5 Soft Skills for Business Success When we talk about business skills there are normally 2 categories that we discuss. The 'hard' skills like technical skills, sales, financial. And then there are the so called 'soft' skills. Here are 5 'soft' skills you will need to have for business success. First of all, I don't really agree with describing them as 'Soft' because these are actually some of the hardest skills to acquire if you don't know where to start and who can help you. Nevertheless that's what they're generally known as so what are the essential 'soft' skills for business success? Vision You need to have a vision for where you want your business to be, and where you personally want to be (more on that later). It's great to have a long term vision but make sure that you have some mid-term (say six month) targets to hit so that you have something that is almost in reach to help keep you motivated. Awareness You will need to be aware of what is happening around you, what's changing n the world and where the opportunities and risks are going to be. Maintaining awareness makes it easier to anticipate and plan. To seize the advantage when something changes in your chosen market place, or indeed when a new market place opens up. Listening This is one of the most underrated and massively useful skills. Listen to what your customers are saying. Not only will they tell you what they want but, if you listen properly, they will tell you exactly how to sell it to them. One of the keys to selling is to remove the barriers, to make it easier to say yes than no. if you listen well then your customers will tell you exactly what barriers they see to buying from you and you can then proceed to remove them one by one. Making it Personal Don't make it all about your business. Instead of focusing just on what you want your business to be spend some time considering what sort of a person you want and need to become in order to achieve what you want out of life and out of your business. Imagination This is one that can benefit you in two ways. First of all if you exercise your imagination you will be able to develop more creative solutions, be more innovative, and find new ways to sell. Your imagination can also be a powerful tool in your own motivation. Imagine how your life will be when you have achieved your business goals (remember to think about what it means to you and make it personal). If you imagine this strongly it will help to increase your motivation and make it easier to overcome any obstacles along the way.