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SINA FINE ITALIAN HOTELS

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					                             SINA FINE ITALIAN HOTELS

Overview:         Sina Hotels has operated luxury hotels in key Italian cities for over 50 years.
                  Under the leadership of Count Bernabò Bocca and his sister Matilde, the
                  group has properties in all the best locations, each with a distinctive
                  character typical of its city and region. Sina Hotels prides itself on warm,
                  personal and professional service, stylish guest accommodation with state of
                  the art amenities and excellent regional cuisine – in short, gracious living, all‘
                  Italiana.

History/
Ownership:        Sina Hotels was founded by the Bocca family in 1959 when Count Ernesto
                  Bocca‘s love of Renaissance architecture drew him to a noble Florentine
                  estate that had once belonged to the Medici family. Recognising its potential
                  to become the city‘s top luxury hotel, Count Bocca bought the property and
                  after a meticulous restoration opened the Grand Hotel Villa Medici in 1960.
                  The Bernini Bristol in Rome became a Sina Hotel in 1973, followed in 1981 by
                  the Astor in Viareggio on the Tyrrhenian coast, a region of sandy beaches
                  and exceptional natural beauty. The historic Hotel Brufani Palace in Perugia
                  joined the group in 1986. The Hotel De La Ville in Milan and the Palace Maria
                  Luigia in Parma were acquired in 1989.

                  In 2002, Sina Hotels entered the luxury hotel market in Venice with Palazzo
                  Sant‘ Angelo sul Canal Grande, the first hotel to open on the Grand Canal
                  (Venice‘s main thoroughfare) in more than 100 years. In May 2003, the
                  launch of The Gray gave Milan its first truly contemporary ―design‖ hotel.
                  The latest addition to the hotel group‘s portfolio, Relais Villa Matilde, opened
                  in Romano Canavese, near Turin, in autumn 2004. Once the family‘s summer
                  residence, the villa remains a charming retreat to the lovely countryside of
                  Piedmont.
                  In 2009, Sina Fine Italian Hotels celebrated 50 years of excellence and
                  hospitality by bestowing themselves with a new luxury property in Venice.
                  Centurion Palace was the name chosen for this modern jewel overlooking the
                  Grand Canal.

Family History:   Count Ernesto Bocca was raised in Turin in Northern Italy and followed the
                  example of his ancestors to become a captain of industry. Count Bocca‘s
                  passions for architecture, history, food and hospitality are family trademarks
                  reflected in each Sina Hotel. Count Bocca married Ida Visconti di Modrone,
                  of the dynasty that ruled Milan in the middle ages and was responsible for
                  founding La Scala Opera; her cousin was the film director Luchino Visconti.
                  Ernesto and Ida Bocca‘s son Bernabó is currently CEO of Sina Hotels. Their
                  daughter Matilde manages and overviews all the company‘s new acquisitions,
                  openings and restorations.




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SINA PROPERTIES

SINA Fine Italian Hotels, with its headquarters in Florence and 4**** and
5**** properties all over Italy - in the main cities and the country‘s most
fascinating regions – is the private company that can claim to have stamped
the hospitality industry with the priceless ―made in Italy‖ badge. An
unmistakable style, a perfect balance between tradition and modernity,
destinations and properties with their own charm and personality … a
portfolio that only a few Italian hotel companies can match.

SINA Fine Italian Hotels properties divide naturally into City and Resort
properties. These categories define the characteristics and location, if not
necessarily the nature of a stay.

Rome, Milan, Florence and Venice are the prime city destinations, suitable
both for business and leisure. Guests are guaranteed all the features and
services necessary for a most comfortable stay, and the personality of each
city is reflected in the style of the hotel, the flavours of its cuisine and the
Sina Wellness Club, a City Spa inside each property.

The Resort properties - Parma, Perugia, Viareggio and Romano Canavese -
are more decentralized and guests look primarily for a closer connection with
the surrounding territory. The SINA Fine Italian Hotels are a base from which
to explore the beautiful regions such as the land of ―bel canto‖ between
Parma and Viareggio, in the footsteps of Verdi and Puccini; the Canavese
Country and Umbria rich in medieval sites and all its art, history and
gastronomy.

SINA Fine Italian Hotels - a timeless mission as simple as it is challenging: to
express a profoundly Italian idea of hospitality, made of elegance, well-being
and excellence; and a desire to share the same with any visitor who loves
Italy.




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Individual Hotels        All located in Italy, the Sina collection of hotels includes the following:



Grand Hotel Villa Medici, Florence *****luxe

Built in the 18th century, the Grand Hotel Villa Medici was once the palace of the famous Medici family
of Florence. Today, the exquisitely detailed hotel — with vaulted ceilings, marble columns, gilt-framed
mirrors and original antique furniture — occupies a prime location in the city. It is the only hotel to
offer such outdoor public areas as a garden and swimming pool in the city centre. The hotel‘s grand
interiors feature a Royal Suite, now completely restored to its former splendour. The Penthouse
Suites feature white Carrara marble baths, silk wall coverings, a selection of antique furnishings and a
gorgeous Jacuzzi on the terrace overlooking the surrounding Tuscan hills. A recent total renovation
has redesigned the large hall, the reception and concierge area, in order to blend these areas with
the look of the modern Jockey Bar. The Lorenzo de‘ Medici restaurant has also been redecorated and
refurnished in an elegant and more contemporary style. History, tradition and sheer class have
always characterized this important area of the hotel, and these changes make the ground-floor
ambience softer and more modern without compromising the hotel‘s proud connection with its past.


Hotel Bernini Bristol, Rome *****luxe

Hotel Bernini Bristol enjoys a perfect location in central Rome, at the intersection of Via Veneto,
Piazza Barberini and Via Sistina, overlooking Bernini‘s magnificent Triton Fountain on Piazza Barberini.
Long known as the meeting place of jet-setters and seasoned connoisseurs of la dolce vita, the
Bernini Bristol attracts the world‘s most sophisticated travellers. Taking its name from Lord Bristol, an
18th century English churchman, and from the master sculptor Bernini, the hotel offers newly
renovated accommodation with marble baths. From the terrace of the recently reopened L‘Olimpo
rooftop dining room, the highest spot in central Rome, guests enjoy stunning 360-degree views of the
city. The cleaned and restyled façade shows the hotel‘s new look. In September 2007 the Hotel
presented the newly renovated Presidential Suite, designed to satisfy the needs of the most
demanding guests: an exclusive and comfortable place to rest, with one of the best views in the
world - the Eternal City. This suite, on the sixth floor of the hotel with its private pool, gym and
panoramic terrace, has been restyled in all its aspects and now offers an innovative contrast with the
hotel‘s other suites.

Hotel Brufani Palace, Perugia *****luxe

Hotel Brufani Palace is located in the capital of Umbria, a region rich in historical and cultural
heritage, including over 800 medieval towns and villages such as Todi, Spoleto and Assisi. Umbria is
also renowned for its gastronomic delights: black truffles, handmade pastas, salamis, delicious cheese
and, of course, Baci Perugina chocolates. The Brufani Palace has been the hotel of choice in this area
for more than 100 years. Charlie Chaplin, Prince Albert of Monaco, H.M. the Queen Mother
appreciated the hospitality of this splendid property and celebrities of today‘s younger generation
continue to do the same. With frescoed ceilings, original stone fireplaces and parquet floors, each
room is individually decorated and elegantly appointed with antique furniture and carpets, gilt framed
mirrors, crystal chandeliers, silk covered walls and crisp Italian linen. Most guestrooms have balconies
or terraces overlooking the domes and old roofs of the city and the delightful Umbrian landscape
beyond. A newly installed pool at the fitness centre offers underwater views of old stones dating
back to the Etruscan period. Hotel Brufani Palace was built on the ruins of the ancient Rocca Paolina,
which served as the papal residence at the top of Corso Vannucci, Perugia‘s most elegant boulevard
at the heart of the old city.




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Palace Hotel Maria Luigia, Parma ****superior

Long noted for its ‗Prosciutto di Parma‘ and its ‗Parmigiano‘, Parma is not only a culinary capital but
also a strong musical and artistic centre. The Hotel takes its name from Maria Luigia, the wife of
Napoleon Bonaparte who wished to create an Italian city that would remind her of Paris, Parma is like
a miniature of the French capital city. Giuseppe Verdi and Arturo Toscanini were born nearby,
Stendhal spent many years in the city, and it boasts the works of such former residents as
Romanesque sculptor Antelami, the Renaissance artist Correggio and painter Parmigianino. The
Palace Hotel Maria Luigia, with its highly regarded restaurant Maxim‘s, is the pride of Parma, the
cradle of Italian cuisine. The city is famous for its ancient local recipes and for its delicious pastas.
The recently refurbished Hotel Palace Maria Luigia is located in the city centre with lovely views of its
architectural treasures and the surrounding countryside .


Hotel De La Ville, Milan **** superior

Only a few steps from La Scala opera house, the Duomo and Via Montenapoleone, the Hotel De la
Ville is the perfect location for taking advantage of Milan‘s favourite attractions and world-renowned
shopping. The hotel is reminiscent of luxurious English homes of the 19th century, with cherry wood,
lush and colourful fabrics and antique prints adorning the interior. Guest rooms all differ in size,
shape and interior styling, and each has its own personality and charm. Bathrooms are beautifully
appointed with marble, and many rooms offer spectacular views of the cathedral roof‘s famous
griffins. The spectacular new rooftop pool, with its underwater sound system and retractable glass
dome, offers impressive views of the Duomo, and makes the De La Ville the only hotel in Milan‘s
golden triangle to offer year-round, indoor and outdoor swimming.


Hotel Astor, Viareggio ****superior

Located on the Tyrrhenian coast in Tuscany, Viareggio is a fashionable resort just 12 miles from
Lucca and Pisa. Long sandy beaches, horseback riding, water sports and green pine woods (for
walking or biking) are among the favourite attractions of this beautiful area. Each February, the main
street of Viareggio becomes a stage for floats in one of the most picturesque and amusing carnivals
in Italy. A favourite seaside bolthole for Italian families for many years, the Hotel Astor has just
completed a major renovation that involved the restyling of the building. The new Hotel Astor has a
younger and more modern look, with its beautiful terraces overlooking the sea. The renovated rooms
have benefited from the addition of a private balcony or terrace where guests can enjoy a drink or a
private meal whilst admiring the views over the Mediterranean sea or the Apuan Alps. The hotel also
features an indoor pool and fitness centre. Just minutes from the Hotel Astor is Torre del Lago where
Puccini composed most of his operas and where the well known Pucciniano opera festival is held
every summer. The hotel is ideal for meeting and incentives during autumn and winter.

The Gray, Milan*****luxe


The Gray opened to great acclaim in May 2003. Distinguished as Milan‘s first modern ―design‖ hotel
and as Italy‘s first wireless hotel property, The Gray is located between the Duomo and La Scala
Opera House, facing the renowned Galleria Vittorio Emanuele, in the heart of the financial and
fashion districts. Renowned Italian architect Guido Ciompi designed the property with a signature
contemporary style. 21 Guest rooms are fitted with exotic striped wenge wood, filmy white curtains
and leather furniture accented with bright orange colours and African-inspired art. In-room
technology includes high-speed wireless Internet and plasma screen televisions. The GBar with its
flawlessly prepared cocktails is the place to be for a pre dinner aperitif before enjoying the perfect
Mediterranean gastronomic experience at Le Noir Restaurant, with its black furnishing, exotic flowers
and colourful lighted niches. During the summer months, our rooftop Aria Lounge spills out onto the
terrace with its views of the Cathedral right in the heart of Milan.




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Palazzo Sant’ Angelo sul Canal Grande, Venice****luxe

When it opened in June 2003, the Palazzo Sant‘ Angelo sul Canal Grande
became the first hotel in more than 100 years to open with its main walkway entrance on Venice‘s
fabled waterway. An exceptionally intimate and luxurious property, offering a collection of
comfortable rooms and suites – with full canal views – and some overlooking a lush courtyard garden
– the Palazzo Sant‘ Angelo occupies the city‘s most enviable location between the Rialto and
Accademia bridges. Timeless 18th century Venetian furnishings are combined with such modern room
amenities as spacious baths in Carrara and green Alpine marble. A private pier offers direct access to
canal boats, allowing hotel guests to arrive in grand style.


Relais Villa Matilde, Romano Canavese (Torino)**** luxe

Built in the 18th century, the Relais Villa Matilde is set in the Piedmont countryside, famous for its
gastronomic specialties and excellent wines. The hotel was created by the careful restoration and
transformation of the ancient villa which, once owned by the Bishop of Ivrea, finally became the
summer residence of the family of Counts Bocca, who, at the beginning of the 20th century, started a
long campaign of refurbishments to bring the Villa back to its resplendent best. Major renewal works
were launched in 2002, involving the complete central body of the villa which, while retaining the
original period style, now has 20 rooms, in different styles, colours and furnishings to fit all tastes
with their frescoed ceilings, wooden floors, original furniture and modern comforts. All bathrooms are
furnished in the country style, including materials and fittings conforming to the original period. In
2006, the works in the new section of the villa were also completed and led to the opening of 23
additional rooms subdivided into two areas: Tinaia and Colombaia, whose names refer to the ancient
wine cellar, where vats (―tini‖ in Italian) used for grape pressing and wine fermentation were stored;
and to the pigeon house (―colombaia‖ in Italian). This Patrician villa located in a lush private park
offers an outdoor pool and tennis courts, a state of the arts gym, elegant lounges, meeting facilities
and an excellent restaurant ―Le Scuderie‖ (once the stables of the Villa). The hotel is a charming
country retreat for those seeking peaceful relaxation, as well as the ideal setting for upscale
incentives and meetings.


Centurion Palace, Venice **** luxe

Once the cloister of the 12th century San Gregorio Convent, today it has been transformed into a
unique luxury Italian contemporary Hotel: The Centurion Palace. Located right on the Grand Canal,
with an incomparable position overlooking the San Marco bell tower, adjacent to the church of Santa
Maria della Salute, the Punta della Dogana with its recently inaugurated contemporary art museum
and the famous Peggy Guggenheim. A must for the lovers of contemporary art! The hotel has 50
rooms including suites and an exclusive presidential suite. Each room with its different Venetian
colours, its breath taking views, transmits an inspiring emotion to our precious guests. Overlooking
the Grand Canal, Antinoo‘s Lounge and Restaurant is a refined setting for a memorable gastronomic
experience of the best Venetian cuisine. The inside courtyard or the terrace by the sea are just the
places for the perfect Bellini.




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                                 SINA FINE ITALIAN HOTELS
                          THE SYMBOL OF HOSPITALITY MADE IN ITALY


Presided over by Bernabò Bocca and his sister Matilde Salvo Bocca, Sina Fine Italian Hotels was
founded in 1959 by Count Ernesto Bocca.

The hotels belonging to the group SINA are:

       -   Grand Hotel Villa Medici in Florence, completely refurbished, with a beautiful garden and
           pool in the city centre;
       -   the Hotel Bernini Bristol in Rome, famous for its roof top restaurant and views over the
           city;
       -   Palazzo Sant‘ Angelo facing Canal Grande and Ponte Rialto in Venice;
       -   Hotel De la Ville, just off La Scala and the fashion district in Milan;
       -   The Gray, the design hotel meeting place for the fashion and show business industry in
           Milan;
       -   The Hotel Brufani Palace, luxury in the centre of Perugia;
       -   Palace Maria Luigia in the heart of Parma, appreciated for its gourmet cuisine;
       -   Hotel Astor facing the coast on Viareggio‘s famous promenade;
       -   Relais Villa Matilde, noble residence of the XVIII century close to Turin;
       -   The Centurion Palace on the Grand Canal in Venice, featuring exciting contemporary
           design.



For further information www.sinahotels.com




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