Badminton - Template press release - Franchise use - F4F promotion by ashrafp



 Bring a Friend for Free* to win with No Strings Badminton in April
                    and May at [Franchise Name]

[Franchise Name/Venue] in [Town] are opening their doors ready to welcome new people
onto their badminton courts as part of a new „Bring a Friend for Free* promotion‟, run in
partnership with BADMINTON England‟s „No Strings Badminton‟ programme.

[Franchise venue] have teamed up with No Strings Badminton – a relaxed, social „pay and
play‟ session-based initiative aimed at adults of any age or ability - to offer anyone who
attends the No Strings Badminton session[s] on [Day] ([Time]), the opportunity to invite up to
4 friends free* to experience the fun on court activity.

The „Friend for Free*‟ promotion will run from 1 April 2011 through to 31 May 2011 [or whilst
promotional places are availability].

As extra motivation to rally around your friends at [Franchise venue name], No Strings
Badminton are giving all participants the chance to win a great selection of prizes when you
get on court at other No Strings Badminton sessions, right up to 31 May 2011.

MP3 players and a 42” wide screen TV are amongst the rewards on offer in prize draws
when you attend sessions throughout April and May.

[Individual name], [Title] at [Franchise] said “The „Bring a Friend for Free‟ to No Strings
Badminton initiative is a simple way to introduce all the fun, friendly benefits of badminton to
your friends and family without any of the cost”.

Over 510,600 people adults play badminton each week across England and, as a national
initiative, No Strings Badminton is on a mission to motivate a further 10,000 adults to
regularly head back onto a badminton court ahead of London 2012.

You can collect ‘Friend for Free*’ promotional vouchers from [where] at [Venue Name]
      or you can download them online at

Details of weekly No Strings Badminton sessions hosted at [Franchise Venue Name] :

Every [Day] - [Time] to [Time] - £ [X.XX] per session

Every [Day] - [Time] to [Time] - £ [X.XX] per session
                                                 --- ENDS ---

For more information, do not hesitate to direct all press contact and enquiries to:

[Full Name] – [Job Title], [Franchise Name] on  [ (0XXXX) XXXXXX ]

or alternatively, email [ full email address ]

Notes to editor – No Strings Badminton: statistics

1. No Strings Badminton runs on a franchise model with over 130 venues running over 150
sessions nationwide. Times and dates of sessions can vary from location to location.

For wider information on the national No Strings Badminton initiative, please contact:

Andrew Mitchell - Marketing & Communications Manager, BADMINTON England

01908 268407 /

2. Over 80 venues across England are participating in the Bring a Friend for Free promotion
– running from 1 April 2011 to 31 May 2011

3. Over 4.4 million people play badminton once a month – Badminton is the 6th largest
participation sport in the country, ahead of tennis, cricket and rugby.

4. Over 991,500 adults play badminton at least once a month with over 510,600 getting on
court at least once a week.

5. There is demand for badminton with an estimated ¾ million people who do not currently
play expressing a desire to play badminton, of which over 50% are female.

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