Fossil Brand History And Its Watches

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					While Fossil started off in the business of selling watches in 1984, it
wasn't long before they had expanded into the large, multifunctional
company that they are now. Today Fossil is a designer and manufacturer of
clothing and accessories.Yes, Fossil started in 1984 under the auspices
of Overseas Products International. At the time, their primary product
was fashion watches with a retro look. In 1992, they broke into the
leather goods market and with that started their line of Relic
watches.Staying in line with what they did best, watches, in 2001, Fossil
obtained the company Zodiac, a Swiss brand that had been in business
since 1882. With the purchase, Fossil was able to provide a higher end
product to their customers. The purchase also allowed Fossil to establish
a Swiss presence. Once purchased, Fossil decided to retool the entire
line of products to reflect a retro modern 1970s style watch that was on
the higher end of the market.Having the Zodiac brand, a brand founded in
1882 by Ariste Calame in Le Locle, Switzerland, was a boost for Fossil.
Zodiac was an old and trusted name. Although the name wasn't registered
until 1908, it wasn't long before the brand was known for its quality.
Zodiac launched its first flat pocket watch to the public in 1928 and
used the unique Zodiac calibre 1617 movement. In 1930, Zodiac again in
all its innovation produced the first automatic sports watch. This was
followed by the popular Zodiac Autographic. This watch was self-winding
with a power reserve gauge, an unbreakable crystal, a radium dial and was
water and shock resistant. The Autographic was the official watch of the
Swiss Federal Railways.In 1953, Zodiac then designed a 'divers watch' -
it was called the Sea Wolf. This was followed by the Super Sea Wolf. The
watch had a patented crown/stem system and improved case back designed
which could withstand water pressure of up to 750 meters.In 1960, the
Zodiac brand watch became notorious for odd reasons due to the Zodiac
killer who used the watch's cross-circle symbol.By October of 2001,
Fossil acquired worldwide rights to the Zodiac brand. In 2002, the new
Zodiac line was introduced at the Basel Watch Show in
Switzerland.Enjoying the success of high-end watches, Fossil acquired
another Swiss watch company by the name of Michele.Michele brand watches
began in the 1940s by Belgium watchmaker Maurice Barouh. His son Jack
Barouh succeeded him. The watch brand was named after Jack's first child,
Michele.Its signature crown feature is the MW logo in black and scarlet,
deeply grooved sides and numeric marks. With three generations of fine
Swiss watchmakers behind the helm of Michele, the brand quickly became
known for its quality, designed with expertise.Moving forward, Fossil
continued to focus on the watch industry. In 2009, the company
collaborated with designer Philippe Starck to create the Starck
collection. The collection features ultra-modern designs and unique
movement.Today, Fossil has numerous brands and designs that it
manufactures and distributes. They include Burberry, DKNY, Emporio
Armani, Columbia Sportswear, Diesel, Frank Gehry, Philippe Starck,
Michael Kors, Callaway Golf, Davis Cup, Marc Jacobs and Adidas.Even with
all this, the company will always be known for its designer watches that
so many people have come to love.

				
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