Viral Marketing by anamaulida


									Viral marketing is a marketing strategy for a product or service whereby
its users feel encouraged to pass along the marketing message. Viral
marketing is dependent on pass-along rate, and so it follows that if
large number of people pass along something to large number of
recipients, who in turn repeat the same cycle, the whole phenomenon takes
the shape of viral marketing. That job is In relation to today's e-
world, the concept of viral marketing takes its cue from phenomenal
success of Hotmail in late nineties. Between July, 1996 when it was
launched and Feb 1999, Hotmail grew at an astounding rate of a million
users every month to reach 30 million members in just 2-1/2 years.

  Venture capitalist Jurvetson, who funded Hotmail was to later compare
addiction to Hotmail with the virus that causes sneezing, for he learned
that each sneeze released 2 million particles. While Hotmail's was a
very successful viral marketing, a recent example of viral marketing is
Gmail. Both are free email services, but the path to success is different
from one another. Let us examine how viral marketing worked for them.
Viral Marketing - Hotmail Before Hotmail there was no concept of virtual
mailbox. Emails were received and stored in mailbox that would reside on
computer hard-disk. It was inconvenient because it ate away disk-space.
Hotmail changed the scenario. Since it was free, people rushed in to sign
for Hotmail, thus beginning a prolonged spell of viral marketing. To be
a hotmail member soon became an addiction. Even small-time email users
queued in. As time wore on, owning Hotmail account became ultimate
recognition of having 'arrived' on the internet. Such an absolute co-
option wasn't witnessed before, such was the power of Hotmail's viral
marketing. Viral Marketing - Gmail In sharp contrast, Gmail adopted a
different viral marketing strategy. Debuting in April 2004, Google
started sending limited invitations to likely users, each of whom would
thereafter invite more users, thereby initiating chains of viral
marketing. Gmail's viral marketing is succeeding not only because there
is a clamor to own a Gmail account. Remember there are many free email
services out there. But none comes close to Gmail. Here you have gigantic
virtual storage space (2-1/2 gigabytes) and a string of top-class free
add-ons like online chat, calendar, auto-save, conversation views, search
mail and so on.   Viral Marketing - Necessary ingredients What are
essential constituents of successful viral marketing? Studying Hotmail
and Gmail, here are some emerging points for would-be adopters of viral
marketing strategy: 1. Free valuable product or service is a powerful
incentive for interested viewers. If you have access to one which you can
afford to offer free (e-books for example), your viral marketing will get
a boost. Whatever you offer free, it must translate to immediate tangible
or intangible benefit(s), so people will get attracted in no time. While
so doing, earn revenue from selling ads or selling some other product or
service. 2. To be effective in viral marketing, ensure your offer's easy
availability. It has to transmit effortlessly, capped with simple yet
addictive message. 3. Watch out what goes. Both Hotmail and Gmail
succeeded as viral marketing strategy because there existed need for
them. Similarly the concept of blogging expanded fast because people
wanted their own place on web.   4. Viral marketing requires you have
ability to scale up facility to keep pace with demand. If there is a
sudden surge in demand and your resource is unable to cater, your viral
marketing stops immediately. 5. Make use of existing communication
network for viral marketing. For example, if your service concerns
medical advice, consider placing your message at places frequented by
medical personnel. 6. Take advantage of others' resources to spread your
viral marketing. Suppose you are an expert writer, think of placing your
articles in other newsletters and web publications. Affiliate programs
routinely insert ads in highly visible related websites. In conclusion,
it is important to bear in mind that typical viral marketing plans have
certain 'shelf-life', beyond which the advantage tapers off. Timely
actions and a perfect rhythm among your moves form the bedrock of
successful viral marketing. About the Author:Article by Josh - Josh is the webmaster of
Visit his site for a comprehensive web hosting directory, articles,
tools, and much more.

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