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SILVER AND GOLD Powered By Docstoc
    The Changes Needed: Involving and
          Building Membership
LWVOR Convention
May 14, 2012

                   Mary Sinclair
                   Marnie Lonsdale
                   Sandra Smith Gangle
  Things we’ll think about today
• Understanding the organization
• Recognizing need for adaptation
• Understanding membership needs

      Remaining mindful of
      –The core values of the League
      –The mission of the League
      –Those that have supported the League
          Expected outcomes
• A better understanding of organizational
• Why change is necessary and how to reduce
  the pain
• Specific examples of ways to support, engage
  and build membership
• Networking
       What does it mean?

Organizational Behavior
   Oh Boy!
 What is Organizational
• the organization,
• individuals,
• and sub groups

Interact - the social system
Organization components

• The base - philosophy, values, vision and
• The culture - the formal organization,
  informal organization, and the social
         –The culture determines the type of
          leadership, communication, and group
Members perception of the culture
• the quality of member experience which
  directs their degree of motivation.

Member final outcomes
• performance, individual satisfaction, and
  personal growth and development.

• From all these elements in combination the
  organization builds an operating framework

       Evaluating Organizations
• Lifecycle – where are we?

• Adaptability – is change possible?

• Member needs and expectations – do we act
  based on member needs?
• When a nonprofit reaches the Reactive stage,
  it is left only with three options.

   – continue in its reactive mode and eventually
     cease to exist.
   – be acquired (or conquered).
   – attempt a massive restructuring of the status
     quo. CHANGE!

 Adapted from Najera Consulting Group, Inc The Nonprofit Leadership Challenge
                                                              • “Simply put,
                                                                organizations are
                                                                similar to any
                                                                other living
                                                                organism; they
                                                                either adjust to
                                                                their environment
                                                                or they atrophy
                                                                and die.”

Change Within Organizations Phil Pons, WBCCI Life Member# 1057, Mid-Atlantic Unit
                                              We don’t do
                                              it that way

• Is change possible?
       We tried that         can’t do
       once it didn’t        that
                                              It’s not
                                              League like

          Don’t gang
                                   This has
          up on new                always
What we know about modern

• Change is difficult
• Change is fast
  –Change can be spontaneous
• Change is on-going
           Change is Difficult
• Audience is resistant
• Requires stepping out of the safe box
• Decisions must be made
  – Which way to go?
  – Alternatives?
  – How to deal with resistance?
• Personal conflicts often- old vs new
  Change is fast and Spontaneous

• Immediate response

• Small starts grow rapidly

• The Attention Span is Short
    How do we begin to change?
One step at a time
   Identify alternatives:
   – Easiest
   – Quickest
   – Biggest bang for buck
 You don’t have to do all of them, but proceed in a
   logical order – get moving
Find answers for objections – don’t ignore them.
              Questions to ask
•   Does it hurt anyone?
•   What is the worst case scenario?
•   Will it put us out of business?
•   Can we do it easily, quickly?
•   Can we afford it?
•   How can we address the objections?
Look at your structure. Where can
       you make changes?
• Membership (today’s topic – but involves
  the entire organization)
• Action
• By-laws
• Grassroot structure
• Activities – Education, Program
     Where are the quick changes?
  Applying change to membership
• Getting out of the

• How do we think
  about our
    Why Individuals choose Activities

John Nelson,
What Color is your
Are we Upside Down?

   What do we offer members?

• Do we have fun activities?
• Do we have engaging activities?
• Are our activities meaningful?
• How much time for each?
• Where is our emphasis?
  What Motivates Membership?
• Basic Level: Self-serving drive
• Secondary Level: Relational drive
• Highest Level: Belief drive

The goal of membership is to move people to the
  belief drive. BUT YOU DON’T START THERE!!

                                Thomas McKee
                                Why People
In simpler terms:

 •   People join for:
 •   1. Belonging
 •   2. Friendships
 •   3. Personal Interest
 •   4. Vocational interests
 •   5. Responsibility and authority
 •   6. Recognition and prestige
Therefore, - To keep members,
 organizations must:
• Fulfill at least one of the person’s reasons for
• Provide opportunity for input and feedback
• Share responsibility and decision making
• Provide challenges and numerous opportunities for
• Resist overwhelming members
  – 7 hr/wk max rule for retirees,
  – come and go rule for youth
Start by reviewing activities
3 EXAMPLES of Calendars

• League X - 5 activities:
     • Candidate forum at library
     • General meeting on welfare reform at library
     • Program planning meeting at library
     • Education study meeting at library
     • Action report - general meeting at library
League Y
•   Cocktail party – elected officials invited – private home
•   Luncheon fundraiser - restaurant
•   Program planning brunch – local club
•   Candidate forum at local college
•   Diversity dinners – private home
League Z
•Sustainability demonstration at local fair
•Candidate forum - partner with Tribal Council
•General meeting on health care at retirement village
•Wine and cheese – local agriculture discussion
•Tour of recycling facility
           Examples of Activities
• Fun –
   Fall social: classic high teas or wine tasting
   Awesome Aunties
• Engaging
   Study trip to coast
   One on one with politician – fireside chat
   Expert speaker (budget funds)
• Meaningful
   Voter Guide, voter registration
   Lobbying, studies, Action
          trick 1
               Brainstorm: Get to know your
• Define target member interest groups – group
  into no more than 3 or 4 types
• Outline everything you know about each group
• Identify group leaders
• Learn what’s most important to each group
• Craft persona of each group
• Offer activities for the group
• Shape your marketing message to potential
  members for this persona
         Form a Baseball Team
• Don’t expect the same thing from
  everyone – but use everyone
• Identify the skills

• Let people run with them

• People need to get as well as give –
  runs/outs/great catch!
  Link members to activities that
         interest them
• Make sure to cover all aspects:
  – Different venues
  – Different approaches (speakers, panels, role
    playing, site visits)
  – Different times
  – Offer a social event open to friends, families
• Use the partnership tool
   Approach new members
   with the pyramid in mind
• Start with the fun, friendship, companionship.
• Build the engagement - target recruitment to
  good events. Make sure the event allows time
  to socialize and network.
• Offer different times and venues.
• Use different approaches to suit the potential
  members – talk their language.
• Provide networking.
• Incorporate social media.
Talk the

           Planning trick 2
     tip 3

Technical –
Use the
How about
an App?
 An app or application
 is software used for
 business or             Planning
 entertaiment            tip 4
        Spend some money
• Be willing to
  –Pay for speakers
  –Invest in technology
  –Use interns, consultants
  –Partner with other groups
    Social gardening

Lets start
tending our
Some Suggested Goals for 2011-12
• Plan a “fun” event and incorporate “fun”
  into two other events
• Build social time for networking into at
  least two of your events.
• Partner on at least one event
• Use at least three different times and/or
Now – time to share and
The purpose of the small group activities is

•   To network
•   To learn to think outside the box
•   To get started on “new ideas”
•   To act quickly and and collaboratively
Workshop activities

Five preparation questions:

• Take a few minutes to jot down ideas on the
  provided work sheets
• Remember this is the time of rapid change,
  act quickly.
Workshop activities

1. What are the four biggest member interest
   groups in your League? (book club, action,
   voters service, studies, social events etc.)
2. What event this year got the largest
3. What fun event did you do?
4. What engaging event did you do?
5. What meaningful event did you do?
       About your Table (Team)
Quick Table Introductions:

  Go around the table and say
    • Your name and League
    • Something you do well (talking, editing,
      listening, technology, painting, creating
      order, research, etc)
     • Your favorite dessert
    Plan 2 activities ( 7 minutes each)
•   Venue
•   Topic
•   The fun component
•   Cost
•   Partners
•   Time
•   Catchy, glitzy title – marketing scheme
• Share ideas
•   Community college     Venues
•   Church Bus Tour
•   Library Water Resources
•   South Slough I5 bridge over Willamette River
•   Kitchen of Garden club Golf Course Club Room, Zoo, historic
    museum oer Willamette River, Vinticulture school
•   Movie theater Farmers market Local Park Amphitheater,
    Osepathic school in Lebanon
•   Local Park
•   Ski resort
•   Winery      Scaerger hunt
•   School
            The fun component
• Sampling local food,
• Jargon bingo, religious holiday food, election or
  campaign oriented films, article of clothing from
  thrift store, snow shoe tour on resort ecology, wine
  tasting with CSA foods, good speaker, straw polls
  before and after speaker, election scavenger hunt –
  passport stamped at ballot boxes, theater party –
  meet your politicians, farm- eating and drinking “Eat
  drink and be infarmed” Being outside – “Whats on
  tap” Lets go see, Historic building in costume and
  alcohol, Earth day at South Slough – family outing –
  car pool and zip cars
• Theater party – fund raiser – take over theater
  and restaurant with a profit built in, Use
  school as venue and partner with school
  group to help with cost, involvement with
  sites on scavenger hunt - food and misc.
Time - Date
     Catchy glitzy title/ marketing
• Green st. Patrick's theme at CC, use websites
  etc, Invite REI to bring samples and market
  snow shoes, flyers at REI - tours – invites
  students to participate, stress the exclusivity of
  the event -
            Project examples
• Entire event description - meet and greet for
  new members, focus usually social with educ.
  Local garden club partner, 2 step process,
  discussion with the Muslim community – how
  Ramadan was celebrated – some discussion,
  buy bulk food, after discussion lessons in
  cooking Saturday meeting.
Resort Ecology – fun snow shoe tour, also have
snow cats (electric) Do it at night and have
telescopes to look at sky, - get REI to sponsor,
buy food at resort reduce room rental, have ski
clubs come and help teach, 10 – 10:30 in
morning for skiing – on Saturday “Slippery slope
of mountain diversity” - use college classes and
do poster tour, invite ski clubs BLM.
• Old fashion book review – focus on older
  members, dessert exchange, Dear Abigail,
  book as door prize. Evening in summer or
  younger members provide transport. Friends
  of library, historical society
          Expected outcomes
• A better understanding of organizational
• Why change is necessary and how to reduce
  the pain
• Specific examples of ways to support, engage
  and build membership
• Networking

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