Websites 101

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					        Your business on the web…

Steve Burdette – Beach Crab Designs
           Does your business need a website?
           Technology Primer on websites
           How do you make your site stand out in a
            crowd?
           Should you do it yourself or outsource?




Copyright Beach Crab Designs, LLC 2011
           Are you in business?
           Do you want customers?
           Do you have a product to sell?
           Do you provide customer service?
           Do you have information people want?
           Do you want to lower your cost of doing
            business?

        With few, (very few), exceptions, every business
         needs a website


Copyright Beach Crab Designs, LLC 2011
           Enable on line searchers to find your business
            ◦ Supplant Yellow pages or other advertising
            ◦ Parity or superior market place positioning with
              competitors
            ◦ Word of mouth




Copyright Beach Crab Designs, LLC 2011
           Provide information about goods, services,
            new products to prospective or existing
            clients and customers
            ◦   On line brochures
            ◦   On line pricing
            ◦   Product information
            ◦   Customer or member pages
            ◦   Coupons




Copyright Beach Crab Designs, LLC 2011
           Provide customer service or support
            resources
            ◦ FAQ’s
            ◦ Product literature
            ◦ Instructional Video




Copyright Beach Crab Designs, LLC 2011
           Lower your costs
            ◦ Advertising
                 Placement
                 Production
            ◦ Payroll – customer service reps -
            ◦ Printing
            ◦ Other hard dollar cost savings ???




Copyright Beach Crab Designs, LLC 2011
           Sell Products (e-commerce)
            ◦ Commodity Items
            ◦ Complex Items
           Click and mortar vs. web only
           Product info only sites




Copyright Beach Crab Designs, LLC 2011
           Business credibility




Copyright Beach Crab Designs, LLC 2011
           You may leave here with more questions than
            answers
           It can be as easy or as hard as you like
           Standards…standards…
           Objectives and requirements
           Costs range from $0 to $100,000’s
            ◦ “How much to fix my car?”
            ◦ “Given enough time and money, we can do
              anything”




Copyright Beach Crab Designs, LLC 2011
           Advertising and promotion $$$’s are
            sometime hard to track
           Source of customers
            ◦ On line form
            ◦ Customer survey
           Spent money may not get expected results
           Website may be easier to quantify
           Absolute costs vs. relative




Copyright Beach Crab Designs, LLC 2011
        A 1/6 page add can cost over
        $250 per month

        A 1/2 inch inline is about $50.




Copyright Beach Crab Designs, LLC 2011
        Business Services in DBNJ - $155

        Flyer - DBNJ $72.00 per thousand

        Radio - $25.00 and up per spot depending on
         time of day
        TV - $$$$$




Copyright Beach Crab Designs, LLC 2011
           Production and design
           Distribution
           Printing costs
            ◦ Tri fold 81/2 x 11- www. printing.com: $300 per
              1,000 plus art plus distribution
           Waste – a discarded brochure costs $$$
           Website can allow for immediate editing
            ◦ No printing costs
            ◦ No distribution cost




Copyright Beach Crab Designs, LLC 2011
           A website should be a key element of your
            total marketing mix
           Total marketing budget can be reallocated
           Use the domain in all your marketing
            materials
           Clear tracking and measurement




Copyright Beach Crab Designs, LLC 2011
           It dates back to the 19th century
            ◦ Point to point
            ◦ Not one-to-many
           1962 - J C R Licklider and Welden Clark
           1967 Packet Switching - Leonard Kleinrock
           Internet ARPANET 1969
           TCP/IP 1974
           Domain management 1984
           Dial Up ISP 1990
           NetScape Navigator 1994
           Google


Copyright Beach Crab Designs, LLC 2011
    World Wide Web
    The WorldWideWeb (W3) is a wide-area hypermedia information
    retrieval initiative aiming to give universal access to a large universe
    of documents.

    Everything there is online about W3 is linked directly or indirectly to
    this document, including an executive summary of the project, Mailing lists ,
    Policy , November's W3 news ,

    Frequently Asked Questions .

    What's out there? Pointers to the world's online information, subjects ,
    W3 servers, etc.

    Help on the browser you are using

    Software Products A list of W3 project components and their current
    state. (e.g. Line Mode ,X11 Viola , NeXTStep , Servers , Tools , Mail robot ,
     Library )

    Technical Details of protocols, formats, program internals etc

    Bibliography Paper documentation on W3 and references.

    People A list of some people involved in the project.
    History A summary of the history of the project.
    How can I help ? If you would like to support the web..
    Getting code Getting the code by anonymous FTP , etc.

Copyright Beach Crab Designs, LLC 2011
           Domain name and DNS – the “www”
           The graphics, colors, “the feel”,
           The Navigation or the structure
           The Content
            ◦   Data
            ◦   Text
            ◦   Images
            ◦   Media
           Hosting services



Copyright Beach Crab Designs, LLC 2011
           URL = Uniform Resource Locator
            ◦ "URL" and "web address“ and “domain name” are often
              used interchangeably.
           Domain name assigned to website
            ◦ A DNS (Domain Name System) server is a large database
              containing each domain name and its corresponding IP
              address, (172.55.66.123) - most commonly it is the
              server name where the site is hosted.
           HTTP - for Hypertext Transfer Protocol
            ◦ Standard protocol for transferring web pages (and their
              content) across the Internet. http://www.xxx.com




Copyright Beach Crab Designs, LLC 2011
Copyright Beach Crab Designs, LLC 2011
Copyright Beach Crab Designs, LLC 2011
Copyright Beach Crab Designs, LLC 2011
         Snappy – easy to remember
         .com vs. .anything else
         Business name vs. business type
         Basis for e-mail address
        Avoid:
         Confusing – hard to spell
            ◦ www.angiesshoppingshow.com
            ◦ www.daytonainternationalspeedway.com
           Dashes
           Letter X
           Phrases in lower case can have different meaning
            ◦ www.expertsexchange.com
            ◦ www.ExpertsExchange.com
            ◦ www.ExpertSexChange.com

                                  http://www.domaintools.com

Copyright Beach Crab Designs, LLC 2011
           Graphics should compliment the theme of the
            site
            ◦   Business
            ◦   Serious
            ◦   Professional
            ◦   Whimsical
           Graphics should not be the focal point unless
            your product is “Graphics”
           Navigation should be intuitive
            ◦ Two clicks is OK, one click is better.
            ◦ Why would you not have “Contact” Information?



Copyright Beach Crab Designs, LLC 2011
           What I like may not suit your taste
           Designers responsibility is to guide client
            toward best practices in design and usability
            ◦   Page content including text and photos
            ◦   Colors
            ◦   Fonts
            ◦   Graphics
            ◦   Sometimes very difficult
           Designer = Client ?????
            ◦ Objectivity



Copyright Beach Crab Designs, LLC 2011
Copyright Beach Crab Designs, LLC 2011
Copyright Beach Crab Designs, LLC 2011
                                 http://www.angelfire.com/super/badwebs/

                                         http://www.websitesthatsuck.com/



Copyright Beach Crab Designs, LLC 2011
           Content is everything else
            ◦ Many times, small part of the page
            ◦ Ranks up there with navigation in importance to
              visitors and search engines.
           Be aware of copyright infringement
           Data isn’t just numbers anymore




Copyright Beach Crab Designs, LLC 2011
           100’s of companies
            ◦ Resellers vs. providers
            ◦ Dedicated, virtual, shared, managed
           Support your format
            ◦ Html – Everybody
            ◦ Databases
                 Access - MS Sql Server - My Sql
            ◦   ASP.net
            ◦   PHP
            ◦   Server side scripts
            ◦   Applications


Copyright Beach Crab Designs, LLC 2011
           Banner ads
           Limitations on:
            ◦ Bandwidth
            ◦ Connection Speeds
            ◦ Number of Connections
           Tech Support

                         http://www.free-webhosts.com/




Copyright Beach Crab Designs, LLC 2011
           Comfortable with computers
            ◦ FTP, file management
            ◦ Operating systems – Windows XP, Vista, 7, Linux, MAC
           Site requires limited functionality
           Basic understanding of websites & browsers
            ◦   Internet Explorer, Firefox, Safari, Opera, Chrome, etc.etc.
            ◦   Standards - Cross browser functionality - Handhelds
            ◦   Zoom -- Splat
            ◦   Accessibility - handicap
           Database integration
           Is it the best use of your time?
           Commitment


Copyright Beach Crab Designs, LLC 2011
           HTML – Xhtml
           Asp.net
           MS Sql Server
           MY Sql Server
           PHP
           Flash
           Java
           AJAX
           Visual Basic VB
           C#
           CSS


Copyright Beach Crab Designs, LLC 2011
           Used in some of the most dazzling,
            graphically intense sites on the internet
           Can produce stunning sites
           Ignored by search engines without alternate
            content
           Many handhelds do not support




Copyright Beach Crab Designs, LLC 2011
           Yahoo Site Builder
           Wordpress
           Website tonight – Go Daddy
           Visual Web Developer - Microsoft
           Webstarts
           Web.com
           NVU
           AMAYA
           MS Publisher
           Html-kit.com
           Coffee-Cup
           Microsoft Clip Art


Copyright Beach Crab Designs, LLC 2011
           “Creating a Website”
           “Complete Idiots guide to websites”
           “Websites – Do it yourself for dummies”
           “Non designers website design book”
                     http://www.killersites.com/




Copyright Beach Crab Designs, LLC 2011
           Dreamweaver – Adobe – “Flash”
           Expression Web - Microsoft
           Visual Studio - Microsoft
           Web Studio
           Adobe Photoshop and Illustrator




Copyright Beach Crab Designs, LLC 2011
           Cross Browser Compatibility
            ◦ Standards
           Validation - www.w3c.org
           Link Checkers
           Resolution
            ◦ Fixed width vs. liquid
           Copyrighted Material
           SEO




Copyright Beach Crab Designs, LLC 2011
           Too much stuff on one page
            ◦ Confusing
            ◦ Photo optimization
            ◦ Slow load – www.halifaxvetcenter.com
           Templates
            ◦ Unnecessary code
            ◦ Menu issues – sub menus – www.hollyhillfl.org
           Font and colors
            ◦ Web safe




Copyright Beach Crab Designs, LLC 2011
           Search Engine Optimization
            ◦ “The process of improving the visibility of a website
              or a web page in search engines via the "natural" or
              un-paid ("organic" or "algorithmic") search results.”
            ◦ Page 1 or 2 on Google
           Google, Yahoo, Bing (MSN) ASK
           Black art
           Beware of “Guaranteed Results”




Copyright Beach Crab Designs, LLC 2011
           Google Bot
           Webmaster tools
            ◦ Site Map
            ◦ Crawl Statistics
            ◦ Keyword
           Page Title
            ◦ Baseball Cards
                 “Bill’s Baseball Cards – Buy Cards, Baseball News, Card
                  Prices”
                 Unique for each page
                 Brief and Descriptive


Copyright Beach Crab Designs, LLC 2011
           Meta Data
            ◦ Keywords – Maybe Yes, Maybe No
            ◦ Description
                 “Bill’s Baseball Cards in Daytona Beach provides a large
                  selection of vintage and modern era baseball cards for
                  sale. We also offer baseball news and events…”
            ◦ Summarizes page content
            ◦ Use unique descriptions for pages when
              appropriate




Copyright Beach Crab Designs, LLC 2011
           Descriptive URL’s
            ◦ www.billsbaseballcards.com/folder/page4.html
            ◦ www.billsbaseballcards.com/articles/best-
              cards.html
           Easy Navigation
            ◦ Site Map for Users and for the BOT
            ◦ Text where possible




Copyright Beach Crab Designs, LLC 2011
           Quality Content
            ◦ Easy to read
                 Write for human, not for the BOT?
            ◦ Focused on topic
           Alt Tags on Images
           Quality Anchor Text for links
            ◦ Top Ten Best Cards vs. Click Here
           Heading Tags
            ◦ Don’t over do it
           Relevant Cross Links


Copyright Beach Crab Designs, LLC 2011
           Too many Bold Headers
           Irrelevant content
           Link Farms
           Hidden text or hidden links - background
           Cloaking or sneaky redirects.
           Loading pages with irrelevant keywords.
           Multiple pages, subdomains, or domains with
            substantially duplicate content.
           Pages with malicious behavior, such as phishing
            or installing viruses.
           “Doorway" pages created just for search engines,
            or other "cookie cutter" approaches such as
            affiliate programs with little or no original
            content.

Copyright Beach Crab Designs, LLC 2011
           Turn key vs. piecemeal
            ◦ Graphic Design Company
            ◦ Database administration
           Marketing organization vs. web design
            company
            ◦ Content
            ◦ Self Service
           Big company vs. boutique
           Predefined relationship vs. custom
           SEO
           Commitment


Copyright Beach Crab Designs, LLC 2011
           How about their site
            ◦   Clean or cluttered
            ◦   Load fast vs. load slow
            ◦   Validate it yourself - www.w3c.com
            ◦   Fuzzy images
            ◦   Understand their message and services
            ◦   Spelling and grammar
            ◦   Portfolio
            ◦   Broken Links
            ◦   Html or aspx or php
            ◦   Copyright notice date
            ◦   Read the text




Copyright Beach Crab Designs, LLC 2011
           How about their site:
            ABC Design, affordable and most innovative web design and
            development company in Daytona Beach, Florida. Our innovative
            Web Design, creative and Strategic Marketing Solution along with
            your brilliant ideas will empower your organization taking your
            business to new heights. ABC Design the answer to your internet
            marketing needs.

            We don't only provide the most affordable web design, we also
            craft elegant user experiences, create impactful designs and
            build web applications that work seamlessly thus helping your
            business achieve measurable results with greater level of
            customer service, efficiency, and profitability.




Copyright Beach Crab Designs, LLC 2011
           How about their site:
            ABC Design, affordable and most innovative web design and
            development company in Daytona Beach, Florida. Our innovative
            Web Design, creative and Strategic Marketing Solution along with
            your brilliant ideas will empower your organization taking your
            business to new heights. ABC Design the answer to your internet
            marketing needs.

            We don't only provide the most affordable web design, we also
            craft elegant user experiences, create impactful designs and
            build web applications that work seamlessly thus helping your
            business achieve measurable results with greater level of
            customer service, efficiency, and profitability.




Copyright Beach Crab Designs, LLC 2011
           How about their site:
            ◦ Browser’s have developer tools
            ◦ Right Click “View Source”
               Template
               Doc Type




Copyright Beach Crab Designs, LLC 2011
         Where    are they really located – is
            local important?
            ◦ Thought Mechanics
                 Naples, Bonita Springs, San
                  Francisco, Atlanta, New York
                 Phone is area code 317 – Central
                  Indiana




Copyright Beach Crab Designs, LLC 2011
           Do they fit your business model?
            ◦ Turn Key vs. marketing company vs. something else
           Are they responsive to your requests?
            ◦ Turn around time on meetings, proposals, site?
           Do their terms and conditions meet your
            needs?
            ◦ Prohibitions
           Do their services work within your budget?
           Can they provide references?
           Does the division of labor work for your
            business model?


Copyright Beach Crab Designs, LLC 2011
           Pricing
            ◦   Design Fees
            ◦   Hosting
            ◦   Hosting with maintenance
            ◦   Hosting with maintenance and changes
           Beware of “change orders”
           Beware of “scope creep”




Copyright Beach Crab Designs, LLC 2011
           If you’re in business, you probably need a
            website
           DIY is an option for simple, non complex sites
           Evaluate prospective companies on the basis of
            quality and fit
           Make sure whatever solution you choose has a
            focus on objectives and standards.
           3 Keys to Web success
            ◦ Content
            ◦ Navigation
            ◦ SEO


Copyright Beach Crab Designs, LLC 2011
           Local
           Boutique
           Very Custom
           Affordable
           Requirements Driven
           ASP.net, MS SQL Server ASPX pages


  http://www.beachcrabdesigns.com/score/workshop.aspx



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