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					                                          University of Pennsylvania
                                          Social Impact of the Arts Project



                                          Philadelphia-Camden Cultural
                                          Participation Benchmarking
                                          Project: Neighborhood Survey
                                          Made possible by a grant from the John S. and
                                          James L. Knight Foundation

                                          Research conducted by Alan S. Brown & Associates in association
                                          with Audience Insight LLC




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                     1
                                                           Contents
         Study Background                                                                     3
         Neighborhood Map                                                                     4
         Methodology                                                                        5-7
         Sample Demographics                                                               8-10
         Community Engagement                                                             11-13
         Attitudes About Safety, Transportation                                           14-15
         Involvement in Arts Lessons and Classes                                             16
         Discipline-by-discipline analysis:
         Music activities                                                                 18-26
         Dance and theatre activities (including film)                                    27-34
         Visual art, art/craft-making activities and attendance at cultural attractions   35-41
         Creative writing and reading                                                     42-44
         Use of the Internet                                                              45-46
         Other outlets for creative expression                                            47-48
         Awareness of specific cultural organizations                                        49
         Knowing an artist or cultural leader, desired additional activities              50-53
         Key benchmarks of cultural participation                                            54
         Analysis of participation vs. four different community engagement activities     55-59
         Summary: Key themes and observations                                             60-61
         Appendix 1: The Questionnaire
         Appendix 2: Verbatim Responses to Open-Ended Questions (uncoded)

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                           2
                                          Study Background
         •     In 2003, the University of Pennsylvania’s Social Impact of the Arts Project
               (SIAP) received a grant from the Knight Foundation to establish baseline
               information on patterns of cultural participation in two low-income areas of the
               Philadelphia region, North Philadelphia and Camden, New Jersey, under the
               direction of Professor Mark Stern.
         •     Knight Foundation had previously identified North Philadelphia and Camden
               as target areas for investment in cultural resources, with the long-term goal of
               increasing cultural participation. For the purposes of the Benchmark Project
               and, in particular, the community resident survey, SIAP identified five
               neighborhood clusters for investigation. The five survey neighborhoods are:
               1) North Philadelphia – West, North Philadelphia – Central, North Philadelphia
               – East, North Camden and South Camden. A map of the five neighborhoods
               appears on the next page.
         •     In addition to the neighborhood survey, other aspects of the project included
               focus group research conducted by Research For Action (RFA), as well as
               small area participation estimates developed by SIAP.
         •     Designed to follow-up themes from RFA’s focus group work, the
               neighborhood survey investigated a broad range of arts and cultural activities
               from gardening to social dancing, with the goal of building a participation
               profile of adults in the five survey neighborhoods.
         •     In comparison to previous studies of public participation in the arts, this study
               is somewhat unusual in its methodological approach (door-to-door intercept
               sampling) and in its breadth of questioning about a range of cultural activities.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                            3
                                         Neighborhood Map

                                                                          • At left is a rough map of
                                                                            the five neighborhoods
                                                                            investigated in this survey.
                                                                          • Throughout this report,
                                                                            results for each of the five
                                                                            neighborhoods are color-
                                                                            coded, as indicated.
                                                                          • 2000 Census population
                                                                            figures are as follows:

                                                                            63,247   N. Phil. West
                                                                            43,675   N. Phil. Central
                                                                            55,495   N. Phil. East
                                                                            34,148   Camden North
                                                                            39,020   Camden South




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                    4
                                                     Methodology
         •     The study employed a door-to-door intercept methodology using a random
               sample of addresses in each of the five neighborhoods.
         •     The sample was prepared by Mark Stern. For each of the five neighborhoods,
               three or four “routes” were identified to facilitate the field work. Each route
               consisted of 10 to 13 randomly-selected blocks, with 50 to 60 randomly selected
               addresses within each block area. In some case, listed addresses were vacant
               properties or otherwise unapproachable. Field workers used their own discretion
               in deciding whether or not to approach a listed address.
         •     Approximately 75% of all interviews were completed at listed addresses.
         •     Data collection was sub-contracted to the Point Breeze Performing Arts Center,
               a neighborhood-based arts education program located in South Philadelphia.
               Under the direction and guidance of Alfred Brown, Senior Vice President, a
               small team of Point Breeze interviewers did the field work. The interviewers were
               drawn from Point Breeze’s family of students, alumni and staff, and all had
               experience in the arts and familiarity with the survey subject matter.
         •     The Point Breeze interviewers were predominantly African American, and
               several were multi-lingual. A total of 78 interviews were conducted in Spanish, or
               13% of all interviews.
         •     A total of 602 interviews were completed between June and October 2004 –
               approximately 120 in each neighborhood.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                             5
                            Methodology - Continued

         •     Generally, the interviewers were successful in capturing data from a
               diverse cross-section of adults in the five neighborhoods. The typical
               respondent was African American, between the ages of 25-34,
               unmarried, working full-time, and had a high school education.
         •     For each neighborhood (n=120), margins of sampling error range from
               4% to 9%, depending on the observed value.
         •     While every effort was made to ensure representative sampling, some
               amount of bias from respondent self-selection and other sources of
               bias may be present in the data.
                 – Our experience with cultural participation surveys is that people with an
                   interest in the survey subject matter tend to complete at a higher rate,
                   regardless of the sampling method.
                 – Gender bias is a common phenomenon in this type of survey research (i.e.,
                   females are more likely to complete the interview, while males are more
                   likely to refuse).
                 – Clustering of homogeneous population groups within randomly selected
                   block areas (e.g., senior housing) is another possible source of bias.
         •     Throughout the report, results are cross-tabulated by neighborhood
               and other key variables to illuminate differences.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                        6
                            Methodology - Continued

             • The following table compares 2000 census figures with sample
               statistics for certain race/ethnicity categories.
             • Most differences are within margins of sampling error, although
               some are not.

                                                                             NORTH PHILADELPHIA          CAMDEN
                                RACE/ETHNICITY FIGURES                                                North    South
                                                                          West     Central    East
                                      COMPARED                                                       Camden   Camden
                             2000 Census Figures
                                % non-Hispanic White                       2%        6%       10%     5%       9%
                                % non-Hispanic Black                      95%       86%       24%     36%      64%
                                % Hispanic                                 1%        4%       62%     51%      24%
                                % Asian or Pacific Islander                0%       2%        2%      4%       1%
                             Sample Statistics, Knight Foundation study
                                % non-Hispanic White                      11%       12%        7%     18%      26%
                                % non-Hispanic Black                      80%       71%       34%     26%      39%
                                % Hispanic & Mixed Race or Other           9%       13%       53%     52%      32%
                                % Asian or Pacific Islander                0%       2%        5%      3%       3%




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                7
                                    Sample Demographics
                                                     NORTH PHILADELPHIA         CAMDEN         • Between 65% and 71% of
           SAMPLE DEMOGRAPHICS BY
                                                    West   Central    East
                                                                              North    South     respondents in each neighborhood
               NEIGHBORHOOD                                                  Camden   Camden     were female, which is typical for
         Sample Size                                116     130       119     124      113       surveys of this nature.
       Gender                                                                                  • The age profiles of respondents in
         Female                                     71%     65%       69%     67%      71%       each neighborhood vary
         Male                                       29%     35%       31%     33%      29%       substantially. Generally,
       Age Cohort
                                                                                                 respondents were most likely to fall
         18-24                                       8%     14%       22%     16%       7%
         25-34                                      28%     36%       34%     42%      51%
                                                                                                 in the 25-34 age cohort, with fewer
         35-44                                      24%     23%       23%     20%      29%
                                                                                                 respondents in the youngest (18-
         45-54                                      12%     12%       10%     16%      10%       24) and oldest (55+) age cohorts,
         55+                                        29%     15%       11%      5%       2%       although there are exceptions
       Race                                                                                    • African Americans dominate the
         Asian                                      0%      2%         5%      3%       3%       North Phil. – West and Central
         Black/African-American, not Hispanic       80%     71%       34%     26%      39%       samples, at 80% and 71%,
         Hispanic or Latino                          2%      5%       29%     40%      22%       respectively. Hispanics and those
         Mixed Race or Other                        7%      8%        24%     12%      10%       identifying as “Mixed Race or
         Native American                            1%       2%        1%      1%       0%       Other” dominate the North Phil. –
         White, not Hispanic                        11%     12%        7%     18%      26%
       Country of Origin
                                                                                                 East and North Camden samples,
         Born in the U.S. (Respondent)              100%    94%       87%     89%      94%
                                                                                                 at 53% and 52%, respectively. The
         Born in the U.S. (Respondent's parents)     98%    91%       77%     77%      88%
                                                                                                 South Camden sample is more
       Household Characteristics                                                                 heterogeneous with respect to
         R. is parent of child in the HH            45%     49%       60%     52%      45%       race/ethnicity.
         Language other than English spoken in HH   13%     11%       45%     46%      25%
         Average HH size (including R.)             3.4     3.1       3.1     3.2      3.3




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                 8
          Sample Demographics - Continued

                                                        NORTH PHILADELPHIA        CAMDEN         • A majority of respondents work
         SAMPLE DEMOGRAPHICS BY                                                 North    South     full-time, with the exception of
             NEIGHBORHOOD
                                                       West   Central   East
                                                                               Camden   Camden     NP-West respondents, who are
       Sample Size                                     116     130      119     124      113
                                                                                                   more likely to work part-time or
     Student Status                                                                                not work.
       Currently enrolled in school                    14%      5%      5%      10%      2%      • In three of the neighborhoods,
     Employment Status                                                                             a majority of respondents are
       Working full-time for pay                       37%     62%      61%     58%      72%       not married, while married
       Working part-time for pay (less than 30 hrs.)   34%     22%      20%     22%      14%       respondents edge out
       Other/N.A.                                      28%     17%      18%     20%      14%       unmarried respondents in the
     Marital Status
                                                                                                   other two neighborhoods.
       Married or living with a partner                39%     54%      47%     48%      51%
       Single, never married                           42%     36%      42%     41%      45%     • Highest level of educational
       Divorced or separated                           10%      6%       8%      8%       3%       attainment was high school for
       Widowed                                          9%      4%       3%      3%       2%       a majority of respondents.
     Educational Attainment                                                                        Relatively few respondents
       Grade School only                               0%      5%       1%      7%       5%        completed any college work.
       Attended High School but did not finish         18%     10%      17%     13%       6%
       Completed High School                           57%     73%      75%     61%      83%
       Attended some college                           15%     10%      7%      17%      6%
       Received a college degree                        9%      2%       0%      2%       1%
       Masters degree or post-graduate work            1%      1%       1%      0%       0%




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                               9
                                                          Length of Residence

                                                                                                                                   • Interesting variations were
                                     LENGTH OF RESIDENCE IN THIS NEIGHBORHOOD
                                                                                                                                     observed across the five
                                                                                                                                     neighborhoods in terms of
                          50%                                                                                                        length of residence.
                                           N. Philadelphia - West (n=114)
                          45%                                                                                                      • Respondents in the N.P. – East




                                                                                                                       46%
                                           N. Philadelphia - Central (n=129)
                          40%
                                                                                                                                     sample were most likely to
                                           N. Philadelphia - East (n=117)
                                                                                                                                     report having lived in the
                          35%
                                           Camden - North (n=123)
                                                                                                                                     neighborhood “all my life”
                                           Camden - South (n=112)
                                                                                                                                     (46%), in contrast to South
       % of Sample Cell




                          30%
                                                                                                                                     Camden respondents, for




                                                                                                                     32%
                                                                                                                   30%
                          25%                                                                                                        whom the figure was just 11%.
                                                                                                     27%
                                                                                                   26%
                                                                                                                                   • In general, however, a large
                                                                                          24%
                                                                             23%




                                                                                         23%


                          20%




                                                                                                                           22%
                                                                                                                                     majority of respondents
                                                                          20%




                                                                                                           20%
                                                                        19%




                          15%                                                                                                        reported having lived in their
                                                                    16%
                                                          15%




                                                                                                                                     respective neighborhoods for
                                                                                   15%
                                        14%

                                                   13%
                                                   13%




                                                                                                             13%
                          10%
                                                                                                                                     at least three years, and
                                                                                      12%
                                                                                     11%




                                                                                                                             11%
                                                10%




                                                                  10%
                                      9%




                                                                                                                                     typically much longer.
                                                                                                       8%



                          5%
                                                        7%
                                  5%
                                 5%




                                                                                                                                     Therefore, it is reasonable to
                                3%




                          0%
                                                                                                                                     assume that most respondents
                                Under 1 Year     1 to 2 Years      3 to 5 Years    6 to 10 Years    10+ Years       All My Life
                                                                                                                                     have knowledge of the various
                                                                                                                                     social and cultural programs
                                                                                                                                     and facilities in their
                                                                                                                                     neighborhood.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                               10
                               Community Engagement
                                                                                                       • A short series of questions was
                                                          NORTH PHILADELPHIA            CAMDEN           designed to measure behaviors
       INDICATORS OF COMMUNITY                                                        North    South
                                                                                                         associated with community
     ENGAGEMENT, BY NEIGHBORHOOD
                                                        West      Central     East
                                                                                     Camden   Camden
                                                                                                         engagement (e.g., voting,
                                                                                                         volunteering). Another question
   Sample Size                                            116       130       119     124      113       measured levels of participation
 Behavioral Indicators of Community Engagement: % "Yes"                                                  in a variety of community
   Do you socialize with neighbors on a regular basis?    79%       60%       85%     76%      71%
                                                                                                         activities, indicating affiliation
      If "Yes," have you done this within the past month? 66%       78%       92%     91%      85%
                                                                                                         and social bonds.
   Do you attend religious services on a regular basis?   49%       30%       32%     30%      12%
      If "Yes," have you done this within the past month? 76%       60%       79%     58%      62%     • The primary purpose of these
   Do you do any volunteer work on a regular basis?       23%       17%       34%     19%      4%
                                                                                                         questions was to allow for
      If "Yes," have you done this within the past month? 75%       71%       94%     62%      75%
                                                                                                         analysis of cultural participation
   Did you vote in any election in the past year?         81%       89%       87%     77%      84%
                                                                                                         patterns in terms of other forms
                                                                                                         of community engagement.
 Community Activities and Affiliations: % who participated in the past year
   Mean # of Affiliations Reported (range = 0 to 9)        2.8       2.5       2.2     3.3      4.6    • Generally, respondents
   Recreational or athletic programs                      33%       23%       36%     43%      56%       reported high levels of basic
   Neighborhood association or a block group              48%       45%       52%     48%      58%       forms of community
   School or youth-oriented group                         43%       34%       38%     48%      57%       engagement (voting, socializing
   Social service program for adults or seniors           43%       34%       38%     48%      57%       with neighbors), and lower
   Library group or book club                             33%       30%       25%     40%      53%       levels of engagement through
                                                                                                         volunteering and attending
   Community arts or cultural programs                    30%       28%       16%     41%      47%
                                                                                                         religious services, although
   Community gardening, park, or nature group             30%       21%       16%     39%      52%
                                                                                                         significant variations were
   Political organization or campaign                     25%       19%        7%     19%      42%
                                                                                                         observed across the five
   Business, union, or professional organization          27%       22%        8%     22%      46%
                                                                                                         neighborhoods.
                                                                                                           – Observe the higher levels of
                                                                                                             affiliation for North and South
                                                                                                             Camden respondents
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                        11
                             Relationship Between Length of
                               Residence and Community
                                      Engagement
                                                                                                                                     • To facilitate analysis, points
              COMMUNITY ENGAGEMENT COHORTS BY LENGTH OF RESIDENCE
                                                                                                                                       were assigned to the
                    None (score = 0)         Low (score = 1-2)     Moderate (score = 3-5)      High (score = 6-10)
                                                                                                                                       behavioral indicators such that
                                                                                                                                       respondents who indicated no
                                                                                                                                       community engagement
      All My Life (n=168)         15%                            46%                        14%                   24%                  activities received a score of 0
      10+ Years (n=111)
                                                                                                                                       and respondents who reported
                                 13%                   34%                               35%                       18%
                                                                                                                                       engaging in all of the activities
    6 to 10 Years (n=100)        12%                             50%                                  32%                 6%
                                                                                                                                       received a score of 10. Four
                                                                                                                                       categories of engagement
     3 to 5 Years (n=104)         16%                                  56%                                  22%           6%           were then defined, and cross-
                                                                                                                                       tabulated by length or
      1 to 2 Years (n=68)              25%                               44%                          18%               13%            residence to examine what
                                                                                                                                       relationship exists, if any,
    Under 1 Year (n=44)                      36%                                   39%                      16%          9%            between community
                                                                                                                                       engagement and length of
                            0%     10%         20%      30%       40%        50%     60%       70%     80%         90%        100%     residence.
                                                                       % of Sub-Group                                                • Although results vary across
                                                                                                                                       the five neighborhoods, one
                                                                                                                                       sees evidence of increasing
                                                                                                                                       engagement levels as length of
                                                                                                                                       residence increases.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                    12
                          Participation in Cultural and
                            Religious Observances
                                                  NORTH PHILADELPHIA            CAMDEN         • Respondents were asked if they
                                                                                                 observed any of nine different
 PARTICIPATION IN CULTURAL AND                                                North    South     religious and cultural occasions
                                                 West    Central      East
    RELIGIOUS OBSERVANCES                                                    Camden   Camden     over the past year, in order to
   Sample Size                                116       130           119     124      113       gauge the extent to which these
 Percentage of Respondents who observed over the past year                                       observances play a role in the
   Mean # of Events Observed (range = 0 to 9)  2.7      2.5            3.4     4.1      3.8      fabric of cultural participation in
   Kwanzaa celebration                        42%      45%            30%     40%      48%       the five neighborhoods.
   Black History month in February            91%      98%            85%     72%      86%     • Indeed, some of the
   Christmas or Easter religious services     90%      72%            57%     91%      97%       observances are nearly
   Three Kings Day on January 6               26%      26%            39%     70%      78%       ubiquitous, including Christmas
   Ramadan, the Muslim holy month             11%      20%            24%      9%       5%       or Easter religious services,
   Puerto Rican Day Parade                    11%       7%            49%     46%      25%       Black History month (N.P. –
   Cinco de Mayo celebration                   6%       1%            22%     37%      23%
                                                                                                 West and Central), and Three
                                                                                                 Kings Day (North and South
   Chinese New Year                            6%       2%             2%      5%       1%
                                                                                                 Camden)
    Latino Festival [Camden Only]                                             44%      26%
    Feria del Barrio [North Philadelphia Only]   5%         6%        34%                      • One can infer that annual
                                                                                                 cultural events and religious
                                                                                                 services play a key role in
                                                                                                 community cultural life in these
                                                                                                 neighborhoods.
                                                                                                   – Camden respondents reported
                                                                                                     generally higher participation in
                                                                                                     these observances, especially
                                                                                                     North Camden respondents.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                  13
          Mode of Transportation Used to Attend
              Out-of-Neighborhood Events

                                                                                                                             • Respondents were asked, “What
                                  TYPICAL MODE OF TRANSPORTATION USED TO ATTEND                                                transportation would you
                                  CULTURAL EVENTS OUTSIDE OF YOUR NEIGHBORHOOD                                                 normally use to attend a social or
                                70%                                                                                            cultural event outside of your
                                                                                       N. Philadelphia - West (n=114)
                                                                                                                               neighborhood?” in order to
                                                                                                                               assess likely transportation
                                                          65%




                                60%
                                              63%
                                             62%




                                                                                       N. Philadelphia - Central (n=129)
                                                                                                                               barriers.
                                       57%




                                50%                                                    N. Philadelphia - East (n=117)
                                                                                                                             • Between 53% and 66% of
                                                    53%




                                                                                       Camden - North (n=123)
             % of Sample Cell




                                40%                                                    Camden - South (n=112)
                                                                                                                               respondents indicated that they
                                                                                                                               would normally drive their own
                                30%                                                                                            car to out-of-neighborhood
                                                                                                                               events, while another 11% to
                                                                                                                               18% said they’d normally drive in
                                                                                       25%


                                20%
                                                                                       24%
                                                                                      23%



                                                                                      23%
                                                                                     21%




                                                                                                                               a friend’s car.
                                                                    18%


                                                                   16%




                                10%
                                                                                                                             • Just over 20% of respondents
                                                                  13%


                                                                11%
                                                                9%




                                                                                                                               said they normally rely on public
                                                                                                         2%
                                                                                                         2%
                                                                                                         4%
                                                                                                         7%
                                                                                                         2%
                                0%
                                                                                                                               transportation to attend social or
                                      Driv e Your Ow n Car      Ride in a Friend's    Use Public       Walk or Ride a Bike
                                                                                                                               cultural events outside of their
                                                                       Car           Transportation
                                                                                                                               neighborhood.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                             14
                                                Barriers to Participation

                                                                                                                    • These questions were worded as
                                  ATTITUDES ABOUT SAFETY AND LACK OF
                                                                                                                      follows: “Does [concern for your
                            TRANSPORTATION AS BARRIERS TO DOING SOCIAL AND                                            safety] keep you from doing
                               CULTURAL ACTIVITIES IN YOUR NEIGHBORHOOD                                               social or cultural activities in your
                          35%                                                                                         neighborhood that you’d like to
                                                                                                                      do?”
                                  33%




                          30%                                                      N. Philadelphia - West           • Clearly, concern for safety is a
                                                                                   (n=114)                            bigger barrier to participation
                                        29%


                                                    28%




                          25%
                                                                                   N. Philadelphia - Central          than lack of transportation.
        % of Sub-Sample




                                                                                   (n=129)                          • Both barriers were highest for
                          20%
                                              22%




                                                                22%




                                                                                   N. Philadelphia - East (n=117)
                                                                                                                      N.P. – West respondents.
                                                                                                                    • Further analysis suggests that
                                                          18%




                          15%
                                                                                   Camden - North (n=123)
                                                                                                                      concern for safety is twice the
                                                                             14%
                                                                       13%



                                                                             13%




                                                                                                                      factor for women as it is for men
                                                                      13%




                          10%
                                                                                                                      (31% vs. 15%, respectively), and
                          5%                                                       Camden - South (n=112)             also much higher for
                                                                                                                      respondents in the highest age
                          0%                                                                                          cohort (44% for respondent age
                                Concern for Safety is a Lack of Transportation                                        55+), compared to other age
                                      Barrier                is a Barrier                                             cohorts.
                                                                                                                    • South Camden respondents
                                                                                                                      were least likely to cite safety as
                                                                                                                      a barrier, at 18%.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                       15
                  Past and Current Involvement in
                       Arts Lessons/Classes
          INCIDENCE OF LIFETIME INVOLVEMENT - LESSONS
                                                                                                                   • Respondents across all five sites reported what
                                                                                                                     might be considered to be low rates of lifetime
  30%
                                                                                                                     involvement in various types of arts “lessons” (i.e.,
                                                       N. Philadelphia - West
                                                                                                                     formal instruction).
                                                       N. Philadelphia - Central
          27%




  25%
                                                       N. Philadelphia - East
                                                                                                                   • The exception is N.P – West respondents, who
                                                                                                                     reported higher levels across-the-board. At the




                                                                                    24%
                                  22%




  20%                                                  Camden - North
                                                                                                                     low end of the scale were South Camden
                                                       Camden - South
                                                                                                                     respondents.
  15%
                                                                                                                   • A follow-up question asked those who reported
                      16%
                15%




                                                                                          15%
                                                                                                                     any lifetime involvement if they had done the


                                                                                               13%
                                                                                                                     activity in the past year. Figures were in the single
                                                             12%




  10%


                                                                                            11%
                            11%




                                          11%
                                         10%
                  10%




                                                                                                                     digits across all five neighborhoods.
                                        9%




   5%
                                                                      4%




                                                                                                     4%
                                                                    3%




                                                                                                                 CURRENT INVOLVEMENT (PAST YEAR) - LESSONS
                                                  3%




                                                                   2%
                                                                   0%




   0%                                                                                                 30%
         Ever taken music         Ever taken dance          Even taker acting      Ever taken art/craft                                             N. Philadelphia - West
                 lessons                lessons                    lessons                 lessons 25%                                              N. Philadelphia - Central
                                                                                                                                                    N. Philadelphia - East
                                                                                                      20%                                           Camden - North
                                                                                                                                                    Camden - South
                                                                                                      15%


                                                                                                      10%




                                                                                                                                                                                       7%
                                                                                                          5%




                                                                                                                                                                                 6%
                                                                                                                                          6%
                                                                                                                   4%

                                                                                                                  4%




                                                                                                                                                           3%




                                                                                                                                                                                             3%
                                                                                                                 3%
                                                                                                                2%


                                                                                                                2%




                                                                                                                                     3%
                                                                                                                                     2%

                                                                                                                                               2%
                                                                                                                                               2%



                                                                                                                                                          2%
                                                                                                                                                          0%

                                                                                                                                                          1%
                                                                                                                                                          0%




                                                                                                                                                                                      1%


                                                                                                                                                                                            2%
                                                                                                          0%
                                                                                                               Music lessons, past Dance lessons, past   Acting lesson, past Art/craft lessons, past
                                                                                                                      year                year                  year                   year
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                16
              Discipline-by-Discipline Analysis

         • The analysis that follows is organized by
           discipline:
                 –     Music participation
                 –     Dance and theatre participation (includes film)
                 –     Visual arts and crafts participation
                 –     Reading and creative writing participation
                 –     Other outlets for artistic expression




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report   17
              Participation in Music Activities
                                                                                                                                    • Generally, respondents
                        PERCENT INVOLVED IN VARIOUS MUSIC ACTIVITIES                                                                  across the five sites reported
     100%                                                                                                                             strong involvement in some
      90%                                                            N. Philadelphia - West            N. Philadelphia - Central      music activities, including
                                                                                                                                      collecting music and regularly
                 93%




                                   92%
                                   92%


                                                                     N. Philadelphia - East            Camden - North
               89%
              88%
              88%




                                                                                                                                      listening to music on the
                                 87%

                                86%

      80%
                                85%
             85%




                                                                     Camden - South
      70%                                                                                                                             radio.
      60%                                                                                                                           • Between 34% (N.P. – East)
                                                                                                                                      and 57% (South Camden)




                                                                                                         57%
      50%
                                                                                                                                      reported attending at least




                                                                                                 55%
                                                           51%

                                                           51%



                                                                                                                                      one live ticketed concert of




                                                                                              48%
                                                         47%




      40%




                                                                                                      42%
                                                       41%




                                                                                                                                      any sort in the past year, while




                                                                                                                       39%
                                                     37%




      30%




                                                                                                                     35%
                                                                                                   34%




                                                                                                                    34%
                                                                                                                                      approximate a third of




                                                                                                                  31%
                                                                                                                  30%
      20%
                                                                                                                                      respondents reported
                                                                                                                                      attending a free concert.
                                                                           16%




      10%
                                                                          15%
                                                                         5%
                                                                         7%
                                                                         5%



       0%                                                                                                                           • Approximately 40% of all
              Collect Music    Listen regularly to   Do y ou sing?      Do y ou play any      Attended liv e       Attended liv e     respondents indicated that
            (Records, Tapes,     music on the                               musical           concert, past        concert, past      they sing (see next slide for
                 CDs)                 radio                               instruments?        y ear - ticketed      y ear - free      more discussion), which
                                                                                                                                      equals or exceeds the
                                                                                                                                      participation rates for
                                                                                                                                      concerts, in some cases.
                                                                                                                                    • Very few respondents, on the
                                                                                                                                      other hand, say that they play
                                                                                                                                      a musical instrument.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                  18
             Participation in Music Activities,
                        By Ethnicity
                                                                                                                                      • Survey results suggest that all
                           PERCENT INVOLVED IN VARIOUS MUSIC ACTIVITIES, BY                                                             ethnic groups are equally
                                              ETHNICITY                                                                                 likely to consume music via
            100%
                                                                                                                                        radio, and collect music
                                                                                       Black (n=297)
             90%                                                                                                                        recordings.
                                           92%
                       90%




                                                                                       Hispanic/Mixed Race (n=189)
                      88%




                                                                                                                                      • Hispanic and Mixed Race
                      87%




                                         87%
                                         86%


             80%
                                                                                       White, not Hispanic (n=87)
             70%                                                                                                                        respondents were
             60%                                                                                                                        significantly more likely than
             50%
                                                                   59%
                                                                                                                                        Blacks to say that they sing




                                                                                                               54%
                                                                                                                                        (59% vs. 43%, respectively),




                                                                                                   54%
             40%
                                                                                                                                        and Whites were half as likely
                                                             43%




                                                                                                         37%
                                                                                                                                        as Blacks to identify as




                                                                                                                        36%
             30%




                                                                                                                       33%
                                                                                                                      31%
             20%                                                                                                                        singers (22% vs. 43%,
                                                                         22%




             10%                                                                                                                        respectively).
                                                                                  11%
                                                                                  11%
                                                                                  2%

             0%                                                                                                                       • Hispanics and Mixed Race
                    Collect Music     Listen regularly to   Do y ou sing?      Do y ou play any   Attended liv e     Attended liv e     respondents were
                   (Records, Tapes,     music on the                               musical        concert, past      concert, past      significantly less likely than
                        CDs)                 radio                               instruments?     y ear - ticketed    y ear - free      Blacks and Whites to report
                                                                                                                                        attendance at ticketed
                                                                                                                                        concerts (37% vs. 54%,
                                                                                                                                        respectively), although
                                                                                                                                        Hispanic attendance at free
                                                                                                                                        concerts equals that of Black
                                                                                                                                        and Whites (about 30%).



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                   19
                                        Music Participation via Radio

                                   PERCENT OF ALL RESPONDENTS WHO LISTEN TO MUSIC                                                                                                                                                                    • Overall, music participation via radio
                                     ON THE RADIO AT HOME, IN CARS OR AT WORK, BY                                                                                                                                                                      is one of the dominant forms of
                                            NEIGHBORHOOD AND AGE COHORT                                                                                                                                                                                cultural consumption in the five
                                                                                                                                                                                                                                                       neighborhoods studied.
                                                                                               Listen at home                                                         Listen in the car          Listen at work
                                                                                                                                                                                                                                                     • At-home listening is more frequent,
                                 100%
                                                                                                                                                                                                                                                       but in-auto listening is also prevalent.
                                 90%
                                 80%                                                                                                                                                                                                                 • North and South Camden
                                                                                                                                                                                                                                                       respondents report the auto as a
           % of Analysis Group




                                 70%
                                 60%                                                                                                                                                                                                                   venue for radio listening more often
                                 50%                                                                                                                                                                                                                   than the home.
                                 40%                                                                                                                                                                                                                 • Moreover, many respondents also
                                 30%                                                                                                                                                                                                                   report listening to music on the radio
                                 20%                                                                                                                                                                                                                   at work, underscoring the
                                 10%                                                                                                                                                                                                                   accessibility of the medium in a range
                                  0%                                                                                                                                                                                                                   of settings.
                                                                                                                                                  Camden - South (n=113)
                                                                                                                         Camden - North (n=124)
                                                                  N. Phil. - Central (n=130)
                                        N. Phil. - West (n=116)




                                                                                               N. Phil. - East (n=119)




                                                                                                                                                                                   Age 18 - 24

                                                                                                                                                                                                 Age 25 - 34

                                                                                                                                                                                                               Age 35 - 44

                                                                                                                                                                                                                             Age 45 - 54

                                                                                                                                                                                                                                           Age 55+
                                                                                                                                                                                                                                                     • Music participation via radio is high
                                                                                                                                                                                                                                                       across all age cohorts, and is highest
                                                                                                                                                                                                                                                       among young adults.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                           20
                                      Singing: Types of Music

                   TYPE(S) OF MUSIC YOU SING, AMONG SELF-IDENTIFIED                                         • Respondents who self-identified as
                      SINGERS, BLACKS VS. HISPANICS/MIXED RACE                                                singers were asked what types of
                                                                                                              music they like to sing. A list of eight
                                                                                             74%
                                                                                                              types of music was provided. Results
                    R&B                                                              65%                      here are reported for Black/African
                                                                    44%
                                                                                                              American and Hispanic/Mixed Race
                   Gospel                                                            65%                      respondents, as significant
                                                                             54%
                                                                                                              differences were observed.
          Rap or Hip Hop                                          41%
                                                                                                            • Among Black respondents, R & B and
                      Jazz
                                                23%                                                           Gospel top the list by a large margin
                                                      29%
                                                                                                              (65% for both), followed by Rap or
                     Blues
                                    9%                                                                        Hip Hop (41%) and then Jazz (29%).
                                          14%                                Hispanic or Mixed Race
                                                                             (n=111)                        • Among Hispanic/Mixed Race
            Popular Music
                                    12%
                                   9%                                        Black/African American
                                                                                                              respondents, R & B (74%) and Latin
                                                                             (n=127)                          Music (70%) top the list by a wide
           Classical Music        6%
                                    10%                                                                       margin, followed by Rap or Hip Hop
                                                                                                              (54%) and Gospel (44%).
                                                                                           70%
               Latin Music    2%

                             0%      10%        20%     30%        40%     50%     60%      70%       80%
                                                            % of Analysis Group




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                  21
                             Social Context for Singing
             CONTEXT FOR SINGING AMONG SELF-IDENTIFIED
            SINGERS, COMPARSIONS BY NEIGHBORHOOD, RACE                                           • Further questioning about singing
                   (MULTIPLE RESPONSES ALLOWED)                                                    reveals important differences in the
                                                                  Black (n=127)
                                                                                                   social context surrounding singing.
                                                                  Hispanic/Mix ed Race (n=111)
                                                                                                 • A large share of those who identify as
        With a Community
                                                                                                   singers say that they sing alone (“by
              Group                                                                                yourself”). This suggests widespread
                                                                  Camden - South (n=41)            awareness and use of the human
                                                                  Camden - North (n=63)            voice as an avenue for artistic
      With a School Group                                                                          expression among respondents, and
                                                                  N. Phil. - East (n=55)
                                                                                                   indicates potential for deeper
                                                                  N. Phil. - Central (n=53)        engagement in vocal expression, but
                                                                  N. Phil. - West (n=57)           not necessarily in a social context.
      With a Church Group                                                                            – One could also infer from this a certain
                                                                                                       amount of latent demand for organized
                                                                                                       singing activities.
                                                                                                 • Approximately half of Black/African
     With Family Members                                                                           American respondents who self-
                                                                                                   identified as singers indicated that
                                                                                                   they sing with a church group, while
                                                                                                   nearly half of Hispanic/Mixed Race
              By Yourself                                                                          respondents reported singing with
                                                                                                   family members.
                                                                                                     – Given the large percentages of
                                                                                                       respondent who sing, church-based
                            0%   10%   20%   30%    40%   50%   60%      70%   80%    90% 100%         and community-based choral/vocal
                                                                                                       programs are clearly indicated as
                                                   % of Analysis Group                                 existing access points to the cultural
                                                                                                       fabric.
                                                                                                     – Insufficient sample size for Whites
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                           22
                         Musical Instruments Played


                      MUSICAL INSTRUMENT(S) PLAYED, AMONG 54                                   • Only 54 respondents out of
                    RESPONDENTS WHO SELF-IDENTIFIED AS A PLAYER
                                                                                                 602 reported that they “play
                                                                                                 any musical instruments.”
                                                                                                 Those who responded
                                                   Turntables                                    affirmatively were asked an
                                                      2%
                                                                                                 open-ended follow-up
               Wind or Woodw ind                                             Piano/Key board     question, “What instruments
                      20%                                                         33%            do you play?”
                                                                                               • A third of the answers related
                                                                                                 to keyboard playing (piano,
                                                                                                 organ), while 20% reported
                                                                                                 playing wind or woodwind
         String Instrument
                                                                                                 instruments (flute, clarinet)
                                                                                                 and 9% reported playing a
               9%
                                                                                                 string instrument (violin, cello)
                                                                                               • Another 20% indicated they
                                                                                                 play drums, clearly a
                                                                                                 significant mode of musical
                             Guitar
                                                                          Drums                  expression, and 16% reported
                             16%
                                                                          20%                    playing guitar.
                                                                                               • There are not enough
                                                                                                 responses here to cross-
                                                                                                 tabulate by age or ethnicity.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                              23
                              Social Context for Playing

                                                                                                        • Among the small number of
                      SOCIAL CONTEXT FOR PLAYING AN INSTRUMENT
                                                                                                          respondents who play instruments,
                     AMONG SELF-IDENTIFIED PLAYERS, COMPARSIONS                                           the social context for playing
                                       BY RACE                                                            varies.
                With a Community
                                                                  Black/African American (n=32)         • The largest share of respondents
                      Group
                                                                  Hispanic/Mixed Race (n=21)
                                                                                                          reported no social context for
                                                                                                          playing. In other words, it’s a
               With a School Group                                                                        solitary activity.
                                                                  Weighted Average (n=57)               • As with singing, Hispanic/Mixed
                                                                                                          Race respondents were much
              With a Church Group                                                                         more likely to report playing
                                                                                                          instruments with family members
                                                                                                          (48%, compared to 6% for
             With Family Members                                                                          Black/African American
                                                                                                          respondents)
                       By Yourself
                                                                                                        • A third of Black/African American
                                                                                                          respondents who self-identified as
                                                                                                          instrument players reported
                                     0%   10%   20%   30%   40%     50%    60%     70%      80%   90%     playing with a church group, and
                                                                                                          22% with a school group.
                                                        % of Analy sis Group
                                                                                                            – Insufficient sample size for Whites




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                             24
                                    Attendance at Free and Ticketed
                                          Live Music Concerts
                                                                                                                                     • Respondents who indicated
                                    INCIDENCE OF IN-NEIGHBORHOOD ATTENDANCE AT FREE AND                                                that they had attended at
                                                TICKETED CONCERTS, PAST YEAR                                                           least one free or ticketed live
                              60%                                                                                                      music concert over the past
                                                                                        One or more were in this neighborhood          year were asked if any of
                                                                             53%
                                                                                                                                       these concerts took place “in
                                     43%




                              50%
                                                                                        None were in this neighborhood
                                                                                                                                       this neighborhood.”
   % of Neighborhood Sample




                                               31%




                              40%
                                                                                                                                     • A large majority responded
                                                                    37%




                                                                                                                            36%
                                                                                                                                       that at least one concert had

                                                                                      28%
                                                          30%




                              30%




                                                                                                        31%
                                                                                                                                       taken place in their


                                                                                               27%




                                                                                                                  30%
                              20%                                                                                                      neighborhood.
                                                                                                                                         – Please note that this does
                              10%                                                                                                          not mean that concert
                                                                                                                                           attendance did not also take
                                     12%


                                               17%




                                                                                                                                           place outside of their
                                                          4%


                                                                    5%


                                                                             4%




                                                                                      7%


                                                                                               4%


                                                                                                        3%


                                                                                                                  0%


                                                                                                                            3%
                              0%
                                                                                                                                           neighborhood.
                                    N. Phil. N. Phil. N. Phil. Camden Camden         N. Phil. N. Phil. N. Phil. Camden Camden
                                     - West - Central     - East   - North - South   - West - Central   - East   - North   - South
                                                                                                                                     • Free concerts were more
                                                                                                                                       likely than ticketed concerts
                                    (n=113) (n=130) (n=119) (n=124) (n=111)          (n=109) (n=130) (n=119) (n=124) (n=111)
                                                                                                                                       to take place within the
                                                     Ticketed Concerts (n=280)                 Free Concerts (n=198)
                                                                                                                                       neighborhood.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                   25
                          Types of Venues Used for In-
                            Neighborhood Concerts
                  TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD
                    PARTICIPATION IN LIVE TICKETED CONCERTS                                                             TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD
                                                                                                                            PARTICIPATION IN LIVE FREE CONCERTS

                   Night Club
                                                                                                                         Night Club

           Community Center
                                                                                                                 Community Center

       Park or Outdoor Setting
                                                                                                             Park or Outdoor Setting

                      Church                                        Camden - South (n=63)
                                                                                                                            Church
                                                                    Camden - North (n=52)                                                                                Camden - South (n=43)
               School Facility                                      N. Philadelphia - East (n=41)                                                                        Camden - North (n=37)
                                                                                                                     School Facility
                                                                    N. Philadelphia - Central (n=62)                                                                     N. Philadelphia - East (n=40)
                     At Home                                        N. Philadelphia - West (n=62)                                                                        N. Philadelphia - Central (n=40)
                                                                                                                           At Home                                       N. Philadelphia - West (n=38)

                                 0%   10%   20%   30%      40%     50%         60%   70%    80%        90%
                                                                                                                                       0%   10%   20%   30%      40%      50%        60%   70%    80%       90%
                                                        % of Analy sis Group
                                                                                                                                                              % of Analy sis Group




        • Community Centers were cited most frequently as venues for in-neighborhood concerts, both free
          and ticketed, although figures varied substantially across the five neighborhoods. South Camden
          respondents were most likely to cite community centers (80%), while N.P. – West respondents
          were least likely (30%) – a significant gap.
        • Parks or Outdoor settings were cited more frequently as in-neighborhood venues for free concerts,
          as might be expected, although South Camden respondents were much less likely to cite outdoor
          venues. Nightclubs also serve as venues for in-neighborhood music participation.
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                           26
             Dance and Theatre Participation
                                                                                                                     • Between 55% and 60% of
                  PERCENT INVOLVED IN VARIOUS DANCE AND THEATRE                                                        respondents reported going
                     ACTIVITIES, FIVE NEIGHBORHOODS COMPARED                                                           to the movies at least once
    70%
                                                                                                                       over the past year.
                                      N. Philadelphia - West (n=114)
                                      N. Philadelphia - Central (n=129)                                              • Relatively high rates of
    60%                               N. Philadelphia - East (n=119)                                                   participation were also
                                      Camden - North (n=123)                                                           observed for live theatre;




                                                                                                     60%
                                                                                                    59%
                                                                                                   57%
                                      Camden - South (n=111)                                                           rates of attendance for
            56%




                                                                                                  55%
    50%




                                                                                                 54%
                                                                                                                       ticketed plays or musicals
                   48%




                                                                                                                       (past year) ranged from a low
                                                           47%


                                                                   46%
    40%
                                                                                                                       of 27% for N.P. – East
                                                        40%
               38%




                                                                                                                       respondents to a high of 47%
              37%




    30%
                                                                 33%




                                                                                   33%
                                                                                                                       for N.P. – Central respondents



                                                                                         32%
                                                                                                                       and 46% for South Camden
                                                              27%




                                                                                     26%
                                26%
                      25%




    20%
                                                                               23%                                     respondents.
                                                                             19%

    10%
                                                                                                                         – Attendance at free plays or
                                                                                                                           musicals was somewhat
                                     12%




                                                                                                                           lower, ranging from 19% to
                                   4%

                                   7%
                                   4%




     0%                                                                                                                    33%.
          Do you like to dance Attended a dance       Attended a ticketed     Attended a free    Did you go to the   • With respect to dance, many
               socially?       performance, past      play/musical, past    play/musical, past   movies within the     respondents expressed an
                                      year                   year                  year             last year?         interest in social dancing, with
                                                                                                                       a low of 25% (South Camden)
                                                                                                                       to a high of 56% (N.P. –
                                                                                                                       West). Far fewer reported
                                                                                                                       attendance at a live dance
                                                                                                                       performance over the past
                                                                                                                       year, except for N.P. – West
                                                                                                                       respondents (25%).
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                   27
            Dance and Theatre Participation,
                    by Age Cohort
                       PERCENT INVOLVED IN VARIOUS DANCE AND THEATRE                                                        • Several interesting differences
                                  ACTIVITIES, BY AGE COHORT                                                                   across age cohorts were
                                                                                                                              observed for dance and
                         18 - 24 (n=81)   25 - 34 (n=225)         35 - 44 (n=140)    45 - 54 (n=71)   55+ (n=71)
                                                                                                                              theatre participation.
         90%
                                                                                                                            • Respondents in the youngest
         80%                                                                                                                  age cohort (18-24) were




                                                                                                       81%
         70%                                                                                                                  substantially more likely to
                                                                                                                              report social dancing as
                 67%




         60%
                                                                                                                              something they like to do




                                                                                                          63%

                                                                                                                61%
         50%
                                                                                                                            • The youngest respondents




                                                                                                             49%
         40%                                                                                                                  were also most likely to report
                          44%




                                                                44%
                          44%




                                                               42%
                                                              40%




                                                                                                                              movie attendance in the past
                       37%




         30%
                                                                                                                              year (81%) compared to just
                                                            31%



                                                                            29%
                   29%




                                                                                        29%

                                                                                        29%
                                                                                      26%
         20%
                                                                                      25%
                                                                                                                              24% for those in the oldest




                                                                                                                   24%
                                                                                    21%




         10%                                                                                                                  cohort (55+).
                                        15%
                                      12%

                                      10%
                                      11%
                                      7%




          0%                                                                                                                • No significant differences
                 Do y ou like to     Attended a dance   Attended a ticketed         Attended a free   Did y ou go to the      were observed across age
                dance socially ?    performance, past   play /musical, past play /musical, past       mov ies w ithin the     cohorts for attendance at
                                          y ear                     y ear                y ear            last y ear?         ticketed or free plays or
                                                                                                                              musicals, or for playing music
                                                                                                                              instruments.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                         28
               Social Dancing: Types of Dance
                KINDS OF MUSIC YOU LIKE TO DANCE TO, AMONG                                       • Respondents who identified as liking
               THOSE WHO SELF-IDENTIFIED AS LIKING TO DANCE                                        to dance socially were asked what
                 SOCIALLY, BLACKS VS. HISPANICS/MIXED RACE                                         types of music they like to dance to. A
                                                                                                   list of eight types of music was
                                                                                     85%           provided. Results here are reported
              R&B                                                                 81%              for Black/African American and
                                                                                                   Hispanic/Mixed Race respondents,
                                                                  59%
     Rap or Hip Hop                                                 62%                            as significant differences were
                                                                                                   observed.
                                    18%
                Jazz                  21%                                                        • Among Black respondents, R & B
                                                                                                   (81%) and Rap or Hip Hop (62%) top
             Gospel
                                    18%
                                    18%
                                                                                                   the list.
                                                                                                 • Among Hispanic/Mixed Race
       Popular Music
                                 14%
                                  15%
                                                                                                   respondents, R & B (85%) and Latin
                                                                                                   Music (79%) top the list, followed by
         Latin Music
                                                                                  79%              Rap or Hip Hop (59%).
                              13%
                                                                                                     – Insufficient sample size for Whites
                            9%
               Blues        9%
                                                          Hispanic or Mixed Race (n=106)
                         8%                               Black/African American (n=119)
     Classical Music    5%


                       0%     10%       20%   30%   40%     50%     60%     70%     80%    90%

                                                % of Ethnic Sub-Group




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                      29
                 In-Neighborhood Social Dancing
            TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD                                                    • Among those who like to dance socially, dance
             SOCIAL DANCING AMONG THOSE WHO LIKE TO                                                         participation is very likely to occur in the
                          DANCE SOCIALLY                                                                    respondent’s neighborhood.
                                                                                                          • In terms of venues, social dancing is most likely
               Night Club                                                                                   to occur in private homes (except for N.P. –
                                                                                                            Central) and in nightclubs. Other venues for
                                                                                                            social dancing include community centers,
       Community Center                                                                                     outdoor facilities and churches.

                                                        Camden - South (n=23)
   Park or Outdoor Setting                                                                                                  INCIDENCE OF IN-NEIGHBORHOOD SOCIAL
                                                        Camden - North (n=56)
                                                                                                                              DANCING AMONG THOSE WHO LIKE TO
                                                        N. Philadelphia - East (n=41)                                                  DANCE SOCIALLY
                  Church                                N. Philadelphia - Central (n=35)
                                                                                                                             Not in this neighborhood     Dances socially in this neighborhood
                                                        N. Philadelphia - West (n=46)
                                                                                                                      60%
           School Facility




                                                                                                                                 41%
                                                                                                                      50%
                                                                                           % of Neighborhood Sample




                                                                                                                                                                             45%
                                                                                                                      40%
                 At Home




                                                                                                                                                27%




                                                                                                                                                               34%
                                                                                                                      30%




                                                                                                                                                                                           21%
                                                                                                                      20%
                             0%   10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

                                             % of Analysis Group                                                      10%
                                                                                                                                 15%




                                                                                                                                                12%




                                                                                                                                                               3%




                                                                                                                                                                             3%




                                                                                                                                                                                           5%
                                                                                                                      0%
                                                                                                                               N. Phil. -    N. Phil. -      N. Phil. -   Camden -       Camden -
                                                                                                                             West (n=113)     Central      East (n=119)      North         South

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report
                                                                                                                                              (n=130)                       (n=124)       (n=111)   30
                                  Types of Live Dance
                                 Performances Attended

               TYPES OF DANCE PERFORMANCES ATTENDED, AMONG 60                                           • Only 60 respondents out of
                RESPONDENTS WHO REPORTED ATTENDING AT LEAST                                               602 reported attending at
                                                                                                          least one dance
                   ONE DANCE PERFORMANCE IN THE PAST YEAR
                                                                                                          performance over the past
                                                                                                          year. Those who did were
                           Praise Dance                                   Ballet                          asked a follow-up question
                                 13%                                      18%
                                                                                                          about the types of dance
                                                                                                          they attended.
                                                                                                        • The dominant style of dance
                                                                                                          attended was “hip hop or
           Ethnic Dance                                                                                   popular dance” (26%)
               17%                                                                                        followed by ballet (18%) and
                                                                                                          “ethnic dance” (17%).
                                                                                                          Modern dance (14%), Praise
                                                                                                          dance (13%) and Jazz or
                                                                                                          Tap Dance (12%) also were
                                                                                   Hip Hop or Popular
             Jazz or Tap Dance                                                                            genres of interest.
                                                                                         Dance
                     12%
                                                                                          26%

                                          Modern Dance
                                              14%




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                  31
                             Venues for In-Neighborhood
                              Attendance at Live Dance
                                   Performances
                                                                                                                    • Among those who reported
            MIX OF TYPES OF VENUES USED FOR IN-NEIGHBORHOOD
                                                                                                                      attendance at a live dance
                PARTICIPATION IN DANCE PERFORMANCES, FIVE
                                                                                                                      performance over the past year
                        NEIGHBORHOODS COMBINED
                                                                                                                      (n=60), attendance was likely to
                                   At Home
                                                                                                                      occur in the respondent’s
                                     10%
                                                                                                                      neighborhood, at community
                                                                 School Facility
                                                                                                                      centers, outdoor facilities and
                                                                      15%
                                                                                                                      schools and night clubs.
             Night Club
                15%

                                                                              Church
                                                                                                                             INCIDENCE OF IN-NEIGHBORHOOD
                                                                                   10%                                    ATTENDANCE AT A DANCE PERFORMANCE


                                                                                                                          Not in this neighborhood       Dance performance in this neighborhood


                                                                                                                    30%
        Community Center                                              Park or Outdoor
              28%                                                         Setting                                   25%




                                                                                                                                19%
                                                                                         % of Neighborhood Sample
                                                                            22%                                     20%

                                                                                                                    15%

                                                                                                                    10%




                                                                                                                                                               10%
                                                                                                                     5%




                                                                                                                                                                             7%
                                                                                                                                              2%




                                                                                                                                                                                           3%
                                                                                                                                7%




                                                                                                                                                               2%
                                                                                                                     0%
                                                                                                                              N. Phil. -    N. Phil. -       N. Phil. -    Camden -     Camden -
                                                                                                                           West (n=113)      Central        East (n=119)     North        South
                                                                                                                                             (n=130)                        (n=124)      (n=111)

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                            32
                                    Attendance at Free and Ticketed
                                          Plays and Musicals

                                                                                                                                     • Respondents who reported
                                    INCIDENCE OF IN-NEIGHBORHOOD ATTENDANCE AT FREE AND                                                attending at least one
                                             TICKETED PLAYS/MUSICALS, PAST YEAR                                                        ticketed play or musical
                              50%                                                                                                      over the past year were
                              45%                                                       One or more were in this neighborhood          likely to have attended in a
                                               34%




                              40%                                           42%         None were in this neighborhood                 neighborhood venue. About
   % of Neighborhood Sample




                                                                                                                                       a third of N.P. – West and
                                     24%




                              35%
                              30%                                                                                                      Central respondents,
                                                                  31%




                                                                                                        31%




                                                                                                                            32%
                              25%                                                                                                      however, did not use a
                                                        26%




                                                                                                                                       neighborhood venue.




                                                                                                                  26%
                              20%




                                                                                               21%
                              15%                                                     16%                                            • Almost all respondents who
                              10%                                                                                                      reported attending at least
                               5%                                                                                                      one free play or musical
                                     16%


                                               13%


                                                        1%


                                                                  2%


                                                                            4%




                                                                                      4%


                                                                                               2%


                                                                                                        2%


                                                                                                                  0%


                                                                                                                            0%
                               0%                                                                                                      over the past year attended
                                    N. Phil. N. Phil. N. Phil. Camden Camden         N. Phil. N. Phil. N. Phil. Camden Camden          in a neighborhood venue.
                                     - West - Central   - East   - North   - South   - West - Central   - East   - North   - South
                                                                                                                                       (Attendance also may have
                                    (n=107) (n=128) (n=117) (n=122) (n=111)          (n=102) (n=129) (n=119) (n=123) (n=111)
                                                                                                                                       occurred outside of the
                                                                                                                                       neighborhood.)
                                               Ticketed Play s/Musicals (n=226)             Free Play s/Musicals (n=157)             • Overall, results point to the
                                                                                                                                       importance of neighborhood
                                                                                                                                       venues in theatre
                                                                                                                                       participation.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                33
                        Types of Venues Used for In-
                      Neighborhood Theatre Attendance
                     TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD
                           PARTICIPATION IN TICKETED STAGE                                                                 TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD
                     PLAYS/MUSICALS, AMONG THOSE WHO REPORTED                                                              PARTICIPATION IN FREE STAGE PLAYS/MUSICALS,
                             ATTENDANCE IN THE PAST YEAR                                                                  AMONG THOSE WHO REPORTED ATTENDANCE IN THE
                                                                                                                                             PAST YEAR
                      Night Club
                                                                                                                              Night Club

              Community Center
                                                                                                                      Community Center

          Park or Outdoor Setting
                                                                                                                  Park or Outdoor Setting
                                                                        Camden - South (n=51)
                         Church
                                                                        Camden - North (n=40)                                                                                   Camden - South (n=36)
                                                                                                                                 Church
                                                                        N. Philadelphia - East (n=32)
                  School Facility                                                                                                                                               Camden - North (n=32)
                                                                        N. Philadelphia - Central (n=60)
                                                                                                                          School Facility                                       N. Philadelphia - East (n=39)
                                                                        N. Philadelphia - West (n=43)
                        At Home                                                                                                                                                 N. Philadelphia - Central (n=30)
                                                                                                                                                                                N. Philadelphia - West (n=20)
                                                                                                                                At Home
                                    0%   10%   20%   30%   40%    50%     60%     70%    80%     90%       100%

                                                           % of Analy sis Group                                                             0%   10%   20%   30%   40%    50%      60%    70%     80%    90% 100%

                                                                                                                                                                   % of Analy sis Group




        • Community centers were cited most frequently as in-neighborhood venues for free and
          ticketed plays and musicals. South Camden respondents were most likely to cite community
          centers, while N.P. – West respondents were least likely.
        • Parks/outdoor settings were also cited by significant percentages (esp. for N.P. – West), as
          well as night clubs. In contrast, schools and churches were less likely to be cited, although
          they play a small role in the delivery system for free productions.
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                             34
          Museum Attendance, and Participation
             in Visual Art and Craft-making
                        Activities
                                                                                                                                               • While relatively few respondents
                 INCIDENCE OF PARTICIPATION IN VARIOUS VISUAL ART/CRAFT AND                                                                      reported that they’ve “ever
                                      OTHER ACTIVITIES                                                                                           taken art lessons or studied a
  70%
                                                                                                                                                 craft,” many more reported that
                                                                                       N. Philadelphia - West (n=114)
                                                                                                                                                 they “do art or craft-making
                                                                                       N. Philadelphia - Central (n=129)
  60%
                                                                                                                                                 now.” This is particularly true for
                                                                                       N. Philadelphia - East (n=119)
                                                                                                                                                 North and South Camden
                                        62%




                                                                                       Camden - North (n=123)
                                                                                                                                                 respondents.
                                           56%



                                                      54%


  50%                                                                                  Camden - South (n=111)




                                                                                                                                   52%
                                                                                                                                                   – The lack of formal training,
                               49%




                                                            49%
                                                            48%




                                                                                                                                48%
                                                                                                                                                     clearly, has not stopped
                                     45%




  40%
                                                                                                                                                     respondents from expressing
                                  40%




                                                                                                                                                     themselves creatively through




                                                                                                                            37%
                                                                                                                           35%
  30%                                                                                                                                                art and craft-making.
                                                                 32%




                                                                                                   32%
                                                                                                                                               • Between 23% (N.P. – Central)
                                                                            26%
          24%




  20%
                                                                                                                                                 and 54% (N.P. – West) of
                                                        23%




                                                                                                                                     23%
                                                                                                                                                 respondents indicated that they

                                                                                                          18%
                                                                                                         16%
                15%




  10%
                                                                                                                                                 display paintings, posters or
               13%
              11%




                                                                                10%
                                                                                 9%




                                                                                                      9%
                                                                                                                                                 photos in their homes. Further
                                                                                                                6%
            4%




                                                                               6%


                                                                               5%




   0%
                                                                                                                                                 investigation is needed to
        Ever taken art/craft   Does art or craft-    Display painting,     Seen an art exhibit      Visited historic    Visited Phil. Zoo or     understand differences across
                lessons          making now         posters or photos in          this year       site/museum, past        NJ Aqarium, past      neighborhoods in this regard.
                                                        your house                                       year                   year
                                                                                                                                               • Relatively few respondents
                                                                                                                                                 reported attendance at art
                                                                                                                                                 exhibits or historic sites, except
                                                                                                                                                 for N.P. – West respondents.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                              35
                                               Art in the Home

         • Recall that approximately four in ten respondents across the five
           neighborhoods said that they “display paintings, posters,
           photographs, or other art in your house.”
                 – This compares to one in ten respondents who saw an art exhibit
                   (anywhere) in the past year, indicating that the home is the most
                   common setting for experiencing visual art.
         • 224 respondents answered an open-ended follow-up question
           designed to elicit information about what types of art are most
           meaningful:
                 – “What’s your favorite piece of art in the house?”
         • The most frequent responses, in descending order, are:
                 –     Paintings, unspecified
                 –     Religious art (paintings, drawings, statues)
                 –     Family photos
                 –     Posters and photos of athletes and performers
                 –     Artwork by children


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                36
                                                                                   Art in the Home – Continued
                                                                                                                                                                                                                                                                                                                                                                                 • One might expect that as people
                                                                                                                                                                                                                                                                                                                                                                                   get older, they are more likely to
                            PERCENT OF ALL RESPONDENTS WHO DISPLAY ART AT HOME, BY                                                                                                                                                                                                                                                                                                 display art (i.e., paintings, posters,
                               AGE COHORT, ETHNICITY AND EDUCATIONAL ATTAINMENT                                                                                                                                                                                                                                                                                                    photos) in the their home, but the
 70%                                                                                                                                                                                                                                                                                                                                                                               data do not support this assertion.
                                                                                                                                                                                                                                                                                                                                                                                   Younger adults 18-24 were about
 60%                                                                                                                                                                                                                                                                                                                                                                               as likely as adults in the older




                                                                                                                                                                                                                                            63%
                                                                                                                                                                                                                                                                                                                                                                                   cohorts to display art in their




                                                                                                                                                                                                                                                                  58%




                                                                                                                                                                                                                                                                                                                  58%
 50%
                                                                                                                                                                                                                                                                                                                                                                                   homes.
                                                                                             52%




                                                                                                                              50%
                                                                         49%




                                                                                                                                                                                      48%
 40%
        44%



                                                  44%




                                                                                                                                                                                                                                                                                                                                                                                     – It should be noted that decisions
                                                                                                               38%




                                                                                                                                                                                                                                                                                                                                                                                       about displaying art in the home may
                                                                                                                                                                                                                   36%
 30%
                            32%




                                                                                                                                                                                                                                                                                                                                                                                       involve others.
                                                                                                                                                       29%




 20%
                                                                                                                                                                                                                                                                                                                                                                                 • Hispanic/Mixed Race and Black




                                                                                                                                                                                                                                                                                            23%




                                                                                                                                                                                                                                                                                                                                                 23%
 10%                                                                                                                                                                                                                                                                                                                                                                               respondents were more likely than
  0%                                                                                                                                                                                                                                                                                                                                                                               Whites to say that they display art in
                                                                                                                                                                                                                                                                                                                                                                                   the home.




                                                                                                                                                                                                                                                                                                                  Ever taken art/craft lessons

                                                                                                                                                                                                                                                                                                                                                 Never taken art/craft lessons
                                                                                                                                                       White, not Hispanic (n=87)



                                                                                                                                                                                    Did not complete H.S. (n=94)
                            Age 25 - 34 (n=225)

                                                  Age 35 - 44 (n=140)




                                                                                                                                                                                                                                                                  Do any art/craft-making
       Age 18 - 24 (n=80)




                                                                        Age 45 - 54 (n=71)




                                                                                                                                                                                                                                            Some college (n=80)
                                                                                                                                                                                                                   Completed H.S. (n=398)




                                                                                                                                                                                                                                                                                            No art/craft-making
                                                                                             Age 55+ (n=71)




                                                                                                                              Hispanic/Mixed (n=187)
                                                                                                              Black (n=297)




                                                                                                                                                                                                                                                                                                                                                                                 • Respondents with the highest level
                                                                                                                                                                                                                                                                                                                                                                                   of educational attainment were
                                                                                                                                                                                                                                                                                                                                                                                   most likely to report art in the home,
                                                                                                                                                                                                                                                                                                                                                                                   although respondents who had not
                                                                                                                                                                                                                                                                                                                                                                                   completed high school were more
                                                                                                                                                                                                                                                                                                                                                                                   likely to display art than those who
                                                                                                                                                                                                                                                                                                                                                                                   had.
                                                                                                                                                                                                                                                                                                                                                                                 • Respondents who do art/craft-
                                                                                                                                                                                                                                                                                                                                                                                   making activities, and those who’ve
                                                                                                                                                                                                                                                                                                                                                                                   ever taken art lessons are two and
                                                                                                                                                                                                                                                                                                                                                                                   a half times more likely to display
                                                                                                                                                                                                                                                                                                                                                                                   art in their homes.
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                                                                                                                     37
                                       Specific Art and Craft-making
                                          Activities, by Gender
                                                                                                                                                                                                                                                                                        • Respondents were asked what
                          ART AND CRAFT-MAKING ACTIVITIES CITED, BY GENDER, AMONG                                                                                                                                                                                                         specific types of art and craft-
                           THOSE WHO REPORTED ANY ART/CRAFT-MAKING ACTIVITIES                                                                                                                                                                                                             making they do. A pre-coded
  60%                                                                                                                                                                                                                                                                                     list of 22 activities was provided
  50%                                                                  Female (n=201)                 Male (n=89)                                                                                                                                                                         to the interviewer, to assist in
                                                                                                                                                                                                                                                                                          categorizing responses.
  40%                                                                                                                                                                                                                                                                                   • Males and females reported
                                                                                                                                                                                                                                                                                          very different activities, as might
  30%
                                                                                                                                                                                                                                                                                          be expected.
  20%                                                                                                                                                                                                                                                                                       – The most common activity
                                                                                                                                                                                                                                                                                              reported by males was auto
  10%                                                                                                                                                                                                                                                                                         detailing, followed by arts
                                                                                                                                                                                                                                                                                              activities with children. Males
  0%                                                                                                                                                                                                                                                                                          were also more likely than


                                                                                                                                                                             Decorations, Ornaments, etc.
        Auto Detailing




                                                                                                                                                                                                            Sewing, Making Clothing
                                                                                                                                                                                                                                                                                              females to report painting or
                                                                                                                                                    Photography
                                                                                                       Needlepoint




                                                                                                                                Painting, Drawing




                                                                                                                                                                                                                                      Clothing Design


                                                                                                                                                                                                                                                        Arts Activities with Children
                                                      Graphic Design
                                       Graffiti Art




                                                                                                                                                                  Knitting
                         Woodworking




                                                                                           Quilting
                                                                          Jewelry Making




                                                                                                                     Ceramics




                                                                                                                                                                                                                                                                                              drawing, woodworking and
                                                                                                                                                                                                                                                                                              graffiti art.
                                                                                                                                                                                                                                                                                            – Females were most likely to
                                                                                                                                                                                                                                                                                              report arts activities with
                                                                                                                                                                                                                                                                                              children, as well as creative
                                                                                                                                                                                                                                                                                              expression through designing
                                                                                                                                                                                                                                                                                              and making clothing and
                                                                                                                                                                                                                                                                                              decorative/ornamental items.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                         38
                                           Specific Art and Craft-making
                                              Activities, by Ethnicity
                        ART AND CRAFT-MAKING ACTIVITIES CITED, BY RACIAL/ETHNIC GROUP,                                                                                                                                                                                                                                  • Clear differences are also
                         AMONG THOSE WHO REPORTED ANY ART/CRAFT-MAKING ACTIVITIES                                                                                                                                                                                                                                         observed with respect to
 70%                                                                                                                                                                                                                                                                                                                      ethnicity.
                                                                                                                                                                                                                                                                                                                        • Generally, respondents who
 60%                    Black (n=125)                            Hispanic/Mixed Race (n=111)                                                                                                                                                                                                                              identified as Hispanic or
 50%
                                                                                                                                                                                                                                                                                                                          Mixed Race were
                                                                                                                                                                                                                                                                                                                          substantially more likely
 40%                                                                                                                                                                                                                                                                                                                      than Black/African-
                                                                                                                                                                                                                                                                                                                          American respondents to
 30%                                                                                                                                                                                                                                                                                                                      report all types of art and
                                                                                                                                                                                                                                                                                                                          craft-making activities, with
 20%
                                                                                                                                                                                                                                                                                                                          the exception of clothing
 10%
                                                                                                                                                                                                                                                                                                                          design.
                                                                                                                                                                                                                                                                                                                            – Holding other factors
  0%                                                                                                                                                                                                                                                                                                                          constant, one sees




                                                                                                                                                                                                                               Decorations, Ornaments, etc.
                                                                                                                                                                                                                                                                                                                              evidence here of different
                                                                    Auto Detailing




                                                                                                                                                                                                                                                                                              Sewing, Making Clothing
                                                                                                                                                                                                                 Photography
                                                                                                                                    Needlepoint




                                                                                                                                                                Clothing Design

                                                                                                                                                                                  Painting, Drawing




                                                                                                                                                                                                                                                              Arts Activities with Children
       Graphic Design

                         Graffiti Art




                                                   Printmaking




                                                                                     Rug Hooking

                                                                                                   Sculpture




                                                                                                                                                  Woodworking




                                                                                                                                                                                                      Knitting
                                                                                                                         Quilting
                                                                                                               Weaving
                                        Ceramics




                                                                                                                                                                                                                                                                                                                              cultural norms.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                                                    39
          Social Context for Doing Art/Craft-
                  making Activities
                        SOCIAL CONTEXT FOR DOING ART/CRAFT-MAKING                                     • A great deal of art/craft-making
                          AMONG THOSE REPORTING SUCH ACTIVITY,                                          activity occurs on a solitary basis,
                           COMPARSIONS BY NEIGHBORHOOD, RACE                                            without social context.
                                                                      Black/African American
                                                                                                      • For those who reported doing
                   With a Community
                                                                      Hispanic/Mix ed Race
                                                                                                        art/craft-making activities with others,
                        Group                                                                           family members were cited most
                                                                                                        frequently.
                                                                      Camden - South
                                                                                                      • Hispanics and Mixed Race
                 With a School Group                                  Camden - North
                                                                                                        respondents were much more likely
                                                                      N. Philadelphia - East            than Black/African American
                                                                      N. Philadelphia - Central         respondents to report doing art/craft-
                 With a Church Group
                                                                      N. Philadelphia - West            making activities with family members
                                                                                                        (58% vs. 34%, respectively).

                With Family Members




                         By Yourself



                                       0%   20%   40%      60%        80%         100%         120%

                                                    % of Analysis Group




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                            40
          Venues for Doing Art/Craft-making
                      Activities
                                                                                                             • Once again, we see the importance
                      TYPE(S) OF VENUES USED FOR ART/CRAFT-MAKING                                              of the home as a venue for arts
                     ACTIVITY, AMONG THOSE REPORTING SUCH ACTIVITY                                             participation.
                                                                                                             • Relatively small percentages of
                       Outside the                                                                             respondents reported doing art/craft-
                     Neighborhood                                                                              making activities outside of the home,
                                                                                                               with some exceptions.
              Community Art Center                                        Camden - South (n=62)                  – More South Camden respondents
                                                                          Camden - North (n=76)
                                                                                                                   reported participating in these
                                                                                                                   activities at venues outside of the
                                                                          N. Philadelphia - East (n=54)            neighborhood
                           Church
                                                                          N. Philadelphia - Central (n=50)       – Somewhat more North Camden
                                                                          N. Philadelphia - West (n=51)            respondents reported doing these
                                                                                                                   activities at a community art center
                    School Facility



                          At Home


                                      0%   10%   20%   30%   40%    50%     60%     70%    80%    90% 100%

                                                             % of Analy sis Group




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                   41
                     Participation in Reading and
                           Creative Writing

                                          INCIDENCE OF PARTICIPATION IN                                   • Between 28% (N.P. – Central) and 48%
                                              LITERATURE ACTIVITIES                                         (N.P. – East and North Camden) of
                                                                                                            respondents said that they’ve “ever
                           100%
                                            N. Philadelphia - West                                          done any creative writing.”
                            90%
                                            N. Philadelphia - Central                                     • Of those who responded affirmatively,




                                                                                          93%
                                                                                          93%
                                            N. Philadelphia - East                                          most had done so within the past year.




                                                                                    89%



                                                                                        87%
                            80%




                                                                                       84%
                            70%
                                            Camden - North                                                    – In other words, creative writing is likely to
                                            Camden - South                                                      be a current activity or not an activity at
                            60%                                                                                 all.
                            50%                                                                           • A large majority of respondents – eight
                                            48%
                                            48%




                                                                                                            or nine in ten – said that they “do any
                                                                       47%
                            40%
                                                                      44%
                                    41%




                            30%                                                                             reading for fun, the highest figure for
                                                 31%




                                                                                                            any type of cultural participation
                                      28%




                                                                         26%

                            20%
                                                             25%




                                                                                                            measured in this survey.
                                                                20%




                            10%
                             0%
                                   Ever done creative      Done creative writing, Do you do any reading
                                         writing                past year                for fun?




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                         42
                                     Creative Writing Outlets


                      TYPES OF WRITING DONE AMONG SELF-IDENTIFIED WRITERS,                                                     • Further analysis sheds light
                                       BY GENDER AND RACE                                                                        on who is writing what.
  80%                                                                                         Female (n=159)
                                                                                                                               • The dominant mode of
                                                                                              Male (n=70)
                                                                                                                                 expression for creative writers
  70%                                                                                                                            is “writer or perform
  60%                                                                                         Black/African American (n=119)     poetry/rap/song lyrics,” with
                                                                                              Hispanic or Mixed Race (n=106)     60% participation among self-
  50%                                                                                                                            identified writers.
                                                                                              Weighted Average (n=233)             – Males were more likely than
  40%                                                                                                                                females to identify this
                                                                                                                                     activity.
  30%
                                                                                                                                   – Unlike other modes of
  20%                                                                                                                                participation, little difference
                                                                                                                                     was observed here across
  10%                                                                                                                                ethnic groups.
   0%
                                                                                                                               • Writing “letters or cards” was
                                                                                                                                 cited by the next largest
            Fiction      Non-fiction or   Letters or cards   A diary or   Write or perform     Write        Writing for
                                                                                                                                 group of writers (48%).
                            essays                            journal     poetry/rap/song plays/scripts/       school or
                                                                               lyrics      screenplays         business
                                                                                                                               • Females and Hispanic or
                                                                                                                                 Mixed Race respondents
                                                                                                                                 were more likely to write
                                                                                                                                 “letters or cards” and “a diary
                                                                                                                                 or journal.”

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                 43
                                                                              Reading

                                                                                                                                         • Similarly, respondents
               TYPES OF READING DONE, AMONG SELF-IDENTIFIED READERS, BY GENDER
                                                                                                                                           who self-identified as
                                         AND RACE                                                                                          readers (about 90% of all
                                                                                                                                           respondents, on average)
  90%
                                                                                                                                           were asked what they
  80%
                                                                                                        Female (n=364)
                                                                                                                                           read.
                                                                                                        Male (n=163)
  70%
                                                                                                                                         • “Newspapers or
                                                                                                        Black/African American (n=262)     magazines” was the most
  60%                                                                                                   Hispanic or Mixed Race (n=171)     common response, along
  50%
                                                                                                        White, not Hispanic (n=76)         with “books (fiction or
                                                                                                                                           literature)”, “books (non-
  40%                                                                                                   Weighted Average (n=532)           fiction or essay,” and
  30%
                                                                                                                                           “poetry.”
                                                                                                                                             – In relation to other forms
  20%                                                                                                                                          of cultural participation,
                                                                                                                                               these figures are high.
  10%
                                                                                                                                         • Males were somewhat
  0%                                                                                                                                       more likely than females
        Books (fiction   Books (non-   Poetry      Religious        Self-help books Newspapers or Plays, scripts   Children's              to say that they read
        or literature)    fiction or            literature (e.g.,     or articles    magazines    or screenplays     books                 newspapers or
                          history)                  The Bible)                                                                             magazines, while females
                                                                                                                                           were more likely to say
                                                                                                                                           that they read most forms
                                                                                                                                           of literature.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                     44
                                                                                                                                                               Use of the Internet
                                                                                                                                                                                                                                                                                                                                                                                                     • In order to gain basic information
                                          PERCENT OF ALL RESPONDENTS WHO USE THE INTERNET, BY                                                                                                                                                                                                                                                                                                          about Internet access,
                                          NEIGHBORHOOD, AGE COHORT, ETHNICITY AND EDUCATIONAL                                                                                                                                                                                                                                                                                                          respondents were asked, “Do
                                                              ATTAINMENT                                                                                                                                                                                                                                                                                                                               you use the Internet?” If so, they
  90%                                                                                                                                                                                                                                                                                                                                                                                                  were asked where they use it.
  80%                                                                                                                                                                                                                                                                                                                                                                                                • Internet usage rates range from




                                                                                                                                                                                                                                                                                          82%
                                                                                                                                                                                                                                                                                                                                                                                                       a low of 56% (N.P. – West) to a
                                                                                                                 77%




  70%
                                                                                                                                                               75%
                                                              74%




                                                                                                                                                                                                                                                                                                                                                      73%

                                                                                                                                                                                                                                                                                                                                                                               74%
                                                                                                                                                                                                                                                                                                                                                                                                       high of 77% (South Camden).
                                                                                                                                           70%




  60%
                                                                                                                                                                                     66%




                                                                                                                                                                                                                                                 63%
                                  60%




                                                                                                                                                                                                                                                                                                                                                                                                     • Consistent with other research,
                                                                                         58%




                                                                                                                                                                                                                                                                  58%
                                                                                                                                                                                                           58%
  50%
         56%




  40%                                                                                                                                                                                                                                                                                                                                                                                                  Internet usage correlates to age,
  30%                                                                                                                                                                                                                                                                                                                                                                                                  with respondents in the lowest
                                                                                                                                                                                                                                 34%




                                                                                                                                                                                                                                                                                                                         30%
  20%                                                                                                                                                                                                                                                                                                                                                                                                  age cohorts reporting the
  10%                                                                                                                                                                                                                                                                                                                                                                                                  highest level of usage, dropping
   0%                                                                                                                                                                                                                                                                                                                                                                                                  off significantly as age
                                                                                                                 Camden - South (n=111)




                                                                                                                                                                                                                                                                                          White, not Hispanic (n=87)



                                                                                                                                                                                                                                                                                                                       Did not complete H.S. (n=94)
                                                                                                                                                               Age 25 - 34 (n=225)

                                                                                                                                                                                     Age 35 - 44 (n=140)
                                                                                        Camden - North (n=124)




                                                                                                                                          Age 18 - 24 (n=80)




                                                                                                                                                                                                           Age 45 - 54 (n=71)




                                                                                                                                                                                                                                                                                                                                                                               Some college (n=80)
                                                                                                                                                                                                                                                                                                                                                      Completed H.S. (n=398)
                                                                                                                                                                                                                                                                                                                                                                                                       increases.
                                  N. Phil - Central (n=128)




                                                                                                                                                                                                                                Age 55+ (n=71)
                                                              N. Phil. - East (n=117)
        N. Phil. - West (n=114)




                                                                                                                                                                                                                                                                 Hispanic/Mixed (n=187)
                                                                                                                                                                                                                                                 Black (n=297)




                                                                                                                                                                                                                                                                                                                                                                                                     • Respondents who identified as
                                                                                                                                                                                                                                                                                                                                                                                                       White/Not Hispanic reported a
                                                                                                                                                                                                                                                                                                                                                                                                       higher rate of Internet usage
                                                                                                                                                                                                                                                                                                                                                                                                       (82%) compared to Blacks (63%
                                                                                                                                                                                                                                                                                                                                                                                                       and Hispanics and Mixed Race
                                                                                                                                                                                                                                                                                                                                                                                                       (58%).
                                                                                                                                                                                                                                                                                                                                                                                                     • Incidence of Internet usage was
                                                                                                                                                                                                                                                                                                                                                                                                       less than half as high (30%) for
                                                                                                                                                                                                                                                                                                                                                                                                       respondents who did not
                                                                                                                                                                                                                                                                                                                                                                                                       complete high school, compared
                                                                                                                                                                                                                                                                                                                                                                                                       to those who did (73%).
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                                                                                                                                     45
              Locations for Using the Internet

                                                                                                                           • The home edges out the workplace
                                    LOCATION FOR USING THE INTERNET, BY
                                     NEIGHBORHOOD (ALL RESPONDENTS)
                                                                                                                             as the most common venue for
                                                                                                                             using the Internet, although these
                                                                                                                             results do not indicate frequency or
                                                               44%
                                                                                        73%                                  intensity of usage.
                        At Home
                                                                          54%
                                                                                62%                                        • South Camden respondents were
                                                                46%                                                          most likely to say that they use the
                                                                                                                             Internet both at home and at work,
                                                              41%
                                                                                 65%
                                                                                                                             while N.P. – West and North
                         At work
                                                                    47%
                                                                          55%                                                Camden respondents were least
                                                        33%                                                                  likely.
                                     5%                                                                                    • N.P. – East respondents were most
                 At a library or          15%
                                            18%                                        Camden - South (n=111)                likely to use libraries or community
               community center      5%
                                                                                       Camden - North (n=124)
                                                                                                                             centers for accessing the Internet
                                     5%
                                                                                                                             (18%), although this figure pales in
                                                                                       N. Phil. - East (n=117)
                                     5%                                                                                      comparison to the percentage who
              At a friend's house
                                     4%
                                     5%
                                                                                       N. Phil. - Central (n=128)            access the Internet at home (62%)
                                     4%
                                     3%
                                                                                       N. Phil. - West (n=114)               and at work (55%).

                                    0%    10%     20%   30%    40%        50%    60%     70%     80%     90%        100%

                                                               % of Analy sis Group




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                             46
                                  Other Outlets for Creative
                                         Expression
                                                                                                                                  • To round out the cultural
                     OTHER CREATIVE ACTIVITIES, BY NEIGHBORHOOD                                                                     participation profile, several
                                                                                                                                    additional questions addressed
                      N. Phil. - West (n=114)        N. Phil. - Central (n=128)             N. Phil. - East (n=117)                 other forms of creative expression.
                      Camden - North (n=124)         Camden - South (n=111)                                                       • Seven in ten respondents across all
                                                                                                                                    five neighborhoods agreed that “my
      90%
                                                                                                                                    clothing and appearance are
      80%
                                                                                                                                    important ways that I express myself
                                                                                81%

                                                                                            78%
                                                                                                                                    creatively,” suggesting a widely held
                                                                    78%
      70%


                                                                                      69%
                                                                                                                                    value.
                                              68%
                                              68%




      60%
                                                                          66%
                            61%




                                           59%




                                                                                                                                  • Home decorating activities such as
                                          57%




      50%
                                          56%
                     50%




                                                                                                                                    painting or furniture refinishing are a

                                                                                                       48%
      40%
                  42%




                                                                                                                            42%
                                                                                                                                    common form of creative expression;
                38%




      30%


                                                                                                             35%
               34%




                                                                                                                         34%
      20%                                                                                                                           about six in ten respondents across
                                                                                                                                    all five communities reported activity
                                                                                                                   20%
      10%
       0%                                                                                                                           in this category over the past year.
            % "Yes" - Do y ou do any    % "Yes" - Any HOME          % w ho agree: my                 % "Yes" - Inv olv ed w ith   • Gardening is another common form
                 GARDENING?            DECORATING activ ities,        CLOTHING and                  culinary arts - COOKING         of creative expression, especially for
                                       past y ear (i.e., painting, appearance are important                  creativ ely ?          South Camden respondents (61%).
                                         refinishing furniture)    w ay s that I ex press
                                                                     my self creativ ely
                                                                                                                                  • Across the five neighborhoods,
                                                                                                                                    involvement in culinary arts – or
                                                                                                                                    cooking creatively – ranges from a
                                                                                                                                    low of 20% for N.P. – East to a high
                                                                                                                                    of 48% for N.P. – West respondents.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                       47
                       Other Creative Outlets, Con’t.

                                                                                                                             • Further analysis suggests what
                 OTHER CREATIVE ACTIVITIES, BY GENDER AND ETHNICITY                                                            might seem obvious – that females
                                                                                                                               are significantly more likely to
                 Female (n=400)                        Male (n=188)                                                            participate in gardening (53% vs.
                 Black (n=297)                         Hispanic/Mixed Race (n=189)       White, not Hispanic (n=87)            28%, respectively), home
        90%
                                                                                                                               decorating (69% vs. 47%,
        80%                                                                                                                    respectively) and cooking activities
                                                                                                                               (43% vs. 21%, respectively).


                                                                                     79%
                                                                         76%
        70%



                                                                                   74%
                                                                      70%
                                                                                                                             • The larger observation here is that
                                           69%




                                                                                67%
        60%
                                                         64%
                                                        62%




                                                                                                                               home decorating activities (i.e.,
                                                       59%




        50%
                                 54%




                                                                                                                               creating attractive living spaces)
                53%




                                                 47%




        40%




                                                                                                                    46%
                              45%




                                                                                                                               are indicated as a common mode of

                                                                                                  43%
                            40%




        30%                                                                                                                    creative expression.


                                                                                                              33%

                                                                                                                      32%
                      28%




        20%                                                                                                                  • Attitudes about creative expression
        10%                                                                                             21%                    through clothing and self-
        0%                                                                                                                     presentation are consistent across
              % "Yes" - Do y ou do any    % "Yes" - Any HOME           % w ho agree: my         % "Yes" - Inv olv ed w ith     ethnic groups and gender.
                   GARDENING?            DECORATING activ ities,        CLOTHING and            culinary arts - COOKING
                                         past y ear (i.e., painting, appearance are important            creativ ely ?
                                           refinishing furniture)     w ay s that I ex press
                                                                       my self creativ ely




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                               48
                                                Awareness of Specific Cultural
                                                  Facilities and Programs

                                                                                                                                                   • Among North Philadelphia
                                             AWARENESS AND INCIDENCE OF EVER ATTENDING SPECIFIC                                                      respondents (three samples
                                              CULTURAL FACILITIES - ALL NORTH PHIL. RESPONDENTS
                                                                                                                                                     combined, n=365), overall
                                       80%
                                                                     (n=365)
                                                                                                                                                     awareness is highest for Freedom
                                                                                                                                                     Theatre (75%), and ranges between
                                                     33%




                                       70%                                                    Aware, never been there       Ever been there
                                                                                                                                                     40% and 50% for the other four
    % of North Philapdelphia samples




                                       60%                                                                                                           institutions.
                                                                                                                                                   • Much smaller percentages of
                                                                                             21%

                                       50%
                                                                                                                                                     respondents have ever attended a
                                                                        19%




                                       40%
                                                                                                                                                     program at the respective facilities,




                                                                                                                                     9%
                                       30%                                                                      9%                                   ranging from 33% for Freedom
                                       20%
                                                                                                                                                     Theatre to 9% for both AMLA and
                                                                                                                                                     Taller Puertorriqueno.
                                       10%
                                                                                                                                                   • There are several possible
                                                     42%




                                                                        29%




                                                                                             34%




                                                                                                                33%




                                                                                                                                     34%
                                       0%                                                                                                            interpretations of these data. One is
                                               Freedom Theater   Village of Arts and   Art Sanctuary on        Taller         AMLA - Asociacion      that many respondents are aware of
                                                 at Broad and     Humanities at at     18th and Diamond   Puertorriqueno at    de Musicos Latino     these facilities/programs, but have
                                                Master Streets   Germantow n Av e.                         5th and Lehigh      Americanos at 6th     not taken advantage of them, for
                                                                                                                                  and Lehigh         one reason or another. Another
                                                                                                                                                     interpretation is that the “footprint”
                                                                                                                                                     of these organizations in the three
             * Data on awareness and use of Camden cultural organizations is                                                                         neighborhoods is substantial, using
                not available, due to a mix up involving use of the wrong forms                                                                      awareness and incidence of lifetime
                for a portion of the Camden interviews.                                                                                              attendance as measures.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                       49
           Personal Connections with Artists
                 and Cultural Leaders
                                                                                                                                                                                                                                                                                                                                                                                                              • On average across the five
                                              PERCENT WHO KNOW AN ARTIST OR CULTURAL LEADER, BY
                                             NEIGHBORHOOD, AGE COHORT, ETHNICITY AND EDUCATIONAL
                                                                                                                                                                                                                                                                                                                                                                                                                neighborhoods, one in ten
                                                                 ATTAINMENT
                                                                                                                                                                                                                                                                                                                                                                                                                respondents “knows anyone
                                                                                                                                                                                                                                                                                                                                                                                                                personally who you’d consider to
     35%
                                                                                                                                                                                                                                                                                                                                                                                                                be an artist or cultural leader in
     30%                                                                                                                                                                                                                                                                                                                                                                                                        your community – someone who




                                                                                                                                                                                                                                                                                                                                                                                        32%
     25%                                                                                                                                                                                                                                                                                                                                                                                                        inspires other people to be
                                                                                                                                                                                                                                                                                                                                                                                                                creative?”
     20%
            22%




                                                                                                                                                                                                                                                                                                                                                                                                              • N.P. – West respondents, who
                                                                                                                                                 20%




                                                                                                                                                                                                                                       19%                                                                                                                                                                      reported higher levels of




                                                                                                                                                                                                                                                                                                                                  18%
     15%
                                                                                            17%




                                                                                                                                                                                                                                                                        15%
                                                                                                                                                                                                                                                                                                                                                                                                                participation in arts education
                                                                                                                                                                                                                                                       14%
     10%
                                                                                                                                                                                                                 12%




                                                                                                                                                                                                                                                                                                                                                                                                                and other activities, were
                                                                 9%




                                                                                                                                                                                           9%
                                                                                                                                                                     9%
                                     9%




      5%




                                                                                                                                                                                                                                                                                                                                                               7%
                                                                                                                                                                                                                                                                                                                                                                                                                significantly more likely to say
                                                                                                                    Camden - South (n=111) 4%




                                                                                                                                                                                                                                                                                                White, not Hispanic (n=87) 1%
      0%                                                                                                                                                                                                                                                                                                                                                                                                        they know an artist or cultural



                                                                                                                                                                                                                                                                                                                                Did not complete H.S. (n=94)
                                                                                                                                                                     Age 25 - 34 (n=225)

                                                                                                                                                                                           Age 35 - 44 (n=140)
                                                                                           Camden - North (n=124)




                                                                                                                                                Age 18 - 24 (n=80)




                                                                                                                                                                                                                 Age 45 - 54 (n=71)




                                                                                                                                                                                                                                                                                                                                                                                        Some college (n=80)
                                                                                                                                                                                                                                                                                                                                                               Completed H.S. (n=398)
                                     N. Phil - Central (n=128)




                                                                                                                                                                                                                                      Age 55+ (n=71)
                                                                 N. Phil. - East (n=117)
           N. Phil. - West (n=114)




                                                                                                                                                                                                                                                                       Hispanic/Mixed (n=187)
                                                                                                                                                                                                                                                       Black (n=297)

                                                                                                                                                                                                                                                                                                                                                                                                                leader.
                                                                                                                                                                                                                                                                                                                                                                                                              • Black and Hispanic/Mixed Race
                                                                                                                                                                                                                                                                                                                                                                                                                respondents were significantly
                                                                                                                                                                                                                                                                                                                                                                                                                more likely to respond
                                                                                                                                                                                                                                                                                                                                                                                                                affirmatively to this question,
                                                                                                                                                                                                                                                                                                                                                                                                                compared to Whites.
                                                                                                                                                                                                                                                                                                                                                                                                              • Those with higher educational
                                                                                                                                                                                                                                                                                                                                                                                                                attainment were also more likely,
                                                                                                                                                                                                                                                                                                                                                                                                                by a wide margin.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                                                                                                                                          50
          Personal Relationships to Cultural
                      Leaders
         • 59 respondents answered a follow-up question:
           “What is your relationship to this person?”
         • The most common answer was “myself” (39%),
           followed by various friendship and family
           relationships; only several respondents mentioned a
           teacher or a priest or pastor
         • Although many are actively creative individuals, one
           might infer from these data that respondents in these
           five neighborhoods lack personal contact with
           artistic/creative role models, except those with the
           highest education levels. Other research suggests
           that personal contact with artists is a catalyst for arts
           participation, which is borne out in our data (see next
           slide)

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report   51
                                 Participation vs. Knowing a
                                       Cultural Leader

                  PARTICIPATION RATES FOR SELECTED CUTLURAL ACTIVITIES FOR                                                                                                                                                                                                                            • Participation rates for a
                    RESPONDENTS WHO KNOW AN ARTIST OR CULTURAL LEADER                                                                                                                                                                                                                                   variety of cultural activities
                                    VS. THOSE WHO DON'T                                                                                                                                                                                                                                                 were figured for those who
                                                                                                                                                                                                                                                                                                        do and don’t know an artist
                                NO, doesn't know a cultural leader (n=506)                                                                                       YES, knows a cultural leader (n=70)                                                                                                    or cultural leader, as
                                                                                                                                                                                                                                                                                                        previously defined.
        90%                                                                                                                                                                                                                                                                                           • Significant positive
        80%
                                                                                                                                                                                                                                                                                                        relationships were observed
                                                                                                                                                                                                                                                                                                        for participatory arts
                                                                                                                                                           82%                                                                                                                                          activities such as singing,
        70%
                                                                                  74%
                       72%




        60%                                                                                                                                                                                                                                                                                             dancing socially, and
                                                                                                                                                                                                                                                                                                        art/craft-making and art



                                                                                                                                                                                                                           56%
        50%
                                                                                                                                                                                                                                                                                                        lessons, suggesting a




                                                                                                                                                                                                                                             46%
        40%                                                                                                                                                                                                                                                                                             strong correlation between
                                                                                                                                       45%




                                                                                                                                                                                                                                            44%
                                                                                                    40%
               40%




                                                                                                                                                                                                                                                                                                        having a creative role model
                                                                                                                                                                                         38%


                                                                                                                                                                                                       36%




                                                                                                                                                                                                                                                                                      35%
        30%
                                                                 35%
                                    33%
                                    33%




        20%
                                                                                                                                                                                                                                                                                                        and being personally
                                                                                                                        24%




                                                                                                                                                                                                                                                                                                        engaged in artistic
        10%                                                                                                                                                                                                                                                                                             expression.
                                                                                                                                                                      14%




                                                                                                                                                                                                                                                                         12%
         0%                                                                                                                                                                                                                                                                                           • Attendance rates for free
                                                                                                                                                                                                                                                                                                        concerts and
                                                                                                    Attended ticketed




                                                                                                                                       Do any art/craft-
                                    Attend any free




                                                                                                                                                                      Visited historic




                                                                                                                                                                                                       Visited Phil. Zoo
                 Do you sing?




                                                                                                                                                                                                                                                                                      music lessons
                                                                                  dance socially?




                                                                                                                                                                                                                           or NJ Aquarium


                                                                                                                                                                                                                                            Do you do any
                                                                                                                                                                                         site/museum
                                                                 Do you like to




                                                                                                                                                                                                                                                                         Ever taken
                                                                                                                                                                                                                                                            gardening?
                                                                                                                        play/musical




                                                                                                                                                                                                                                                                                                        plays/musicals were less
                                                      concerts




                                                                                                                                                           making




                                                                                                                                                                                                                                                                                                        likely to relate to knowing an
                                                                                                                                                                                                                                                                                                        artist or cultural leader.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                                                                                                                                                                                                              52
                        Desired Additional Cultural
                         Activities (open-ended)
         • “Of all the things we’ve talked about, what are the one or two
           activities that you’d like to do more often, if you have the time
           and resources?”
         • 98 responses were captured
         • The most common theme related to more activities for children,
           rooted in the desire for a better community
                 – “More cultural activities for the kids”
                 – “Help the community's kids do better in their lives”
                 – “Counsel local youth”
         • A wide range of other desired activities were cited, ranging from
           auto detailing and graffiti art to social dancing and cooking
         • A complete listing of verbatim responses may be found in the
           report appendix

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report        53
                Key Benchmarks of Cultural Participation
                                                                             OVERALL         RATES FOR THE FIVE SAMPLE AREAS
                   KEY BENCHMARKS OF CULTURAL                               AGGREGATE N. Phil. - N. Phil - N. Phil. - Camden - Camden -
                        PARTICIPATION IN 2004                                  RATE      West    Central     East      North    South
                                                                             (weighted) (n=114) (n=128) (n=117) (n=124) (n=111)
         OBSERVATIONAL PARTICIPATION
         Attended any music, dance, theatre or art exhibit, past year           65%        72%      66%       59%      61%       67%
         Attended a music concert, past year (free or ticketed)                 54%        61%      56%       43%      48%       58%
          Attended any of these concerts in my neighborhood                     47%        50%      43%       40%      45%       55%
         Attended a dance performance, past year                                12%        26%       4%       12%       7%        4%
         Attended a play or musical, past year (free or ticketed)               45%        41%      54%       41%      40%       50%
          Attended any of these performances in my neighborhood                 38%        28%      41%       40%      38%       49%
         Seen an art exhibit, past year                                         12%        26%       6%        9%      10%        5%
         PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT
         Current involvement in arts education activities*                       9%         9%       5%       17%       8%        5%
         Play musical instrument with a church, school or community group        4%         5%       2%        5%       7%        3%
         Sing with a church, school or community group                          21%        23%      23%       18%      20%       20%
         *Taken any music, dance, acting or visual art lessons, past year
         PERSONAL PARTICIPATION - ALONE OR WITH FAMILY
         Play musical instrument alone or with family                           7%         10%       3%        4%      12%        4%
         Sing alone or with family                                              33%        23%      33%       39%      47%       30%
         Creative writing, past year                                            32%        25%      20%       47%      44%       26%
         Display paintings/posters/photographs in your house                    41%        54%      23%       49%      48%       32%

     • Participation rates were figured for a variety of arts activities in representing both observational
       participation (e.g., attendance at or visitation) and personal participation – making art, either alone
       or in a social context. Figures for each of the five survey areas are presented along with the overall
       aggregate rates, to illustrate the variance across sites.
SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                   54
             Participation vs. Community
        Engagement: Socializing with Neighbors
                                                                         LEVEL OF SOCIALIZING WITH NEIGHBORS           • Participation rates for
      RELATIONSHIP BETWEEN COMMUNITY                                 Does not attend
                                                                                     Socializes with Socialized with     benchmark activities were
       ENGAGEMENT ACTIVITIES AND KEY                                  socialize with
                                                                                     neighbors"on a neighbors in the     compared against various
         BENCHMARKS OF CULTURAL                                      neighbors on a
                                                                      regular basis
                                                                                      regular basis"  past month         community engagement
            PARTICIPATION IN 2004
                                                                         (n=150)
                                                                                         (n=62)         (n=328)          activities, to explore what
  OBSERVATIONAL PARTICIPATION                                                                                            connections might exist.
  Attended any music, dance, theatre or art exhibit, past year            63%             52%             68%          • Here we look at socializing
  Attended a music concert, past year (free or ticketed)                  54%             41%             54%            with neighbors as an
   Attended any of these concerts in my neighborhood                      47%             33%             47%            indicator of community
  Attended a dance performance, past year                                  7%              3%             10%            engagement.
  Attended a play or musical, past year (free or ticketed)                45%             35%             49%          • No clear correlation is
   Attended any of these performances in my neighborhood                  38%             29%             44%
                                                                                                                         apparent between
  Seen an art exhibit, past year                                          11%              6%             11%
                                                                                                                         socializing with neighbors
  PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT                                                                           and observational
  Current involvement in arts education activities*                       7%              5%              10%            participation.
  Play musical instrument with a church, school or community group        7%              1%              3%
  Sing with a church, school or community group                           12%             10%             25%          • Socializing with neighbors
  *Taken any music, dance, acting or visual art lessons, past year                                                       appears to be positively
  PERSONAL PARTICIPATION - ALONE OR WITH FAMILY
                                                                                                                         correlated with singing
  Play musical instrument alone or with family                            6%               3%              7%            (both alone/with family, and
  Sing alone or with family                                               20%             31%             40%            in a social group), and other
  Creative writing, past year                                             28%             29%             36%            forms of solitary and family-
  Display paintings/posters/photographs in your house                     35%             28%             46%            based personal
                                                                                                                         participation.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                             55
                  Participation vs. Community
                Engagement: Religious Services
                                                                        ATTENDANCE AT RELIGIOUS SERVICES               • Regular attendance at
    RELATIONSHIP BETWEEN COMMUNITY                                 Does not attend                                       religious services appears to
                                                                                   Attends religious   Attended a
     ENGAGEMENT ACTIVITIES AND KEY                                    religious
                                                                                    serivces "on a religious service
                                                                                                                         be negatively correlated with
       BENCHMARKS OF CULTURAL                                       services on a
                                                                                    regular basis"     in the past
                                                                                                                         various forms of observational
          PARTICIPATION IN 2004                                     regular basis
                                                                                        (n=52)       month (n=107)
                                                                                                                         participation (e.g., attendance
                                                                       (n=408)                                           at plays or musicals),
OBSERVATIONAL PARTICIPATION                                                                                              although some activities are
Attended any music, dance, theatre or art exhibit, past year            66%              65%              64%            positively correlated (e.g.,
Attended a music concert, past year (free or ticketed)                  55%              52%              48%            seen an art exhibit in the past
 Attended any of these concerts in my neighborhood                      49%              24%              44%            year).
Attended a dance performance, past year                                  9%               2%              14%          • As might be expected,
Attended a play or musical, past year (free or ticketed)                50%              36%              36%            singing is strongly correlated
 Attended any of these performances in my neighborhood                  44%              17%              32%            with attendance at religious
Seen an art exhibit, past year                                           8%              12%              23%            services.
PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT                                                                           • Respondents who attend
Current involvement in arts education activities*                        9%               5%              13%
Play musical instrument with a church, school or community group        4%                2%               6%
                                                                                                                         religious services regularly
Sing with a church, school or community group                           14%              31%              38%
                                                                                                                         are also more likely to display
*Taken any music, dance, acting or visual art lessons, past year                                                         art in their homes.
PERSONAL PARTICIPATION - ALONE OR WITH FAMILY
Play musical instrument alone or with family                            5%               7%               9%
Sing alone or with family                                               27%              61%              45%
Creative writing, past year                                             33%              36%              36%
Display paintings/posters/photographs in your house                     36%              52%              56%




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                               56
                        Participation vs. Community
                         Engagement: Volunteering
             RELATIONSHIP BETWEEN COMMUNITY                                        VOLUNTEER WORK           • Respondents who do volunteer
              ENGAGEMENT ACTIVITIES AND KEY                                  Does not do   Does volunteer     work in their communities on a
                                                                            volunteer work    work on a
                BENCHMARKS OF CULTURAL                                                                        regular basis are more likely to
                                                                              on a regular  regular basis
                   PARTICIPATION IN 2004                                     basis (n=473)     (n=115)
                                                                                                              report various types of arts
         OBSERVATIONAL PARTICIPATION
                                                                                                              participation.
         Attended any music, dance, theatre or art exhibit, past year           64%             74%         • All correlations here are
         Attended a music concert, past year (free or ticketed)                 53%             59%           positive, though not all are
          Attended any of these concerts in my neighborhood                     45%             55%           statistically significant.
         Attended a dance performance, past year                                 8%             28%         • Volunteers are somewhat more
         Attended a play or musical, past year (free or ticketed)               45%             49%           likely than non-volunteers report
          Attended any of these performances in my neighborhood                 38%             40%           observational participation in
         Seen an art exhibit, past year                                          9%             27%
                                                                                                              music, dance, theatre and art
         PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT                                                         exhibits (64% vs. 74%).
         Current involvement in arts education activities*                       9%             12%
         Play musical instrument with a church, school or community group        4%              7%
                                                                                                            • Most notably, volunteer work is
         Sing with a church, school or community group                          18%             33%           positively correlated with
         *Taken any music, dance, acting or visual art lessons, past year                                     attending dance performances
         PERSONAL PARTICIPATION - ALONE OR WITH FAMILY
                                                                                                              (8% vs. 28%) and attendance at
         Play musical instrument alone or with family                           6%              11%
                                                                                                              an art exhibit in the past year
         Sing alone or with family                                              33%             38%           (9% vs. 27%). Also, volunteers
         Creative writing, past year                                            32%             42%           are almost twice as likely as
         Display paintings/posters/photographs in your house                    42%             48%           non-volunteers to sing in a
                                                                                                              choir.



SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                           57
                         Participation vs. Community
                             Engagement: Voting
           RELATIONSHIP BETWEEN COMMUNITY                                             VOTING                  • Voting is positively correlated
            ENGAGEMENT ACTIVITIES AND KEY                                  Did not vote in   Voted in any       with observational
              BENCHMARKS OF CULTURAL                                        any election,    election, past     participation, and negatively
                 PARTICIPATION IN 2004                                    past year (n=96)   year (n=493)       correlated with personal
       OBSERVATIONAL PARTICIPATION
                                                                                                                participation, except for
       Attended any music, dance, theatre or art exhibit, past year            59%               67%            singing in a social context.
       Attended a music concert, past year (free or ticketed)                  45%               55%          • Bear in mind that a large
        Attended any of these concerts in my neighborhood                      38%               48%            majority of respondents
       Attended a dance performance, past year                                 11%               11%            reported voting in at least one
       Attended a play or musical, past year (free or ticketed)                30%               48%            election in the past year (about
        Attended any of these performances in my neighborhood                  26%               41%            85%)
       Seen an art exhibit, past year                                          14%               12%
                                                                                                              • The strongest positive
       PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT                                                             correlations were observed for
       Current involvement in arts education activities*                       13%                8%            attending plays/musical
       Play musical instrument with a church, school or community group        6%                 4%            (theatre is a venue for political
       Sing with a church, school or community group                           9%                23%
       *Taken any music, dance, acting or visual art lessons, past year
                                                                                                                discourse, so there many be a
                                                                                                                plausible explanation here).
       PERSONAL PARTICIPATION - ALONE OR WITH FAMILY
       Play musical instrument alone or with family                            13%               5%
                                                                                                              • Overall the key benchmark of
       Sing alone or with family                                               45%               31%            observational attendance was
       Creative writing, past year                                             38%               32%            59% for non-voters and 67%
       Display paintings/posters/photographs in your house                     48%               41%            for voters.
                                                                                                              • Negative correlations were
                                                                                                                observed for involvement in
                                                                                                                arts education activities and
                                                                                                                playing musical instruments.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                             58
                     Participation vs. Internet Use

             RELATIONSHIP BETWEEN INTERNET USE                                      USE OF INTERNET             • Internet use is positively
                                                                              Does not use                        correlated most benchmark
              AND KEY BENCHMARKS OF CULTURAL                                                     Uses the
                                                                               the Internet
                                                                                             Internet (n=382)
                                                                                                                  activities, especially
                    PARTICIPATION IN 2004                                        (n=205)                          attendance at various types of
           OBSERVATIONAL PARTICIPATION                                                                            arts events.
           Attended any music, dance, theatre or art exhibit, past year           55%              72%
                                                                                                                • Overall, Internet users are 30%
           Attended a music concert, past year (free or ticketed)                 44%              60%            more likely than nonusers to
            Attended any of these concerts in my neighborhood                     36%              53%            have attended any music,
           Attended a dance performance, past year                                 9%              13%            dance, theatre or art exhibit in
           Attended a play or musical, past year (free or ticketed)               31%              53%
            Attended any of these performances in my neighborhood                 25%              45%
                                                                                                                  the past year (72% vs. 55%).
           Seen an art exhibit, past year                                         10%              14%          • Further analysis reveals that
           PERSONAL PARTICIPATION - WITH SOCIAL CONTEXT                                                           Internet use is positively
           Current involvement in arts education activities*                      6%               11%            correlated with educational
           Play musical instrument with a church, school or community group        4%               5%            attainment (not shown), which
           Sing with a church, school or community group                          25%              19%            probably accounts for some of
           *Taken any music, dance, acting or visual art lessons, past year                                       the difference. It may also be
           PERSONAL PARTICIPATION - ALONE OR WITH FAMILY                                                          true that those who use the
           Play musical instrument alone or with family                            6%               7%            Internet have access to better
           Sing alone or with family                                              41%              29%            information about cultural
           Creative writing, past year                                            26%              37%            programs, leading to
           Display paintings/posters/photographs in your house                    45%              41%            increased participation.




SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                                              59
                      Summary: Key Themes and
                           Observations
         •     The lack of formal training, the data suggest, has not stopped respondents from expressing
               themselves creatively through art and craft-making.
         •     One sees a clear emphasis on at-home cultural participation, including music activities,
               social dancing, reading and creative writing, visual art and craft-making activities and
               viewing art.
         •     Respondents in the five sample areas are active participants in the “living arts” (or the arts
               of living), including gardening, home decorating, displaying art in the home, creative self-
               presentation, etc.)
         •     In terms of singing and playing an instrument, the largest share do so with no social context
               – on their own, suggesting self-directed programs and programs designed to bring more of
               these people into organized activities involving social interaction.
         •     Family-based cultural participation is much more prevalent among Hispanics, while church-
               based participation is more prevalent among Blacks.
         •     People who personally know an artist or cultural leader are more likely to participate in all
               types of cultural activities, and are much more likely to get involved in art-making.
                 –     This suggests an investment strategy that would build value around key individuals in the
                       neighborhoods – artists and other “keepers of the cultural keys” – as a means of shifting the social
                       norm further towards artistic expression.
         •     Compared to the other four sample areas, North Philadelphia – West respondents reported
               much higher rates of participation in traditional arts programs. They were also twice as likely
               to have taken art lessons or classes at some point in their lives.
         •     Compared to Black/African American respondents, Hispanic and Mixed Race respondents
               reported higher levels of participation in art and craft-making in all activity areas, except
               clothing design.


SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                       60
                      Summary: Key Themes and
                       Observations – Continued
         •     Music participation via radio is uniformly prevalent, both at-home and in the car. Radio is
               clearly indicated as the most widely-accessible medium for participation-building activities.
         •     “Writing or performing poetry, rap, song lyrics” is the predominant mode of language-based
               artistic expression. On average, six in ten adults in the five areas participate in this activity,
               and the figure is higher for males. One might infer that rap music has introduced an element
               of poetry into the lives of these respondents. which many recognize and use as a creative
               outlet.
                 –     Lyrics to popular songs are the ubiquitous poetry of modern generations. Inculcated in the public
                       consciousness through radio and recordings, this poetry lies hidden in the backwaters of the
                       subconscious until it is unlocked by a musical cue.
         •     The Internet is an accessible medium for participation-building activities for six in ten
               respondents.
         •     Neighborhood venues such as churches, community centers, nightclubs and parks play a
               crucial role in the delivery system for live performances, both ticketed and free. Nightclubs
               are the dominant venue for personal participation in dance (i.e., social dancing) and also
               serve as venues for in-neighborhood attendance at music concerts and dance
               performances.
                 –     One can infer from the data that commercial venues, in addition to religious and social service
                       venues, play a key role in facilitating some forms of arts participation
         •     Various correlations – both positive and negative – between community engagement
               activities and rates of cultural participation; attendance at performances and exhibits is
               positively correlated with voting and volunteering, but negatively correlated with attendance
               at religious services, whereas attendance at religious services is positively correlated with
               personal involvement in art-making, especially singing.
         •     A common value among respondents is the need for more cultural activities for children, as
               a long-term investment in stronger communities.

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Report                                                    61

				
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