Andy Andy The web design Buddman Malarkey Modfather superhero Clarke Budd
how to be a
Starring aka And as
images from www.alexrossart.com
SXSW INTERACTIVE MARCH 2006
andy budd and andy clarke
Q
who is coolest, web designer or superhero?
1 % 1 4
%
85
%
a
85% replied that superheroes are cooler than web designers
apparently a survey of 100 people asked
to survive in a modern world, web designers must be superheroes
Learn what it takes to become a web design superhero
what makes a superhero?
EVERY HERO HAS AN ORIGIN
A RADIOACTIVE SPIDER BIT PETER PARKER, BRUCE BANNER WAS BLASTED BY GAMMA RADIATION AND THE FANTASTIC FOUR WERE BATHED IN COSMIC RAYS
superheroes have a strong moral code, risking all for the greater good
web design superheroes have strong morals, strong code and a strong moral code
superheroes are selfless as they fight crime and keep the world safe from danger
web design superheroes share their skills and information freely
superheroes have special motivations
many web design superheroes have special motivations such as promoting usability or web standards
superman is clark kent, spiderman is peter parker, many web designers too lead a secret, double life
you may have seen a web design superhero’ s work, but do you know what they look like? are they sitting next to you?
superheroes often retreat to a secret hideaway
a secret hideaway is a source of inspiration, somewhere to store super gadgets
superheroes are easily identified by their costumes and logos
web designers also require a great logo to set them apart from the crowd
and a super website
superheroes often have a mundane job by day and exercise their super powers by night
many web design superheroes are the same, exercising their skills by night on personal projects
sometimes superheroes group together to form powerful teams
adaptive path happy cog clear:left
some superheroes dont have superpowers, relying instead on gadgets and special abilities
the best designers are skilled their with tools and have a utility belt full of useful stuff: fonts, icons and images
many superheroes have a trademark weapon
web designers also need a weapon of choice, be that photoshop, flash or the humble text editor
a superheros main defining feature is their super power
what super powers do you need to become a web design superhero?
superpowers
super speed
to keep pace with new trends and technologies to react when a client says ’’ i want it tomorrow!’’
invulnerability
sometimes bullets do fly in the comments of design galleries or on design forums
x-ray vision
the ability to see through visual presentation to the underlying semantics, to avoid making presentational markup and css
invisibility
where ARE the women in web design?
elasticity
an ability to stretch ones self very thin, particularly close to a looming deadline
mind control
an ability to convince a client that he does not need a flash splash screen or pages of content nobody will read
telepathy and clairvoyance
an ability to see into a clients mind and understand what he means by i want it easy to use’’ and other ’’ such vaguerisms
empathy
an ability to understand users, their goals and problems
precognition
an ability to see into the future and anticipate new trends
danger Sense
Ability to sense problem projects or clients See problems and rectify them before they happen
illusion and photokinesis
an ability to manipulate light to make beautiful, elegant designs
alongside many superheroes is a sidekick
batman has robin, superman has jimmy ollson, lois lane and krypto the super dog
every superhero needs a pal
superman s pal
jimmy olsen
the boy wonder
robin
every superhero needs a villain
superman has lex luthor, spiderman has the green goblin
every superhero needs a villain
evil genius who plans to take over the world
green goblin
who are your heroes?
Superman wonder woman daredevil captain fantastic spiderman the green lantern captain america flash supergirl hulk zeldman molly holzschlag jeff veen dave shea doug bowman shaun inman cameron moll joshua davis veerle peiters john oxton
Q
which superpowers would you choose and why?
andy budd .pdf andy budd .com / sxsw 2006 / super andy clarke / sxswi .pdf stuffandnonsense .co.uk / downloads
images from www.alexrossart.com
all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only