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YHOO_News_1998_8_27_General

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									A&E Television Networks, Comedy Central, Hanson, Marketplace And The
Oakland A's Team With Yahoo! To Create Personal Web Communities
From Entertainment and Comedy to Finance, Rock & Pop and Sports, Yahoo!® Clubs
Offers a Community for Everyone
SANTA CLARA, Calif. -- August 27, 1998 -- Yahoo! Inc. (NASDAQ: YHOO) today unveiled the latest additions to its
customized communities of Yahoo! Clubs (http://clubs.yahoo.com), a new community building service giving users
an opportunity to develop and grow relationships with others who share a common bond or interest. Beginning today,
fans and followers can check out and join hot new clubs including personalized hubs for A&E's popular
BIOGRAPHY® television series; The History Channel; a line-up of clubs from Comedy Central's top-rated shows
including "South Park," "Dr. Katz: Professional Therapist," "Viva Variety," "The Daily Show," and "Upright Citizens
Brigade;" The Hanson Club formed by the multi-platinum pop/rock band Hanson; a forum for business and finance
offered by USC's Marketplace Radio, which airs on public radio stations throughout the U.S.; and a baseball team
club for fans of the Oakland A's. These new clubs offer Yahoo! users an ideal way to connect with others in one
central location. Using Yahoo! Clubs, people can chat in real-time with others who share the same adoration or
interests; get the latest news or gossip; check out upcoming shows, events, episodes or concert schedules; post
messages; send a group e-mail to everyone in the club; and even create their own directory of relevant Web site links.
"Yahoo! Clubs is a great example of how Yahoo! continues to provide our users with services they want by offering in
one central area a diverse range of content, communications tools and integrated services on the Web," said Mark
Hull, producer of Yahoo! Clubs, Yahoo! Inc. "By teaming up with A&E, Comedy Central, Hanson, Marketplace and the
Oakland A's, we have a tremendous opportunity to connect Yahoo! Club users with others who share their same
interest within a personalized and dedicated forum and to extend awareness of these popular entertainment, sports
and business providers to their loyal fans and dedicated followers."
"A&E and The History Channel are committed to providing our viewers the best experience possible, both on-air and
online," said Todd Tarpley, director of New Media for A&E Television Networks. "By forming an online community
through Yahoo! Clubs, our viewers will be able to communicate with us and - more important - with each other."
The History Channel club is at http://clubs.yahoo.com/clubs/historyclub.
The BIOGRAPHY club is at http://clubs.yahoo.com/clubs/biography.
"We have heard from the communities of fans who love and watch our comedy shows that they want to meet other
fans to discuss and find out more about their favorite stars, from Cartman and Dr. Katz to Craig Kilborn and Mr.
Laupin," said Larry Lieberman, vice president of Interactive Planning and Business for the Comedy Central Network.
"This relationship between our top-rated comedy network and the number one Internet guide enables Comedy Central
to provide a central meeting place for our fans and to help them directly connect with others through our new line-up
of personalized hubs on Yahoo! Clubs."
Comedy Central's line-up of clubs on Yahoo! Clubs can be found at the following Web addresses:
http://clubs.yahoo.com/clubs/comedycentral
http://clubs.yahoo.com/clubs/thedailyshow
http://clubs.yahoo.com/clubs/drkatz
http://clubs.yahoo.com/clubs/southpark
http://clubs.yahoo.com/clubs/vivavariety
http://clubs.yahoo.com/clubs/uprightcitizensbrigade
"From the very beginning, Hanson has drawn a lot of energy and support from our fans; they are one of the main
reasons we do what we do," said Taylor Hanson, keyboardist for the group. "They are just incredible!" added Zac
Hanson, the band's drummer. Elaborating on his brothers' comments, lead guitarist Isaac Hanson continued, "We see
Yahoo! Clubs as building upon our fan club, MOE. The Hanson Club will give existing fans an outlet to interact with
one another and stay informed, in addition to providing new fans with a place to discover our music."
Fans can visit the Hanson club by going to http://clubs.yahoo.com/clubs/hanson.
"By joining efforts with Yahoo! Clubs, Marketplace is able to give a dedicated audience of listeners a new way to
communicate with one another and voice their opinions on a variety of financial issues in a comfortable environment,"
said Jim Russell, general manager of Marketplace Productions. "Through Yahoo! Clubs, our users can exchange
ideas and stay in touch with others who share similar interests.
For the Marketplace club, people can go to http://clubs.yahoo.com/clubs/marketplace.
"Teaming with Yahoo! Clubs gives the A's a unique outlet to new audiences. This is a terrific opportunity for the
Oakland A's," said David Lozow, Oakland A's director of Information Services. "Since the initial launch of our Web site
in 1995, the A's have strived to keep www.oaklandathletics.com on the cutting edge of information technology. Our
relationship with Yahoo! in this and other ventures has given the A's the ability to continue to expand our Internet
potential."
To visit the Oakland A's club, go to http://clubs.yahoo.com/clubs/oaklandas.
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