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					Ryan Carroll

411 N. Newstead LLS Saint Louis MO 63108 4971131@gmail.com, 314-497-1131

Talented, strategic Account Manager level marketing professional with proven skills in design, production, strategy development, project management and campaign execution. Collaborative and creative, well-suited for promotional marketing administration.

Professional Experience Account Coordinator, NSI Marketing Services (St. Louis, MO) 2006 – 2009

Developed strategy and executed communications tactics for clients within ABInBev’s Brand Creative Services and Global Development teams. Responsibilities included: daily administration of internal websites and asset databases, client correspondence, promotional copywriting, content creation, creative direction and quality control. While at NSI, I played a key supporting role in the redesign of AB’s wholesaler intranet which hosts 15,000 daily users and facilitates $150,000,000 in sales annually. Also supported the development, selling and maintenance of a large-scale, web-based custom print application for all North American beer wholesalers.

Specific competencies related to the Account Coordinator position at NSI include: • • • • • • • • • • • • • Campaign Execution, administration of projects from start to finish. Application Development, managing workflows and pushing deadlines. Strategic Collaboration, with clients, artists and web developers. Content Management, posting daily updates from brand teams. Quality Assurance, testing for web-functionality and brand consistency. Meta-tagging, SEO and management of digital asset databases. Promotional Copywriting, crafting effective wholesale and consumer materials. Image Creation and Manipulation, using CorelDRAW and CS3 graphics suite. Research, reporting on global web development, and social media utilization. New Business Development, strategically targeting and delivering new clients. Reporting Metrics, structuring reports and delivering ROI data. Customer Service, working directly with clients and consumers on a daily basis. Billing, quoting, reporting and invoicing clients for time and deliverables.

Freelance Graphic Artist, Multiple Clients 2001 – 2006 Assembled a portfolio of work that reflects a wide range of skills and practices including: • • • • • Magazine Design and Layout Photo Shoot Management Event Management Project Management Direct Mail Campaigns • • • • • Multi-Track Video Editing Print Design Logo Design Web Design Production Art

Education MA Marketing, Webster University Currently pursuing post-graduate studies with special emphasis placed on new media and brand management research. BA Communications, Saint Louis University 2005 graduate of SLU College of Arts & Science with a combined degree in Communications Writing and Technology with a certificate in Marketing.


				
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