Global Cruise Market Report 2011 Edition - PDF

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					Global Cruise Market Report: 2011 Edition
Global Cruise Market Report: 2011 Edition
Koncept Analytics

Date: Apr, 2011
Pages: 55
Price: US$ 800.00
ID: A0010EC7108EN

Cruise voyages, primarily undertaken for recreation and leisure, form an important part of the leisure industry.
Cruise industry is mainly characterized by its exceptional value proposition, low market penetration levels,
wide appeal, high guest satisfaction rates and favorable supply-demand imbalance. In the past years, all the
volume indicators of the cruise industry, including the cruise capacity, passengers carried, number of ships or
cruises, and Available Lower Berths managed to witness a positive growth, despite the global economic crisis.
Cruise industry revenue, on its part had shown a decline in the recessionary conditions due to declined
onboard spending by the cruise vacationers. The cruise industry has also been a huge contributor to the
economic benefits to the associated regions.

In order to attract the vacationers for cruising, the cruise lines are increasing the onboard facilities, some of
them include full-scale seagoing aquaparks, luxury spas with exclusive spa suites, increasing choice and
flexibility in dining, and facilities, including pools and recreation areas dedicated to adults, teens or children,
Wi-Fi capabilities to help passengers stay connected while on cruise.

North America is the largest cruise market worldwide and alone holds more than half of the cruise market. As
the North American cruise industry tends towards maturity, the second largest cruise market Europe is likely
to offer potential for growth.

The low penetration of the cruise industry worldwide offers immense opportunity for growth in future. With
the rising consumer income and increasing employment, the cruise industry is expected to grow in the coming
years. Also the cruise industry would grow further as the immense potential in the emerging markets,
including Asia Pacific and Australia gets exploited.

The present report offers an analysis of the global cruise market. The details of the North American cruise
industry, with special emphasis on the underlying trends have been presented in the report. The present report
also analyzes the European cruise market as a whole and the regional cruise markets for some of the European
countries, including, UK, Germany, Italy and France. Australia and Asia, which represent the emerging
markets for cruising in future, are also been described in the report.

The report presents the competitive conditions in the cruise market as well as the share and positioning of the
leading companies in the global, North American, and European market. The three major players including
Carnival Corporation, Royal Caribbean and Norwegian Cruise Lines (NCL) have also been profiled.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have
predicted the future growth of the industry. We employed various significant variables that have an impact on
this industry and created regression models with SPSS Base to determine the future direction of the industry.
Before deploying the regression model, the relationship between several independent or predictor variables
and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Global Cruise Market Report: 2011 Edition                                                                             1
Global Cruise Market Report: 2011 Edition - Table of Content


1.1 Introduction
1.2 Supply Chain Analysis


Passenger Capacity
Available Berths
Market Revenue
Geographical Segmentation
Market by Destination


3.1 North America
  3.1.1 Overview
Passenger Capacity
Capacity Forecast
No. of Ships
Bed Day Capacity
Geographical Segmentation
Market Revenue
Embarkation Statistics
  3.1.2 Key Trends
Passengers Carried by Length of Cruise
Average Cruise Length
Economic Impact
3.2 Europe
  3.2.1 Overview
Passenger Growth
Geographical Segmentation
Embarkation Statistics
Market by Destination
  3.2.2 Regional Analysis
United Kingdom
  3.2.3 Economic Impact


4.1 Asia
4.2 Australia


Global Cruise Market Report: 2011 Edition - Table of Content   2
5.1 Key Trends
 5.1.1 Economic Impacts of the Cruise Industry
 5.1.2 Trends in Bookings
 5.1.3 Occupancy Rates
 5.1.4 Average Spending Trends
 5.1.5 Shipboard Innovations
 5.1.6 Making Cruise Lines More Efficient
5.2 Growth Drivers
 5.2.1 Low Penetration
 5.2.2 Growing GDP Worldwide
 5.2.3 Employment Growth


6.1 Environmental Impacts
6.2 Security concerns
6.3 Strong Entry Barriers
6.4 Stringent Regulations



8.1 Carnival Corporation & plc (CCL)
Company Overview
Key Financials
Business Strategies
Diverse Brand Portfolio
Focus on Cost Reduction
Managing Exchange Rate and Other Operating Risks
8.2 Royal Caribbean Cruises Ltd. (RCL)
Company Overview
Key Financials
Business Strategies
Increasing Brand Awareness and Market Penetration
Fleet Development, Maintenance and Innovation
Increasing Technological Capabilities
Building Strong Relationships with Travel Agents
8.3 Norwegian Cruise Lines (NCL)
Company Overview
Key Financials
Business Strategies
Focus on Innovation
Online Shopping Availability


9.1 Market Forecast
9.2 Forecast Methodology
 9.2.1 Dependent and Independent Variables

Global Cruise Market Report: 2011 Edition - Table of Content   3
 9.2.2 Correlation Analysis
 9.2.3 Regression Analysis


Cruise Lines-by Types
Terms Used in Cruise Industry
Cruise Industry-Supply Chain
Global Cruise Industry's Passenger Capacity (2005-2010)
Available Berths in Global Cruise Industry (2004-2010E)
Global Cruise Passengers Carried (2003-2010)
Global Cruise Market Revenue (2008-2010)
Cruise Industry Share by Sources of Revenue (2009)
Cruise Market Value Share by Geographical Regions (2011E)
Cruise Market Share by Source Markets (2009)
Cruise Market Geographical Share by Destination (2009)
Number of Ships Operating in the North American Cruise Industry (2006-2009)
North American Cruise Industry-Capacity Forecasts (2010-2014)
Bed Day Capacity in North American Cruise Market (2001-2010)
Global Cruise Passengers for North American Cruise Industry (2001-2009)
North American Cruise Passengers-Share by Source Regions (2009)
North American Cruise Industry-Global Revenue (2006-2009)
Distribution of Global Embarkations for the North American Cruise Market (2009)
Share of Passengers Carried by Length of Cruise in North America (2009)
Average Length of Cruise in North America (2001-2009)
European Cruise Market Passengers Growth (2003-2009)
European Cruise Market Passengers-Share by Destination (2009)
Cruise Passengers Visit to European Ports (2006-2009)
UK Ocean Cruise Market Passenger Growth (2001-2009)
German Ocean Cruise Passengers (2001-2009)
Italian Cruise Market-Passenger Growth (2003-2009)
French Cruise Market-Passenger Growth (2003-2009)
Direct European Cruise Industry Expenditures-Breakdown (2009)
Australian Ports Visited by Cruise Ships (2005-2010)
Cruise Industry Occupancy Rates (2001-2009)
Worldwide GDP (2005-2012)
Global Employment (2001-2010)
Global Cruise Market Revenue Share by Company (2011E)
North American Cruise Market Share by companies (2010)
European Cruise Market-Share by Companies (2010)
Carnival Corporation Number of Passengers Carried (FY06-FY10)
Carnival Corporation Revenue (FY06-FY10)
Carnival Corporation Revenue Share by Segments (FY10)
Royal Caribbean Revenue (2006-2010)
Royal Caribbean Revenue Breakdown (FY10)
NCL Revenue (2009-2010)
Global Cruise Passengers Carried (2010-2014E)


Global Cruise Market Report: 2011 Edition - Table of Content                      4
Cruise Ship Building and Investment (2010-2014)
Capacity of North American Cruise Industry (2001-2009)
US Cruise Passenger Breakdown-by Regions (1990 & 2009)
Bed Day Capacity for Major Cruise Destinations in North America (2006-2010)
Economic Contribution of North American Cruise Industry to US by Sector (2009)
European Cruise Passengers by source Country (2009)
European Cruise Passengers by Country of Embarkation (2009)
Total Economic Impact of the European Cruise Sector by Industry (2009)
Australian Cruise Industry Statistics (2009-2010)
National Economic Impact of Cruise Shipping in Australia (2009-2010)
Economic Contribution of Cruise Tourism by Destination in Australia (2008/2009)
Share of Bookings through Travel Agents in America (2009)
Financial Breakdown of Typical Cruiser worldwide (2010)
Cruising Penetration Rates-by Regions (2009)
Capacity and Number of Ships Owned-by Brands (2011E)
Carnival Corp - Cruise Brands, Passenger Capacity and No. of Cruise Ships (2011)
Royal Caribbean-Cruise Brands (as of December 2010)
Dependent & Independent Variables (2005- 2010)
Correlation Matrix
Model Summary - Coefficient of Determination
Regression Coefficients Output

Global Cruise Market Report: 2011 Edition - Table of Content                       5
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