5 Easy Steps to Improve Your Article Writing and Marketing Strategies Article marketing, is perhaps the most effective method of Seo, but it takes more than just writing a few articles to see more direct traffic as well as SEO towards your targeted keywords. Today lets take a look at what you as a writer and marketer can do to write better articles and also engage your readers throughout the entirely article. We will discuss five simple things you can do next time you write your article, if you're already following these guidelines then congratulations: You are ahead of 85% of article writers. 1. Write Original and Informative Content People crave useful information, but who is to say what is useful and what's not? Writing original information should form from something you are good at or knowledgeable in. For example if you have a lot of useful information about on-page optimization for SEO you could give readers some tips that they could try using, if your article proves to be valuable it will more than likely end up in other directories which ultimately means more backlinks to your site and the article directory which benefits you and the article directory you originally submitted it to. 2. One Good Post Is Better than Multiple Posts Often times we as article marketers want to submit as many articles as we can, the only problem is the more we write often results in a lower quality post. Try setting a goal for yourself as far as how much time a day you want to spend writing/how many articles you want to write for that day. I generally am on a rather busy schedule so for me writing three articles a week works out pretty well. Keep in mind that the quality posts you submit will do the work on their own, people love sharing information! 3. Use a Creative and Eye-Grabbing Title Your audience is the most important aspect of your article marketing experience, they are the ones that are going to be landing on your page seeing what you have to offer, they see your titles in search engine results, as a writer we need to grab their attention using a concise and descriptive title. Start by using a title that will keep your readers wondering what's next, often times you may come up with a more creative title after writing your article, if you are using multiple tips use a title like: 5 Fun Summer Recipes other than Summer Recipes. The first title is more descriptive and will result in a higher click through rate as well as draw users attention. 4. Link Placement and Click Through Rate (CTR) One important factor is choosing where to place the link back to my site? I look at it like this, we want the user to stay engaged as long as possible reading the information contained therein. Links should generally be placed below the foldline or the lower portion of your article, not only do most article directories not accept links in the upper portion of the page it will also throw your readers off, a lot of links at the beginning looks spammy to most folks and if they click your link without reading additional information the chance they will stay on your site is lower. I look at link placement like watching a commercial, what if you only saw ten seconds of a 30 second commercial and for some reason it was cut off, would you still want to buy that product? I think not, we as viewers want to see all the details before we proceed, so by keeping the links below the foldline we will see increased CTR and the average time a viewer is going to spend on your site, simple as that! 5. Submit to Different Platforms and Directories Article Submission can be a long drawn out process, there are multiple article directories available to submit to. The wordpress platform have proven to be the most effective in SEO in my personal opinion article directories using WordPress generally rank higher in search engines. Page rank has very little to do with how a page physically ranks, I have seen many sites with low PR rank higher than sites with high PR, it all depends on how the on-page optimization was done as well as factors such as content, keyword density etc… Make sure when you submit to multiple directories you write original articles don't just copy and paste, many marketers will use article spinners- duplicate content is generally not acceptable in any article directory.
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