Andy Andy The web design Buddman Malarkey Modfather superhero Clarke Budd how to be a Starring aka And as images from www.alexrossart.com SXSW INTERACTIVE MARCH 2006 andy budd and andy clarke Q who is coolest, web designer or superhero? 1 % 1 4 % 85 % a 85% replied that superheroes are cooler than web designers apparently a survey of 100 people asked to survive in a modern world, web designers must be superheroes Learn what it takes to become a web design superhero what makes a superhero? EVERY HERO HAS AN ORIGIN A RADIOACTIVE SPIDER BIT PETER PARKER, BRUCE BANNER WAS BLASTED BY GAMMA RADIATION AND THE FANTASTIC FOUR WERE BATHED IN COSMIC RAYS superheroes have a strong moral code, risking all for the greater good web design superheroes have strong morals, strong code and a strong moral code superheroes are selfless as they fight crime and keep the world safe from danger web design superheroes share their skills and information freely superheroes have special motivations many web design superheroes have special motivations such as promoting usability or web standards superman is clark kent, spiderman is peter parker, many web designers too lead a secret, double life you may have seen a web design superhero’ s work, but do you know what they look like? are they sitting next to you? superheroes often retreat to a secret hideaway a secret hideaway is a source of inspiration, somewhere to store super gadgets superheroes are easily identified by their costumes and logos web designers also require a great logo to set them apart from the crowd and a super website superheroes often have a mundane job by day and exercise their super powers by night many web design superheroes are the same, exercising their skills by night on personal projects sometimes superheroes group together to form powerful teams adaptive path happy cog clear:left some superheroes dont have superpowers, relying instead on gadgets and special abilities the best designers are skilled their with tools and have a utility belt full of useful stuff: fonts, icons and images many superheroes have a trademark weapon web designers also need a weapon of choice, be that photoshop, flash or the humble text editor a superheros main defining feature is their super power what super powers do you need to become a web design superhero? superpowers super speed to keep pace with new trends and technologies to react when a client says ’’ i want it tomorrow!’’ invulnerability sometimes bullets do fly in the comments of design galleries or on design forums x-ray vision the ability to see through visual presentation to the underlying semantics, to avoid making presentational markup and css invisibility where ARE the women in web design? elasticity an ability to stretch ones self very thin, particularly close to a looming deadline mind control an ability to convince a client that he does not need a flash splash screen or pages of content nobody will read telepathy and clairvoyance an ability to see into a clients mind and understand what he means by i want it easy to use’’ and other ’’ such vaguerisms empathy an ability to understand users, their goals and problems precognition an ability to see into the future and anticipate new trends danger Sense Ability to sense problem projects or clients See problems and rectify them before they happen illusion and photokinesis an ability to manipulate light to make beautiful, elegant designs alongside many superheroes is a sidekick batman has robin, superman has jimmy ollson, lois lane and krypto the super dog every superhero needs a pal superman s pal jimmy olsen the boy wonder robin every superhero needs a villain superman has lex luthor, spiderman has the green goblin every superhero needs a villain evil genius who plans to take over the world green goblin who are your heroes? Superman wonder woman daredevil captain fantastic spiderman the green lantern captain america flash supergirl hulk zeldman molly holzschlag jeff veen dave shea doug bowman shaun inman cameron moll joshua davis veerle peiters john oxton Q which superpowers would you choose and why? andy budd .pdf andy budd .com / sxsw 2006 / super andy clarke / sxswi .pdf stuffandnonsense .co.uk / downloads images from www.alexrossart.com all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only