Black Diamond Equipment Launches All New Website

Document Sample
Black Diamond Equipment Launches All New Website Powered By Docstoc
					                                                                                                     Black Diamon

Download Logo



                Black Diamond Equipment Launches All New Website


                07.15.2009 – Black Diamond Equipment Ltd., a global leader in the climbing and
                freeride ski markets, announced the completion and launch of its new website              Resource Li
                www.BlackDiamondEquipment.com today.


                “Our goal with the complete rebuilding of the site is to offer online interaction
                comparable to the experience a climber or skier has with our gear,” comments Peter
                Metcalf, CEO. “Black Diamond at its core represents progressive and innovative
                design in all forms. We’ve crafted the new BD website with the same audacity as its
                progenitor the 1972 Chouinard Equipment catalog, an iconic piece that shaped
                many climbers’ perceptions and impacted how the sport progressed in terms of
                clean climbing. We fully expect our new site to once again raise the bar for the
                climbing, skiing and mountain sports community which we serve.” 


                Celebrating its 20th Anniversary this summer, Black Diamond continues to invest in
                its infrastructure honoring its founding tenet to create a company on par in product,
                idealism, style and action with the life defining passions of climbing, skiing and
                alpinism.


                “The new BD site brings together innovative technology, eclectic personality and the
                high style of Black Diamond like never before, ” explains Adam Chamberlain,
                Director of Marketing. ”Historically, the BD catalog has been our keystone and we’ve
                relied on it to showcase our products and convey our story. The site redesign
                acknowledges that the web is now a far more dynamic, timely, powerful and flexible
                tool to do this moving forward.”


                BlackDiamondEquipment.com will incorporate the latest climbing, skiing and
                mountain news, insider views of BD design, testing and production, informative
                how-to videos, killer photography and glimpses of life in the “diamond mine”.
                Additionally, all BD products will be showcased in a truly integrated, thoroughly-2009
                shopping experience utilizing dealer referral, as well as the 20-year-old Black
                Diamond Mail Order business to fulfill customer orders. “The new BD site is the
                epicenter for all aspects the Black Diamond brand,” summarizes Chamberlain. “The
                plan is to roll out France, Germany, Austria, Switzerland and England instances this
                fall with Japanese and other countries coming online in Spring 2010.”


                “As climbers, skiers and tool makers, we’re tremendously proud of this
                achievement, the effort of all those involved in building this tool and the journey we
                are embarking on together with this launch. Visit
                www.BlackDiamondEquipment.com to see why and join us,” says Chamberlain.




                Short URL:
                http://pitch.pe/18344
About Black Diamond Equipment, Ltd.
Winner of the Outside magazine 2008 Gear of the Year for the Bandit AvaLung pack,
Black Diamond Equipment Ltd. is an employee-owned manufacturer of equipment
for rock climbing, alpinism and freeride skiing. By consistently building innovative,
standard-setting products and actively preserving the mountain environment, Black
Diamond has assumed a leadership role in the international outdoor community.
For more information on Black Diamond visit www.blackdiamondequipment.com




Contacting Black Diamond Equipment, Ltd.
Black Diamond Equipment, Ltd.
2084 East 3900 South
Salt Lake City, UT 84124
801-365-5555
Website: http://www.BlackDiamondEquipment.com

Press Contact
John DiCuollo
Office: 970-963-4873
Cell: 970-948-2350
Email: jld@backbonemedia.net
LinkedIn: http://www.linkedin.com/pub/8/760/a16
Twitter: http://twitter.com/johndicuollo
Facebook: http://www.facebook.com/profile.php?id=1212015525

Interview Request
John DiCuollo
Office: 970-963-4873
Cell: 970-948-2350
Email: jld@backbonemedia.net

Product Sample Request
John DiCuollo
Office: 970-963-4873
Cell: 970-948-2350
Email: jld@backbonemedia.net




                               © Copyright 2009 PitchEngine, Inc.

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:123
posted:7/15/2009
language:English
pages:2