will make a lot of money. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Your online success depends on and begins with finding a profitable niche. This first step to finding a lucrative niche is extremely important. Every other aspect of the business follows this. No amount of marketing will do your niche any good if there are no interested leads who are willing to pay money for what it is you intend to sell. You want to get it right first time In this book you will learn how to get Google to give you highly profitable niches on a silver platter.....well almost. It is easy, fast and exciting You don't need to know any “insider secrets”. Also, it won't take weeks to find a profitable niche. In fact, it won't even take days. It can take less than an hour. Also you don't need any special software or expensive subscriptions to a keyword generation service What is a Prime Niche? Before we get started I would like to introduce you to our concept of a Prime Niche. I want you to imagine a vending machine on one of the many virtual highways of the world wide web. This virtual vending machine gets plenty of traffic, attracts a lot of interest and has many customers queuing up to make a purchase. Just this one vending machine makes you enough profit so that you can live comfortably and work from home or wherever you please. A prime niche; ● has hungry and passionate buyers ● is pain or pleasure driven ● is time pressured – people want the information fast ● and for many is the only option in your target market Unlike a micro niche, a prime niche will generate enough profit for you to work for the most important person on the planet - yourself. Actually, a Prime Niche will generate plenty of profit so that you can work when and where you want. A prime niche is not overly crowded or competitive, but has the right mix of search volume, buyer interest and competition. The 4 Truths Of Niche Marketing Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide 1. There must be enough people actively searching for what you intend to sell. 2. These people must be happy and willing to spend money for what THEY are interested in. 3. There must be some competitors selling information products 4. You must find social proof to validate your niche Finding A Niche Finding a niche is one of the most talked about subjects in Internet Marketing, yet it is often the most misunderstood and most people get it wrong. There are a few questions you need keep in mind and eventually answer when starting a online niche business; ● ● What is it that you want to achieve? ● Are you thinking long term? ● What is an Internet Marketer? What is it that you are trying to achieve? My guess is you want financial freedom. You want to have a passive income stream produced from an online business that is largely automated. Yes, you want help people and make a difference, but your goal is to profit from the time, money and work you invest into your online business. Are you thinking long term? Most people are very short termed focused when getting into IM. They imagine they will find a niche, make a product and then sell it thinking they'll make plenty of money to be free to do what they want. You need to think beyond your first product idea. Here are some questions you should consider? Do you want make a brand? Will you want to grow your business? Are you willing to trust total strangers, such as ghost writers and virtual assists with important aspects of your business? Will you eventually want to sell your business? What is an Internet Marketer?. Many newbies misunderstand what Internet Marketing is. They focus on product Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide creation, content writing, graphic design and whatnot thinking they are Internet Marketers. You want to focus on the marketing of your website, product or brand as quickly as you can. There are two ways most people go about finding a niche. ● They pick a hobby, interest or passion that interests them, hopefully do some market research, make a product and then try to sell it. or.... ● They brainstorm lots of ideas and then do market and keyword research. If they are lucky they will find a niche, make a product and try to sell it. These methods can work well. Many people make a lot of many selling information products based on their hobbies and passions. Also, you can find some profitable niches with lots of brainstorming and researching. However, there are drawbacks with these two methods Hobbies There are some advantages to knowing your niche, but your goal is to become an successful Internet marketer. This means you want to focus on the marketing and making a lot of money by giving people what they want. ● Your interests or hobbies won't always be profitable niches ● Your hobby may be very popular, but too competitive ● You are unlikely to do sufficient market and keyword research ● Your ego can get involved leading to bad decisions ● You may be more inclined to focus on the hobby rather than making money ● You may get too emotionally attached to the project leading to procrastination and perfectionism. ● Less unlikely to admit defeat and move on if the niche proves to be not profitable Brainstorming Brainstorming and then researching a market idea is very time consuming. It is quite common to spend hours and hours or even days exploring niche idea after niche idea and finding nothing that will make you money. I often did this myself going to book stores or magazine shops to get ideas. The whole process can be very time consuming and you can lose focus with having too many niche ideas to research and test. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide How do we do it? The way we find niches is a little different. It is very different actually. It doesn't start with ideas that we think will sell. Finding a lucrative niche is easy if you can get this into your head: Google Knows Best To make money online you have got to give people what they want. Not what you think they want. I hope I don't sound too harsh, but you must understand this. What you really need to do is...... get Google to tell you what people want and what they are willing to pay for. So.....How Can This Be Done? Start With Words Not Ideas Rather than start of with ideas you would think be profitable, start off with single words or short two to three word phrases. I call it the “Relevant Word Association” method. You provide the word and then leave the rest to Google.com with Google's Keyword Tool. Google's keyword tool will find descriptive words or phrases relevant to the word or phrase you want to do a search on. This is an amazing tool as it will tell you monthly search results of any word on the Google search engine. Do you understand how powerful is this?! Google will telling you the most relevant words and phrases for the word or term you search for . And,........wait for......they are doing this for free! Got to love 'em for that. Sorted by relevance What Words? If you are a big fan of Anthony Robbins like I am then you should know that people are driven to take action because or either pain or pleasure. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide This is certainly true of people who buy things online. People buy ebooks to get specific answers on how to do things or to solve problems. People are willing to spend quite a lot of money for information. Let's take a look at pleasure first Case Study 1 Let's have a think about what most people do when they have an idea about something they are passionate about.. The “how to” market is a good place to start. For example, you might think there is a market for learning how to windsurf. So a key phrase you would expect people to search for would be “learn how to windsurf”. Well,.....take a look at the results: Only a measly 260 searches a month. So you can see going with ideas that you think will work will in most cases lead you to dead-end niches where no money is flowing. Let's approach things differently. If we take the how to out of “learn how to windsurf” and do a search just on those two words let's see what ideas Google will give us. As you can see we have several “how to” ideas: how to make, how remove, how to fix, how to video and how to cook to name a few. Next, we niche down. We choose a verb. Let's go with make. So now we do a search with “how to make”. Now we have some really good ideas backed up with very good search volumes. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Wine looks pretty good to me. I think the wine making process would be a little complicated. I imagine something like a step-by-step guide to making home made wine would sell well. So let's do a search for the keyword phrase “how to make wine”. Here, Google has given us some additional keyword phrases. Although, the search volumes aren't so great there is little competition for them according to the Advertiser Competition bars. This is good news as getting ranked for these terms on Google won't be too difficult. When doing keyword research to look for search volumes using the keyword tool make sure you set results for “All Countries and Territories”. Now, we start thinking of other keyword phrases. Let's do a search on “wine making”. As you can see we have some great results here. Plenty of keyword phrases with good search volumes. Also, we have uncovered some possible affiliate marketing opportunities. I am sure there are several wine making suppliers that have affiliate programs. Now before we get all excited and start thinking about product ideas and domain names we need to validate this niche. This is very important. We need real social proof that people are passionate about making wine. Validate the Niche – Find Social Proof Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Go to Yahoo Answers This service tells you exactly the kinds of questions your potential customers are asking today in regard to your niche? This service is great and it is free. You will need to do an Advanced Search. Type in your keyword phrase and click on the Advanced option. Next, make sure you select “all questions” for the question status and set the date submitted to “within 7 days”. We want to know the kinds of questions people are asking right now. Also, the number of questions asked in the 7 day period will tell us how much interest there is and how passionate people are about this niche. My search for questions regarding wine making has come up with many relevant questions. Take a look: This information is extremely valuable. People are telling you what they want and the problems they are having. You are having people tell you exactly what they want in their own words. Priceless information! We can use this information in our sales page, email marketing and even in our product creation. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide For example, many of these question can become bullet points on a sales page. Alternatively they could be used as chapter headings in an ebook. You should spend time reading all the questions asked and the answers and comments people provide. You can find out so much about your niche and target customer this way. Now, change the date submitted to within 7 to 30 days and look for more relevant questions. There are enough relevant questions being asked on Yahoo Answers to validate this niche. The search volumes are good and we have found social proof that people are interested in making wine. You could certainly make money in this niche. Now we go back to Google and find out if people are advertising to sell information products on “wine making”. We go to Google.com Note: If you are not living in the US, then you need to use a proxy server. Google Adwords ads are geo-targeted. Meaning ads can be set to only show up in certain countries. So for example if you are in Australia and do a search for wine making using Google.com ( not Google.com.au) , you won't see the same ads that show up in America despite using the American Google search page. For most of you, America will big your biggest target market. It is important to see the number of ads that display in America. We can do this with a proxy server.. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide I recommend you use this proxy server: http://www.webdico.com/red/ Type Google.com in the field and hit Surf Now! You will now be using Google.com as if you were in America. Now, let's do a search for wine making. We are looking for ads for information products Here are the results: So, yes we have ads on wine making. There is also one advertising wine kits. This could be an affiliate opportunity we could incorporate into a wine making guide to make additional income with commissions. Now, lets look at where the ads take us. Rather than click the links I will copy and paste the urls. Lets have a look at winemakingessentials.com: When looking at competitor sites you need to ask yourself one question- Can I beat the marketing of this site? That involves the following: ● Sales copy ● Email marketing ● SEO If you can beat these 3 factors, then you have nothing to fear. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide I think winemakingessentials.com looks nice, but in terms of a page designed to sell I don't think it does the job very well. No headline No Bullet points No opt-in email option No Call to Action I think the marketing of this site could be beaten quite easily. Lets have a look at Hot-To-Make-Wine.net Please visit the site and study the sales page - http://www.how-to-make-wine.net/ This site is better. It has a strong headline, bullet points and an email/ezine opt-in. However, I think the marketing of this site can be beaten easily, too. There are a few problems; ● No strong call to action ● The Youtube Video posted below the sub-headline can take visitors away from the page. Things are looking good for us. Now, we go to Clickbank and search their marketplace for info products on wine making. Clickbank is the largest online retailer for those engaged in developing, selling and promoting digitally downloaded products and services, with 25,000 daily transactions from around the world, 12,000 product publishers and more than 100,000 active affiliates. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide At Clickbank, we click on the Marketplace link at the top and then do a search for “wine making”. Here are the results: My search returns several “how to” guides. If we look at the stats we can see no or very few sales have been made. This is most likely due to poor marketing. It is extremely valuable to study your competitors to find out what they are doing right, or in the case of the following sites, what they are doing wrong. To Access The Video Tutorial Join PrimeNicheMarketing.com Same Headlines It looks like this has Clickbank vendor made two different accounts to try to sell the same product. This could have been done with a simple split test using a web optimizer which is free to use with Google Adwords. The site below looks several hundred years old! Also, the first word in the headline is a BIG no-no for Sales Copy. Avoid using “learn” in headlines as most people have negative associations with the word. Finally, we find a site that has some good sales copy. To learn more about Sales Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Pages Join PrimeNicheMarketing.com The “how to make wine” niche is an example of a pleasure driven niche. Case Study 2 The best niches are distressed niches – niches were people are in some form of pain or have a problem that they must solve. It might sound a little opportunistic to be searching for distressed niches. However, if you can provide a solution to a problem that is effecting many people you will be doing the world a whole lot of good. This time we will start with a single word to get niche ideas. We are going very broad and then we will niche down. This is a great approach because you can stumble upon many niche opportunities. Remember, we are getting Google to tell us what people are looking for. Join PrimeNicheMarketing.com Today Get access to researched and tested “base keywords” and niche ideas. Want all the research is done for you? If you like one or several of our niche ideas that you would like to keep for yourself you can reserve it. We will remove the idea from the members area so you and only you can take advantage of it. Check out this profitable niche example I want us to look at the word “children” in this case study. This should pull plenty of emotional triggers as most parents would do almost anything for their children. So, lets do a search and find out what Google has for us. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide As you can imagine the search returned many keyword phrases, but Google has given us some great niche ideas. I think “adhd children” is the best bet of the lot. I think this will turn out to be a perfect example of a Prime Niche. Moving on. We now do a search on “adhd children”. Looking good! When have plenty of keyword phrases and not much in the way of competition for some of them. And look at the search volumes!! This niche is really getting me excited. Now we need to think of similar keyword phrases. Lets see what a search on “adhd child” brings us; We have more new keywords and a good monthly search volumes. AAHD is also known as just ADD – Attention Deficit Disorder. So we can find ourselves more keyword terms. The more keyword terms and phrases the better it is for your online business. Our search result for “add children” brings us more keywords to play with a test. . We could continue Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide a do searches on the phrases: ● attention deficit hyperactivity disorder. ● attention deficit disorder. Now, we go to Yahoo Answers – Yahoo Answers We do a search for all questions on “adhd children” submitted in the last 7 days. We get a tonne of questions on ADHD. This is great!! Questions on “adhd children” submitted between 7 – 30 days. All these question represent an unfortunate situation. You can imagine how distressed, frustrated and helpless these parents feel. If you provide an answer to their questions and concerns then you are saving them a lot of daily frustration, heartache and pain. Always, try to get inside the mind of your target market. It is very important to recognize that they are people in need of help. Now, we read and make notes of the questions and explanations. I have highlighted parts of the text that I feel are most important. I always look for text with emotion. We can use this information as emotional triggers in our sales copy. I like this niche. It has good search volumes, it is a distressed niche and we Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide have validated the market with social proof. Let's see if anyone is selling an information product on “ADHD Children”. Off to Google we go. Remember to use the proxy server if you are not living in the US. I found several ads for what looked like information products, but they were in fact for medication. The ad below was for a natural alternative remedy. I did several searches using different keywords and kept getting the same ads. Profitable Niche Marketing Fundamentals Once you find a lucrative niche your marketing journey begins. ● High Converting Sales Copy ● Super CTR Google Adwords Copy ● Product Creation & Outsourcing Secrets ● Target List Building Strategies ● Effective Email Marketing ● Back-End Affiliate Marketing...and MORE! Get Access to your membership NOW. Go to PrimeNicheMarketing.com Let's go to Clickbank now and see what is happening there and do a search using the keyword phrase “ADHD Children”. I found several ads, but by looking at the Stats we can see these products are not selling. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Once again we check the sales copy of the sites and see if we can compete with these sites. For the subject of ADHD these long page letters may come across as too in your face. I would take a different approach and write a strong personal story with emotional spin to it. Aggressive advertising won't often convert for distressed niches. There you go. We have found two niches, with little competition with more than enough evidence to prove that we could make money marketing information products. It is all in the words, not so much ideas. And we have the two greatest search engine companies giving us all the information we need (Google and Yahoo) to generate a profitable income that we can benefit from for years. Knowing what words to start searching with is a skill and requires an understanding of how people think and the nature of the internet. There are many words that you would think return you some great opportunities, but are duds. For example, the word “quit” will only bring back keywords regarding quitting smoking. A niche you wouldn't even contemplate entering. Far to competitive and expensive to get into. I trust that you will find this “how to guide” useful. Taking action is the next step for you now. Believe in yourself and you will get results. To start making money online visit PrimenicheMarketing.com. The members area has screen capture video tutorials and a large list of researched niches ready and waiting for you to take advantage of. Copyright © 2010 – Niche Marketing - All rights reserved The Prime Niche Guide Copyright © 2010 – Niche Marketing - All rights reserved
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