"Research in Marketing"
Marketing Research Statistics Profit Calculator Number of Consumers: 7th Grade Votes: Cost of Soap Number of Votes: 8th Grade Votes: Production Cost Number of Possible Votes: 9th Grade Votes: Profit Margin $ - Female Votes: Amount Sold Male Votes: Total Profit $ - Reasons for Voting: Product Mix Type the answer to the following questions: Which of the four P's in the marketing mix were your strongest, Good Idea Product: 0 according to your graph? Look Promotion: 0 Cool Table Price: 0 Free Stuff Place: 0 What was the main reason people voted for your soap? Good Value Other: 0 Lowest Price Knew Someone Total 0 Who was your target market? (ex: 8th grade girls) Salesman Smell What might you have done differently to make more money? Create the following graphs: 1. A bar chart showing the 9 reasons for voting for your soap. You may add reasons if they were specified on your surveys. Choose what category, (Product, Promotion, Price, or Place) any other reasons would be under and add it to your product mix totals. 2. A donut chart . If different grades were represented in your data, make a pie chart showing each grade and number of votes. In addition, make a gender chart showing male vs. female--also using a Donut chart. 3. A column chart showing the product mix. Do not include total in the chart--just the 4 P's and "other" if necessary. 4. A pie chart showing your market share. Graph the data of Number of votes vs. Number of Possible votes. Make the graphs on the sheet entitled "graphs". Make all four fit on one page and print the whole page. Print this page and attach it, with your graphs, to your packet.