CONVENTION A HUGE SUCCESS
2010 ASCA Annual Convention & Exposition Honors the Leaders
The 2010 ASCA Annual Convention and Exposition was a huge success with DCs and Trade Show vendors all
returning home educated and happy. Attendance was high for the Convention and Exposition in Birmingham at Ross
Bridge Resort and Spa. With over 300 doctors in attendance during the weekend and 125 attending the ASCA General
Session it was a action-packed weekend! On Saturday night several members
were recognized for their years of service to the profession and the association.
Dr. Brad Russell presents Dr. Jeff
Pasley, Millbrook, with the 2010 Dr. Judy Lipka presents Dr. Ron Ivie,
Young DC of the Year Pleasant Grove, with the 2010
award. Chiropractor of the Year award.
Dr. Ron Ivie presents Dr. Leonard Gingles, with
the 2010 Lifetime Achiever Award.
PRESIDENT’S MESSAGE ASCA
Working For You
Dear Colleagues: January 2010
I would like to thank all of you for your support of the ASCA at our
convention this past June. I would also like to express my gratitude to Alabama State
our ASCA staff for their dedication and hard work. In the last two Chiropractic Association
years the ASCA has undergone significant staff changes. We have President
been fortunate to find competent, caring people like Layne and Susie. Ron Ivie, DC
It is also our good fortune that Algie has stayed on with us to deal
First Vice President
with legislative matters. With the help of Algie, Deborah and Senator
Stan Stubbs, DC
Mitchell we have a formidable legislative team.
The ASCA has been active on several fronts. In the past year the Second Vice President
ASCA has produced a television commercial that has been well received by our member- Judy Lipka, DC
ship and the public. Although ASCA funds for continued statewide distribution have been Secretary
exhausted, the commercial is available for use by our local societies if they chose to Phillip Maxwell, DC
purchase air time. Our employee marketing campaign is still underway and we have made Treasurer
some progress in persuading companies to expand their chiropractic coverage. Dr. Scott has Brad Russell, DC
done a good job of covering the state and reaching the decision makers in industry regarding Parliamentarian
their companies’ insurance coverage. There is every reason to except continued success with Justin Fogo, DC
this program and we need to see that it is well funded.
On the legislative front, the ASCA was instrumental in defeating a bill that would
Ann Dunaway, DC
have expanded the scope of Athletic Trainers (ATs) by defining virtually any bipedal M. Burt Anderson, DC
mammal as an athlete. This bill would have allowed ATs to work in industrial settings which Jerry Kirby, DC
could have opened the door for inclusion in workmen compensation coverage, a
development that could have had negative implications for our profession. On the positive Staff
side of the ledger, the ASCA introduced and passed legislation that will allow 25% of the Executive Director
annual state funded chiropractic scholarship money to be used as a stipend for Alabama Layne Lunn
chiropractors to pursue graduate degrees in the biological related sciences. Our original
intent was to completely change the way the scholarship money was distributed by using Staff
that money to help young Alabama chiropractors pay off their student loans. Because there Susie Ellison
has never been a mechanism to recover scholarship money from DCs who do not return to
Alabama to practice, this change would have ensured that the money was used to benefit Governmental Affairs
DCs practicing in Alabama. Unfortunately the Alabama Commission on Higher Education Algie Neill
Miller Development Group, Inc.
was adamantly opposed to that provision of the legislation; as a result it was taken out of the
bill. Legal Counsel
In the coming government mandated health care paradigm, the people making Wendell Mitchell
policy decisions will be academics and researchers. They will not care that our patients
benefit from chiropractic care or that our patients are overwhelmingly pleased with our care. ASCA Working For You is the official
If we cannot scientifically demonstrate the efficacy of our treatment protocols we will publication of the Alabama State
remain the “lowest hanging fruit”, easily dismissed and relegated to the category of non Chiropractic Association, Inc., 3 South
Jackson Street, Montgomery, AL 36104.
essential alternative care. We are a profession with few stake holders other than our patients Phone (334) 262-2228; Fax (334) 262-
and ourselves. Because few others stand to benefit from funding research or producing 3060, email@example.com.
scientists to do research regarding manipulation, we must do it ourselves. We must not only
produce good science, we must be capable of accurately critiquing scientific studies that Manuscripts published in ASCA Working for
You are screened by a committee of the
might impact our profession. At present, we have very few people who can produce Alabama State Chiropractic Association
methodologically sound research or accurately critique the research done by others. It is (ASCA). However, neither the ASCA nor its
imperative for the future of our profession that we grow our own scientist. If we don’t, no contractors, officers, or personnel investigate,
endorse, or approve any statements of fact or
one will. opinion, which are solely the responsibility of
We cannot continue to do things as we have always done them and expect our the authors and sources of information. They
position in the health care hierarchy to change. We must look beyond our office doors and are published on the authority of the writer(s)
over whose name they appear and are not to
our bottom lines and take steps that change our profession and the public’s perception of it. be regarded as expressing the views of the
That includes how we spend our money and how we educate our students. According to the ASCA. Articles accepted for publication in
2005 National Board of Examiners job analysis, just 6% of U.S. DCs have master’s degrees ASCA Working for You are subject to edit-
ing. While advertisements which appear in
and 1% has doctorates. These sparse numbers are not nearly adequate to sustain the kind of ASCA Working for You are subject to the
scientific investigation our profession needs. ASCA advertising policy and guidelines, ac-
Another area that we must address is chiropractic education. Our schools are doing the ceptance and publication of an advertisement
does not imply endorsement or approval of
profession a grave disservice by continuing to allow students into our schools with minimal the company, product, or services by the
prerequisites. I know many of you have heard me say this many times but I’m going to say it ASCA or ASCA Working for You. It is rec-
one more time: We cannot attain the cultural authority we so desperately seek without ommended that readers use due diligence
and/or consult with their respective State
reforming our educational system. Even a small child knows that one must study hard, make Board of Chiropractic Examiners for further
information on the use of advertised products
Continued on page 4 or services.
PRESIDENT’S MESSAGE Continued from page 2
good grades and be smart to get into medical school, at Integrating chiropractic education into a state
least that is the public perception, (that’s where cultural supported public university system would go a long way
authority starts), no one thinks that about us. A person toward changing our pubic image and it would almost
with a master’s degree in art appreciation has had to certainly force academic reform upon the remaining
meet more rigorous academic standards than that private chiropractic schools. Establishing chiropractic
required by the CCE, our chiropractic school accrediting research chairs at well known research universities such
agency. Everyone says they favor increased standards as UAB would be another step toward mainstreaming
for the profession until someone actually tries to our profession. Taking these steps will be difficult and
increase the standards. We have had a recent example of costly. Resistance will come both from within the
that in our state. It has been said by some in our state profession as well as from our traditional antagonist,
that chiropractic colleges should be the ones to change however we should encourage our state and national
our professional entrance requirements and that is true, leaders to have the vision and courage to break with
however the colleges have no financial incentive to do tradition and take our profession in a new direction.
so. Our schools will not change their requirements In closing I would like to thank our members for
because they are completely tuition dependant. allowing me to serve as ASCA president these past two
They believe, and rightly so, that increasing years. Thanks also to our executive committee; they do
their entrance requirements would substantially decrease yeomen’s work, putting in three or four extra weekends
student enrollment, which could have serious financial each year in addition to regular board meetings, to
consequences for our colleges. The president of one of ensure the success of our programs and policy’s and we
our largest schools confirmed that attitude in a should all appreciate their efforts.
conservation I had with him a few years ago. Given that
our schools will not make these changes, it then
becomes incumbent upon the individual states to With Kindest Regards,
increase their licensure requirements. To do nothing is
to acquiesce to the predatory financial practices of our Ron Ivie, DC, DABCO, MA
schools. ASCA President
ASCA SUPER SEMINAR
18 CE HOURS—INCLUDING LAW
AUGUST 14-15, 2010 MOBILE, ALABAMA
Last Chance for 2010 Hours
Alabama Law Outcome Management for the Office
presented by presented by
Alabama State Board of Chiropractic Examiners Brad McKechnie, DC, DACAN, FICC, FIACN
2 Hours CE Approved in Alabama 2 Hours CE Approved in Alabama
Cervical Spine Symposium Chiropractic Care of Pain Syndromes
presented by presented by
Brad McKechnie, DC, DACAN, FICC, FIACN John Lockenour, DC, DABCO
4 Hours CE Approved in Alabama 4 Hours CE Approved in Alabama
Spinal Cord Tumors / Chiropractic and Multiple How to Incorporate Manual Therapy into Practice
Sclerosis presented by
presented by John Lockenour, DC, DABCO
Brad McKechnie, DC, DACAN, FICC, FIACN 4 Hours CE Approved in Alabama
2 Hours CE Approved in Alabama
TO REGISTER OR FOR MORE INFORMATION GO TO
WWW.ASCACHIRO.ORG OR CALL 334-262-2228
Governmental Affairs Newsflash!
Miller Development Group
Election 2010: Alabama Governor
Alabama Governor: Bentley (R) 55%, Sparks (D) 35%
R epublican State Representative Robert Bentley holds a
20-point lead over Democratic nominee Ron Sparks in the
first Rasmussen Reports survey since Bentley's primary
runoff win in Alabama’s gubernatorial contest.
Sixty-eight percent (68%) who favor a similar immigration law in
Alabama support Bentley, while Sparks is backed by 56% of the
smaller group that opposes such a law.
Fifty-eight percent (58%) in Alabama also oppose the decision of
The latest statewide telephone survey of Likely Voters shows the Department of Justice to challenge the law, while 25% agree
Bentley receiving 55% support, while Sparks picks up 35% of the with the decision. Sixty-five percent (65%) favor a welcoming
vote. Just three percent (3%) would prefer another candidate in the immigration policy that excludes only criminals, threats to national
race, and seven percent (7%) are undecided. security and those coming to live off the U.S. welfare system.
Bentley is viewed Very Favorably by 32% of voters and Very
Bentley beat Bradley Byrne, who was endorsed by Governor Bob Unfavorably by just seven percent (7%).
Riley, by a 56% to 44% margin in the GOP primary runoff on July
13. Bentley, a retired physician, came in second to Byrne in the June Sparks is viewed Very Favorably by 19% and Very Unfavorably by
1 primary in a field of seven candidates. 21%. At this point in a campaign, Rasmussen Reports considers the
number of people with a strong opinion more significant than the
Sparks, the state agricultural commissioner, carried 62% of the vote total favorable/unfavorable numbers.
to win the Democratic Primary race over Congressman Artur Davis.
Fifty-seven percent (57%) of Alabama voters approve of the job
In a survey conducted just before the runoff, Bentley held a 56% to Riley is doing as governor. Forty-two percent (42%) disapprove of
37% edge over Sparks. In the last Rasmussen Reports survey before his job performance. Riley is term-limited and can not run for
the primaries, Bentley led the Democrat 44% to 31%. reelection this November.
(Want a free daily e-mail update? If it's in the news, it's in our While 26% say the $787-billion economic stimulus plan has helped
polls). Rasmussen Reports updates are also available on Twitter or the economy, 41% say it has hurt the economy. Sixty-four percent
Facebook. (64%) believe the U.S. economy is currently in a recession.
The survey of 500 Likely Voters in Alabama was conducted on July
22, 2010 by Rasmussen Reports. The margin of sampling error is Kay Ivey Receives ALFA’s Farm-PAC Endorsement
+/- 4.5 percentage points with a 95% level of confidence. Field
ay Ivey, Republican nominee for Lieutenant Governor
work for all Rasmussen Reports surveys is conducted by Pulse of Alabama, received the endorsement of Farm-PAC,
Opinion Research, LLC. See methodology. the political action committee of the Alabama Farmers
Federation. The endorsements were made on July 27th after
Voters in Alabama not affiliated with either major political party candidates were given an opportunity to speak to the Farm-
favor Bentley over Sparks by a nearly three-to-one margin. PAC committee and answer questions from its members.
Only nine percent (9%) in Alabama rate the U.S. economy as good “Needless to say, I am honored to receive the endorsement of
Farm-PAC. This group of men and women from across Ala-
or excellent, but 51% rate it as poor. While 27% say economic bama represent the core values of hard work and personal re-
conditions are getting better, 51% say they are getting worse. sponsibility and provide jobs and economic opportunity for
thousands of Alabamians,” Ms. Ivey said today. “Having been
Sixty percent (60%) of those who believe the economy is improving raised in a farming family, I became aware at an early age of the
back the Democrat, while 73% of those who it's worsening support importance of faith, family and community, and the Alabama
Bentley. Farmers Federation is an extended family representing these
principles,” she added.
Sixty-nine percent (69%) of Alabama voters favor the passage of an
Ms. Ivey grew up in Wilcox County in Southwest Alabama. She
Arizona-like immigration law in their state, which is higher than the is currently the State Treasurer and won the Republican
national average. Just 18% in Alabama oppose such a law in their nomination for Lieutenant Governor in the June 1st Primary.
New Member Service
Beginning in April with the 3rd Quarter Yearly Fees and Classifications
2010 dues, the ASCA began accepting
First Year Active $150.00
credit card payments for membership Second Year Active $150.00
dues (state and society). If you choose Third Year Active $300.00
this payment option, it will be for the Senior Active $300.00
entire membership year (October— Semi-Retired $100.00
September), and will be automatically Retired $28.00
Associate (Out-of-State DC) $100.00
drafted the first of the month of the cho-
sen payment cycle (see below). The The above fees do not include Local Society Dues
amount charged to your credit card will
depend on your membership status,
society dues and payment plan chosen. ASCA Membership Dues
Credit Card Payment Schedules
If you would like to choose this payment option, QUARTERLY ANNUALLY
please fill out the information below and mail it to October 1 October 1
the Alabama State Chiropractic Association, April 1
3 South Jackson Street, Montgomery, AL 36104. July 1
If you have any questions please feel free to contact October 1
the ASCA at 334-262-2228 or firstname.lastname@example.org. April 1
MEMBERSHIP DUES PAYMENT FORM
NAME _________________________________________ADDRESS __________________________________________________
PAYMENT PLAN: O Annually (once a year) O Bi-Annually (twice a year) O Quarterly (four times a year)
PAYMENT METHOD O VISA O MasterCard
Credit Card No. ________________________________________________________Exp. Date ________________
Name on Card _________________________________________________________ Signature _________________________________________
Please Complete above form and remit to: Alabama State Chiropractic Association, 3 South Jackson, Montgomery, AL 36104
New Membership Benefit Offers Cost Savings
he Alabama State Chiropractic Association is pleased compare with what you are doing today and give our program
to announce the introduction of our new Office Supply your consideration.
Member Benefit Program. We have partnered with
Association Benefit Group (ABG) whose platform FEATURES
specializes with Associations and their members providing a web
based office supply program. ABG is currently endorsed by 12 • Access To Over 40,000 Office Supplies
other Alabama State Associations. They leverage the combined
buying power of all of the Associations and their members to
provide a targeted saving range of 2% to 50% versus the big box • Targeted Savings Of 2% to 40% Over The
office supply chains. We have linked their online procurement National Big Box Office Supply Chains
website to ASCA’s Homepage for your consideration and
convenience. • Free Shipping Directly To Your Office On
Orders $50.00 Or More.
Our inventory of over 40,000 items is easily accessible with our
robust search engine with multiple search options for easy item
location. ABG buys directly from United Stationers, the largest • 24 To 48 HR Delivery Depending On Time
office supply wholesale distributor in the country. For your Of Purchase.
convenience, ABG will take your office supply inventory that you
provide and cross reference and load into our ordering website in • Personalized Shopping Catalog On The
the ”My Favorites” section for your own personalized electronic Ordering Website Called My Favorites & We
catalog. will Cross Reference & Load Your Inventory
If our price happens to be higher then what you are currently for You.
paying on a particular item or items, ABG will contact our
wholesale distributor and make every attempt get the cost point • Robust Search Options For Convenient Item
reduced through contract pricing. (This process is not available on Location.
copy paper) Our mission is to cut your cost.
For your product delivery, depending on the time of day an order
• Manufacturer Direct Compatible Toner With
is placed, it should arrive between 24 to 48 hours directly to your Savings Ranging From 20% To 50%
office. Orders placed before 1:00 pm CST, generally receive next
day delivery via UPS. On general office supply orders that are • We will Cross Reference Your Office Supplies
$50.00 or more, shipping is free. Your business ship to address
has been preloaded into our ordering system.
We would encourage each and every member to get with your
person who handles this responsibility for your company and
To get started, simply go to http://www.ascachiro.org Click on the "ABG Office Supplies" button on our homepage under quick
links. Click on the "Login Link" under the search box in the upper right of the office supply page. This will prompt you for a login
and a password. In the "Login Box," type in your main business area code and telephone number (numbers only, i.e.
5555555555) and in the "Password Box" type in the word password (lower case). Then click on login. You will then be prompted
to Update Your Password. In the "New Password Box" enter your personalized password. Then re-enter your personalized
password in the "Confirmation Password Box" and click on the "Save New Password Button."
At this point, your account is activated, and you are ready to start shopping. This process only has to be done one time to activate
your account. For future orders, you will just log in with your telephone number and your personalized password. For your
convenience, a list of frequently asked questions is located at the lower left corner of the site.
If you have questions about our program or need any type of assistance, you can contact our program director Tommy Bone at
(334) 322-2008 or email@example.com. For your convenience, he will be more than happy to build out your Office Supply
inventory list into the “Favorites” section on our ordering website.
Doctors of Chiropractic and House Passes Bill to Expand Chiroprac-
Patients Included in UnitedHealth tic Care to All Major VA Medical Centers
Group Settlement The U.S. House of Representatives passed H.R. 1017, the
‘‘Chiropractic Care Available to All Veterans Act,’’ tonight,
More Than $350 Million Available to putting America’s veterans one step closer to gaining access to
chiropractic care at all major Department of Veterans Affairs
Affected Parties (VA) medical centers. The bill was approved 365:6.
A record-breaking settlement has been reached between the H.R. 1017 requires the VA to have doctors of
American Medical Association, et al. and UnitedHealth Group— chiropractic on staff at no fewer than 75 major VA medical cen-
the nation’s largest health insurer— for 15 years of artificially ters before the end of 2011 and for all major VA medical centers
low payments for out-of-network services. More than $350 mil- to have a doctor of chiropractic on staff before the end of 2013.
lion has been allocated to compensate impacted providers and There are nearly 160 VA treatment facilities nationwide. Cur-
subscribers, including doctors of chiropractic and their patients, rently, the VA provides chiropractic care at 32 treatment facilities
according to the American Chiropractic Association (ACA). across the country.
Affected providers and subscribers should have re- The bill comes after a recent VA report, “Analysis of
ceived mailings from UnitedHealth Group that include an over- VA Health Care Utilization Among Operation Enduring Free-
view of the settlement, instructions for filing a claim for payment dom (OEF) and Operation Iraqi Freedom (OIF) Veterans,”
and proof of claim forms. Claims for payment must be filed by from Feb 2010 which cites “diseases of Musculoskeletal System/
Oct. 5, 2010. Anyone filing objections to the settlement or Connective System,” such as back pain, as the number one ail-
opting out of the settlement must do so by July 27, 2010. ment of Iraq and Afghanistan veterans accessing VA treatment.
Evidence of UnitedHealth Group’s improper business The American Chiropractic Association (ACA) believes
practices was confirmed after an investigation by New York that the inclusion of chiropractic care in the VA health care
Attorney General Andrew Cuomo over allegations that a system would speed the recovery of many of the veterans
database operated by Ingenix, Inc., a wholly-owned subsidiary of returning from current operations in Iraq and Afghanistan.
UnitedHealth Group, intentionally skewed “usual and custom- Chiropractic care has been proven to be a cost-effective and
ary” rates downward through faulty data collection, poor pooling beneficial treatment option. In fact, a 2010 study published in
procedures and the lack of audits. The Attorney General found Clinical Rehabilitation found that spinal manipulation provided
that having a health insurer determine the “usual and customary” better short and long-term functional improvement and more
rate – a large portion of which the insurer then reimburses – pain relief in follow-up assessments than other physiotherapy
creates an incentive for the insurer to manipulate the rate down- interventions. Furthermore, a 2003 study published in the
ward. The creation of a new database, independently maintained medical journal Spine found that manual manipulation provides
by a nonprofit organization, is designed to remove this conflict better short-term relief of chronic spinal pain than a variety of
of interest. medications.
The settlement will be finalized at the United States House VA Committee Chairman Bob Filner (D-CA), a
Courthouse, United States District for the Southern District of strong supporter of extending chiropractic care benefits to
New York on Sept. 13, 2010. military retirees and active-duty personnel, introduced the
For more information about this settlement, the New legislation. Over the years, Rep. Filner has worked closely with
York State Attorney General has made background information ACA in securing support for a number of pro-chiropractic
about the investigation and the settlement available online. In measures. Rep. Michael Michaud (D-ME), Ranking Member
addition, Berdon Claims Administration LLC and the American Steve Buyer (R-IN) and Rep. Jerry Moran (R-KS) also deserve
Medical Association (AMA) have answers to frequently asked recognition for their support of this legislation.
questions, detailed “next steps” and links to more information Prior to congressional intervention over the past dec-
on their Web sites. Finally, AMA has developed a step-by-step ade, no doctors of chiropractic served on the staff of any VA
guide for providers who are looking to maximize their recovery treatment facility. The availability of chiropractic care for eligible
from the settlement. veterans was limited to VA “referrals” to doctors of chiropractic
ACA urges anyone with legal questions about the serving in private practice outside of the VA system. Such
settlement to consult a local attorney. ACA cannot provide legal referrals were so rare that chiropractic care was essentially non-
advice. existent within the VA system.
“I am especially proud that the member institutions
that comprise the Association of Chiropractic Colleges will play a
pivotal role in preparing the next generation of doctors of
chiropractic to serve our military veterans throughout the United
States and overseas,” said Frank J. Nicchi, DC, MS, President of
the Association of Chiropractic Colleges. “This legislation will
assist in making that possible.”
In the U.S. Senate, a companion bill (S1204) has been
introduced by Sen. Patty Murray (D-WA), who is a member of
the Senate VA Committee. This legislation would also expand
access to chiropractic care within the VA system.
You Can Waive the Extra Medicare Coinsurance
Amount Due to the Recent Fee Increase
A s you probably know by now, a new law was passed
recently that postponed the scheduled 21.3% cut in
Medicare reimbursement rates until November 30,
2010. In addition, this law gave providers a 2.2% increase,
in payment rates.
The OIG policy statement applies only if:
• You uniformly offer the waiver to all affected
retroactive to June 1, 2010. Please note that, by increasing the • You do not offer the waiver as part of any advertisement
fees, it also increased the patients’ portion (co-insurance). or solicitation.
Under Part B or “original” Medicare, patients owe • The OIG policy statement does not apply if the waivers are
20% of the Medicare allowable and providers are required to conditioned in any manner on the provision of items, supplies,
collect it or risk fines and penalties. However, the OIG (Office or services.
of Inspector General of the US Department of Health and
Human Services) has released a statement stating that physi- Again, nothing in the OIG policy statement requires you to
cians can legally waive this extra amount rather than go waive the additional co-insurance.
through the trouble of collecting it (full OIG statement:
http://oig.hhs.gov/fraud/docs/alertsandbulletins/ Susan McClelland, BS, FICC
Retroactive_Beneficiary_Cost-Sharing_Liability.pdf). McClelland Consulting LLC
While Congress was working on the Medicare fee firstname.lastname@example.org
schedule issue, CMS suspended processing claims through
June 17. During the period of time between June 1 and June
17, many providers were collecting co-insurance from their
Medicare patients based on the lower rate. As of June 18, ASCA
Congress had not resolved the reimbursement issue and, since
the claims-hold period had expired, Medicare carriers began Upcoming Events
processing the suspended claims at the lower rate.
Once the new legislation passed, CMS promised that
its contractors would reprocess any June claims paid at the
lower rate to reflect the new rate (if the charges submitted
exceeded the new fees). Unfortunately, that still left the matter
of patients possibly owing more in coinsurance than they had
paid. For many charges (including CMT), the increase was
Most Doctors of Chiropractic will probably not want
to bill patients for this additional amount of August 14-15, 2010
coinsurance, especially since it is so small. For one thing, the
cost of mailing a bill is approximately $5, which exceeds the
License Renewal (16 CE)
amount of additional coinsurance in most cases. In addition, Mobile, Alabama
receiving a second bill for such small amounts could poten-
tially annoy patients. August 21, 2010
The OIG directive is designed to relieve us of this Basic RadTech Review and Exam
problem. It gives you permission to waive the Montgomery, Alabama
additional coinsurance amounts that resulted from the higher
fee schedule applied retroactively (please note you are not
required to waive this amount). September 11-12, 2010
Ordinarily, the waiver of co-insurance is prohibited. Committee/Board Meetings
However, you will not be subject to fines and penalties under Montgomery, Alabama
the following conditions:
• The OIG policy statement applies only to amounts owed for
November 6-7, 2010
services furnished during the Retroactive Period. Once the
new payment rates are implemented, you are expected to License Renewal (12 CE)
calculate and collect the patient portion based on the new Birmingham, Alabama
payment rates (you can find these new fees on your contrac-
tor’s web site). November 13-14, 2010
• The OIG policy statement applies only to the increase in the Committee/Board Meetings
beneficiary's cost-sharing amount attributable to the increase
Thank You to the
2010 ASCA Convention Exhibitors
Alabama Pain Cosultants Cotton States Insurance Medical Systems
Maurey Miller John Wimberly Support Inc.
205-871-7294 205-215-9877 Linda Poe
Product: Orthotics/DME Product: Practice Insurance 205-640-1080
Product: IT Services Computer Repair
American Chiropractic Association D.C. Equipment Solutions
703-278-8800 Brian Deerman Nutri-West South
www.acatoday.org 256-249-8009 Mary Obersteadt
Product: Chiropractic Tables & Supplies 615-292-2339
Anabolic Laboratories Product: Nutritional Supplements
Bob Guzell Diagnostic Health
352-588-4333 Brad Wideman Palmer College
Product: Nutrition-Pillows, Support. 205-933-8324 Patty Langum
Product: Diagnostic Imaging 563-884-5612
The Bed Boss Product: Educational Service
Tripp Richardson Document Plus
205-253-6538 Jonathan D. Lankford Qivana
Product: Mattresses & Pillows 770-814-2442 Dr. David Wade
Product: Documentation Software 256-237-9423
Beresha Product: Natural Botanicals
Martha Murphy Electro-Medical Equipment
901-331-7848 Cliff Buck Red Mountain Imaging
Product: Low glycemic foods 1-800-235-2952 Tammy Waddell
Product: Ultrasound/stim soft goods 205-663-0230
BioGenesis Nutraceuticals Product: Digital, Analog,
Albania Guido EMSI X-Ray equipment
425-487-0788 Adrian Gaas
Product: Supplements 813-500-0622 Sand Mountain Imaging
Product: E-Stim Units Kristen Fuhrmann
Blue Cross Blue Shield of Alabama 256-891-1226
Robin Littleton Foundation for Chiropractic Progress Product: Imaging
205-601-4944 Gary Cuneo
Product: BCBS Insurance 703-868-2420 ScrippHessco
Product: Information John Halsey
Blue Ridge X-Ray 800-466-2307
Mary Herila Product: Supplies &Equipment
800-727-7291 Ideal Protein
Product: Imaging Eliza Bianchi Sleep Number
866-314-4447 Quinton Brooks
Capital X-Ray Product: Weight Loss 205-989-6662
Damon Stiff Product: Beds
800-239-9729 Life University
Product: Digital X-Ray Kim Guest Standard Process
678-331-4334 Southeast, Inc.
Central Alabama X-Ray Product: Educational Service Bill Bahan
Kerri Goglen 770-713-4359
205-668-0170 MASH Computer Care & Consulting, Product: Supplements
Product: Imaging LLC/
Ardyss International Zengyro
ChiroTouch Letitia Ash Jonathan Lankford
David Speakman, DC 888-588-6274 404-312-0893
805-338-9154 Product: Software/body shaper Product: Energy Band
Product: Practice Management Software
Medica Stand Up MRI
2009-2010 INSURANCE doctors lead the nation on signing patients up. Other state asso-
ciations were calling the ASCA office wanting to know what we
COMMITTEE ANNUAL REPORT were doing to get the doctors involved. We can’t stop now keep
Dr. Phillip Maxwell, Chairman signing up patients on www.ChiroVoice.org our Voice needs to
be heard in Washington.
First, I would like to thank the Doctors who have taken time In 2009 we saw an unwelcome change the loss of phy-
away from their families and practices to work on this committee sician status with Federal BC/BS. Once again the ACA made a
and its sub-committees. I would also like to thank the ASCA difference. Through their hard work the profession regained
staff for their invaluable support, dedication, and commitment to physician status. This could have directly affected the way your
the ASCA and this committee, without them this organization insurance bills were paid if these losses of status continue. Thank
would not run. you ACA.
This year has been a year of “Change” and no matter This committee is continuing its encouragement of
what side of the political arena you sit this change will affect us doctors to start using PQRI, Physicians Quality Reporting Initia-
all. During this past year I have heard from several new and old tive, and NCQA Back Pain Recognition Program. Ask you dele-
doctors around the state “well what the ASCA or ACA has done gate for more information concerning both these programs or go
for me?” First and foremost is that the ACA worked very hard the ACA website for more information.
to get “Chiropractors” included in the National Health Care Blue Cross and Blue Shield is always the number one
Reform Legislation. This could not have happened if not for the concern of this committee and this year we have continued the
grassroots efforts of the ASCA and other state associations work with the Insurance Quality Improvement Group and the
working together with out national leaders. This means YOU! BC/BS Liaison Committee. Our goal, as always is to improve
When you and your staff signed up patients on and increase communication between BC/BS and the Alabama
www.ChiroVoice.org, YOU were making a difference. Because Chiropractors through these committees.
the ASCA and its delegates got the word out on how important With the upcoming elections it is more important to be
this is and how it will directly effect each of our practices by the active now more than ever. The political machine directly affects
way we bill and collect from insurance companies the Alabama the insurance world. I strongly suggest you get involved. Know
your candidates what they stand for and how they stand on
Chiropractic. The ASCA works hard in Montgomery to keep the
VOLUNTEERS WANTED rights we have now. We don’t want to lose them. The only way
we will have insurance equality and inclusion is through the
Are You Interested in Serving on an legislative track. Your vote counts, WE must be active, because
our profession depends on it.
Please notify the ASCA WANTED
office if you are interested What: Current Email Addresses on All
in serving your associa- ASCA Members
tion by serving on a com-
mittee, if so please con- For: Get all the latest updates on
tact the ASCA office at chiropractic in the state of Alabama from
334-262-2228 or the #1 source of information. Receive fast
email@example.com. A facts, the newsletter along with upcoming
list of committees can be found at
continuing education seminars in the state
both for doctor and staff.
2009-2010 ANNUAL MEMBERSHIP REPORT
Dr. Judy Lipka, Chairperson
It has been a busy year for the membership committee and I just wanted to take
a moment to thank everyone who has served on the committee making this a
productive and successful year. Below are updates on several programs in which we
have continued to work on through out the year.
Trial Membership Campaign
At the beginning of 2009 Twenty-nine Doctors accepted the ASCA’s invitation to become Trial Association
members. At the end of 2009 nine of those members became active member. This is a 32% retention rate of those
who acted on the trial membership campaign and should show the association an increase in 2010 dues revenue for the asso-
ciation of $5,400.
ASBCE Licensure Exams
The ASCA has hosted an exam luncheon for each of the four licensure exams in 2009. Member doctors meet & greet the
examinees and invite them to join the ASCA. This has afforded us our best opportunity to answer questions in a relaxed
environment and welcome new members into the ASCA. Instructions are available to assist host doctors in the process.
ASCA follows up with a personalized, membership, invitation letter to each of the new licensees.
Jurisprudence exams are held 4 times per year (February, May, August and November) on the 3rd Thursday of the month.
The exams are set at 1:00 pm. ASCA would like to continue to have a doctor available to host lunch (ASCA expense) at
about 1:00. Please contact me to reserve a future exam date that you are willing to host.
A special thank you to Dr. Drew Klein for taking time to host the exam luncheons this year.
Thank you to all who have served on the committee.
Dr. Cherie Johnson
Dr. Brian Pierce
Dr. Mike Chenoweth
Dr. Justin Fogo
Dr. Rick Jones
Dr. Mark Berry 2009 Membership Totals
Dr. Forrest Edwards
Dr. Stephen Edwards Active Members 239
Dr. Sam Evans First Year Active 9
Dr. Donavan Harper Second Year Active 9
Dr. LouAnn Hedden Third Year Active 27
Dr. Jarod L. Rybacki Senior Active 6
Dr. Mark Smith Semi-Retired 25
Dr. K. Michael Talley Retired 13
Dr. Gregory Tenn Government 2_
Dr. James McGuire
Dr. James Olszewski TOTAL ASCA MEMBERS
Dr. Richard Apol -
Dr. Ken Bishop ASCA membership is a valuable
Dr. Michael Bucknell
Dr. Toya Burton investment that works for us while we’re
Dr. Keith Cornelius taking care of our patients and our
Dr. Stephen Gravely
Dr. Amanda Holland families!
Dr. Patricia Howard
Dr. Jessica Marsh-Dietrich
Dr. Tiffany Veal-Halm
2010 Convention Highlights
ASCA LEADERS HONORED — ASCA’s 2010 Annual tor of the Year award for outstanding contributions to the
Convention was highlighted by several special moments. profession through the association. Dr. Jeff Pasley holds a
The association membership honored outgoing ASCA Doctor of Chiropractic Degree from Life University
President Dr. Ron Ivie by electing him ASCA 2010 received in 2005. Dr. Pasley has been actively involved
Chiropractor of the Year. Also during the course of the in the ASCA, especially with his participation on the
weekend, Dr. Ivie was elected to serve a three year term as Wellness Committee where he spends much of his time
Trustee beginning on October 1st. Dr. Ivie’s making presentations and speaking on nutrition and the
comprehensive vision for our profession combined with benefits of wellness-oriented chiropractic care at
his historical wisdom and outstanding leadership skills association events.
has proven him a true guide for the ASCA. Not only is Dr. Pasley an articulate, well-spoken
Dr. Ron Ivie holds a Doctor of Chiropractic representative of the younger generation of Alabama
degree from Palmer Chiropractic College in Davenport, Chiropractors, he is also giving of himself to others in the
Iowa. After returning to Alabama to practice Dr. Ivie community and the profession. Shortly after graduating
joined the ASCA in 1976 where he has been an active from Life and moving to Montgomery he showed his love
member and leader. He has served in every leadership of the profession and other people by jumping in and
role in the association as well as on the Alabama State making sure that Dr. Jerry Kirby’s practice continued
Board of Chiropractic Examiners. without interruption while he was recovering for 3 months
Dr. Ivie has encouraged each of DC to strive for from a hunting accident. The patients all found him to be
excellence and to elevate the profession to its rightful polite, professional and excellent while filling in during
place, and ourselves to the respected role as competent Dr. Kirby’s time of need. He showed his tremendous work
physicians. With the best interest of the profession at ethic continuously and kept the practice thriving for a DC
heart, Dr. Ivie stimulates critical thinking as a means of in need.
teaching us to challenge ourselves to find the evidence in Dr. Pasley now gives the same care to his own
support of our very core beliefs. He always finds time to patients in Millbrook, just outside of Montgomery where
mentor and lend help and support navigating through he lives with his wife Rebekah.
difficult clinical cases. An extra special tribute was paid to Dr. Leonard
Dr. Ivie is a knowledgeable and decisive leader, Gingles who was named 2010 ASCA Lifetime Achiever.
never shying away from a challenge and maintaining the Dr. Leonard Gingles holds a Doctor of Chiropractic de-
gree from Palmer Chiropractic College in Davenport,
willingness to entertain controversial ideas and concepts.
Iowa. He joined the ASCA in 1976 after beginning his
No one loves a thoughtful debate more than he. On more
career in Alabama. While by all reports, Dr. Gingles is a
than one occasion he has given voice to issues
wonderful chiropractor for his patients, he does not stop
conflicting with his own personal beliefs.
there. He is an active leader for the church youth group
Dr. Ivie’s capacity for giving is far greater than
and has served on the ASCA Board of Directors for over
his means. His “stony heart” image is melted away by
twenty years. While most of us struggle through a work day
the love of one special 6-year-old little girl. We owe a
and what we have to accomplish, Dr. Gingles manages the
debt of gratitude for one who has given so much, facing
normal day to day routine and through the years, he and
judgment and adversity every step of the way. Dr. Ivie’s
his wife Carla have been foster parents to 54 children and
concern for the chiropractic profession is genuine and we
adopted and raised nine children along with his and his
are fortunate to benefit from his foresight.
wife’s daughter. They have been named the Alabama
Also Saturday night honors also went to Dr. Jeff
Foster-Parents of the Year for the state. In the category of
Pasley who was named the 2010 ASCA Young Chiroprac-
Lifetime Achiever Award the association, state and
profession would be hard pressed to find a more deserving featuring state of the art products and services. Over 300
candidate because Dr. Gingles has accomplished the ultimate chiropractors and guests attended the convention which
goal in his life by not only becoming a successful chiropractor spanned three days and offered CEs from a variety of
and person but by spending much of his time helping others distinguished speakers; Dr. Will Evans, Dr. John Lochenour,
become a success in life through his loving and caring nature. Dr. Robert Schlammp and Kathy Mills Chang.
NEW OFFICERS ELECTED — This year’s General
Business Session saw one of the largest crowds in several
years with over 130 members attending. While they enjoyed a
light lunch. Elections for ASCA officers and prestige awards
were held during the meeting and a formal swearing in
ceremony was conducted by friend of the profession Judge WE NEED TO HEAR
Rose McPhillips. Dr. Stan Stubbs of Alabaster was elected to HOW YOU FEEL!
serve as the Association’s President. Other officers elected
were Dr. Judy Lipka (Mobile) - First Vice President; Dr. The ASCA has created a survey which will be
available online the first week of August 2010.
Phillip Maxwell (Decatur) – Second Vice President; Dr. Brad
Russell (Birmingham) – Secretary; Dr. Rick Jones The Survey will deal with changes that could
(Montgomery) – Treasurer; Dr. Justin Fogo (Chelsea) – greatly affect your Scope of Practice!
Parliamentarian and Dr. Ron Ivie (Birmingham) – Trustee.
Dr. Ann Dunaway (Muscle Shoals) and Dr. Burt Anderson WHY ARE YOUR SURVEY ANSWERS
(Florence) also serve as Trustees. Dr. Stubbs and the other
officers begin their terms October 1, 2010, and will serve until
September 30, 2012.
The ASCA is a MEMBER-BASED
Organization and without YOUR SURVEY
AFTER HOURS — After the work was done, the Saturday RESPONSES, the association leaders cannot
Night Showdown was held. While enjoying the wonderful make informed decisions on Policy.
dinner, awards were presented to those honored and then the
BEFORE the ASCA Board of Directors take a
Showdown began in full force with Dr. Brad Russell and Ms. position on these changes they NEED YOUR
Christy Montgomery being the lucky final two tickets in the OPINION.
barrel. After a scavenger hunt that lead them in search of
numeral professional related items, the two finalist split the If you do not submit your survey — your voice
will not be heard!
award for a nice end to a wonderful evening of camaraderie. A
special thanks goes out to Dr. Brad Russell for donating his Survey’s will be emailed and mailed the first
$500 award to the C-Pac! week of August and should take less than 15
minutes to complete.
VENDOR SUPPORT — Held at Ross Bridge Resort in
So please take the time to….
Birmingham, the 2010 Convention attracted 35 vendors
Thank you to
Dr. Brad Russell for his
continued support of C-Pac
Dr. Russell donated his $500 prize winnings If you have any questions or problems
from the scavenger hunt on Saturday completing the survey please contact the
night of convention to make a ASCA office at 334-262-2228
donation to C-Pac!