THE AUSTRALIAN DEFENSE SECTOR – MARKET OPPORTUNITIES AND ENTRY STRATEGIES,
ANALYSES AND FORECASTS TO 2015
This report offers insights into the market opportunities and entry strategies adopted by foreign
(original equipment manufacturers) to gain a market share in the Australian defense industry. In
particular, it offers in-depth analysis of the following:
• Market opportunity and attractiveness: detailed analysis of the current industry size and
growth expectations during 2010–2015, including highlights of the key growth stimulators. It
benchmarks the industry against key global markets and provides detailed understanding of
emerging opportunities in specific areas.
• Procurement dynamics: trend analysis of imports and exports, together with its implications
and impact on the Australian defense industry.
• Industry structure: five forces analysis to identify various power centers in the industry and
how these are likely to develop in the future.
• Market entry strategy: analysis of possible ways to enter the market, together with detailed
descriptions of how existing players have entered the market, including key contracts, alliances,
and strategic initiatives.
• Competitive landscape and strategic insights: analysis of competitive landscape of the defense
industry in Australia. It provides an overview of key defense companies (both domestic and
foreign), together with insights such as key alliances, strategic initiatives, and a brief financial
• Business environment and country risk: a range of drivers at country level, assessing business
environment and country risk. It covers historical and forecast values for a range of indicators,
evaluating business confidence, economic performance, infrastructure quality and
availability, labor force, demographics, and political and social risk.
analysis of Defense industry market size from 2004 through 2009 and forecasts till 2015
analysis of defense budget allocation
Benchmarking with key global markets
Defense procurement dynamics
Market entry strategy
Competitive landscape and strategic insights
Business environment and country risk
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