Retail Manager Report by cch21045


More Info
									P R E S S                     R E L E A S E                          Units 1203-1205, 12th Floor, Tower A,
                                                                                   Beijing Fortune Plaza,
                                                                       No. 7 Dong San Huan Zhong Road,
                                                                                        Chaoyang District,
                                                                                   Beijing 100020, P.R.C.

                                                                             北京市朝阳区东三环中路 7 号
                                                                               北京财富中心写字楼 A 座
                                                                               第 12 层 1203-1205 单元
                                                                                    邮政编码: 100020

FOR IMMEDIATE RELEASE: 12 th March, 2008

 For further information:

 Karen Chen                                          Yang Yang
 Director                                            Manager
 Corporate Communications                            Corporate Communications
 CB Richard Ellis Greater China                      CB Richard Ellis Beijing
 Office: (86-10) 5820 9111                           Office: (86-10) 5820 9129                    

               China Rise in Top 10 Most International Retail Market
            CBRE Global Retail Report Highlights Shifting Hierarchy in
                                International Retail Market

12th March, 2008 Beijing – China’s growing ability to attract global retailers to its shores is
fuelling its rise as the world’s ninth most international retail market, according to a new study
by CB Richard Ellis. The nation outpaced traditional major territories such as the United
States, Japan and Singapore in relation to international retailer presence and became the
only non-EMEA country within the top10 list.

Globalisation is affecting all aspects of social and economic activities, and retailing is no
exception. Emerging markets are becoming more important for many retailers to venture
beyond their traditional territories, with China and Russia particularly attractive at ninth and
tenth places, respectively.
The report, entitled How Global is the Business of Retail by CB Richard Ellis, maps the global
footprint of 250 of the world’s top retailers, exploring the globalisation of the retail industry
and scrutinising retailer presence in relation to market sectors, country of origin, regional
trends and other influences.

The study ranks the UK as the current global leader in relation to international retailer
presence, with 55% of retailers surveyed present. Spain’s position as the second-ranked
market, closely trailing the UK, is an unexpected result which gives perspective to the market’s
new global significance, with 51% of retailers present. Spain is a relatively new destination for
international retailers, the very strong recent performance of the Spanish economy having
boosted retail sales and created strong demand for retail space. This strong platform for
growth, along with positive market sentiment from both retailers and investors regarding the
Spanish market, continues to suggest that a challenge to the UK’s number one position is not

France and Germany also performed strongly in the global ranking, achieving third and
fourth positions respectively, and emerging markets including the United Arab Emirates,
China and Russia all figured in the top 10. China is the only nation from the Asia Pacific with
40% of international retailers present among the top 10 list. The penetration of international
retailers in these emerging markets is similar to that of much more mature economies,
explained by a number of domestic political, economic and retail market idiosyncrasies.

Beyond China, only Singapore and Japan from the Asia Pacific region make the top 20, with
38% and 35% respectively of international retailers present. Despite being the largest retail
market in the world, the United States surprisingly registered outside the top 10, at number
11, with 39% of international retailers present in that market. CB Richard Ellis attributes this to
the maturity, size and strength of its domestic retailers, which make it a market that only the
strongest foreign retailers are able to break into.

The report also analysed which types or categories of retailers have the strongest international
penetration, and found that luxury goods dominated international retail expansion, with

almost 90% having a presence in more than 10 markets. This was markedly more than
grocery, food and drink retailers, with just 60% present in 10 or more markets, and the
clothing, footwear and accessories retailers of which 54% were in more than 10 markets.
However, as the report illustrates, many of the luxury retailers are particularly well-known for
their clothing ranges, such as Hugo Boss or Versace, reflecting the historical tendency for high
fashion brands to be offered internationally. Least likely to ‘travel’ were the department stores,
with only 5% represented in 10 or more markets.

Speaking about the report, Bryn Davies, Executive Director of CB Richard Ellis Greater China,
said: “This is the first time that the globalisation of retail has been examined in this way,
capturing real data about the expansion of international retailing. It gives retailers unique
insight into international opportunities, trends and challenges, and raises questions about why
markets behave in particular ways and attract particular retailers.”

“One of the most exciting things to watch in the global retail landscape is the growth and
influence of the BRIC emerging markets (Brazil, Russia, India and China). China is already
strong global performer and represented in the top 10 most international markets in our
study. Within the primary cities, such as Beijing, Shanghai and Guangzhou in China, there is
a significant concentration of wealth and it is around these cities that much of the
international retail activity is well centred”, Mr. Davies underscored.

Top 15 Most International Retail Markets:
      Rank                     Country                % of International Retailers Present*
        1                         UK                                   55%
        2                       Spain                                  51%
        3                      France                                  49%
        4                     Germany                                  47%
        5                        Italy                                 45%
        6                    Switzerland                               42%
        7                      Austria                                 42%
        8               United Arab Emirates                           41%
        9                      China                                   40%

           10                          Russia                                       39%
           11                      United States                                    39%
           12                      Netherlands                                      38%
           13                       Singapore                                       38%
           14                        Belgium                                        37%
           15                         Ireland                                       35%
*   Percentage of retailers surveyed for the How Global is the Business of Retail report

To find out about where retailers are heading next, look out for CB Richard Ellis’ new Global
Emerging Markets Survey (GEMS) report, which will be exclusively launched at the World
Retail Congress in Barcelona in April. GEMS will offer unique insights into leading retailer
attitudes towards the world's emerging retail destinations.

                                                        - End -

About CB Richard Ellis
CB Richard Ellis Group, Inc. (NYSE:CBG), an S&P 500 company headquartered in Los Angeles, is the
world’s largest commercial real estate services firm (in terms of 2007 revenue). With over 29,000*
employees, the Company serves real estate owners, investors and occupiers through more than 300 offices
worldwide (excluding affiliate offices). CB Richard Ellis offers strategic advice and execution for property
sales and leasing; corporate services; property, facilities and project management; mortgage banking;
appraisal and valuation; development services; investment management; and research and consulting. In
2007, CB Richard Ellis was named one of the 50 “best in class” companies by BusinessWeek, and one of
the 100 fastest growing companies by Fortune. Please visit our Web site at

* This excludes 5,500 employees from affiliate offices


To top