Social Business: How to clarify your idea - target wave action To clarify how his idea of social enterprise - Waves of specific actions and It is common in many business thinkers. That was a great idea and great. However, the head was too big and too overwhelming. Clarity is needed in their quest for social entrepreneur or a business idea. Keep it simple. Otherwise it becomes too big and too random, and it will be impossible to perform an action. Now get a notebook and a pen, a computer or iPhone, and be willing to work with these techniques. Be sure to write. This is very important. If you do not write, he can bend his head firmly into the same cycles of the UN in action over and over again. Here are two pictures to clarify your ideas: Hedgehog Concept (by Jim Collins Good to Great) Tony Robbins OPA Hedgehog Concept: What are the most passionate in the world? (What social problem to be addressed?) Do not limit your social business idea. Just a list of everything you think. This is crucial for enterprise social entrepreneurs in the social field, that most are passionate about the issues? What makes you angry when you hear? Write. Now the rate. What are your first two? Once done, you will be more clarity about what the social enterprise should really focus. What you do best in the world? Or another way to say what you like most in the realization of the planet? Is structured, as the company directs. You can even change the direction of the idea of social enterprise. Are you better speak about networks, write to sell, say, the connection with people who administration? What drives your economic engine? (Or if you are a nonprofit, in his book Good to Great, in the social sector, says Collins, that the circle, as we develop a sustainable resource engine that provides superior performance in comparison to deliver our mission to be changed). What is your business model? How will you make money from that risk? They said the biggest problem or social passion that we want to overcome. You said you are the best in the world (as you personally to solve the social problem).And besides, how can you make money, the best way, his idea of a social impact. Sometimes there are aspects of our ideas that we have very close for any reason. What are the elements in your social business idea is not negotiable? What exactly does it mean? What certainly has to be there? If you think it is very important, why? Is it with what aligns with the most passionate, perhaps, what you or your business model? If not, then maybe I should not be there. PA Model - Tony Robbins Now that you've done that, you should have a bit clearer now. Let us now go one step further. At the end of this, we hope, you have to wear a particular set of action points and do. OPA - sales / profit, but shares Results: Enter the final result. Try to be very accurate. Not just say, I want to feed the orphans. Said: My job is to clothe the orphaned children around the world, starting with India. I'm going to sell my own unique design T-shirts and give a buy to do for everyone. These shirts are sold in stores spare parts stock in Texas and go from there. This is just a small example of the top of my head. Overlap should be achieved by the above-mentioned principle of Hedgehog. Subject: 10/15 list of reasons to do so. Actions: Brainstorm as many action points that you think you can do. From highest to lowest. Many of them are large projects with their own set of action points. For example, you can: Call John to see the purchase price of product X from him. Create a Business Plan Create a site Began to publish regularly Meeting with the x on the possible relationship it is clear that John is calling for a single step. The creation of a business plan is a big project in itself. Similarly, designing a website, a project with several action items at the end. Do not worry today. Later, after completing the exercise. You have to go through each, including the selection of projects and another part of the acquisition. Rate each item on its importance. Go through each item, choose the most important projects and create a new bid for them. There you have it. I hope I have clarified your business idea, it came in an area of focus. You also need to go a clear set of action items in order of priority to you. Write the result and purpose of the computer, some assembly may also tonic photos and specifications, and hang on the wall to see, every day. This is important. There will be days when you do not want, if you do not want to get out of bed and write the next article. Days when they do not want to the sales page or a book that convene the next meeting. Look, let us again!