Communications & Career Development Unit Notes Marketing I Marketing Essentials Textbook Chapter 8 (Communication) Chapter 37 and 38 (Employability Skills) I. Elements of Communication The process of exchanging information, ideas, and feelings. This process is made up of: Sender and Receiver The message Channels Feedback Noise (Blocks) Setting Senders and Receivers Every message must be sent, received, and understood Use both verbal and nonverbal means Speaking and writing are verbal Facial expressions and body language are nonverbal Messages The information, ideas or feelings the sender wants to share Channels The avenues by which the message Face to Face is delivered Letters, Memos, Reports Email Telephone Feedback The receivers response to the message Noise (Blocks) Anything that interferes with understanding the message Distractions Emotional Blocks Planning a Response Communication Message Feedback Sender Receiver (Encodes the message) (Decodes the message) Noise Setting Where the communication takes place II. Listening vs. Hearing Difference between listening and hearing Listening is a mental process and is vital to communication. Hearing is a physical process and takes place in the ears. We spend as much time listening as we do speaking, writing, and reading combined. Listening Skills Identify the purpose Inform, Entertain, or Persuade Look for a plan Generalizations w/examples or evidence Cause and effect Comparison and contrast Numeration Give feedback Nod, frown, ask questions, etc. Listening Skills, continued Search for an interest Evaluate the message (There are times when you should listen with empathy/sympathy and times when you should make a judgment. Don’t let emotions get in your way of logic. Distinguish between fact and opinion. Listening Skills, continued Listen for more than verbal content (watch body language, expressions, pitch, voice quality, etc. that could change the meaning of the words) Listen for conclusion Take notes Follow directions III. Blocks to Listening Distractions – Noises, environmental factors (too hot or too cold), interruptions, mind wandering Emotional Blocks – Biases against the sender or the message being sent Planning a Response – Thinking about what you are going to say Jargon is often a block to communication JARGON - Language that has meaning only in a particular career field. It is appropriate to use when speaking or writing to people in your field but not to people who are not. VI. Communication & Job Acquisition Verbal Skills (uses Non Verbal words but does not Smile have to be spoken) Good firm handshake Resume Good eye contact Application Form Cross ankles only Cover Letter Good posture Answer and ask interview questions Follow up Letter Letter of Resignation Between 60% and 75% of all of your communication is nonverbal. In the first four seconds people will make judgments about you: I will or will not buy from this person. I will or will not like this person. I find this person kind, or not. I find this person intelligent or not. What are these judgments based on? V. Types of written business communication 1. Business Letters (includes these parts) Return Address (sender) Date I prefer block Inside Address (recipient) style letters for Salutation business, where Body everything is Closing against the left margin. Signature Reference Initials Business Letter Formats _______________ 1 _______________ Block (Every thing 2 against the left margin, _______________ as shown) _______________ 3 _______________ Modified Block (date, 4 complimentary close, _______________ signature are spaced _____________________________ _____________________________ over) _____________________________ 5 Modified Block ______________________________ w/paragraph _____________________________ _____________________________ indentions (same as ______________ 6 modified, but with indented paragraphs) ______________ _______ 7 8 2. Memo MEMO TO: IAHS Faculty FROM: Ms. Dunn MD Written DATE: February 3, 2004 RE: Valentine’s Parties communication within a company or group This year we will allow each rather than for class to have a Valentine’s Party on February 13. We will outside also serve grilled hamburgers correspondence. for lunch. We hope you will make this an enjoyable day Includes heading and for your students. body only Assignment: Write a memo to your classmates ________________________ ________________________________________________ VIII. Job Leads (places to find jobs) Internet sites (www.monster.com, etc) Newspaper (employment ads – see next slide) Employment Agencies Public (Govt. owned, free to use) Private (charge a fee to use) Networking (Friends, Family, etc) Signs in windows Direct calls (going in person, no ads) Counselors, Co-op programs, etc Types of Employment Ads Help Wanted (A business or person wants to hire someone) Blind Ad (A help wanted ad that doesn’t identify the employer) Employment Wanted (A business or person who places an ad in hopes of finding employment) Assignment: Find at least one example of each in the newspaper, identify each Help Wanted/Blind Ads Bookkeeper needed, Experience necessary, send resume to Stovall Bookkeeping Service, 389 North Cummings Street, Fulton, MS Dental Hygienist needed, experience required, send resume to P.O. Box 372, Tupelo, MS Employment Wanted Ad Advertising Consultant w/5 years experience, Masters Degree in Marketing/Business. Call (662) 231-3773 Day or Night VII. Sources of Career Information CHOICES (has internet links to job openings) Dictionary of Occupational Titles (DOT) Occupational Outlook Handbook (OOH) Guide of Occupational Exploration These resources will tell you more about careers in which you might be interested. VIII. Prepare the following Job Acquisition paperwork Cover Letter Resume Job Application Follow up letter or note Participate in an interview Letter of resignation Use samples from Marketing Essentials Textbook, the internet, MS Word templates, and the Job Handbook to help.
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