City of Kalispell • www.kalispell.com City of Kalispell Economic Development Marketing Plan Objectives To assist business grow and prosper for the creation of new, quality jobs and new investment into the community by providing support in streamlining assistance to businesses and connecting the decision makers. The emphasis is on value added growth such as manufacturing, distribution, and technology type office projects. Definition of quality job by the Ford foundation: “jobs are those that pay sustainable wages and offer employment with career advancements, allowing workers to accumulate financial assets.” The Upjohn Institute for employment research defines “good” jobs as “jobs that will ensure a steady improvement in the standard of living for the middle class and that will offer a way out of poverty for low‐income Americans.” Goals 1. Create the components internally to assist in succeeding in economic development business attraction and expansion; 2. Build a staff focused on economic development activities that are results oriented; 3. Develop a marketing plan, Implement the marketing plan and evaluate every 3 to 6 months with performance measures. Tactics Goal #1 • Evaluate and construct the department website to focus on economic development and community development resources and data that is easily accessible and understood; • Identify local, state and federal resources that are accessible and support the effort; • Introduce a business incentive policy that is business friendly; • Evaluate and create what the area can support in terms of business attraction such as target industry sectors; (sport firearm equipment, software development); • Identify the available properties and facilities suitable for our target clients; • Develop an achievable marketing plan; • Prepare marketing materials and a plan to focus on the targeted sectors; • Design a budget to implement the activities; • Be a proponent of business friendly ideals in regards to the regulatory environment; • Establish a technology roundtable geared towards senior leadership for social networking purposes. Goal #2 • Create a job description for an “Economic Development Project Manager;” • Assist the downtown business owners with salary support for a full‐time employee if they desire the assistance. Goal #3 Internal • Meet established manufacturers and technology oriented business to discuss expansion opportunities and other needs; • Create an electronic newsletter to be shared with the partners, businesses, stakeholders. Internal & External • Produce a focused objectives profile on the advantages of doing business in the area along with specific profiles geared towards the target industry sectors; • Conduct specialized market research to study the algorhtymns of business firms (prediction factors of those businesses most likely to expand) in the target industry sectors and identify “qualified” suspects external to Montana that “fit” Kalispell; • Begin the effort of contacting the target business firms; • Build on and sustain relationships with consultants and brokers (internal and external) Who represent expansion oriented clients; • Implement, along with our partners, a “red carpet tour” for targeted allies that have connections with business considering expansion opportunities. Strategy Sport firearm industry cluster The sector strategies/cluster‐based initiatives create a natural career ladder and a range of jobs. The sector strategies tactic attributes four characteristics to sustainability: • They focus intensively on a specific industry over a sustained period of time, customizing solutions for multiple employers in the region; • They strengthen economic growth and industry competitiveness, benefit low‐income individuals by creating new pathways into the industry and up to good jobs and careers, and sustain middle income jobs; • They are led by a strategic partner with deep industry knowledge; • They promote a systemic change that achieves benefits for the industry, workers, and the community. Within a specified geographical area create an environment attractive to sport firearm component manufacturing‐Old School Station Business Park. Next to the proposed and conceptual Northwest Montana Public Safety Training and Testing center construct an outdoor range for the testing of firearm equipment by local manufacturer’s.