Big City Mountaineers Names New Executive Director

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                Big City Mountaineers Names New Executive Director


                07.15.2009 – Big City Mountaineers, the nation’s leading volunteer organization
                devoted top providing under-resourced urban teens opportunities for a new outlook         Twitter Pitc
                on life through wilderness experiences, announces the appointment of Syd Jones            Welcome aboa
                                                                                                          names IBM Ex
                as its new Executive Director. Jones takes over the reigns from Mark Godley, who
                served as the organization’s director since 2003.
                                                                                                          News Facts
                                                                                                           Syd Jones n
                Jones spent the past 25 years at IBM involved in all aspects of marketing and              Director of
                advertising, and included partnerships with agencies such as Ogilvy & Mather,              Jones work
                Digitas and EuroRSCG/Discovery. He received numerous advertising awards                    level marketi
                including: Adweek’s Marketing Computers “Campaign of the Year “ for recognition            Jones volun

                for multicultural diversity in advertising; the AMA’s gold “Effie” for IBM’s global ad     previous 5 y

                campaign; and a silver “Effie” for the team’s efforts in Latin America. Jones was
                                                                                                          Resource Li
                integral in building IBM’s global practice for social media marketing and leading the
                                                                                                          Big City Mou
                creating of its worldwide e-marketing team, resulting in improved brand awareness
                and increased revenue.                                                                    Tags
                                                                                                          Big City Mou
                                                                                                          Syd Jones
                He brings to BCM a strong background in utilizing digital marketing to grow a
                brand’s audience and relationships. He is currently enrolled at New York University
                pursuing a Certificate in Fundraising from the Heyman Center for Philanthropy &
                Fundraising.


                “Big City Mountaineers is an impactful brand because of the excellent work it has
                done over its twenty year history serving young people,” says Jones. “I’m excited to
                use my marketing experience to help create new relationships and connections with
                an audience that appreciates the challenges of growing up in the inner city and who
                want to help and introduce them to BCM.”


                No stranger to the outdoor world though, Jones’ outdoor experience includes both
                NOLS and Outward Bound courses, an instructor for the ADK Winter Mountaineering
                School as well as volunteering for BCM summer trips and as a climber for the
                Summit for Someone volunteer program. He is currently training for his sixth running
                marathon and a summit attempt on Aconcagua in December.


                “Syd’s passion, charisma and ability to connect is a gift that BCM’s youth, volunteers,
                sponsor and staff will all benefit from,” says BCM Board President, Michael
                Hodgson. “From the streets of Harlem to the corporate world of IBM and now BCM,
                his is a compelling an authentic story. I could not be more pleased with the board’s
                selection.”


                About Big City Mountaineers
                BCM is the largest non-profit in the country devoted to working exclusively with under-
                resourced teens by using the outdoors as a transformational element in their lives.
                BCM runs its recreational mentoring program in most major urban centers
throughout the country, with its largest program areas in Denver and San Francisco.
Learn more at www.bigcitymountaineers.org.


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About Big City Mountaineers
BCM is the largest non-profit in the country devoted to working exclusively with under-
resourced teens by using the outdoors as a transformational element in their lives.
BCM runs its recreational mentoring program in most major urban centers
throughout the country, with its largest program areas in Denver and San Francisco.
Learn more at www.bigcitymountaineers.org.


Contacting Big City Mountaineers
Big City Mountaineers
1667 Vine Street
Denver, CO 80206
303-909-2830
Website: http://www.bigcitymountaineers.org
Facebook: http://www.new.facebook.com/group.php?gid=21030142720

Press Contact
Jessica Downing
Office: 970-963-4873
Email: jessica@backbonemedia.net
LinkedIn: http://www.linkedin.com/in/jessicadowning
Twitter: http://www.twitter.com/jessdowning

Interview Request
Jessica Downing
Office: 970-963-4873
Email: jessica@backbonemedia.net

Product Sample Request
Jessica Downing
Office: 970-963-4873
Email: jessica@backbonemedia.net




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