Document Sample
valentine Powered By Docstoc
					                                                                         Tuesday February 8, 2011

                   69% of Aussie couples plan to celebrate the day of love!

If you’re planning to buy lingerie, chocolates or jewellery to give to your loved one on February 14,
you may want to think again. 87% of Aussies in a relationship would like to receive a romantic
getaway for Valentine’s Day, according to new research from, Australia’s leading
travel and lifestyle website.

The survey of 17,000 Australians found that Bora Bora topped the list of destinations guys and girls
would most like to be whisked away to celebrate their love (27%). For those with a little less budget,
don’t worry; a night in a five-star Australian capital city hotel came in just behind, favoured by 26%
of respondents.

How are couples planning to celebrate Valentine’s Day?
With February 14 falling on a Monday this year, 41% of attached Aussies plan to take advantage
and plan a long weekend.

“Valentine’s Day is a perfect excuse to focus on your partner and what better way to do that than
getting away from the hustle and bustle of work and family responsibilities?” said
spokesperson Courtney Maywald.

“A romantic getaway is a win-win situation for both parties. The fellas don’t have to stress about
choosing the right lingerie or jewellery item, and the ladies don’t need to rack their brains to come
up with a suitable item for their hard to buy for hubby or boyfriend!”

Other key survey findings include:
       Despite some criticising the commercial nature of Valentine’s Day, 69% of people in
       relationships will celebrate it.
       Of this group, 38% still don’t see it as a particularly important day in their relationship.
       For two thirds of people, anniversaries are deemed the most romantic day of the year.

According to respondents, it is the girlfriend or wife who takes responsibility for organising
romantic activities in a relationship for 59% of couples. Men folk do the organising in 29% of
relationships while an honest 12% admit neither of them do!

Aussies rating their partner ahead of their dream celeb!
It seems we don’t need to worry about any infatuations our better half might have with the George
Clooney’s or Angelina Jolie’s of the world; an impressive 98% of people would choose to spend
Valentine’s Day with their partner over their favourite celebrity crush.

“Partners definitely won out over celebrities when it came to who Aussies want to spend Valentine’s
Day with. However, if they really had to choose, Johnny Depp, Gerard Butler, Jennifer Aniston,
Colin Firth and Natalie Portman were clear favourites. A little closer to home, Pat Rafter, Rebecca
Gibney, Dr Chris Brown and Jennifer Hawkins all rated a mention,” said Maywald.

What about all the single ladies?
Of those finding themselves single this year, one in four plan to do something with other
unattached friends. Favoured activities include dinner, cocktails, chick-flicks and high tea.

“While the focus might be on loved up couples, Valentine’s Day is also a good excuse to catch
up with your mates. Respondents told us that a weekend away with their friends or pampering
activities like facials and massages, high tea and cooking classes were all high on their to do
list,” said Maywald.

                                      Last minute romantic getaway suggestions

These deals are sure to put you in the good books this Valentine’s Day weekend*:
       Sydney - 4.5-star Darling Harbour Secret Hotels® deal from $158 per night
       Perth – 4.5 star Perth Secret Hotels® deal from $134 per night
       Melbourne – Luxe King Room at 5-star Crown Metropol Southbank from $295 per night
       Adelaide – 4.5-star Adelaide Secret Hotels® deal from $98 per night
       Brisbane – 5-star Sebel King George Square from $199 per night
       Hunter Valley – Two nights at the 4.5-star Sebel Kirkton Park from $165 per night
       Canberra –4.5-star Clifton on Northbourne including buffet breakfast from $209 per night
       Gold Coast – 5-star Crowne Plaza Gold Tower including buffet breakfast from $199 per night

                             Check out more sizzling deals at

                                                                         th            th               th
            *Prices based on cheapest available rate for Saturday 12 , Sunday 13 or Monday 14 February 2011.
                                                    Subject to availability.


       NOTE: Specific state, gender and generation statistics are available on request.

         For more info or an interview with Courtney Maywald, get in touch!

Nicole Gentle
Public Relations Executive
live every
phone: 02 8016 4131 or 0421 848 428

ABOUT LASTMINUTE.COM.AU launched in Australia in 2000 and offers a range of products and services to Australians
including hotels, international flights, domestic flights, holidays, gifts, experiences, car hire and travel insurance.
The company has continued to develop a distinctive brand that communicates spontaneity and a sense of
adventure, attracting a loyal community of registered subscribers.

The findings of this survey are based on a sample of 17,000 completed responses collected by an online survey
in January 2011. Invitations to participate in the survey were published online on, and via
email newsletter to users.