PRESS RELEASE by wulinqing


									                                                                 10 Allied Way · LONDON · W3 0RQ
                                                                                     t: 0208 600 9207
                                                                                     f: 020 8745 7534

Press Release 15 March 2005
Uploader is a new, digital music distributor, offering
record companies and all rights-holders unique online
sales and marketing opportunities.
“Uploader are offering a brilliant service to labels and we're really pleased to be asked to work with them
and help labels to make the most of the new revenue opportunities out there.” Gavin Robertson,

Best Exposure
Uploader distributes music worldwide, into an impressive list of stores. This list already includes 75 stores,
and will grow as we partner with other online retailers looking for a one-stop solution to license quality,
independent content.

Get your releases into…
     … the most popular digital music services, including iTunes, Napster, and Wippit.
     … the services that contribute to the Official UK Downloads Chart (and from 17 th April, the
        Combined Chart),
     … independent services that best serve your genre and fan base.

Uploader matches the right promotion opportunities with the right content, ensuring maximum online in-
store promotion for all releases we represent. We can organise a variety of promotions, from front page
exclusives, to special features in genre-specific stores.

Best Value
All our services cost just 15% of revenue received from download sales. We have made initial production
costs and delivery costs free for the next 3 months, which will make it financially possible to get labels
entire catalogue online now.

Best Technology
We have partnered with Rightsrouter; the industry’s leading Rights management system. Send us your
releases; let us know what rights you have – then watch the sales and money come in.

For more information contact Darren Mothersele on 020 8600 9207
                                                                10 Allied Way · LONDON · W3 0RQ
                                                                                    t: 0208 600 9207
                                                                                    f: 020 8745 7534

Background Information
Uploader is a collaboration between Martin Goldschmidt, Mike Chadwick, Stuart Middleton and Darren
Mothersele. The technological infrastructure is being provided by Rightsrouter.

Technology Partner:
Rightsrouter was spun out of the UK's Association of Independent Music (AIM) in 2003. It is an advanced
contracts management system, and digital asset management tool. The Rightsrouter team has been actively
involved in on-line and mobile data and asset management for over eight years and they have developed
standards for metadata that have been adopted by many digital music services.

Pete Dodge, acting General Manager, has over 15 years working within the independent sector. Pete’s
label and distribution experience was gained through product and label management at Rough trade
Distribution, and as a director of RTM Sales and Marketing. Moving into a direct artist and label role, he
helped establish and manage the PIAS Recordings Record label in the UK for 5 years. Pete’s most recent
role has been running his own consultancy helping Labels establish their European sales and distribution,
and providing label management services.

Darren Mothersele, Chief Technical Officer, has been New Media Manager at Cooking Vinyl for the
past year. He is also a member of the New Media Committee at AIM (Association of Independent Music).
Before joining Cooking Vinyl, Darren was a Research Scientist in the University of Sheffield’s Computer
Science department. Over the past 5 years Darren has DJ-ed at various clubs across Europe, and produced
remixes that have featured on XFM, QTV and Liquid London.

Stuart Middleton, Chief Finance Officer, was part of the management team which founded V2 Music
Group in 1996 and was its Group Finance Director for over 5 years. Prior to that Stuart held several
positions at Sony Music, latterly with the company's LRD division which was established to create
partnerships with independent record labels and which entered into deals with many labels including
Creation and Nude.

Investment Team includes:
Martin Goldschmidt is Managing Director of Cooking Vinyl Ltd, one of Europe’s oldest Independent
Record Companies. Current roster includes, Richard Thompson, Billy Bragg, Frank Black, Echo and the
Bunnymen, Hayseed Dixie and Hanson ( Cooking Vinyl has always been a digital
pioneer, being the first UK record label to get content into eMusic.

Mike Chadwick is former Managing Director of Vital Distribution Ltd, the second largest Independent
Distributor in the UK with an average turnover in excess of £40,000,000. He began his career working in a
record shop in Bristol in 1975. By 1983 he owned Revolver Distribution which went on to handle artists as
diverse as Nirvana and Cowboy Junkies. Following a merge with Play It Again Sam owned APT, Vital
Distribution was started in 1993. Vital had great success with many artists of the Brit Pop era including
Oasis and currently distribute White Stripes, Depeche Mode, and Moby amongst others. Following Vital
Chadwick set up a UK publishing company for PIAS and has been involved with the DVD Audio format.
Recently he set up Essential Music & Marketing, with Martin Goldschmidt.

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