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Research Project on Online Promotion

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Research Project on Online Promotion Powered By Docstoc
					  Results from the MLA/NLM
  Health Information Literacy
    (HIL) Research Project

Sponsored by the Medical Library Association with funding
    from the National Library of Medicine contract number
                      HHSN276200663511/NO1-LM-6-3511




                                 National Network of Libraries of Medicine
                                 MidContinental Region
Project Goals
 Understand administrators’ and health care
  providers’ value of consumer health information
  resources and services
 Increase awareness of health literacy and the use
  of online health information resources by health
  care providers and their patients
 Promote the role of librarians as key providers of
  health information literacy resources and
  services


        National Network of Libraries of Medicine
        MidContinental Region
Key Activities

 Survey hospital administrators and
 health care providers

 Develop multi-format health literacy
 curriculum

 Pilot curriculum with hospital-based
 libraries

 Disseminate results
      National Network of Libraries of Medicine
      MidContinental Region
Survey Findings
 Majority felt provision of consumer health
  information resources critically important to
  fulfilling hospital mission
 General awareness of online consumer health
  information resources, but little awareness of
  Information Rx or similar services
 Majority believed their hospital could improve
  health literacy by training staff to respond
  appropriately to patient health information needs

        National Network of Libraries of Medicine
        MidContinental Region
Curriculum Pilot

    Selected nine hospital-based, pilot site
     libraries from the U.S. and Canada
    Prepared pilot site librarians via listserv,
     conference calls, project blog, and working
     meeting
    Implemented and evaluated curriculum
     April – September 2008

        National Network of Libraries of Medicine
        MidContinental Region
MLANET

 Curriculum available at:
 www.mlanet.org/resources/healthlit/#1


 Two PowerPoint program lengths –
     40-50 minutes
     20-40 minutes
     Online Tutorial - self-guided for health care
      providers

         National Network of Libraries of Medicine
         MidContinental Region
Evaluation Methods

 Pre- and post-session evaluations

 Story-based Info Rx tracking reports

 Semi-structured feedback collected
  directly from pilot site librarians
 2-month follow-up email survey




       National Network of Libraries of Medicine
       MidContinental Region
   Two-Month Follow-Up
 Evaluation Findings (n=158)
 63% used MedlinePlus post training
 26% referred patients to hospital library
 85% changed their behaviors –
     Used plain language – 55%
     Educated self – 48%
     Educated colleagues – 42%
 20% used Info Rx, 127 patients
     Reasons for not using – forgetting, losing, not
      having them handy when needed
         National Network of Libraries of Medicine
         MidContinental Region
Two-Month Follow-Up
Evaluation Findings (cont.)
 80% likely or very likely to seek assistance
  from their librarian re. HIL

 Who responded –
     34% nurses
     11% physicians
     10.6% administrators and health educators
      each
     6% pharmacists
        National Network of Libraries of Medicine
        MidContinental Region
Project Outputs

  Sessionsconducted N=67
  Number of participants N=1,114
      Administrators (5%)
      Nurses (38%)
      Pharmacists (4%)
      Physicians (15%)
      Other (39 %) – residents, social workers, PTs, etc
  Pre-/post-evaluations                           collected N=910


       National Network of Libraries of Medicine
       MidContinental Region
Project Outcomes

 Increases in health literacy knowledge

 Increases in awareness of consumer
  health information resources
 Increases in intention to act…
      to use MedlinePlus

      to use Info Rx

      to refer patients to the library




        National Network of Libraries of Medicine
        MidContinental Region
Lessons Learned

√ Create short version of curriculum


√ Include more on what providers can do
     “Participates were ready for answers”


√ Find a champion
     “help to open doors especially promotion and
      recruitment.”

         National Network of Libraries of Medicine
         MidContinental Region
National Network of Libraries of Medicine
MidContinental Region
National Network of Libraries of Medicine
MidContinental Region
Participation in the Project

 Raised awareness of health literacy within
  Stormont-Vail and community
 Raised awareness of librarian’s role in
  health literacy
 Raised awareness of libraries’ consumer
  health services
 Increased visibility of library/librarian
  within institution/community
 New partnerships
       National Network of Libraries of Medicine
       MidContinental Region
…and the rest of the story…




   National Network of Libraries of Medicine
   MidContinental Region

				
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