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INTERNET MARKETING PLAN

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					INTERNET MARKETING PLAN
INTERNET MARKETING PLAN


             •  Reach the widest audience of 
             potential buyers

                               y
             •  Produce activity to attract the 
             best buyer willing to meet your 
             terms, price and desired closing 
             date

             •  Monitor traffic that results from 
             this online marketing plan

             •  Study the results and adjust 
             accordingly to get your home sold


      CrossroadsRealtyNJ.com
                 How Buyers Search & Find Their Home

  THE INTERNET IS NOW                        18 TIMES MORE EFFECTIVE THAN PRINT ADS!
40 %
                                Internet                 Signs                  Print ads
35 %


30 %


25 %
                            2004: More buyers found
                            their home on internet
                            than from signs
20 %


15 %


10 %


 5 %                                   2002: Internet
                                       surpassed print ads

 0 %
          1997        1999        2001        2003   2004    2005       2006       2007      2008      2009       2010


  Where buyers searched for a home in 2010                   Where buyers found their home in 2010

       89% the Internet (90% in 2009)                            38% real estate agent (36% in 2009)
       88% real estate agent (87% in 2009)                       37% the Internet (36% in 2009)
       56% yard signs (59% in 2009)                              11% yard signs (12% in 2009)
       43% open houses (46% in 2009)                              6% friend, neighbor or relative (6% in 2009)
       35% looked at print ads (40% in 2009)                      4% home builders (5% in 2009)
                                                                  2% print or newspaper ad (2% in 2009)
  Source:
                                                                  2% directly from the seller (also 2% in 2009)
  National Association of REALTORS®
  Profile of Home Buyers and Sellers, 2010




                                               CrossroadsRealtyNJ.com
                   Internet Marketing Plan

   BUYERS WILL FIND          YOUR HOME ON THE INTERNET




                       CrossroadsRealtyNJ.com
The Crossroads Realty website receives millions of hits each and every month. Traffic is 
brought in from website link referrals, search engine optimization techniques, and paid 
 advertizing. Your listing will be submitted to all applicable search engines and home 
 advertizing. Your listing will be submitted to all applicable search engines and home
                         search websites like those shown above.




                             CrossroadsRealtyNJ.com
Internet Marketing Plan


                       YOUR HOME WILL
                       YOUR HOME WILL

                    STAND OUT
                       FROM THE REST!




                             Your listing is upgraded on 
                               both Realtor.com and 
                              Trulia.com to stand out 
                              and be more prominent.

                              The most visible position 
                              for your home has been 
                               reserved at the top of 
                               Trulia’s search results.

                             This priority placement on 
                             both websites is exclusive 
                                t     l      l tf
                                to only a select few 
                                      Realtors.




    CrossroadsRealtyNJ.com
           Internet Marketing Plan
I WILL KEEP YOU UPDATED ON YOUR HOME’S ACTIVITY




                CrossroadsRealtyNJ.com

				
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Description: INTERNET MARKETING PLAN