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ROGER F. A. ARIAS
3654 West Magellan Drive • Phoenix, Arizona 85086
623-363-7757 • rogerarias2@gmail.com
BUSINESS DEVELOPMENT EXECUTIVE
Strategic business development leader with over eighteen years of experience in content development, focusing on
interactive entertainment, cross industry licensing and brand promotion. Delivered over 60 profitable titles including
the blockbuster Dragonball Z (master game license) for Atari. A proven track record of identifying unexplored
opportunities with existing licenses and nurturing nascent concepts to completion coupled with an established talent
for forecasting profitability and shaping products to receptive target markets. Committed to building and
maintaining strong, sound relationships with developers, vendors, distributors, and partners to leverage existing
product families and establish new revenue opportunities.
New Business Development • Strategic Marketing Planning • Situation Analysis • Issue Resolution
Complex Contract Negotiation • Cross-functional Collaboration • Sales Planning • Trend Analysis Financial
Forecasting • Branding • Proposal Development • Global Business Planning •
Product Design, Production and Launch • Relationship Building • Campaign Development
PROFESSIONAL EXPERIENCE
ARB STUDIOS, Orlando, Florida ● March 2009– present
Business Manager: Created a successful launch and product strategy for a startup team of veteran developers
focusing on mass-market iPhone and online games putting the company in the black less than a year from launch.
Developed marketing and PR materials, presented pitches at industry trade shows, identified and explored
collaborative opportunities from substantial rolodex, responded to RFPs and negotiated development agreements.
Designed and produced two of four high-end titles for iPhone already delivered or in development. Currently
pursuing cutting-edge in-game advertising, product / brand placement and contest promotions.
WORLD AT PLAY, Phoenix, Arizona ● 2008 – present
Consultancy: Specializing in improving corporate and product strategy by bringing an external, third-party review
of focus, plan of action, and objectives. Specifically: evaluation of business operations and identification of
inefficiencies or misalignments between corporate goals and operations; Discovery, initiation and development of
strategic alliances in current and new markets; Management of new product development from concept through
launch; In-depth research of clients’ products and services vis-à-vis corporate objectives to align project execution
strategies with corporate goals.
Selected Contributions:
Under contract with THQ to identify/develop new content; generate RFPs, down-select potential developers and
negotiate agreements.
Created North American strategic marketing plan, PR campaign and launch strategy for global massively
multiplayer online game (MMOG) for European-based client.
Championed and developed a college-level Game Apprentice Program to revitalize the college’s degree
program through focused curriculum and a stronger collaboration with the interactive entertainment industry.
ATARI, INC., New York, New York ● 2006 – 2008
Director, Business Development: Spearheaded research and trend analysis to identify and evaluate new products
with potential to deliver strong ROI. Mitigated investment risk by thorough break-even analyses and realistic profit
projections. Developed, socialized and sold comprehensive product plans to internal leadership and business
partners. Crafted RFPs designed to elicit responses from teams that would highlight their strengths and weaknesses
to ensure a thorough vetting of submissions and development teams for quality, costs and production values
consistent with project plans. Continued…
Resume
ROGER F. A. ARIAS • Page 2 • rogerarias2@gmail.com
Collaborated with teams of game analysts, marketing and sales leaders, and statisticians to ensure accurate
information gathering for forecast reports and to improve business decision-making via comprehensive research,
recommendations, and profitability assessments. Designed a product acquisition-system capable of identifying new
target audiences, highlighting under-represented mass-market audiences, and introducing new product offerings.
Selected Contributions:
Reduced risk and improved quality of selected concepts by designing an integrated assessment system (Strategy
to Create Opportunity through Research and Evaluation - SCORE) for evaluating overall project potential.
Instituted a creative initiative with internal teams to generate new intellectual property. Guided development of
new, promising IP to increase company value.
Discovered new opportunities in existing markets, investigated new markets, and developed targeted
recommendations for the President and Executive Team.
Re-established a former top-selling brand by implementing multi-faceted approach of brand improvement
including an online tournament system, community portal, in-game advertising and product placement.
Repeatedly delivered product profit and performance consistent with extensively researched predictions.
DESTINEER STUDIOS, Plymouth, Minnesota ● 2003 – 2006
Director, Licensing and Acquisitions: Controlled commercial and video game production of new titles. Designed
elaborate marketing and public relations plans. Created product marketing and sales literature, sell sheets, box copy,
and company presentations. Delivered retail pitches to distribution partners and affiliates. Created and tracked
production schedules and design documents. Facilitated communication with IP holders and negotiated contractual
agreements for online products.
Selected Contributions:
Generated highest ROI within the company across all projects by creating ideal collaborations of the right
development teams working on the right projects with the right intellectual property and appropriate budgets for
the planned target markets.
Developed long-lasting, trusting relationships with developers, intellectual property owners/licensors and
distribution partners.
WIZARDWORKS ● Plymouth, Minnesota ● 1999 – 2003
Artist & Repertoire Director (2001 – 2003), Senior Manager, Product Acquisitions (1999 – 2001)
Led acquisitions and licensing group for the most profitable division of Atari and grew annual sales from $25M to
$125M during tenure. Acquired Dragonball Z series for the company, securing a long-term cross-platform
agreement with aggregate revenues exceeding $600M to date. Authored and developed significant properties for
Atari, including Dirt Track Racing, Carnivores, and Beachhead, all of which became a series of highly profitable
company owned franchises. Developed a track record for finding or creating lucrative products and projects, and
successfully bringing them to market. Routinely negotiated sophisticated development deals with intellectual
property licensors and 3rd party partners.
ADDITIONAL POSITIONS
Army Aviation Officer (Major) culminating in the position of Operations Officer (S3), 2-147th General
Support Aviation Battalion, Minnesota Army National guard ● 2002 – 2004
EDUCATION
Bachelor of Science in Business Management
University of Central Florida, Orlando, Florida
AFFILIATIONS
Member, World Gaming Executives
Member, Video Gaming Industry Executives
Resume
ROGER F. A. ARIAS • Page 3 • rogerarias2@gmail.com
INTERACTIVE ENTERTAINMENT PHILOSOPHY
Identify new or undeserved mass-market audiences and provide them with the right experience on the right platform
at the right price. Amplify near and long term ROI by promoting company-owned properties while selectively
leveraging popular vs. well-known external IP. Research, design and produce original titles and create fresh
experiences for existing properties. Explore markets and emerging venues for high yield, low risk, quick turnaround
products that play to company’s strengths.
RESULTS
The following is a partial list of notable titles Roger has worked on in various capacities ranging from discovering,
designing, contract negotiations, performing due diligence, hiring developers, obtaining IP/Branding and producing
(most in combination).
Resume
