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CAMERON GARDNER

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					CAMERON GARDNER
310-999-4282
cameron@designcgs.com
www.designcgs.com

Exceptionally talented conceptual designer with over 10 years experience crafting visual development
solutions within the entertainment and branding arenas. Highly adept digital illustration skills,
production design capabilities, story and art direction intelligence. Most recent high-profile clients and
titles include Coke, Mattel Toys, Spike TV, Lagoon and The Tale of Despereaux video game.

EXPERIENCE
Conceptual Design Director / Design CGS           2006-Present
Creative Director / HodgeGarden Studios          2008-Present

Responsible for creating comprehensive concept design solutions for local and international clients
within the corporate and entertainment industries. Creative problem solving for broadcast, print,
interactive, and tactile mediums. Produce elegant and stylistically innovative conceptual art, set designs,
Web designs, animations, graphics, 3D models, textures and illustrations. Create highly effective fresh
ideas to motivate, inspire and drive projects with an emphasis on break-through story telling.

Key Attributes:
• Lead the creative development, ideation of multi-faceted design solutions
• Establishment, interpretation and presentation of strategically spot on creative
• Creative supervision both internal and external of design initiatives
• Lead, inspire and mentor team of designers, 3D artists and production artists
• Hands on preparation of demos and presentation mock-ups
• Hands on design of conceptual pitch materials and marketing materials
• Creative Supervision mentor and lead art direction and creative concept for designers
• Produce hands-on pre-production, production and post-production materials
• Creative direction, art direction, graphic design, concept art, storyboards and illustration

Key Accomplishments:
• Art Direction and creative for the current Coke/Lagoon “Stop Motion Summer” commercials
including “Light Painting” art direction, storyboards, mood boards and concept paintings.

• Creative Direction and execution of the highly successful Coke/Lagoon “LUSH” co-branding and
marketing campaign which included broadcast, radio, online and news media resulting in significantly
increased ticket and product sales, web traffic and brand awareness.

• Hands-on Design Director for Lagoon’s “Wicked” coaster campaign summer 2008. The resulting
campaign featured four promotional spots produced with live action over green screen, 3D backgrounds
and props combined with state of the art motion effects.

• Served as key Conceptual Design Director for Tahitian Noni’s three-day worldwide convention at the
MGM Grand Hotel in Las Vegas. With over 13,000 people in attendance this one-of-a-kind Broadway
musical combined a revised storyline and the music of West Side Story with the brand messaging of
Tahitian Noni to launch their new energy drink line.
Concept Art Director / Sensory Sweep Studios 2005-2008

Directed and mentored team of 6 concept artists responsible for producing outstanding character,
environment, prop and vehicle designs for pre-production pipeline. Generated personal concept art
workload as well as finished advertising illustrations for marketing materials, interface art, logos and
game presentation pitches. Coordinated multi-task and cross-team efforts and communications to better
facilitate efficient concept and production time schedules. Worked closely with writers, 3D artists and
producers throughout game production cycle. Contributed memos, presentations and reports to weekly
art and management team meetings.

Key Accomplishments:
• Lead entire team through pre-production concept art generation for The Tale of Despereaux - Xbox
360, PS2 and WII game versions.

• Conceptualized designed and illustrated all vehicles, environments, mood paintings, level architecture and
color keys for Sentient, Alvin and the Chipmunks game titles.


Creative Director / emWare 1999-2005

Managed and directed all aspects of advertising, co-marketing and creative services reporting to
executive management and CEO. Supervised creative direction efforts including national advertising
campaigns, packaging, collateral and direct mail, stimulating high-level brand awareness, increased
sales traffic and new partner acquisitions. Managed creative team of 5, including writers, interactive art
directors and web designers to satisfy executive mandate for national level advertising and branding
strategies.

Key Accomplishments:
• Rebuilt company brand from ground up encompassing new product packaging make-over, new
corporate collateral, logos, national level advertising campaigns and redesign of company web site.

• Designed and created new trade show floor presence under extremely tight deadline and limited budget
establishing increased company awareness, interest, and new sales leads, partners and industry press.


Conceptual Designer/Art Director / DSW Partners 1995-1999

Art directed and designed broadcast, interactive, print, Web and 3-D animation materials for Intel,
Minolta, and other national brands. Conceptualized and developed new business TV and print
advertising pitches resulting in account wins for Ask Jeeves, TenFold and San Francisco Opera.
Managed, directed and mentored team of designers, animators, writers and production artists.


Art Director / Access Development Corporation 1991-1995

Supervised all art and advertising for in-house Art and Marketing department. Managed print
production of directories, corporate identity, point of sale, magazine advertisements, direct mail
campaigns, renewal series pieces and informational brochures. Produced all art and graphics materials
for nationwide network of corporate distributors. Directed photo-shoots for directory covers, point of
sale and product packaging.
SOFWARE SKILLS:
Adobe Photoshop / Expert 10 years experience
Adobe Illustrator / Expert 10 years experience
Adobe InDesign / Expert 6 years experience
Adobe DreamWeaver / Intermediate 3 years experience
Adobe Flash / Intermediate 5 years experience
Alias Maya / Intermediate 3 years experience
Microsoft Office / Expert 8 years experience

CREATIVE SKILLS:
Creative Direction / Expert 10 years experience
Storyboards / Expert 12 years experience
Conceptual Design / Expert 10 years experience
Interactive Design / Intermediate 6 years experience
Illustration / Expert 12 years experience
Creative Writing / 10 years experience
Traditional Drawing and Painting / 20 years experience

GAMES:
The Tale of Despereaux / Fall 08 Release                  Platform:   PC / PS2
Sentient / Fall 08 Release                                Platform:   PC
Jackass                                                   Platform:   Nintendo DS
Justice League Heroes                                     Platform:   Nintendo DS
Dirty Harry / Cancelled                                   Platform:   PC / PS2

REFERENCES:
Eric Bute / Director / MotivFilms Phone: 310-260-6100
Grant Baird / Director / Independent Phone: 435-503-0364
Matt Hodgson / Director / Independent Phone: 801-440-7140

ADDITIONAL INFORMATION:
Expert in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Flash and Web design. Motion Design,
Digital retouch, packaging, collateral, logos and all areas of advertising including TV and print. Possess
a high degree of drawing, illustrative and presentation skills to effectively communicate ideas and
concepts. Experienced in Maya 3D modeling, texturing, UV maps and animation. Consistently
conceptualize creative and innovative solutions to difficult visual problems and follow through to final
production while maintaining the highest artistic standards possible. Demonstrate willingness to take on
additional work in order to meet client expectations and deadlines. Continuing and on-going emphasis
on education of new emerging trends in mobile design, games, marketing and advertising.

				
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