Analysis Report on China's Wood Flooring Industry

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Analysis Report on China's Wood Flooring Industry

Description:    The wood flooring in this report refers to wood composite flooring, strengthened wood flooring,
                bamboo flooring and hardwood flooring. China’s wood flooring industry was started in the 1980s.
                After 20 years’ development, a multitype, multiform and multifunctional product structure, as well
                as a combined system from production, sales, installation to after sales service have been

                China’s wood flooring industry has kept its prosperity and output as well as sales value have
                enjoyed stable increases in the recent years. The production volume increased by 5% year on year,
                reaching 330 million sq.m. in 2006, with a sales value of more than RMB 30 billion. The growth rate
                of annual sales volume is expected to be 15-25% in the following 5 years.

                At the same time, the wood flooring industry also faces the problems including appreciation of raw
                materials, fierce competition and export limitation. Therefore, lots of wood flooring producers will
                be full of opportunities and challenges in the future. On the one hand, the market has great
                demands and great potentials, on the other, the cost is increasing and the competition is fiercer.

                It is estimated that 70% of wood flooring brands will be withdrawn from the market in 2007. The
                market competition changes from mere price competition to integrated competition, including
                brand, quality, service, etc., which will contribute to the sound development of the whole wood
                flooring industry. China’s wood flooring industry has great potential, in which large domestic and
                foreign players will have huge opportunities.

Contents:       1. Market Size of Wood Flooring Industry

                2 Product Structure of Wood Flooring Industry

                3 Import Status of Wood Flooring Industry

                4. Development Bottleneck of Wood Flooring Industry
                4.1 Unreasonable Industry Structure: Low Market Concentration
                4.2 Low Average Profit of Companies
                4.3 Monotonous Sales Channel
                4.4 Monotonous Marketing Mode

                5 Development Trend of Wood Flooring Industry
                5.1 Development Opportunity of Wood Flooring Industry
                5.2 Development Trend of Wood Flooring Industry
                5.2.1 Product Diversity Is the Development Trend
                5.2.2 Small Companies are Compelled to Shut down
                5.2.3 Cooperation between Foreign Companies and Domestic Famous Ones

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