Landing Pages

Document Sample
Landing Pages Powered By Docstoc
Systems (CMS)
CMS: The Basic Definition
  • Content management systems support the
    creation, management, distribution,
    publishing, and discovery of information.
  • Web content management (WCM), systems
    deliver online content targeted at a corporate
    website or intranet, to a general external
    audience, or to highly targeted groups such
    as pre-qualified customers.
  • Other CMSs deliver content to subscribers,
    printers, publishing houses. . .anywhere.
CMS Components
 •   There is no standard set of CMS pieces, instead, there is a collection of
     technologies, standards and practices that result in intelligent content management
     for an organization. These include:
          The Database (ODBC SQL)
          The Middleware Language (PHP, ASP, ColdFusion, Django, Joomla, Drupal. .
          The Administrative layer (authorizations, logins, rights)
          The Approval system (the organizational chain of command)
          The Workflow system (the personnel with various rights to access and
          knowledge of their roles and sequences)
          The Business Logic Layer (programs and scripts that deliver the right content
          to the right audiences)
          The Presentation layer (HTML, XML, XSLT CSS, JavaScript and AJAX that
          formats the . . .)
          Content (text, images, video, audio, flash .swf files, etc.)
Types of CMS
   • James Robertson, author of a number of books and industry
     whitepapers on Content Management has defined a number of
     CMS types:
CMS Types in detail
  •   Enterprise content management system (ECMS) 
A core web
      content management system with additional capabilities to manage
      a broader range of organizational information. This often consists of
      document management, records management, digital asset
      management or collaboration features.

  •   Document management system (DMS) 
Document management
      systems are designed to assist organizations to manage the
      creation and flow of documents through the provision of a
      centralized repository, and workflow that encapsulates business
      rules and metadata. The focus of a DMS is primarily on the storage
      and retrieval of self-contained electronic resources, in their native
      (original) format.
CMS Types in detail,
• Records management system (RMS) 
 Information systems
  which capture, maintain and provide access to records over
  time. This includes managing both physical (paper) records and
  electronic documents.
• Digital Asset management (DAM) systems support the storage,
  retrieval and reuse of digital objects within an organization. DAM
  differs from document management and content management in
  its focus on multimedia resources, such as images, video and
  audio. DAM also typically provides rights management
CMS Types in detail,
 • Brand management systems are specific applications of the
   more general DAM category of products to the management of
   advertising and promotional materials.

 • Digital imaging system 
Digital imaging systems automate the
   creation of electronic versions of paper documents (such as
   PDFs or TIFFs) and can be used as an input to records
   management systems. Electronic resources can be manipulated
   directly by the records system, eliminating the need for physical
   filing. The DIMS can also output files capable of generating
   paper documents (.pdf, Flashpaper).
CMS Types in detail,
 •   Learning management systems (LMS) automate the administration of
     training and other learning. This includes registering students,
     managing training resources, recording results, and general course
     administration. Learning management systems are designed to meet
     the entire needs of professional trainers and other educators.

 •   Learning content management system (LCMS) 
Learning content
     management systems combine the capabilities of a content
     management system (CMS) with that of a learning management
     system (LMS). This allows them to manage both the content of the
     training materials, and the administration of the course itself.
CMS Types in detail,
 • Geographic information systems (GIS) are
   special purpose, computer-based systems for
   the capture, storage, retrieval, analysis and
   display of spatial (location-referenced) data.
         CMS matrix
 • A web site devoted to helping content
   managers choose the right tool.
 • Currently lists over 900 different CMSs
 • Provides comparison function to help
   managers discern important differences.
What Does a CMS Do?

  • The short answer is, “whatever you design it to do.”
  • A properly designed CMS allows many people to
    make secure and appropriate updates to a site. It
    gathers current information and makes it available to
    the right people.
What Does a CMS Do?

 • Some of the more important capabilities of a CMS are:

 • Creating and preserving relationships between content pieces,
   creators and consumers

 •   Creating searchable archives of collective wisdom

 •   Rationalizing the communications streams in corporations

 •    Speeding the creation of appropriate content and its delivery to
     the relevant audience
Limitations of CMS technology:
  • The technology is NOT the point. Organizations often buy overly
    complicated content management software believing the „right‟
    software solves their problem. The tools must never be the
    focus. The tasks the site must accomplish are paramount.
  • Content is NOT king, the customer is. It is an equally bad idea to
    manage from a content point of view. Communicators love to
    communicate, but publishing and serving vast quantities of
    information is not always in your client‟s best interest.
  • The CMS works best when it is integrated with measurements,
    and web-use measurements are in need of improvement.
Limitations of CMS technology: Public
   • Technology is still not the point.

   • An intranet or public website can seem like a nirvana for the PR
     go-getter, so a clear standard for adding content must be in
     place. Add content because of a clearly defined need, not a
     publish-or-perish mentality.
   • No single tool, language, algorithm, technique, or process can
     solve all the problems of enormous amounts of information
     expressed in complex and ambiguous language. The complex
     relationships and evolving meanings are so intricate that the
     possibility of a perfect solution for managing all content is still
General Guidelines for CMS Design
  •   Manage content, not web pages. Develop fluency with content and
      you can find the most valuable uses for it.
  •   Reuse existing content when possible and wherever appropriate.
  •   Store content once: Do not create (or allow the workflow to create)
  •   Content is valuable: Content takes a long time to create and update.
      Do not delete or expire content unless absolutely necessary. In
      general, more content is better.
  •   Meta-tag your content. Meta data describes essential characteristics
      of information such as its creator, topic, language, publication history,
      revision history, page rank, etc. It gives Search Engines and
      consumers good cues about relative value.
  •   Link content to its users and creators. One of the most valuable
      dimensions of managing content is understanding which constituents
      find it most (or least) valuable.
  •   Separate content from presentation: wherever possible, separate
      display text from HTML and other formatting information.

Shared By: