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					                                          Appendix E
                              Economy and Community




         Economy &
         Community
          Service Plan
        2009/10 – 2010/11

Head of Service Signature………………...……………………




Corporate Director Signature……………………….…………….



Portfolio Holder’s Signature………….…………………………..
Contents


Section 1 – Foreword

Section 2 – What we do

Section 3 – The priorities for 2009/10

Section 4 – Resources

Section 5 – Monitoring and Evaluation

Section 6 – Risk Assessment and Management

Section 7 – Environmental and Social Impact Considerations




            The Golden Thread

       Mendip Sustainable Community
                                                                 Key service
        Strategy and Somerset LAA
                                                               Statutory/Non
                                                                  Statutory
                                                               Strategic Plans
                                    Mendip District Council
    Resourced                          Corporate Plan
       by
     Medium
      Term                                     Service Plans
    Financial
      Plan
                                                Personal Review and
                                                Development Plans

       Telephone: 01749 648999
       customerservices@mendip.gov.uk
       www.mendip.gov.uk




Economy & Community Group – Services Directorate                                 2
Service Plan 2009/10
Section 1 - Forward

Welcome to 2009/10 Economy and Community Group [E&C] Service Plan. The E&C Group
comprises Conservation and Rights of Way, Economy Team, Car Parks and Leisure. We are
a new group formed in 2009 to deliver key outcomes and priorities for our customers. The
Plan indicates previous achievements and plans for the current year.

1.1 Purpose of the plan and how it will be used
The plan sets out keys priorities in the light of the current economic climate and provides a
basis to assess the performance for the Group towards achievement of those priorities. It will
be delivered via a mix of service specific operational plans and by setting realistic objectives
through the Council‟s individual staff performance, review and development scheme.

1.2 The Corporate Priorities the Plan is contributes towards
The Plan contributes towards;

     Supporting the local economy
     Assisting and supporting communities and individuals to maintain and improve the
      quality of their lives
     Enhance the district as a place to live.

1.3 Major challenges
The economic downturn and its longer term effect on public finances are anticipated to
provide a significant challenge in order to maintain services and meet customer expectations.
The effect of a reduced resource means that services will need to seek innovative solutions
through increased cooperation with partners.
Specifically, the aging stock of the Council‟s major assets will require significant investment,
at a time when it has less to spend. These challenges mean that prioritisation of important
issues must be sharper than previously, and needs to focus on what matters locally.

1.4 The Portfolio Holder
The Group Portfolio Holder is Cllr Forrest and the shadow Cllr Cockroft

Section 2 – What we do

2.1 Role and purpose of the E&C service
The E&C Group is responsible for assisting the Council deliver its vision which is:

Mendip – a place to be proud of – where people, communities and
businesses are encouraged to achieve their potential
The majority of the services delivered by the Economy and Community Group are
discretionary. The Group is one of three providing direct and indirect services; their role is to
support the local economy, assist and support communities and individuals to maintain and
improve the quality of their life and to enhance the district as a place to live. The overall aim
of the Group is to maintain services at their current level of investment and wherever
possible increase patronage, customer satisfaction and value for money.




Economy & Community Group – Services Directorate                                                    3
Service Plan 2009/10
The Economy and Community Group provides the following services

Team area        Contribution towards        Service provided
                 the Council‟s goal
Conservation     maintain and enhance        Advice on grant aid, maintenance of historic
and Heritage     Mendip‟s built and          buildings and internal advice to development
                 natural environment         control on planning applications.

                                             The team also runs the Townscape Heritage
                                             Initiative and Heritage Economic Regeneration
                                             Scheme grant aid programmes.

                                             Support to the two AONB‟s

                                             The Rights of Way Service
Economy          supporting the local        Business advice and grant aid
                 economy and the
                 revitalisation of our       Brown field and other major development site
                 major settlements and       projects
                 rural hinterland
                                             Economic regeneration covering town, rural and
                                             promotion aspects

                                             The team implements regeneration projects and
                                             provides advice on business support, brown field
                                             site development, tourism and Market town and
                                             rural regeneration

                                             The markets service

Car Parks        supporting the local        provision and management of appropriate car
                 economy                     parking
Leisure          quality of life and         Access to Leisure centres
                 deliver the objective of
                 encouraging healthier       Sports development, rural leisure and outreach
                 lifestyles as part of       programmes and support for community
                 promoting wellbeing
                                             Development and promotion of activities to support
                                             healthier communities within the district

                                             Development of Children‟s Play in the district

                                             Strategic development of the arts and culture;
                                             support for projects and the promotion of the arts

                                             Support, development, advice and grant aid for the
                                             voluntary sector and village hall committees




2.2 Key achievements for 2008 - 09
Economy & Community Group – Services Directorate                                                  4
Service Plan 2009/10
The E&C Group is a new Group the highlights of the 2008-09 key achievements against our
strategic aims include:


Enabling an Environment where individual and businesses can prosper
    With partners, we saw the successful launch of FETE Phase 1 (Frome Education and
       Training Enterprise)
    Completed consultation and a plan for a vision for Frome, one of our Market Towns in
       connection with the Local Development Framework and Sustainable Communities
       Strategy
    Destination Wells was regenerated, including the development of the Wells Tourism
       website
    We helped to organize 3 Successful events as part of Mendip Business Exchange
    We have launched the Mendip Business Life website aimed at linking and supporting
       business activity in the area.
    We have agreed a service level agreement with the Mendip Association of Chamber
       of Commerce and facilitated support for businesses through events focusing on the
       credit crunch, business planning and networking.
    Our area regeneration team has worked to increase retail development via the
       Saxonvale and Princes Road developments and has refined the council‟s Business
       Ambassador Service to give greater support to business development.
    Helped 20 small businesses with start–up support
    Developed and introduced a parking strategy
    Devised a way forward for replacing a defunct bailey bridge in Frome

Encouraging and supporting communities and individuals to improve the quality of their life
    The Mendip Play strategy was completed and published this year and the council
      also achieved government Play Builder funding to implement projects such as the
      Play Ranger Service.
    Reviewed 3 year funding agreements that support the Voluntary and Community
      Sector and developed funding agreements between the council and its Key Strategic
      Arts organisations
    We worked with parish councils and the Ramblers Association to increase recreation
      opportunities for tourists and local people. The walking festival over the August Bank
      holiday weekend attracted over 300 people and was considered the most successful
      to date
    Since August 2007 until March 2009, Active Somerset has encouraged 781 people to
      become more involved in being active through a variety of ways including dance,
      walking, running, tai chi etc. Out of the 781, 215 where new to physical activity

2.3 Key outcomes for 2009-10
    a) Over time an increase in business investment in Mendip
    b) Ensuring that our environment is kept to a high quality whilst retaining its character
       and diversity
    c) Provision of appropriate town centre parking facilities
    d) Clarity about future investment decisions for the councils major leisure facilities
    e) Mitigate the effects of the recession on the local economy
    f) Improve leisure and cultural opportunities for people in Mendip
    g) Facilitating an environment for a thriving community and voluntary sector

2.4 Summary of opportunities and threats (expanded on in Section 3)
Many of the services are discretionary and therefore at greater risk of resource reductions
during periods of economic uncertainty and at the same time increasing customer
expectations. A significant number of posts in the service area are single specialist and often
part time. This places greater demands on the organisation should those post holder be
Economy & Community Group – Services Directorate                                                5
Service Plan 2009/10
absent for significant periods. Opportunities exist to develop more effective joint working and
partnerships to maximise resources whilst maintaining service standards.

2.5 The main service users and customers
The diverse collection of services provided by the group means that the main customers fall
into the following:

Users of the Conservation and Rights of Way service
Users of the Council‟s car parks
Users and potential non users of the council‟s leisure facilities
The wider business community

2.6 Service area partnerships

Conservation and Heritage Team
Mendip Hills AONB – a partnership of Local Authorities that cover the AONB to assist with
the deliver the Councils statutory requirements
Cranborne chase and West Wiltshire Downs AONB – a partnership of Local Authorities that
cover the AONB to assist with the deliver the Councils statutory requirements
Townscape Heritage Initiative is a partnership between SCC, SMTC and the Heritage Lottery
Fund

Economy Team
Into -Somerset
Somerset Tourism Partnership
FETE (Frome Education and Training Enterprise)
Mendip Business Exchange
MACOC (Mendip Association of Chambers of Commerce)
Shepton 21
Vision for Frome

Car Parks Team
Civil Parking Enforcement Project [CPE] Management Board – the countywide partnership
overseeing the implementation of CPE

Leisure Team
Western Community Leisure and Avalon Leisure - a key partner for the delivery of the Major
Leisure Service
Somerset Activity and Sports Partnership - a key partner for the delivery of the Community
Somerset PCT – a key partner for the delivery of the Active lifestyle work
Somerset‟s Key Strategic Arts Organisations
The voluntary sector




Economy & Community Group – Services Directorate                                              6
Service Plan 2009/10
Section 3 – Priorities for 2009/10

Outcome          Over time an increase in business investment in Mendip
E&C 1
Description      The district is promoted in a broader arena, within and part of an inward
                 investment agency for Somerset, Somerset Tourism Partnership, Mendip
                 Business Exchange and Employment and Skills group. Promote the
                 availability of sites and premises within the area and provide support to
                 enable Mendip businesses to grow
Potential        Failure to establish an Inward Investment company to deliver the Into
Risks            Somerset Business Plan
                 http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                 A3-pure.xls
Link to          Supporting the local economy and the revitalisation of our major settlements
Corporate        and rural hinterland
Plan
Key Performance Indicators
Ref     NI/      Indicator                         2008/09          2009/10   2010/11   2011/12
        local                                      Performance      Target    Target    Target
SO1     NI       Vat registration rate per         44 Estimate      37.8      41.3      Not set
KPI 1            10,000 adults [NI 171] based      [Outturn not     -6.2      +3.5
                 on Somerset LAA targets           yet available]

SO1     LPI      Support to small businesses       TBC              20        Not set   Not set
KPI 2

Key Actions
Ref      Key Actions                                                       Completion   Lead
                                                                           Date         Officer
SO1      With partners establish a Local Authority controlled              March 2010   AH/RR
KA1      Company limited by guarantee to deliver the Into
         Somerset Business Plan
SO1      Promote opportunities for inter-trading, shared learning          March 2010   AH/RR
KA2      and networking between local businesses, by supporting
         the Mendip Business Exchange
SO1      Promote links between employers, training providers,              March 2010   AH/RR
KA3      jobseekers and employees seeking career development
         through the new partnership initiative
SO1      Operate a small business start up grant scheme                    March 2010   AH/RR
KA4
SO1      Represent the Council when approached with major                  Ongoing      LA/GD
KA5      speculative development interest in the capacity as
         landowner and/or the economic regeneration interests of
         the district
SO1      Facilitate a decision by the Council to determine where           March 2010   LA/GD
KA6      retail development may be most appropriate in Wells
SO1      Conclude tenancy agreements and land acquisition at               March 2010   LA
KA7      Frome abattoir as a precursor to open marketing of MDC
         land at Saxonvale, Frome
Economy & Community Group – Services Directorate                                                  7
Service Plan 2009/10
SO1       Influence improvements to private sector proposals for         March 2010    LA
KA8       Saxonvale, Frome, particularly in respect of the town
          centre offer and its flexibility to respond to longer term
          market demand
Opportunities and Threats
Opportunities                                      Threats
     Nice environment for businesses                  Economic downturn
     Lower cost base                                  Poor communication and transport links
     Working with partners                            Lack of employment land
     European funding                                 Skills shortage
     Cross-service working                            Reducing resources
                                                       Competition with other areas – lack of
                                                       special funds




Outcome           Ensuring that our environment is kept to a high quality whilst
E&C 2             retaining its character and diversity
Description       Ensuring that our built environment and public places maintain their character
                  and quality
Potential         Reduced capacity leading to ability to respond to all development control
Risks             consultations relating to listed buildings
                  http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                  A3-pure.xls
Link to           Enhancing Mendip as a place to live by maintaining and enhance Mendip‟s
Corporate         built and natural environment
Plan
Key Performance Indicators
Ref       NI/     Indicator                        2008/09         2009/10   2010/11   2011/12
          local                                    Performance     Target    Target    Target
SO2       Local   Repair buildings under the       0               3         7         Not set
KPI 1             Action Programme for
                  Shepton Mallet THI 2008-
                  2011
SO2       Local   Lo18 – To reduce the             3%              1%        2%        Not set
KPI 2             number of “at risk” buildings    reduction
                  year on year
SO2       Local   „Ease of use„ of the ProW        82%             84%       Not set   Not set
KPI 3             network [County indicator ]
Key Actions
Ref       Key Actions                                                    Completion    Lead
                                                                         Date          Officer
SO2       Complete the Wells Cathedral Green enhancement project         July 2009     DC
KA1
SO2       Allocation of year 2 Shepton Mallet THI funding                March2010     PT
KA2



Economy & Community Group – Services Directorate                                                 8
Service Plan 2009/10
SO2       Support the development control process through formal        ongoing        DC
KA3       listed building consultations
SO2       Deliver and improve the ROW network as per agency             March 2010     SP
KA4       agreement with SCC
SO2       Install art work for the Townsend Retail Park, Shepton        March 2010     NE
KA5       Mallet, to fulfill their planning condition
Opportunities and Threats
Opportunities                                      Threats
     Develop a mechanism for delivery              No trigger mechanism for delivering action
     Improved cross-departmental working           Too many arts projects from Planning –
     Working with partners                          limited capacity to deliver
     Improving the environment                     Projects only proposed if Planners are
     Improved community engagement                  aware of Art




Outcome          Provision of appropriate town centre parking facilities
E&C 3
Description      Ongoing review of service delivery via on and off street parking policy.
Potential        Failure of one or more partners to join Parking Partnership
Risks            http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                 A3-pure.xls
Link to          Supporting the local economy
Corporate        Enhancing Mendip as a Place to Live
Plan
Key Performance Indicators
Ref      NI/     Indicator                         2008/09       2009/10    2010/11    2011/12
         local                                     Performance   Target     Target     Target
SO3              Implementation of CPE             n/a           n/a        October    Not set
KPI 1            project                                                    2010
Key Actions
Ref       Key Actions                                                   Completion      Lead
                                                                        Date            Officer
SO3       Taking forward the various stages of Civil Parking            October2009 NK-W
KA1       Enforcement [CPE] project with a view to implementing a
          integrated countywide on and off street parking regime
SO3       Review and implementation of strategic pricing to support     December        NK-W
KA2       the local economy                                             2009
SO3       Feasibility study into the “Park Mark” safer parking          March 2010      NK-W
KA3       scheme
SO3       Implement replacement of the Frome bailey bridge              March 2010      NK-W
KA4                                                                                     [MW]
Opportunities and Threats
Opportunities                                      Threats

Economy & Community Group – Services Directorate                                                  9
Service Plan 2009/10
     Rationalise car parking charges –                Resources – individual officer
      applicable to individual areas                   Unavailability of funding
     Take on other car parks                          Partner‟s buy-in
     One enforcement agency (Somerset                 Political change in approach
      CPE) – increased workforce                       Change in legislation
     Enhancing local economy – season                 Upfront costs
      tickets? Income generation?                      Selling off car parks for development
                                                       Fall in income



Outcome          Clarity about future investment decisions for the councils major
E&C 4            leisure facilities
Description      With consultants review the council‟s major leisure facilities with a view to
                 determine what should happen when they come to the end of their operational
                 life in the context of declining resources and the need for major capital
                 investment and influence the future of leisure operations
Potential        Failure to have clarity on the future direction of the council‟s major leisure
Risks            centres, will impact on future investment and any operational decisions
                 http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                 A3-pure.xls
Link to          Supporting communities and individuals to maintain and improve the quality of
Corporate        their life
Plan
Key Performance Indicators
Ref      NI/     Indicator             2008/09          2009/10     2010/11    2011/12 Target
         local                         Performance      Target      Target
SO4      Local   Adoption of policy    n/a              October     n/a        Not set
KPI 1            by Cabinet                             2009
Key Actions
Ref       Key Actions                                          Completion      Lead Officer
                                                               Date
SO4       Complete the review of the Councils major            October2009 IM
KA 1      leisure provision and future direction for the
          service adopted by Cabinet
Opportunities and Threats
Opportunities                          Threats
     Identify development of future         Assets – significant investment is required to sustain
      provision through alternative          for the next 20 years
      routes                                 Political will
     Sustainability                         Aging stock
     Partnership working                    Non-statutory
     Investment
     New technology
Outcome            Mitigate the effects of the recession on the local economy
E&C 5
Description        Provide a range of measures to support the local economy during the
                   economic downturn
Economy & Community Group – Services Directorate                                                  10
Service Plan 2009/10
Potential         There is a risk as a result of reduced capacity in the former regeneration
Risks             team that the Council may not be able to support the economy to the extent
                  that it has done so in the past, leading to the council not meeting its goals.
                  http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                  A3-pure.xls
Link to           Supporting the local economy
Corporate
Plan
Key Performance Indicators
Ref       NI/     Indicator             2008/09       2009/10    2010/11     2011/12 Target
          local                         Performance   Target     Target
SO5       Local Number of               New           5          Not set     Not set
KPI 1           empty retail
                premises
                examined for
                alternative use
SO5       Local Number of               New           4        Not set       Not set
KPI 2           opportunities                         extended
                examined for                          markets
                extended
                markets in
                Shepton Mallet
SO5       Local Number of new           New           5          Not set     Not set
KPI 3           contacts
                established to
                promote the
                Mendip area
SO5       Local Number of               New           2          Not set     Not set
KPI 4           websites worked
                with to promote
                the Mendip area
SO5       Local Number of               New           3          +25%        Not set
KPI 5           Economy Team
                newsletters
                produced
SO5       Local Number of               New           5          Not set     Not set
KPI 6           organisations
                assisted with
                LARC
                applications
SO5       Local Number of small         New           10         Not set     Not set
KPI 7           to medium
                enterprises
                supported
                through the
                Business
                Ambassador
                Service


Economy & Community Group – Services Directorate                                              11
Service Plan 2009/10
SO5        Local % Economic               93%           90%        Not set     Not set
KPI 8            Regeneration
                 Programmes
                 completed
SO5               Secure the              n/a           yes        n/a         n/a
KPI 9             Memorandum of
                  Understanding
                  with the TICs by
                  March 2010
Key Actions
Ref      Key Actions                                       Completion          Lead Officer
                                                           Date
SO5      Create a map of the current economic              March 2010          KG
KA1      development work taking place
SO5      Examine opportunities for the development         March2010           KG
KA2      of Shepton Mallet Market
SO5      Examine opportunities for the best use of         March2010           KG
KA3      empty retail premises in Mendip
SO5      Establish new contacts for the promotion of       December2009        DS
KA4      the Mendip outside of the Mendip area
SO5      Look at working with/ managing non council        December2009        DS
KA5      websites to promote the area
SO5      Develop and produce a quarterly newsletter        September2009       DS
KA6      to promote the work of the Economy Team
SO5      Support organisations seeking for funding         December2009        RW
KA7      through the Local Action Rural Communities
         [LARC] grant process
SO5      Support SMEs through an interactive               December2009        RW/RR/AH/LA/GD
KA8      programme of professional support
SO5      Complete the projects supported through           March2009           RW
KA9      the three Economic Regeneration
         Programmes
SO5      Complete the Memorandum of                        March 2010          GD
KA10     Understanding to establish the governance
         structure for the Somerset Tourism
         Partnership
SO5      Review the MDC delivery plan of the               December 2009       GD/LA
KA11     Economic Strategy in light of any changes
         to the prevailing economic climate
Opportunities and Threats
Opportunities                         Threats
     Cross department and cross           Resources – reduction of staff – high expectation on
      Council working                       delivery
     Significant partnership              Loss of tourism officer and reduction in budget
      development                          reduced funding
     External funding                     Politics
Economy & Community Group – Services Directorate                                               12
Service Plan 2009/10
     Enhance the economy
     Focused service delivery



Outcome           Improve leisure and cultural opportunities for people in Mendip
E&C 6
Description       Encourage, develop and sustain sport, arts, play and healthy lifestyle
                  initiatives to improve health and well-being
Potential         Failure of the Leisure Facilities contract; and
Risks             Delivery of the Frome flagship play area as a result of a potential planning
                  application from the neighbouring hospital
                  http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                  A3-pure.xls
Link to           Encouraging healthier lifestyles as part of promoting wellbeing
Corporate         Improving Quality of Life.
Plan              Enhancing Mendip as a Place to Live.
Key Performance Indicators
Ref         NI/      Indicator                           2008/09           2009/10      2010/11      2011/12
            local                                        Performance       Target       Target       Target
SO6         Local LO10 - Net cost per visit              £1.07*            £1.00        £1.00        Not set
KPI 1             to the major leisure facilities
SO6         Local Number of visits at the                821,495*          800,000      Not set      Not set
KPI 2             Council‟s leisure centres
SO6         Local % change in the number of              +3.8%*            +1%          +1%          Not set
KPI 3a            people participating in
                  sports at the councils
                  leisure centre
* KPI 1-3a above based on contract year ending 31 May 2007 data for contract year ending 2008 not yet available
SO6         Local % change in the number of              +12.8%            +1%          +1%          Not set
KPI 3b            people participating in a
                  cultural event supported by
                  the council
SO6         Local % of GP practices referring            100%              100%         100%         Not set
KPI 4             patients to proactive GP
                  Referral Activity Programme
SO6         Local % of clients completing the            New               26%
KPI 5             referral
            NI       Children‟s and young                N/A               New
            199      peoples satisfaction with
                     parks and play areas
Key Actions
Ref       Key Actions                                                         Completion              Lead
                                                                              Date                    Officer
SO6       Work with partner organisations to sustain funding for              March 2010              HB/NE
KA1       leisure and cultural initiatives
SO6       Deliver the Proactive Scheme                                        March 2010              TK
KA2

Economy & Community Group – Services Directorate                                                            13
Service Plan 2009/10
SO6       Work with disadvantaged groups to increase their                  March 2010          NE/HB
KA3       access to leisure and culture
SO6       Promote leisure and culture opportunities through                 March 2010          HB
KA4       targeted projects and initiatives
SO6       Ensure the delivery and compliance of the leisure                 March 2010          IM
KA5       contract
SO6       Complete the delivery of a new skate park in Frome                March 2010          RM
KA6

SO6       Deliver the Big Lottery Children‟s Play Programme:                March 2010          RM
KA7       Frome Flagship Play Area, Street Skate Park and Play
          Ranger Service
SO6       Deliver the Play Builder Project                                  March 2010          RM
KA8

Opportunities and Threats
Opportunities                                      Threats
     Increase in external funding                        Small budgets
     Improving monitoring mechanisms                     Staff capacity
     Improve joint working internally and                Apathy of community
      externally                                          Lack of funding opportunities – less to bid
     Improve communications/promotion                      for / tighter criteria
      Added value – additional funding                    New government targets
                                                          Big Lottery funding – criteria
                                                          „Not in my backyard‟ attitude effecting
                                                           development of play sites
                                                          Partners not delivering on time



Outcome           Facilitating an environment for a thriving community and
E&C 7             voluntary sector
Description       Encourage, develop and sustain a diverse and responsive community and
                  voluntary sector through the provision of support.
Potential         Because of the recession the demands on the VCSOs by the public are likely
Risks             to grow. There is a risk as a result of this demand for additional support to be
                  provided, leading to additional pressure on the council's resources.
                  http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-
                  A3-pure.xls
Link to           Supporting communities
Corporate         Enhancing Mendip as a Place to Live.
Plan
Key Performance Indicators
Ref         NI/     Indicator                          2008/09          2009/10    2010/11     2011/12
            local                                      Performance      Target     Target      Target
            NI6     Participation in regular
                    volunteering
            NI7     Environment for a thriving
                    third sector
SO7         Local Number of village hall               9                8          Not set     Not set
Economy & Community Group – Services Directorate                                                     14
Service Plan 2009/10
KPI 1              projects completed
SO7         Local Number of registered VSOs               105            +10%      Not set   Not set
KPI 2             in Mendip
SO7         Local Amount of external funds                £335,190       Not set   Not set   Not set
KPI 3 a           attracted into Mendip [by
                   VSO‟s supported financially by
                   the council]
SO7         Local spend / value ratio – [by               1:12.6 [£‟s]   1:12.6
KPI 3 b            VSO‟s supported financially by
                   the council]
SO7         Local Number of people involved               371            371
KPI 4             in volunteering [By
                   organisations financially supported
                   by the council]

Key Actions
Ref       Key Actions                                                      Completion         Lead
                                                                           Date               Officer
SO7       Support rural community village hall committees to               March 2010         SG
KA1       develop and improve facilities
SO7       Maintain a diverse and responsive voluntary sector in            March 2010         SG
KA 2      Mendip
SO7       Encourage capacity building opportunities by working             March 2010         SG
KA 3      with VSOs to attract more external funds into the area
SO7       Promoting volunteering opportunities by working with             March 2010         SG
KA 4      funded VSOs and the new bureau partnership.
SO7       Recruit, train and support volunteers to improve the             March 2010         HB
KA 5      sustainability of the Council‟s Leisure and Culture
          initiatives
Opportunities and Threats
Opportunities                                            Threats
     Community engagement                                Economic downturn
     Increasing opportunities and                        Reduced funding, but increased
      participation in volunteering                         need/requirement
     Strategically working with SCC and other            Resources – P/T post
      Districts – developing a joint outcome              Non-statutory
     Skill development of volunteers


Appendix 2 sets out designated National & Supporting Indicators relating to the Economy
and Community Group of services




Economy & Community Group – Services Directorate                                                   15
Service Plan 2009/10
Section 4 - Resources

4.1 The Economy & Community budget
The Economy & Community 2009-10 budget is set out below

Service area                        Allocation of                             Expenditure                                       Income
                                    resources
                                    Staff FTE/people                          Revenue           Capital
Conservation and                    4.8/5
Rights of Way
                                                                              To be             To be                           To be
Car Parks                           10/10                                     confirmed         confirmed                       confirmed

Economy                             8.2/9

Leisure                             5.87/9

Management                          2.4/3
&Administration


4.2 The Economy & Community staffing structure
The Structure as at May 2009 is set out below and comprises 36 members of staff.

The gender breakdown is – 25 females and 11 males.

                                                             Community & Economy
                                                             Community & Economy
                                                                Group Manager
                                                                Group Manager
                                                                  Stuart Cave
                                                                  Stuart Cave



      Conservation & Rights of Way                      Car Parks              Administration       Economy Team                      Leisure



                Team Leader                           Team Leader                 Lyn Keys         Team Leader to be              Team Leader to be
                                                                                                                                   Team Leader to be
                  David Clark,                   Nicola Keyworth - Wright        Doreen Keys          confirmed                       confirmed
                                                                                                                                       confirmed
           Historic Buildings Officer

                                                                                                                                    Administration
                                                    Car Park Supervisor      Car Parks Admin    Business Support Officers
                                                                                                                                      Jill Temple
                                                        Dave Evans             Lorna Elstob     Allison Herbert, (Job Share)
       Conservation          Rights of Way                                                      Richard Roberts, (Job Share)
                                                                                                                                    Major Facilities
        Jayne Boldy,      Sheila Petherbridge
                                                                                                                                     Ian Munday
      Ass Conservation    Rights of way Officer                                                            Projects
                                                      Car Park Supervisors                      Lucille Ainsworth (Job Share)
           Officer
                                                             Ian Clark                                                              Active Lifestyle
                             Clare Haskins                                                      Georgina Dickens (Job Share)
                                                           Terry Clifton                                                            Tracey Kenyon
    Paul Tomlinson         Assistant Rights of
                                                            Pete Eyles                                                                 Jo Smith
  Conservation Project        Way Officer                                                         Economy Regeneration
                                                          Karen Fletcher                              Katy Graham
        Officer
                                                           Mick Gledhill                                                           Community Sport
                                                                                                     Dominique Swain
                                                           Joan Taylor                                                              Hayley Bullock
                                                                                                       Ros Wilkins
                                                         Joanne Sheely                                                                Debbie Hill
                                                                                                                                    Alex Stephens
                                                                                                         Markets
                                                                                                       Stuart Beeton
                                                                                                                                        Play
                                                                                                       Kada Greeen
                                                                                                                                      Ruth Miles
           To Home

       Arts
       Voluntary Sector




Economy & Community Group – Services Directorate                                                                                                   16
Service Plan 2009/10
4.3 Assets
The principle assets the under the Economy & Community service relate to the sock of
leisure centres. The council has interests at Strode Swimming Pool, Wells Leisure Centre,
Frome Leisure Centre and Shepton Mallet Lido.

The Council also has interests in a number of built play facilities

4.4 Project and/or Capital investment
Big Lottery funding has been secured to update and increase a range of play opportunities
for the area. The council has also allocated resources to improve the condensation problems
at Frome Leisure Centre and to reduce energy consumption by providing swimming pool
covers

4.5 Key Partnerships / partners
See 2.6



Section 5 – Monitoring and evaluation

5.1 Monitoring
The service plan will be monitored and evaluated in the following ways:

          WHO                   WHEN                                  HOW

Group manager and          At least            Review performance indicator information,
team leaders               monthly             budget monitor, progress towards key action
                                               milestones.
Group manager and          Monthly             Monthly service report prepared by manager,
portfolio                                      covering :
holder/shadow                                  Progress towards key actions and outcomes,
portfolio holder                               indicating for any variance against target the
                                               reasons and remedial action;
                                               Key achievements;
                                               Performance indicator data;
                                               Budget position and issues;
                                               Staffing issues;
                                               Changes in assessment of any service level
                                               risks;
                                               Complaints and praise received by the service;
                                               Other issues relevant to service delivery
Director and group         At monthly one      Using the monthly service report to review
manager                    to one reviews      progress and discuss any slippage or variance
                                               and changes required to delivery
CMT                        Quarterly           Corporate performance report, drawing together
                                               information from each portfolio holder report for
                                               the quarter. Uses the dashboard approach to
                                               highlight whether actions are on target or
                                               require attention.
Cabinet                    Quarterly           Corporate performance dashboard report,
                                               drawing information from the portfolio holder
                                               reports for the quarter to indicate progress
                                               towards achievement of corporate objectives.
                                               Dashboard symbols highlight whether actions
                                               are on target or require attention.
Economy & Community Group – Services Directorate                                               17
Service Plan 2009/10
Scrutiny                   Quarterly           Corporate performance dashboard report (as
                                               described above).
Mendip residents and       Annual              Corporate annual report to inform the public of
businesses                                     the council‟s performance against its priorities.
Audit Commission           Annual              Scrutiny of performance indicators against other
                                               authorities.
                                               Report on the council‟s progress in managing
                                               and improving performance

The group manager will identify through performance monitoring any revision required to the
service plan to achieve the outcomes. Should external circumstances change to require
revision to the council‟s strategic objectives and priorities this will by considered as
necessary by Cabinet and reflected in changes to the service plan.
The service plan is a live document, subject to continuous evaluation to maintain focus on
delivery of the priorities.

The service plan is intentionally high-level. It is supplemented by operational action plans
that detail the tasks, level of resources, and deadlines to complete the key actions. Each
officer will be clear about their tasks within the action plan, and these are reviewed through
the monthly one to one between officer and line manager (as part of the PRAD process).


5.1 Data Quality
The council takes data quality seriously, recognising the principle of “do it right first time”.
The council‟s data is used in a variety of ways to inform strategic decisions and must
therefore be accurate, timely, and relevant, in accordance with the council‟s data quality
strategy. It is the responsibility of the group manager to ensure that the principles of data
quality are understood and applied within their service. As part of this we assure those
reading this document that the figures contained within it are accurate, realistic, and
achievable.




Economy & Community Group – Services Directorate                                                   18
Service Plan 2009/10
Section 6 – Risk assessment and management

6.1 Economy & Community Risks
Potential risks are set out in Section 3 more detailed information can be found on Sharepoint
via the link below

http://mdc-sp-web:8088/od/pmf/pap/Risk Management/MDC Risk Register-A3-pure.xls


6.2 Climate Change
Anticipated impacts of climate change on the service are set out under Appendix 1 below
area




Economy & Community Group – Services Directorate                                           19
Service Plan 2009/10
Section 7 – Environmental and social impact considerations                                                                      Appendix 1
7.1 SERVICE CLIMATE CHANGE ADAPTATION ACTION PLAN                                                                               YEAR 2009/10



SERVICE AREA                                                      SERVICE MANAGER

Ref        Anticipated             magnitude       Likelihood     Level of      Actions to be taken in            Measurement of outcome or
           impact of climate       of Impact       of impact      Risk or                                         effectiveness of action
           change on your          1,2 or 3 (a)                   opportunity   Year 09/10 to alleviate risk or
           service area                            1,2 or 3 (c)                 exploit opportunity
                                                                  (a) x (b)
E&C                                                                             Continue to control energy        Reduced or maintain at current
CCA 1     Increase in Climate
                              1                    1              1             consumption at the councils       energy trends in annual Kwh
          Change Levy
                                                                                Leisure centres                   consumption.
          charge by
                                                                                                                  Monitoring will be via reports to
          Government [CCL] -
                                                                                                                  the Leisure Partnership Board
          payments for
          energy consumption




                                                                                                                                Appendix 2
Economy & Community Group – Services Directorate                                                                                                 20
Service Plan 2009/10
    Designated National &             Mendip lead     Service   Lead        LAA Baseline          Delivery Group              LAA target
     Supporting Indicators                             Area     Officer
NI 6 Participating in regular               1       Economy      SG       Place Survey          Somerset Voluntary     Statistically   significant
volunteering                                        Team                  30.4%                 Sector      Funding    improvement       between
                                                                                                Officers Group         surveys reporting in 2009
                                                                                                                       and 2011 = 1.6% points
                                                                                                                       Target = 32%
NI 7 Environment for a thriving              1      Economy      SG       Survey of third       Somerset Voluntary     Statistically   significant
third sector                                        Team                  sector                Sector      Funding    improvement
 Supporting Tier                                                          organisations         Officers Group         between surveys reporting
                                                                          16.3%                                        in 2009 and 2011 = 3.6%
                                                                                                                       points
                                                                                                                       Target = 19.9%
NI 11 Engagement in the arts                 1        Leisure    NE       Active    People      Cultural    Officers   An improvement between
Supporting Tier                                                           Survey                Group                  surveys
                                                                          Autumn 2008                                  reporting in 2009 and
                                                                          47.7%                                        2011 of 3.1% points
                                                                                                                       Target = 50.8%
NI 56 Obesity among primary                 2         Leisure   TK/HB     15.1% (Summer         Children & Young       14.7%
school age children in Year 6                                             07)                   Persons      Healthy   Summer 09
                                                                          (07/08 Outturn)       Weight Group
NI 137 Healthy Life                         2         Leisure    TK       2001 Census           Older Persons' Local   Census 2011
Expectancy at age 65                                                      Males 13.7            Implementation         Males 15.2
                                                                          Females 16.0          Team                   Females 17.5
NI 151 Overall employment                   1        Economy              Somerset:             Economic Leaders       2009 -10 -2.1% 77.5%
rate                                                  Team                79.6% (Apr 07 –       Group (officer body)
                                                                          Mar 08)                                      2010-2011 -1.3%
                                                                          Districts (Apr 07 -                          78.3%
                                                                          Mar 08)
                                                                          Mendip 84.7%
NI 152 Working age people on                2        Economy              For info March        Economic Leaders       2009        -10     =1%
out of work benefits                                                      2008) :               Group        and       improvement per district
                                                                          Somerset 8.48%        Worklessness           over the first two years.
                                                                          Mendip 8.05%          Group                  (2/3 of overall
                                                                                                                       improvement target)
NI 163 Working age population               2        Economy              Somerset:             Economic Leaders       2009 -10 1.68%
qualified to at least level 2 or                                          71% (2006)            Group Sub Group        improvement over

Economy & Community Group – Services Directorate                                                                                              21
Service Plan 2009/10
    Designated National &             Mendip lead   Service   Lead        LAA Baseline            Delivery Group               LAA target
    Supporting Indicators                            Area     Officer
higher                                                                  Mendip 67.7%            (to be established)    the first two target
                                                                                                                       years. (2/3 of overall
                                                                                                                       improvement target)
NI 165 Working age population               2       Economy             Somerset:               Economic Leaders       2009-10
qualified to at least Level 4                                           25.97% (2006)           Group Sub Group        0.56
(Degree) or higher                                                      Mendip 29.7%            (to be established)

NI 166 Average earnings of                  2       Economy             Somerset:               Economic Leaders       3.73% p.a.
employees                                                               £419.30 (2006)          Group (officer body)   improvement in
                                                                                                                       Somerset over the
                                                                                                                       three LAA target
                                                                                                                       years 2009-2011
NI 171 VAT registration rate                1       Economy             Business     births     Economic Officers      2009 -10
per 10000 adults                                                        (VAT                                           -8.8
                                                                        and PAYE)                                      45.1
                                                                        Somerset: 53.9
                                                                        (based on an
                                                                        average between
                                                                        2005 - 2007)
NI 172 VAT registered                       1       Economy             Data awaited            Economic Leaders       To be agreed
businesses showing growth                                                                       Group (officer body)
Supporting Tier
Growth in Somerset‟s                        1       Economy             Somerset:               Economic Officers               31.60%
knowledge economy - Local                                               26.9% (2006)
Indicator Proportion of                                                 Mendip 28.28%
businesses in knowledge
driven sector
Supporting Tier
NI 185 CO2 reductions from                  1       Leisure             Baseline not              Environment          To be negotiated
LA operations                                                           available until after   Leaders Support        post-July 2009
                                                                        July 2009                   Group




Economy & Community Group – Services Directorate                                                                                                22
Service Plan 2009/10

				
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