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For Immediate Release ‘all for eve’ An Award Winning Beauty Range Launched in support of The Eve Appeal ‘all for eve’ the much talked about philanthropic beauty and lifestyle brand, launched in April 2010 with its incredible capsule collection of beauty products created by some of the biggest names in the industry and who have pledged to donate all net profits to The Eve Appeal. Having swept the board at the 5th Annual Cosmetic Executive Women (CEW) (UK) Beauty Awards (2010,) including the coveted ‘best new brand’ award, ‘all for eve’ is fast gaining a name for itself within the beauty industry. ‘all for eve’ is the result of a unique business concept developed and launched by George Hammer, Chairman of The Urban Retreat Group, with the sole purpose of raising funds and awareness for gynaecological cancer research by donating all net profits to The Eve Appeal. George developed the concept following the untimely death of his sister-in-law Nadia to Ovarian Cancer in December 2008. The collection is comprised of eight products; a luxury bath and body collection created by Urban Retreat which is free from parabens and infused with Jojoba and Organic Cucumber, an ‘Eve Red’ lipstick created by Daniel Sandler, an ‘Eve Red’ nail polish created by Sophy Robson and an ‘all for eve’ Swarovski Crystal Nail File. The range has been designed to be refreshing and uplifting whilst creating a feeling of courage and poise, so celebrating women’s strength. ‘all for eve’ is currently on sale in store at Harrods, Fenwick, Fortnum & Mason and Harvey Nichols and is available to buy online at Liberty, Look Fantastic, HQ Hair as well as www.allforeve.co.uk. From August, the line will be available at selected Boots stores. ‘all for eve’ will be partnering with further established beauty and fashion brands to create a range of iconic products under the ‘all for eve’ umbrella brand and are currently working with brands including Elemis, Alpha-H and Rock & Republic. - ends - For more information about ‘all for eve’ and for sample requests please contact Elizabeth Hotchin at email@example.com / 0207 290 5025 For information about The Eve Appeal please contact Liz Engel firstname.lastname@example.org / 0208 663 1040 Notes To Editors About ‘all for eve’ ‘all for eve’ is the result of a unique business concept developed and launched by George Hammer, Chairman of The Urban Retreat Group, with the sole purpose of raising funds and awareness for gynaecological cancer research by donating all net profits from the sale of beauty and lifestyle products that have been created by third party brands to The Eve Appeal. The idea was born following the untimely death of George’s sister-in-law Nadia to ovarian cancer in 2008. George was passionate about doing something that would honour her memory whilst actively helping to make a difference to lives of future generations of women. About CEW (UK) Awards The Cosmetic Executive Women (CEW) Beauty Awards are the ‘Oscars’ of the beauty industry, and the awards are nominated for by women who are experts in their field and work within the beauty industry. ‘all for eve’ had been nominated in four categories and on the 19th April at The Intercontinental Hotel on Park Lane were announced as winners in all their categories, Best New Brand (mass,) Best New Make Up (mass,) Best New Hand & Nail Care Product (mass or prestige) and Best New Bath and Body Product (mass.) Gynaecological cancers There are five gynaecological cancers – endometrial, ovarian, cervical, vulval and vaginal. Every day in the UK 50 women are diagnosed with a gynaecological cancer and 20 women die. The Eve Appeal’s vision is to help enable a future where fewer women develop and more women survive gynaecological cancers, as such, continued research and awareness of these diseases is paramount and is only made possible with the support of initiatives such as these. About The Eve Appeal Charity The Eve Appeal was set up to save the lives of women by funding groundbreaking research into gynaecological cancers. Every year, a million women worldwide are diagnosed with a gynaecological cancer, compared to 1.2 million women who are diagnosed with breast cancer. Yet fundraising and awareness of gynaecological cancers remains low. The Eve Appeal is determined to change this. The Eve Appeal disseminates information about the research it funds; raises awareness and provides information about gynaecological cancers; contributes to the development of policy and campaigns and works in partnership with others.
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