LIVING REAL LIFE IN THE NEW DOWNTOWN
T H E N E X T WAV E I N D OW N TOW N H O U S I N G
The Arcade Sky House Syndicate Ballpark Village
downtown stl living
“DOWNTOWN IS ALIVE. THE SIGNS ARE EVERYWHERE.”
For the last seven years, downtown has been all they would choose to live there. There are 14 churches, a nationally accredited day
about making the old new again. The Washington Clearly, these people need only to take a walk care center and a charter elementary, middle and
Avenue Loft District revived the forlorn, empty down Washington Avenue today to see restaurants, high school.
warehouses of the former Garment District and cafes, diverse shops, salons and gyms, all located in While no one could survive without a good bank,
turned them into lofts, trendy retail and creative beautifully restored historic buildings. The same dry cleaner or hair salon, most people want to go
office space. The once-vacant Old Post Office on kind of rebirth is spreading throughout downtown somewhere a little more lively after work.
Olive has been reborn as the home of the Missouri in Post Office Square, the Central Business District, Since 2003, downtown has welcomed over
Court of Appeals, Webster University, a St. Louis the Riverfront, the Ballpark Village/Cupples Station 60 new shops, restaurants and galleries. Stores
Library branch, The St. Louis Business Journal, District and Downtown West. such as Casa Semplice and Blue Boat Designs
Focus St. Louis and numerous state offices. The Downtown St. Louis provides so much more offer beautiful kitchen products perfect for loft or
long abandoned Cupples Warehouses have been than just a room with a killer view. It is a full traditional spaces. Atom, Blend and Niche have a
transformed into a Westin Hotel, loft apartments, service operation with a growing list of amenities wide array of home furnishings and accessories. Salt
offices and hip restaurants and lounges like the from grocery stores to dry cleaners within walking of the Earth, UMA and Macro Sun offer gifts and
Mercury Bar and a soon-to-be J Bucks. distance. In 2004, City Grocers opened in the collectibles. Paper Dolls and Masulla bring some of
Now, the downtown renaissance is entering the Bell Lofts on Olive. The store carries an extensive the top women’s clothing lines to St. Louis. Newest
next, dramatic phase of development—brand new selection of produce, prepared foods, wines and shops include Good Works, English Living, Kram
creations. Soon, projects like the Roberts Towers, dry goods. In the fall of 2007, City Grocers will and The Time Boutique. These are just a few of
Port St. Louis and the Pinnacle Casino will join move across the street into the Syndicate Trust the dozens of new shops that have joined long time
the new Busch Stadium as examples of modern Building and expand to 17,000 square feet, more favorites like Hamilton Jewelers, Mossa Gallery
architecture and new construction mixing with the than doubling in size. The new store will have a and Levine Hats to make downtown a re-emerging
old and historic. pharmacy, in-house butcher, larger bakery and a shopping destination.
The Cardinals first season in the stadium helped salad bar.
millions of baseball fans discover some of the A mere five minutes away is the market to which
exciting changes downtown. Soon, Ballpark Village many county dwellers drive half an hour or more to
will connect the new stadium to the downtown shop at—Soulard Farmers’ Market. Local farmers
core. The residential, restaurant, shopping and stock fresh meats, breads and produce all year long.
entertainment options will turn the Ballpark Need more than a loaf of bread? Peoples National
Village/Cupples Station District into a year-round Bank and First Bank recently opened new branches
destination that will keep people downtown long and Pulaski Bank will open soon, joining a large
after Pujols has hit his last homerun of the season. number of full service banks and credit unions
Yet, many people still have not experienced the located throughout downtown. The new Fitness
exciting changes downtown. They still think of Factory on Washington Avenue has joined two
Washington Avenue as a noisy club district and YMCAs, Gold’s Gym and Curves to serve the
Post Office Square as a collection of vacant and fitness needs. There are five dry cleaners and
neglected office buildings long past their prime. over a dozen hair and beauty salons. Downtown
They grill residents about lack of services and why has doctors, dentists, opticians and chiropractors.
downtown stl living
Between shopping for a new living room and Yet, developers realize that not everyone who
desires an urban lifestyle wants to live in a loft. Many
trying on a fabulous pair of designer jeans, stop at
of the newer developments utilize more traditional
one of downtown’s restaurants. There are dozens of
floor plans, while still providing an urban feel;
choices from casual to elegant. Everyone already
newer developments, such as Park Pacific and The
knows about Tony’s, Mike Shannon’s, Kemoll’s
Marquette, offer more traditional condominium
and Dierdorf & Hart’s but they may never have
floor plans. The Edison Condominiums, on top of
experienced Red Moon’s French-Asian cuisine,
had drinks at The Dubliner, downtown’s new the Sheraton Hotel on 14th Street, also have a more
“gastro-pub,” or tried the eclectic tapas offerings
Older residential properties are also undergoing
at Mosaic. Newest arrivals include Simply Fondue,
renovations. The Mansion House, downtown for
Franco Latino and Mizu. More restaurants will be
announced soon! the past 40 years, is in the middle of a complete
makeover. The updated spaces and amenities now
Out on the street and inside the restaurants,
rival the Arch and riverfront views that made
many people would be surprised at the diversity
Mansion House famous in the 1960s. Developers
around them. According to recent figures, the
will soon convert the Ford Apartments on Pine
highest percentage of downtown residents are in
into large, luxury condos. The former Bethesda
their 20s (26%). But, residents in their 30s, 40s and
Apartments in Plaza Square are now being
50s each represent nearly 20% of the population,
proving there is no such thing as a typicalconverted into Blu City Spaces, offering moderately
downtown dweller. priced condominiums.
All of these elements combine to form a vibrant,
An increase in economic development has led to
diverse, urban neighborhood capable of sustaining
an increase in diversity. Empty nesters who want to
itself. Downtown residents and business owners
downsize live next door to young couples that just
alike all talk of a sense of community. The passion
had their first babies. African-American couples in
they have for their homes and businesses is almost
their 40s live across the street from international
students who attend classes at Webster University’s
overwhelming. Check out a Downtown Living —is excited to be a part of the pulse.
downtown campus. Tour, a First Friday Gallery Walk or just enjoy a Not so long ago, there were over 2 million square
weekend dinner and stroll. You’ll see that downtown feet of vacant space in this neighborhood, the
is a living, breathing, thriving place that thousands traditional center of downtown. Today, hundreds of
of St. Louisans love to call home. new lofts have opened in the historic Paul Brown,
While much of Olive Street is bustling. Business Bell Telephone and Board of Education buildings.
professionals juggle blueprints The magnificent Syndicate Trust, Arcade/Wright
the residential focus downtown has and Chemical buildings are about to undergo
and briefcases with a cup of
been in the old Garment District on joe from Espresso Mod. Young similar transformations. A new glass condo tower is
Washington Avenue and the area mothers walk together with babies being added to the renovated Mayfair Hotel. In less
in strollers, doing their shopping than three years, more than 1,000 people will live in
around Post Office Square, many new
at City Grocers. Joggers share the Old Post Office District.
neighborhoods are emerging. One of the the sidewalk with residents who The Orpheum Theater has been renovated. Plans
hottest areas is Downtown West, where over came home at lunch to walk their are in place for a new plaza north of the Old Post
750 units are open or under construction. dogs. Lawyers and students cross Office, with a large sculpture and fountains. At the
the street to the newly restored street level, 100,000 square feet of new commercial
Westgate, Majestic Stove, Packard and the
Old Post Office, now home to space will be added. Completed storefronts are
Edge Lofts opened in 2006. Adler, Motor the Missouri Court of Appeals, filling up with a new bank, restaurants and cafés
and Locust Lofts and Franklin School the downtown campus of Webster and a variety of services from Curves to Fed
Apartments will open in 2007. The University and a branch of the St. Ex/Kinkos. And fittingly, there in the heart of
Louis Library. Downtown is thriving and Post Office Square, is a digital clock framed with
Tudor Lofts will open in 2008. a sign that reads “Downtown is Alive—The Signs
everyone involved—investors, residents,
business owners, office workers and visitors Are Everywhere.”
Just a few blocks away, Washington Avenue, Though it's been talked about for years, Washington
the old garment district and former club zone, Avenue is just now really hitting its stride.
has become a national model for downtown The south side of downtown is booming as
revitalization. Perhaps nowhere in the country well. In fact, the Cupples Station/Ballpark District
is there a more remarkable collection of historic is about to explode with new development. The
and architecturally significant buildings than on long abandoned Cupples warehouses are being
Washington Avenue. Yet, just five years ago, most converted into hotel, residential, office and
of these buildings were vacant or, at best, grossly retail uses. The Westin Hotel and Cupples Loft
underutilized. Today, virtually every building has Apartments are already open. The Hammermill
been restored or soon will be. Building is opening as headquarters for Rodgers
The district has spread east of Tucker, north and Townsend Advertising and a new J Bucks
south to Delmar and Locust and west all of the way restaurant. Warehouses 7, 8 and 9 are being
to Jefferson Avenue and beyond. A $17.5 million converted to the Ballpark Lofts with a mix of
streetscape and over $1 billion in historic restorations residential, office and retail. The spectacular new
have converted dozens of warehouses and factories ballpark opened in 2006 and has already spurred
into a dynamic and diverse neighborhood that is the makeover of the former Marriott Pavillion into
home to hundreds of loft apartments and condos, an all new Hilton at the Ballpark while the former
creative office spaces and some of the hottest Pet Milk office tower has been coverted into
new restaurants, shops and galleries in town. the Pointe 400 luxury apartments. Meanwhile,
On Washington Avenue neon signs celebrate new the much anticipated Ballpark Village will begin
life in everything from the Knickerbocker Lofts construction in the spring of 2007 and bring new
and Flannery’s Pub to a giant popping champagne retail, restaurants, office and high-rise condos
bottle at the new Windows on Washington. This to downtown by summer 2009—in time for the
year, over 500 additional residential units will open Major League Baseball All Star Game. And, with
and several hundred more are under construction or so much more development coming, downtown
planned. This is St. Louis’ Soho, LoDo or Tribeca. gets better everyday!
about the downtown st. louis partnership
The Downtown St. Louis Partnership is a private, membership-based, not-for-proﬁt organization representing large and small
businesses, professional ﬁrms, community organizations and other interested parties, in its eﬀorts to improve the economic
vitality and the attractiveness of downtown St. Louis. Funded primarily by dues and sponsorships, the Partnership focuses its
eﬀorts on advocacy, development and member services.
The Partnership also serves as the manager of the Downtown St. Louis Community Improvement District (CID), a
non-proﬁt organization that provides enhanced services and programs that make downtown a cleaner, safer, more
vibrant place. CID initiatives, programs and services include Downtown Development & Investment; Business
Recruitment & Retention; Housing Development & Marketing; Retail Development; Market Research; Security—
Supplemental Police Patrol, Downtown CID Guides and Communications Exchange Network; Maintenance &
Beautiﬁcation—The Clean Team, Graﬃti Removal, Sidewalk Cleaning, Landscaping and Plantings; Marketing, Special
Events, and Banners; and Publications that promote downtown amenities and oﬀerings—Downtown Visitors Guide,
Parking Guide and Dining Guide.
For more information about the Downtown St. Louis Partnership and the Downtown Community
Improvement District, log on to www.downtownstl.org. .
downtown stl living
A GRE AT PL AC E
downtown stl living
jeff fogarty properties
“I did the suburban
are now being
thing. It’s not me!” renovated to compete
with all of the newer
Downtown is definitely not suburbia. It has market was not that good. So, the Florissant walking. He frequents The Dubliner, ZuZu
product that has
its own unique set of problems; ones that native returned to his hometown. “I really and Breve. His favorite spot right now is
entered the market. A
Jeff Fogarty confronts every time he goes like walking to work,” said Jeff. Yet, Jeff did Carmine’s Steakhouse. “I try to eat some
$7 million renovation
out. Should he drive to the restaurant or not want to live in a loft. “They were cool, vegetarian,” he said. Jeff gets questions all
of the Mansion House
walk? If he walks, where should he go? Some but not what I was looking for. I wanted the time about why he lives downtown.
is now underway that
times, the overwhelming choices make living more of a view. I looked around and found “For St. Louisans, it’s a foreign idea,” will remodel all 400
downtown a struggle. Pointe 400,” said Jeff. he said. But, he thinks that St. Louis will units, giving them
“I did the suburban thing. It’s not According to Jeff, the development soon reach the critical mass it needs to new, open kitchens,
me,” said the 42-year-old data manager team at Pointe 400 did an excellent job become a vibrant, vital city. upgraded baths and
for US Bank. “I always wanted to live in of converting the old Pet Foods corporate “I don’t know if it will be a big city bright, contemporary
the city.” headquarters into 118 luxury apartments. like New York or Chicago, but we are on paint and finishes
While working in Chicago, Jeff leased a Floor to ceiling windows provide an excellent the cusp of having a lot of people living to go with their
high-rise apartment downtown. He loved view of downtown and the Arch. downtown and a lot of nightlife,” he said. spectacular views. Blu
it, and considered staying there, but the job Rather than driving, Jeff spends his time I love it.” City Spaces represents
a complete, $18
million makeover of
the former Bethesda
overall development Senior Apartments
• Between 1999 and 2006, $3.75 billion were invested downtown
• In 2007 alone, an additional $1 billion in investment is planned for downtown. Major projects getting underway in 2007
include Ballpark Village, St. Louis Center Dillards, The Arcade and Park Pacific. These four projects alone will add nearly 1,000
Plaza Square. Plans
units of housing and 500,000 square feet of new retail, restaurants and entertainment. are also underway
• Improved public spaces and pedestrian friendly streets are an important part of downtown’s revival. In addition to Washington for a renovation of
Avenue, new streetscapes are now being planned for other downtown streets. Planning is also underway for a re-imagined Riverfront the Ford Apartments,
and the entire Gateway Mall. A brand new park and public plaza is being built immediately north of the Old Post Office and Gentry’s Landing and
will open in 2008.
downtown stl living
“A sort of reverse Green According to Brian, the cost of living downtown
Acres, is how Tim Copley
” was comparable to other areas of the city.
described his move from “There is an excitement and camaraderie that
a small farm in Godfrey, people have living downtown,” said Brian, a native
of Philadelphia. “You see the same people.”
Illinois, to the Marquette.
Jennifer had friends living downtown and after
touring a few buildings, Brian and Jennifer decided
They enjoy strolling to the Bamboo Bistro at that loft living fit their lifestyle. They chose the
4th and Olive at least once a week. They can Printers Lofts based on price, quality, options and
walk to the Arch, ballgames and even City layout. They then waited 18 months for the condo
Grocers. A short car trip and they are picking out that they wanted.
farm-fresh produce at Soulard Farmers’ Market. “Our condo is on the edge of Washington
Yet, the Copleys haven’t lost that small town Avenue, so it is not as noisy,” said Brian. He also
feel. They see friends and neighbors everywhere– likes that their unit does not share walls with any
in coffee shops, at restaurants, on the street. of the other units.
But mostly, they enjoy something that you would Before moving downtown, Brian and Jennifer
never find in a small town—“elevator camaraderie.” lived in Benton Park. “In Benton Park and Soulard,
you knew the people on your block, but not in the
tim & brian & neighborhood…[Downtown] there is a feeling of
community,” said Brian.
jennifer When Jennifer and Brian walk around downtown
mary copley rappaport
with Abraham, they feel safe. They especially like
the new streetscape and lights on Washington
“A sort of reverse Green Acres,” is how
Tim Copley described his move from a small
farm in Godfrey, IL, to the Marquette. For 10
years, Tim and his wife, Mary, raised sheep,
cows and chickens near the rural Illinois town.
“Our neighbors in Godfrey wondered how we
could make such a drastic change,” said Tim, a
seventh grade science teacher at McKinley Classical
Junior Academy in Soulard. Although they have
kept the farm, the Copleys spend more than 60
percent of their time in downtown St. Louis.
Mary actually suggested the move, Tim
said. “I had never lived in a big city. It was
very appealing to live downtown where
things were going on. I liked the downtown Abraham Rappaport learned to walk in the grass Avenue. Brian can’t wait for the
dynamics. It was changing, exciting,” said Tim. underneath the Arch. His parents, Jennifer and other streets in the area to be
The Copleys wanted to simplify their lives. Brian, frequently take him to the City Museum. similarly renovated.
Raising livestock and working full-time at other Abraham’s playgroup of stay-at-home moms has Before Abraham came along,
jobs was time consuming. They wanted time to seven regular members. Jennifer worked at Amdocs. She quit
travel, to relax and enjoy life. With the Metrolink “This is a really good place for families to be,” said last year to take care of Abraham full time.
practically on their doorstep, getting to the airport Jennifer about their home in the Printers Lofts. When the new parents go out for the evening,
couldn’t be easier. Brian, a marketing vice president agreed, “There they love to grab bar food at the places along
Mary, vice president of wholesaling and retailing is so much diversity that someone in the suburbs Washington Avenue.
for Matthews Book Company in Westport, loved won’t get. It’s a much different experience and we With his daily walks to the Arch, though,
the more traditional floor plan of the Marquette think that’s a good thing.” Abraham is seeing a lot more than most suburban
condominiums. Living downtown, the Copleys have Brian and Jennifer did not have any children kids his age. Instead of walking by 500 houses in the
traded in their tractor for good walking shoes. when they moved into the Printers Lofts in 2005. suburbs, Abraham is watching a city take shape.
downtown stl living
Jessie Miller has a thing for dogs. She and her and Copia. “Mosaic is great for drinks.”
Chihuahua, Hemi, wander around downtown Her out-of-town guests get a kick out of the
three times a day. According to her, the best thing French-Asian cuisine at Red Moon, and love
about UMA, a popular home accessories store, is imbibing at the Dubliner.
that she can bring her dog inside. The first thing Yet, residents take up most of the seats
she mentioned about Bandbox Dry Cleaners isn’t at Wasabi.
their great deal on shirts, but that the owner brings “More and more people are moving downtown.
his dog, Quatro, to the shop every day. It’s less like taking a risk,” Jessie said, although,
“I was first attracted to the urban area three and downtown still has a small, neighborhood feel.
a half years ago,” said Jessie. “I loved it and have “I’ve made a lot of friends in the neighborhood.
been here ever since.” I see people at the coffee shop in the morning
Since 2003, the 25-year-old has lived in the and in the afternoon when I am walking my dog.
Merchandise Mart and Gray’s Lofts. Last October They are some of the best friends I’ve ever made,”
she bought a loft in the Westgate. Jessie said.
Downtown living offered the young professional And safety has never been an issue.
everything she wanted. “I almost roll my eyes now at people when they
Her loft had hardwood floors, exposed brick ask about safety,” she said. “More and more people
and an open floor plan. Her advice? Be aware of your surroundings and are moving downtown.
Every year, the available services increase. don’t park your car in a dark alley.
“I can walk to the bank, grocery store and dry Though Jessie loves living downtown, she did
It’s less like taking
cleaner,” Jessie said, although she did admit that have to make one concession. ”
a risk, Jessie said,
she rarely cooks, preferring to dine out. “I really wanted a big dog,” she said. “But, I although, downtown
“Every month a new restaurant or shop opens,” decided to get a little dog. It was easier to take out still has a small,
she said. Her current favorites are UMA, Blend a Chihuahua.” neighborhood feel.
downtown stl living
leases expire, the apartments undergo extensive a 15-year-old boy. In the end, she decided that one
renovations. Joel was able to move from his condo would not fit her needs. Park Pacific worked
temporary rooms to a newly renovated apartment. with her and eventually they combined two units to
“My view in Chicago would be high rent,” said create the perfect space for Kathryn and her son.
Joel, of his two-bedroom apartment overlooking “I wanted a place with enough room for us
the Arch. to co-exist. I wanted Ken to have some privacy,”
In addition to the new amenities, Joel got said Kathryn. While waiting for their Park Pacific
restaurants, green space and sporting events, all condo to be completed, the Leeps are already
within walking distance. Joel thinks that downtown living downtown at the Marquette. For Ken, the
St. Louis is poised for revitalization. “In Indianapolis, transition to downtown living has been easy. “We
we had a shopping center similar to St. Louis Center. know how to live in the city,” said Kathryn. She
They convinced people to reinvest in downtown. It said that Ken takes the Metrolink to school at
regained life. I think St. Louis is right on the edge of Crossroads College Preparatory in the morning and
doing that as well.” Joel won’t be leaving downtown often rides his bike in the area.
anytime soon. “I’m still getting my bearings, but I’m Recently, Kathryn was an executive producer
not exploring other areas too eagerly,” he said. “I’m on the new movie Ghost Image starring Elisabeth
too content.” Rohm from Law & Order. The movie was filmed
in the Washington Avenue Loft District. While
kathryn & the cast and crew was in town Kathryn took them
all over downtown. “They really loved Mosaic,”
ken leep said Kathryn.
Kathryn anticipates that more Hollywood
celebrities will discover the great restaurants and
Scooter rental and an infinity pool sold Ken on shops on Washington Avenue.
Park Pacific. His mother, Kathryn Leep, took a
joel reuter little more convincing. As the former owner of
Because St. Louis is such a cost-effective place
for filming and provides a persuasive welcome,
September 2006. Downtown. A little team called
the Cardinals was poised to take the World Series,
and Joel Reuter moved into the Mansion House.
“My timing was impeccable,” said Joel, a
divorced 43-year-old who relocated to St.
Louis from Indianapolis. “The energy and life
What a way to meet a city! It should be no
surprise that the senior vice president at Fleishman-
Hillard never left, although life did slow down a bit
after the baseball season ended.
“It’s very quiet living [at the Mansion House].
A very friendly community within the downtown
community,” said Joel. “I like the cross-section
of people. They’re young and old, international the Fleur-de-Lys Mansion Bed and Breakfast on Kathryn thinks that more people than ever will see
students, elderly women.” Russell, Kathryn knew how to pamper others and their downtown homes on the big screen.
Because he lives in one of the older buildings now wanted some pampering for herself.
downtown, he has encountered a “I loved the amenities offered [at Park Pacific].
few raised eyebrows. Many I liked the idea of a market in the building, and “I loved the amenities
people do not know about the finishes were wonderful,” said Kathryn. A clear offered [at Park Pacific].
the exciting changes view of three parks did not hurt either. I liked the idea of a
taking place at Mansion At first, the lack of space concerned Kathryn. market in the building,
House. The building has Moving from a 7,000 square foot mansion to a and the finishes were
been undergoing extensive 1,000 square foot condominium would definitely
renovations. After the current be downsizing. Plus, she would share the space with
downtown stl living
“We were interested
in getting rid of the
guy who cuts the
grass, the guy who
rakes the leaves. ”
When Keith and Virginia Phoenix decided to For Virginia, it was the quality of the workmanship
downsize, downtown seemed like the ideal location. and the convenience. With Metrolink across the
The couple would be spending most of their time in street, they could reach the airport in less than half
Hilton Head, SC, so a big house in Ladue seemed an hour, an important consideration since they fly
like an unnecessary headache. often between here and South Carolina.
“We were looking for a change,” said Keith, a When they moved into the Edison, Keith did
lawyer with Sandberg, Phoenix and von Gontard, not expect them to make as many friends as
P.C. “We were interested in getting rid of the guy they did. “We made very, very good friends here
who cuts the grass, the guy who rakes the leaves.” in the building,” said Keith. “We made friends
His wife, Virginia agreed. “At the time we were with more people in the first year than in 12 years
in transition, moving to South Carolina, but we still in Ladue.”
needed to have a presence in St. Louis.” On Sundays, up to four couples will gather at
Plus, Keith would be close to the courthouse the Phoenixes’ condo and Keith will cook dinner.
and his office at One City Center, and Virginia He credits the closer, simpler lifestyle with allowing
would be close to her job as a professor of surgery more time for friends and activities.
at Washington University. Virginia never realized there were so many active
When they toured the downtown developments, churches downtown.
they fell in love with the Edison Condominiums. “That speaks a lot to the neighborhood,”
The traditional floor plan appealed to the couple, she said.
as did its location. The number of neighborhoods
“We felt that it had more security and stability was also something of a surprise.
because it was on top of the hotel,” said Keith. The “There are so many little
Edison Condos share a building with the Sheraton neighborhoods, each with their
Hotel on 14th Street. own shops, services and amenities.”
downtown stl living
angel & michelle medina
“I used to look out and see derelict buildings
and boarded up windows. Now, those same
windows show people eating dinner. It is fabulous
to see the buildings transformed,” said the owner
of the Philip Slein Gallery.
Philip’s gallery, just a few blocks from his
home in the University Lofts, has an “edgy,
hip, comic book aesthetic.” The gallery shows
everything from contemporary painting to print
making, from photos to sculpture.
Philip also manages the Des Lee Gallery for
Washington University. It opened in the first
floor of the University Lofts in the 1990s.
The gallery shows the work of Washington
University’s fine arts students, as well as
Angel and Michelle Medina consider the Elder here for four years and
faculty members’ pieces.
Shirt Lofts quite a change from their first home never been approached or
“It took a little courage to come down
in St. Louis. bothered,” said Michelle.
here,” said Philip, the first resident in the
“We spent our first six months at the Residence The Medinas’ three cats
Inn by the Galleria,” said Michelle. seem to like it as well. They
At the time, Washington Avenue was
In 2003, the Medinas moved from Baltimore love the giant windows that afford
mostly boarded up buildings and artists’ studios. As
after Barnes-Jewish Hospital and Washington ever-changing views of all the activity on
developers realized the potential of the area, more
University recruited Angel to be the director of the street.
buildings were renovated and more galleries opened.
their Radiation Oncology departments.
Developers, such as the McGowan brothers, made
“I’m from Philadelphia, and Angel is from New
space available for artists and galleries.
York. We had lived in the D.C. suburbs and on the
Philip was able to open his gallery in 2003,
cusp of the county in Balitmore,” said Michelle.
because the developers provided space on the
“When we moved here, we wanted to be part of
ground floors of their loft and condominium
developments. Now, Philip draws 300-400 people
“For the prices, we could afford to live there,” said
into the area each month for art openings.
Angel. “We didn’t feel we were getting the bang for
“They probably won’t buy anything from me,”
our buck in West County or Ladue. We would still
said Philip, “but they will go to the restaurants.”
have to get in our car to drive to things.”
This prompts Phillip to mention that he loves the
In the past four years, the Medinas have seen an
Terriaki Steak at Red Moon. He also mentions
amazing increase in retail businesses, restaurants
their great bartender, Hans.
That sense of community is another thing that
“Before, the walk to America’s Center [from
keeps Philip on Washington.
the Elder Shirt Lofts on Lucas and 13th] was so
“There is a sense of being part of this thing that
desolate,” said Michelle. Now, she said, many more
has been unique. Other people feel that, too. You
people are on the streets. Their favorite downtown
see friends and neighbors on the street.”
treasures include the burgers at Missouri Bar and
Grill and sushi at Rue 13. Philip sees a very bright future for downtown,
It is no longer a “dark downtown,” as one of the with the new Ballpark Village and Pinnacle Casino.
Medinas’ out-of-town friends described it a few He couldn’t imagine going back to a standard type
years ago. The lights and other improvements on of house.
Washington Avenue have made the area brighter, As one of the first loft residents downtown, “It’s the hippest street in St. Louis,” said
cleaner and safer. Philip Slein has seen Washington Avenue go Philip of Washington Avenue." I wouldn’t be
“It’s as safe as any other downtown…I’ve lived through startling changes. here if I didn’t think it was the right place to be.”
Stores & Restaurants Make Renaissance Real
Downtown sparkles on the First Friday Gallery For others, a space downtown was the
Walk. New art exhibits premiere, most shops in the perfect opportunity to strike out on their own.
area stay open late, and both residents and visitors Evan Bronstein and Johann Hommel left the
pack trendy restaurants. It is a vision of what every Lawrence Group to start Baseline Workshop, a
Friday in downtown should be. home furnishings and architectural design studio.
Since 2003, that eclectic vibe has attracted over Baseline’s classic contemporary designs cater to all
60 new retail stores, galleries and restaurants. They sorts of living. The space itself reflects the Baseline
sell everything from jewelry to gelato, and they are philosophy that the best way to honor the old is to
all part of an urban shopping experience. create something worthy to stand beside it.
The only way to describe the downtown business “We were fortunate [the opportunity] came
owners is passionate. Watch the eyes of Baseline’s when it did,” said Evan. “Downtown is really taking
Evan Bronstein light up when he talks about on a new life and vibrancy.”
buildings in St. Louis. Listen to Wendy Noory Many retailers provide products that St. Louisans
describe how she watched Atom’s space on Olive could only find in Chicago until the stores opened
for over three years before opening her store. Just downtown. UMA’s Mike Finan saw a need for
like downtown’s residents, the business owners contemporary accessories and home goods. He
work every day to create something special. There now owns the only store in downtown St. Louis
is just something about downtown that draws that sells Chilewich, a type of woven vinyl flooring,
people in. tablecloths and bags. Paper Dolls is the only place
Beverly Russina and her son Mike owned the in America that someone can buy anything from
men’s store Boxers in the Central West End for Macu. Other upscale fashion lines include Porrage,
the last 16 years. When their lease expired, they Max and Cleo, and LCD jeans.
moved downtown. “[Paper Dolls] was needed. With all the
“We toured downtown and liked the community, restaurants and lofts, it seemed like a good place
the energy,” said Beverly. The space available allowed to help build the city up,” said owner and former
the mother-son duo to consolidate their men’s store model Katy Maak. Paper Dolls joins Lee J.’s,
and Internet business into one location and open Masulla, Levine Hat Co. Levin’s and Marte Shoes
the lingerie shop Beverly’s Hill next door. as fashion stores on Washington Avenue.
Some newly opened stores downtown have “I live and work within 10 blocks,” said Pat Shannon Yet, downtown did not spring up overnight. For
already expanded. UMA opened in October 2005 who lives in the McGowan Lofts. “It’s amazing the years, the Missouri Bar and Grille was a hang out for
and doubled in size only a year later. Casa Semplice support residents have for local retail businesses. They Post-Dispatch and Globe-Democrat reporters. Now, loft
moved to a larger location after its first year. City are so supportive of the neighborhood.” Shannon’s dwellers are discovering their fantastic burgers. Mike
Grocers will more than double its size when it moves brother, son and several other relatives also live in Shannon’s, which relocated in 2006 to a larger space
into the The Syndicate building this fall. lofts downtown. on Market St., has been downtown for over 30 years.
“It surprised me how quickly St. Louis embraced For Steven Lacy, his loft at 2020 Lofts became his The restaurant, famous for its steaks and seafood,
the development of downtown. St. Louisans show a business, Christopher Stevens Salon. The hairstylist added more items for loft dwellers.
lot of loyalty once they discover a store,” said UMA’s converted the space into a salon last year. He now “We serve most items a la carte, which is fine
Mike Finan. styles Nelly’s and Chingy’s hair in his old residence. on a business account, but can get expensive for the
Because there are so many new lofts, downtown Now, local businesses see downtown as the perfect average diner, so we’ve added 10 items to our ‘Plates
is the perfect place for home and design stores. Kay location for a second store. Salt of the Earth, a home with Accompaniments,’ which offer a side dish with
Maschek, an architect from China, opened Blue Boat décor store featuring items from Mexico and Italy, the entrée.,” said Pat Shannon.
Designs to help developers and designers outfit lofts. opened its second location on Olive. Good Works, a Whether it's a Mimosa Mornings at Atom,
Her modern design shop focuses on kitchen and bath furniture store in The Loop, is opening a downtown an art opening at the Philip Slein Gallery, or an
supplies and offers European-style fixtures, cabinetry, location in 2007. Irish film at The Dubliner, someone downtown
finishes, tiles and lighting. Just like everywhere else in the city, downtown is always offering something special. Passionate
With the first floor restaurant and retail space, residents love to eat. Places like Copia Urban business owners and residents create a uniquely urban
owners have the unique opportunity to live and work Winery, The Dubliner, Kitchen K, Mosaic, Lucas feeling, more like New York or San Francisco than
in the same building. Some of the stores with owners Park Grille, have all been fabulously successfull. a medium-sized midwestern city. Shopping
or managers who also live downtown include Mike Franco Latino, Mizu, Simply Fondue and Tigin, downtown you will find products that you can’t
Shannon’s, UMA, Casa Semplice and the Philip among others, will join the ever growing downtown get anywhere else. More importantly, you will
Slein Gallery. dining destinations. find a community unlike anything else.
While new housing and major entertainment projects get most of the press, perhaps
the greatest breakthrough in downtown’s revival is the return of street level retail.
Only three years have passed since the Partnership, St. Louis Development
Corporation and the City of St. Louis launched a retail strategy to attract new
storefront businesses to the downtown core. Since then, over 60 new retail businesses
have opened, serving residents, visitors and office workers with a growing array of
locally owned shops, restaurants, galleries and services. Here is just a sample of the
new businesses that have opened or will be arriving soon. For a complete list
and interactive map of downtown shops, restaurants and services, go to
SHOPS & SERVICES
ATOM ENGLISH LIVING for work by artists and craftspeople of South Asia.
513 Olive St. • www.atom-designs.com 1520 Washington Ave. • www.englishliving.com MacroSun offers home décor, fashion, jewelry,
From sleek contemporary to updated classic and funky Voted to St. Louis Magazine’s A List as “Best Traditional accessories, artifacts and gifts from India, Indonesia,
modern. A unique collection of furniture, art, lighting Furniture Store”, English Living has moved downtown, Nepal, Pakistan, Thailand, Sri Lanka and Vietnam.
and accessories as well as jewelry, handbags and scarves. doubled their size and added new lines including “Paris
Featuring exclusive designers such as Agnes & Hoss, Loft”, “City Living” and “Tuscan Living”. Also, look MASULLA
Modern Outdoor and tuliptopia. for lots more art and accessories plus a new London 1301 Washington Ave. • masulla.com
Tea Room offering traditional teas, light lunches and Live well. Love much. Shop often. That’s the motto
BASELINE WORKSHOP scrumptious desserts. for this women’s boutique, newly opened in Fashion
1120 Washington Ave. • www.baselineworkshop.com Square. Expect to find trends right off the runway
A showroom and art gallery owned by architects/designers FITNESS FACTORY and a shop owner well-versed in all the elements of
and offering contemporary Italian-design kitchens, storage 1314 Washington Ave. • www.stlfitnessfactory.com cultivating a distinctive style. Masulla features exclusive
and furniture plus floor and wall coverings and accessories. Brand new, 19,000 square foot, state-of-the-art fitness styles from Sofada; the House of Dereon, Beyoncé
Exclusive St. Louis dealer for Poliform and Varenna and center and tanning salon. Personal trainers, group and Tina Knowles’ designer label; Yoana Baraschi, a
also Tre-Piu door systems and Flexform furnishings. classes. Featuring “country club” style wooden lockers, former sculptor and protégé of designer Betsey Johnson;
showers, steam rooms and grooming areas plus free and Frankie B, the Los Angeles-based haven for funky
BEVERLY’S HILL parking for members. denim. Masulla also offers accessories such as handbags,
1309 Washington Ave. • www.123underwear.com jewelry and sunglasses, including the Tom Ford line.
An eclectic fashion boutique of women’s intimates, GOODWORKS II
swimwear and active wear by such hot designers as 905 Washington Ave. • www.goodworksfurniture4u.com NICHE
Ginch Gonch, Punto Blanco, Spanx and Honeydew. One of St. Louis’ favorite destinations for reasonably 922 Washington Ave. • nichestl.com
Located next to Boxers in Fashion Square. priced, beautifully designed, contemporary furniture St. Louis-based, The Lawrence Group, one of the
and accessories, perfect for a loft or traditional home. leading architecture and interior design firms in the U.S.,
BLEND The new downtown store offers an expanded selection has opened this stylish showroom and retail store in the
1113 Locust St. • www.blend-home.com of furnishings for bedroom, living room and dining plus heart of downtown St. Louis. Opened just 3 years ago,
Traditional, modern and custom home furnishings and carpets, lighting, accents and gifts. the store is relocating to a larger space in the Marquette
accessories. From antiques to custom steel and glass. Building where they will oﬀer an expanded selection of
Plus popular designs by Bodum, Aceray, Emeco and Art KENARY PARK modern and transitional style furnishings and accessories
Classics Ltd, among others. 1315 Washington Ave. • www.kenaryparkflorist.com by top designers such as Knoll, Herman Miller and
Award winning floral design, cards, gifts, jewelry & Baker as well as numerous boutiques lines.
BLUE BOAT DESIGNS home accents.
1607 Washington Ave. • www.blueboatdesigns.com PAPER DOLL
When your taste exceeds your budget, don’t miss Blue KRAM 1021 Washington Ave. • www.paperdolls-stl.com
Boat’s showroom for modern architectural fixtures, 212 N. 9th St. • www.handbagsbykram.com Original international designers, exclusive European
furnishings and accessories. Featuring European design Offering a high fashion look at great prices. Women’s design and professional fashion consulting. Dresses,
and quality plumbing, hardware, cabinets, lighting accessories from independent designers in New skirts, pants, tops and accessories featuring Macu,
and surfaces. York and Chicago. Handbags, headbands, jewelry Muchacha, J & Co. Denim.
BOXERS SALT OF THE EARTH
1305 Washington Ave. • www.123underwear.com LEE J’S 1123 Locust. St. • www.salt-earth.com
St. Louis’ favorite fashion boutique for men’s underwear, 1000 Washington Ave. • leejfashions.com Skillfully crafted traditional and contemporary art by
swimwear, loungewear and activewear, has moved downtown Discover the finest in men’s and women’s fashion, European and Mexican artisans. Everything is hand-
to Fashion Square with an expanded selection by popular shoes and accessories from such renowned labels as made and every piece, from painted furniture to jewelry
designers including Mundo, Rips, JM and 2(x)ist. Gucci, Kenneth Cole, Andrew Marc, Calvin Klein, and glazed ceramics to hand-blown glass, exudes the
7 diamonds, fcuk and Marie Francois Girbaud. essence of the culture from which it came.
CASA SEMPLICE Lee J’s also specializes in custom made suits, shirts
419 N. 10th St. • www.casasemplice.com and slacks. UMA
Kitchenware with a modern sensibility. Cookware, 1100 Locust St. • www.iloveuma.com
tabletop, linens, cooking tools and small appliances MACRO SUN INTERNATIONAL Contemporary furnishings, accessories and gifts for the
from high quality manufacturers like Bosch, Scanpan, 1310 Washington Ave. • www.macrosun.com home. Spa, lighting, textiles and decorative items from
Kahla and Abra Cadabra. A colorful, eclectic and authentic international market the likes of Jonathan Adler, Ogus and Chilewich.
AN AMERICAN PLACE 1101 Lucas. Moving to an expanded location at 1005
822 Washington Ave. • www.americanplacestl.com Washington Ave. in summer 2007 • www.mosaictapas.com
Internationally acclaimed chef, Larry Forgione serves up Mosaic is one of the most popular new restaurants in
fresh, rich, ripe, native ingredients in a lush collection of St. Louis, winning numerous awards including Best
recipes that reflect the rich bounty of American cuisine. New Restaurant, Best Fusion Restaurant and a Top
Chef Paul Prudhome called this exquisite room “the Ten Restaurant in Sauce, RFT, St. Louis Magazine
most beautiful restaurant in America”. An American and St. Louis Home and Lifestyle. Mosaic offers
Place is also home to Indigo Lounge for before, after an eclectic mix of international hot and cold tapas
and late night drinks and light fare. from Rabbitt Pot Pie, Moroccan Kebobs and Korean
Barbecue to Creole Lobster and Crawfish Risotto.
COPIA URBAN WINERY Private and outdoor dining available.
1122 Washington Ave. • www.copiawine.com
Traditional American cuisine with a progressive twist. RED MOON
Highlights include Potato Encrusted Grouper, Bison 1500 St. Charles St. • www.redmoon-stl.com
Meatloaf and Grilled Chicken Lasagna. Extensive From the minute you step into Red Moon, guests are
wine selection for dining and takehome. Sophisticated greeted by a provocative yet warm urban décor that
but relaxed setting with tall, wood-beamed ceilings, fills the eyes with color, style, texture and soul. Red
exposed brick walls and large outdoor wine garden. Moon features classical Asian dishes prepared with a
Indoor and outdoor fireplaces. Upstairs and downstairs contemporary French flair incorporating specialties from
wine cellar for tastings and special occasion dining. Vietnam, China and Thailand. A rich multi-cultural,
theatrical experience that is a feast for all of the senses.
THE DUBLINER Acclaimed locally and nationally including being named
1025 Washington Ave. • dublinerstl.com by Food and Wine Magazine as one of the Top 100
The Dubliner is an authentic European gastro pub serving Asian Restaurants in America.
high quality Irish-inspired food. Traditional Irish
ingredients are used in combination with locally produced SHANNON’S
lamb, chickens, vegetables and fruit. As with the chefs in 620 Market St. • shannonsteak.com
Ireland, sustainable food sources are at the forefront. The Hardly a newcomer to downtown but the recent
menu is varied both in price and substance. The Dubliner move to a new location and the dramatic design and
also offers live Irish music, theater nights in The Dublin expansion have created an amazing buzz for this
Room, televised world soccer, rugby, football and hurling venerable steakhouse. Shannon’s offers well-prepared,
and in-house darts and billiards. classic fare - steaks, chops and seafood in an upscale
setting. Market Street views from the bar and main
FRANCO LATINO dining room. Ballpark views from “The Outfield” and
1511 Washington Ave. • www.francolatino.com “The Terrace.” Celebrity views from everywhere. A
Opening summer 2007. Franco Latino is renowned place to see and be seen.
Idaho chef, Jon Mortimer’s inspired culinary fusion of
European techniques with Latin flavors. Entrees include SIMPLY FONDUE
the “Frenchilada”, a chicken and pork chili Verde crepe 1629 Locust St. • www.simplyfondue.com
with three salsas; Dungeness Crab Rellenos; and Pork Simply Fondue offers a classic cuisine with a new
Prime Rib with green rice and “panto loco”. Destined to twist. The menu boasts a wide array of tender meats,
be the one of St. Louis’ hottest new restaurants. and fresh seafood and four savory cooking styles and
signature sauces. Simply Fondue also offers healthy
KITCHEN K options to fill the stomach and not the waistline
1000 Washington Ave. • www.kitchen-k.com including vegetarian selections and fondue bases with
Opened in August 2003, Kitchen K was the first in light, herbal-blended broths and cholesterol-free oils.
the new wave of downtown restaurants and is still There are also several “unfondue” selections including
going strong. Simple design, 22’ ceilings, exposed shrimp cocktails and dim sum. Of course, it wouldn’t
brick walls and an open kitchen nicely frame the be fondue without dessert. Simply Fondue offers
positive vibe and eclectic menu that offers something thirteen sinfully delicious chocolate desserts as well as
for everyone from pan-seared duck to blue corn sea designer drinks and an interesting selection of wines.
scallops to Jamaican jerk chicken. The K Bar is also
a popular spot with downtown residents and business WASHINGTON AVE. POST
types for happy hour and after hours. 1312 Washington Ave
This is the kind of fun, funky, eclectic shop, loved by
LUCAS PARK GRILLE the locals, that can only be found in a diverse, city
1234 Washington Ave. • www.lucasparkgrille.com neighborhood. It’s a café and business center with
� Envision a steakhouse in a beautifully appointed ski
lodge located in a century old building in the heart of
great coﬀee, bagels and sweets; home-made soups, chili
and sandwiches; stationary and business supplies; and
the old Washington Avenue Garment District. Lucas printing and shipping services. “The Post” is also home
Park Grille offers five-star filets, locally raised lamb, fresh to the wildly popular Crepes In The City oﬀering “to
seabass and over 250 wines for the wine connoisseur. die for” crepes to locals and visitors every weekend.
The dazzling interior includes a gorgeous full bar,
multiple fireplaces, a cozy mezzanine, a private dinning
area and a large outdoor deck. Also popular as a late night
destination with live music and lively conversation.
3 4 51
17 map directory
N 80 58 UNDER 22 City Museum Lofts 44 Knickerbocker Lofts 67 Plaza Square Apartments
69 78 CONSTRUCTION 23 Cochran Tower 45 Leather Trades Lofts 68 Pointe 400
67 14 45 83 70 61
W 24 Cochran Plaza 46 Locust St. Lofts 69 Printers Lofts (Bldg. B)
21 8 1 8th St. Lofts 25 Columbus Square 47 The Lofts @ Jack 69 Printers Lofts (Bldg. C)
6 64 22 19 2 10th St. Lofts Single Family Homes Thompson Square 70 Railway Lofts
67 76 42 3 2020 Lofts 26 Columbus Square 48 The Lofts @ 315 71 Roberts Lofts on the Plaza
34 4 Adler Lofts Townhomes 49 Louderman Lofts 72 Rudman on the Park
5 Alexander Lofts 27 Courtyards @ Cityside Apts. 50 Lucas Lofts 73 Switzer Lofts
13 36 6 Annex Lofts 28 Cupples Station Apts. 51 Majestic Stove Lofts 74 Syndicate, The
40 7 Arcade, The 29 Denim Lofts 52 Mansion House 75 Terrace Lofts
8 Art Lofts 30 Dorsa Lofts 53 Marquette, The 76 Terra Cotta Lofts
9 Avenida, The 31 Edge Lofts 54 McGowan Lofts 77 T.M. Sayman Bldg.
72 9 10 Bankers Lofts 32 Edison Condominiums 55 Merchandise Mart 78 University Lofts
T Y 33 75
15 54 11 Bee Hat Lofts 33 Elder Shirt Lofts 56 Meridian, The 79 Vangard Lofts
U 41 47 16 12 Bell Lofts 34 Ely Walker Lofts 57 Motor Lofts 80 Ventana, The
13 Blanke Building 35 Fashion Square 58 Moon Bros. Carriage Lofts 81 Washington Ave Apts
56 81 14 Blu City Spaces 36 Ford Condos 59 Murphy Park 82 Westgate Lofts
5 20 15 Bodega Lofts 37 Franklin School Apartments 60 Neighborhood Gardens 83 Windows Lofts
16 Bogen, The 38 Garment Row Lofts 61 O’Fallon Place 84 Wright Building
E 28 66 49 79 25 17 Cahill House @Murphy Park 39 Gentry’s Landing 62 Packard Lofts
18 cambridge Heights Phase 1 40 Grace Lofts 63 Paddy O Lofts
F 19 Carr Square Village Apts. 41 Jefferson Arms 64 Paristyle Lofts
S 48 2 55 30 26
20 Castle Townhomes 42 Jewel Lofts 65 Paul Brown Loft Apartments
G 12 74 21 Centenary Tower 43 King Bee Lofts 66 Peach Building
27 24 IN DEVELOPMENT/
D 1 PLANNED P Bottle District Apartments
H- J Q McGuire Lofts
60 A 1818 Washington Lofts R Jack Rabbit Lofts
63 P B Foundry, The S Ludwig Lofts
C 4th St. Historic District T Park Paciﬁc (Existing Building)
O Q D Alexa, The U Park Paciﬁc (New
E Ballpark Lofts I (Cupples #7) Construction)
F Ballpark Lofts II (Cupples#8) V Port St. Louis
53 G Ballpark Lofts III (Cupples #9) W Printers Lofts, (Bldg. A-New
H Ballpark Village Condos Const.)
I Ballpark Village Condos X Roberts Mayfair Tower
C 52 39 J Ballpark Village Condos Y Roberts On Washington
68 K Buell Building Z St. Louis Centre
L Cambridge Heights Phase2 AA Tudor Lofts
N Dragon Trading Building
O Bottle District Condos