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Placemaking at Destination Bayfront Destination Bayfront-Corpus Christi November, 2010 Table of Contents Introduction 1 About Project for Public Spaces 2 The Placemaking Process in Corpus Christi 3 Vision 5 Themes 7 Places within Destination Bayfront 9 Access and Linkages 56 Events 58 Appendices Managing Destination Bayfront 61 Workshop Notes 71 Placemaking at Destination Bayfront Corpus Christi, TX 3 Introduction These are exciting times for the Bayfront and to the American Bank Center. While some for Downtown Corpus Christi as a whole. parts of the site are currently used, including The community approved realignment of Sherrill Park for Veterans’ Ceremonies and Shoreline Drive, the potential expansion of other commemorative events several times McGee Beach, and the gradual implementa- a year; the beach during good weather; the tion of the Bayfront Master Plan provide a two playgrounds; and the sidewalk along the great opportunity to use the investments that beach for jogging, walking and dog walking, will be made in the Bayfront as a catalyst for the use of the space has the potential to be positive change in all of Downtown, adding to dramatically increased. the ongoing efforts of many area groups and organizations. The recent demolition of the Memorial Coli- seum and the approved realignment of the On June 22, 2010, the City of Corpus Christi northbound lanes of Shoreline Boulevard signed a resolution supporting Destination offer a unique opportunity to create a world Bayfront’s proposal to engage the citizens of class destination for both residents and tour- Corpus Christi in a public planning process ists and to leverage significant investment to develop a plan and program for the public and economic benefits for the City. space in the area from McCaughan Park to Sherrill Park, including the Memorial Coliseum To help activate the site and integrate the site, part of McGee Beach, and adjacent road realignment, Destination Bayfront asked properties. Project for Public Spaces, Inc. to assist them in developing a community generated con- The site, referred to in this report as “Desti- cept plan and program for the site. The plan nation Bayfront”, is currently underutilized, was to address the special role that the site despite its close proximity to the beach and could play as a destination in Corpus Christi’s the water, due to the lack of activities and Downtown, and how it could be planned and amenities that would make the site comfort- programmed for use on a regular basis, as able and interesting to use. Large events that well as for large and small events. used to take place at the Memorial Coliseum have been relocated to the area adjacent Placemaking at Destination Bayfront Corpus Christi, TX 1 About Project for Public Spaces Project for Public Spaces, Inc. (PPS) is a non- About Placemaking of the inclusive, multi-dimensional nature profit, educational and technical assistance of Placemaking--which welcomes as much organization with an international reputation Placemaking is a place-centered approach grassroots involvement as possible--they for its success in the creation of livable com- to helping citizens improve public spaces spare themselves a lot time, disagreements, munities. Since 1975, PPS has worked in and build great communities. It is not just the and expenditure on narrowly defined proj- more than 3,000 communities, 50 US states act of building or fixing up a park or a public ects. Common problems like traffic-dominat- and 41 countries around the world, helping space, it is a process that fosters the creation ed streets, empty parks, and isolated, un- people to plan, design and manage suc- of vital public destinations - the kind of places derperforming development projects can be cessful public spaces. With each commu- where people feel a strong sense of belong- avoided by this process of viewing a place in nity, PPS builds local capacity and pursues ing and a commitment to making things its entirety, rather than zeroing in on isolated systemic change using our resources, facili- better. Simply put, Placemaking capitalizes elements of the whole such as design, park- tation processes and expertise to overcome on local community’s assets, inspiration, ing or levels of service. obstacles. and potential, ultimately creating great public destinations that promote community health, The process of Placemaking involves building PPS is recognized internationally for our happiness, and well being. a common vision and establishing a frame- success in helping communities enhance work that involves as many stakeholders as their unique sense of place, promote active, Unfortunately, the way public spaces in cities possible. Places constantly evolve as a com- healthy lifestyles, foster interaction between are planned and built today has become so munity changes, and in order for a commu- diverse populations, and work towards envi- institutionalized that community stakehold- nity member or other stakeholder to receive ronmental sustainability. Public and private ers seldom have the opportunity to voice immediate benefits from Placemaking, small organizations, federal, state and municipal their ideas and aspirations, and to contribute changes, even temporary or experimental agencies, business improvement districts, in the planning, improvement and develop- ones, must be implemented as soon as pos- private businesses, neighborhood associa- ment process in a meaningful way. In order sible. Improving public spaces and the lives tions, chambers of commerce, charitable for the process of Placemaking to be truly of people who use them means finding the foundations and other civic groups have effective, city officials, planners, designers, patience to take small steps, to truly listen to all worked with us to transform their public and engineers need to move beyond look- people, and to see what works best, eventu- places, Downtowns and neighborhoods. ing at communities through the narrow lens ally turning a group vision into the reality of a of pre-determined outcomes or rigid profes- great public place. sional disciplines. When cities take advantage 2 Corpus Christi, TX Placemaking at Destination Bayfront The Placemaking Process in Corpus Christi Working in close cooperation with Destina- attended by nearly 300 people who were make a great city. tion Bayfront, PPS used the principles of asked to provide feedback and comments. Placemaking, including the concept of the Following this meeting, Destination Bayfront Destination Bayfront could become one of Power of Ten, to facilitate an inclusive public conducted a series of meetings with local the ten great destinations in Corpus Christi, visioning process to provide a foundation for groups to obtain additional ideas and input attracting people to use it on a daily basis the program of uses and activities that would for the plan and also added an area to their throughout the year. In applying the Power shape the long-term vision and revitalization website where people could contribute ideas. of Ten more broadly, there are clearly several strategy, and transform the site into an at- (See Appendix for a detailed description of destinations that could become real “places traction and destination for years to come. the process). to go” if a common strategy was devised to activate their public spaces, coordinate activi- The process began in February 2010 with a The Power of Ten ties, and make them accessible and inviting. public presentation by PPS about the ben- efits of great public spaces, and the qualities To be successful, the City of Corpus Christi of great waterfronts. It was attended by over needs at least 10 destinations that give an 200 people. In July 2010, PPS returned to identity and image to both the Downtown Corpus Christi to conduct stakeholder inter- and the Bayfront and help attract residents, views, focus groups, a public meeting and visitors, new businesses and investment. a stakeholder workshop in order to clarify major issues and opportunities, both in terms Destinations are places for people to go and of the design and the management and enjoy. A place could be a street, park, water- programming for the site. Over 500 people front, library, church or other public space. participated in the interviews, focus groups, What makes each destination successful is meetings, and workshops and the informa- that it has sub-places within it. For example, tion collected during these sessions provided a waterfront park needs at least ten sub- the core of the recommendations described places: a café, a children’s play area, a place in this report. to fish or to experience the water, a place to sit and somewhere to meet friends. Within In October 2010, PPS presented the re- each of the sub-places, there should be at sults of the public meeting and stakeholder least ten things to do. Cumulatively, these workshop as a Site Activity Plan, which was activities, places and destinations are what Placemaking at Destination Bayfront Corpus Christi, TX 3 Vision Destination Bayfront could be a major desti- the “central square” located on the site of nation in Corpus Christi, a gathering place for the former Coliseum extending across the the people of the City that combines beach, former North Shoreline Boulevard over the park, cultural and event activities in a unique existing jetty; and the Square of Arts and multi-use, active and inclusive place. Culture that will provide a stronger presence and identity for the Art Center and a place Destination Bayfront is the area along Shore- for programs and events related both to the line Boulevard that extends from Furman Art Center and the Veterans Memorial. The Avenue on the south to Coopers Alley and Sherrill Memorial Gardens will wrap around the Art Center on the north. It is envisioned the Square of Arts and Culture and will be a as a place that is both quiet and restful and major destination related to remembrance, also one that provides for a variety of recre- health, wellness and education. ational, cultural, educational, social and Vet- erans’ activities. It will be an important new Other important places include: McGee public space for the City where people come Beach and McCaughan Park; the Shore- together in an environment that is inclusive, line Promenade located in the space comfortable, and easily accessible from the formerly occupied by North Shoreline Bou- Downtown and adjacent neighborhoods. It levard; Park Avenue Pier adjacent to the will be well managed and include the types Zocalo which will extend over the existing of uses and programs that will help make it breakwater; the Bayfront Water Recreation economically sustainable. and Education Area between the existing T-head and the proposed Pier; a modern Destination Bayfront will have a series of day “pleasure garden” reminiscent of Corpus smaller places within it that will attract people Christi’s historic character, referred to here as at different times of day, week and year. the “Old Town Pleasure Garden”; flexible These places include three “squares” that Festival Spaces for various sizes of tem- will be the driving force of the site: Gateway porary events; and the areas on both sides Square, the gateway to Destination Bayfront of Shoreline Boulevard which will create a from the south and the main entrance and strong connection between Destination Bay- drop off area for McGee Beach; the Zocalo, front and the adjacent neighborhoods. Placemaking at Destination Bayfront Corpus Christi, TX 5 Themes Several important themes emerged from the groups. Currently, there is little for people tivities that are intended to occur on a regular Placemaking process thus far for transform- to do in the existing site and the destinations basis. In addition to providing amenities that ing the site along the Bayfront into a major that do exist, such as the Veterans Memo- encourage use both during the day and in the destination in Corpus Christi and beyond. In rial, playgrounds, gazebo/bandstand, beach, evening, consideration should also be given conjunction with specific program and design and Miradors have few amenities to attract to weather and time of year. ideas generated in the workshops, these people to use them on a regular basis or for themes are intended to serve as the basis for any length of time. In the future, the goal is Additional opportunities to use the water the program of uses outlined in the following to create destinations that have a range of for recreation should be developed. Other report. things to do at all different times of year and than swimming and some boating, there to link them to one other so that people have are few opportunities to interact with water. There should be a strong connection many reasons for using the entire area. The There should be opportunities to use the wa- between the Downtown and the Bayfront. site should be developed and managed first ter for boat displays, boat and kayak rentals, Currently, it is difficult for pedestrians to easily for residents and second for tourists. education programs around the water, etc. walk from the Downtown and adjacent neigh- borhoods to the Bayfront because of the Amenities and infrastructure should A strategy for the ongoing economic sus- speed of traffic, the long distance one needs support activities of varying sizes. There tainability of the site should be developed to cross from the southbound side of Shore- are few existing amenities to support the and the overall management should be a line Drive to the existing sidewalk along the potential activities that could occur on the key ingredient in this strategy. The man- Bay (in some locations it is nearly 300’) and site. For example, there is little shade and agement strategy should include a program the lack of amenities and points of interest. little protection against the heavy winds, at of informal and regular activities for the site, a The elimination of the northbound roadway times preventing people from using either the more extensive maintenance program that is will help bridge this connection, but encour- grassy areas or the beach. There are few organized around the various proposed des- aging people to walk in the future will depend places to buy food or eat in a comfortable tinations, (which, along with better lighting at on the character and function of the remain- environment, few trash cans and restrooms, night, will help to provide a sense of security ing roadway as well as the types of activities no places to wash off after using the beach, in the site as a whole), and a retail strategy that will occur in the site. and there is little variety in the type of seating. and business plan that demonstrates how the combination of uses that are proposed The site will attract a broad range of Cor- Provision should be made for infrastruc- will provide the necessary resources for the pus Christi residents and visitors includ- ture to accommodate both large events site’s ongoing economic sustainability, as ing a variety of age, ethnic and income that occur periodically as well as smaller ac- well as drive the economic development of Placemaking at Destination Bayfront Corpus Christi, TX 7 the surrounding area. A strategy for dealing with traffic, transporta- tion and parking issues during both peak and off peak times should also be developed. For example, during an event, providing ample opportunities for drop-offs, options for using various modes of public transport and a well thought out and efficient system for off-site parking are important to creating a feeling that the site is well managed. During off-peak times, convenient on-site parking needs to be provided so that people find it easy and comfortable to use the site. 8 Corpus Christi, TX Placemaking at Destination Bayfront Places within Destination Bayfront Shoreline Old Town Sherrill Memorial The Square of Festival Spaces Boulevard Pleasure Garden Gardens Arts and Culture Coope Kinney rs Alley N Street Pa rk Av enu e d e var nade oul Fu me e Pro rm B ne elin an eli Shor hor Av S nue e Gateway McCaughan Park Bayfront Water Recreation Square and Park The Zocalo Park Avenue Pier The Promenade and McGee Beach and Education Area 0’ 400’ Placemaking at Destination Bayfront Corpus Christi, TX 9 Shoreline Boulevard evard oul lineB ore Sh N Gateway McCaughan Park Square and Park The Zocalo and McGee Beach 10 Corpus Christi, TX Placemaking at Destination Bayfront Old Town Sherrill Memorial The Square of Festival Spaces Arts and Culture Pleasure Garden Gardens menade eline Pro Shor Park Avenue Pier The Promenade Bayfront Water Recreation and Education Area Placemaking at Destination Bayfront Corpus Christi, TX 11 Gateway Square GatEWay squarE orientation/Information beach staging area (restrooms) transIt stops beach equipment drink and snack vendors Waiting area N R h d u rc tE h nI t c u Is st d f Ir tho mE d lE Var bEach accEss/ E bou staGInG arEa rE lIn sho drop-off and pIcK-up shEltEr Entry fEaturE Vertical element bEach accEss holIday Inn hotEl EmErald bEach Existing Gateway Square Site R restooms shade structures 12 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities As the gateway to Destination Bayfront from • Drop-off and pickup the south and the main entrance and drop • Orientation / Information off for McGee Beach, this square will provide • Photo opportunity a strong visual identity for the site, and also • Staging area for the beach (rest- function as a comfortable and efficient ac- rooms) cess point for people who are coming to the • Buy or rent beach-related equipment beach. • Sit and cool off in shade • Have a snack or drink Convenient, short term parking will be pro- • Attend small performances vided to the south of the square as well as a drop-off area for people who are using transit from off-site parking either during large events or on regular days. A well-shaded and comfortable shelter where people can wait to get picked up will be provided, along with restrooms and information about events and activities that are going on in the broader area. In addition, opportunities to meet and wait for people, buy something to eat or drink and sit in a shaded outdoor environment will all be located in the Gateway Square. There will be easy access to the beach and commercial opportunities and other activities that occur in the square will spread onto the adjacent promenade, park and beach areas. Placemaking at Destination Bayfront Corpus Christi, TX 13 Gateway Square Program Entry Feature Gateway Square Perimeter Gateway Park Area with Picnic Shelter • Landscaped island • Buildings (two) or temporary struc- • Space for group picnics or special • Colorful flags or kites tures to accommodate restrooms, events or parties that includes two place to buy or rent beach equip- pergolas with vines or shade struc- Drop-off and Pick-up Area ment, and café or food kiosk type tures (should be designed so that • Limited access road extending from structure more than one group can use the Buford Street to Furman Avenue • Movable seating under trees and/or shelter at one time) parallel to Shoreline Boulevard to ac- umbrellas near the kiosk and extend- • Accessible (with path) to adjacent commodate drop offs by private ve- ing into the Square limited access road hicles, tram buses etc; some special • Shade structures with seating and handicapped ADA parking should be picnic tables on each side of the stairs provided along this road to the beach • Drop-off and access to the beach should be provided both at the Gateway Square – Center secondary entrance point near the • Interactive vertical element visible Holiday Inn and at Gateway Square from Shoreline Boulevard that rep- • Shaded seating area for people to resents Destination Bayfront and wait to be picked up Corpus Christi in a meaningful way • Information and orientation kiosk with • Benches (along drop-off), movable map of the site seating around interactive element • Entry signs welcoming people to Destination Bayfront at Buford Street Beach Access and Staging Areas and Furman Avenue; this could be at • Area for washing off corners or located overhead across • Seating Shoreline Boulevard • Information and orientation 14 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 15 McCaughan Park and McGee Beach play arEa mini soccer half basketball courts racquetball bocce shadEd pIcnIc/play Zip line misting areas dog park shaded areas (trees/tents) play structure fEstIVal spacE/ flEXIblE parKInG R Existing McCaughan Park Site R dunEs: plantings to keep sand off the promenade and park location tbd bEach actIVItIEs: WatEr play arEa: beach volleyball surrounded by: play area for children Existing McGee Beach Site places for people to sit sunbathe picnic areas cabanas, beach chairs, etc. food vendors R shaded beach bar restooms N Interactive structures for play Windsurf, parasail, kiteboard shade structures 16 Corpus Christi, TX Placemaking at Destination Bayfront McCaughan Park Vision Activities Picnic Area • Picnic tables in shade (shade provid- The park will be a green shaded “oasis” with • Sit and cool off in shade ed by both trees and shelters) areas that can serve as a “home base” to • Picnic, eat in outdoor café, drink at • Learners Cycleway people who use the beach, the square and beach bar • Waste receptacles other parts of Destination Bayfront. As a • Cool off in misting area “home base”, the park will have easy ac- • Rinse off in showers Play Areas cess to the beach and other adjacent areas, • Play in kids’ water play area and other • Interactive water play area with spray especially to the Gateway Square and the interactive elements park, splash pad and features for Promenade. Shaded pathways with seating • Large play structure (e.g. Robinson young kids should be located close will connect areas where people can picnic Crusoe tree house) to the buildings at the Zocalo and in or play games such as volleyball, bocce, etc. • Play games (bocce, board games, the proximity of the parking; a café for A focal point in this area is a water play area, Frisbee, racquetball etc.) parents with a terrace could overlook similar to the one on Granville Island in Van- • Half basketball courts and mini-soc- into the water play area couver, where the play area is surrounded by cer fields • Marine related play structures for places for people to sit, picnic, watch chil- • Kite running/kite festival different ages (one for small children dren playing in the water, buy something to • Dog park ages 2-5 and one for older children eat, and engage with interactive play struc- • Zip line ages 5-12); this could potentially tures. be integrated with the existing play Program equipment • Benches along pathways with shade Pathway in some locations • Pathway to link the Gateway Square • Drinking fountain at both play areas to the picnic, play and recreation areas Recreation Area • Benches and waste receptacles • Informal lawn for games including along pathway with shade provided bocce, badminton, etc. (primarily trees) • Kiosk or cart for borrowing parts for games Placemaking at Destination Bayfront Corpus Christi, TX 17 McGee Beach Vision Activities The beach and promenade will be an active, • Play and games (volleyball, kids play, well used place that has beach related ame- etc.) nities, and a variety of recreational activities • Sunbathing related to the water. Games such as beach • Windsurfing volleyball could be set up at certain times and • Parasailing a play area for children should be provided. • Kiteboarding Amenities such as cabanas, beach chairs, etc. should be available for rent and there Program should be a small shaded beach bar over- looking the Bay. Recreation and Games Areas (all temporary elements) • Beach volleyball • Small play areas Dunes • Dune environment with educational landscape exhibit over portion of stairs leading to beach Beach Bar (existing) • Accessible from both the beach and the Promenade • Either add a terrace on the roof or in the long term add a second story that is directly accessible from the Prom- enade and the Zocalo 18 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 19 The Promenade N shorElInE promEnadE R restooms shade structures Existing Promenade Site 20 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The Promenade, located in the space cur- • Walk, jog, meet people, people watch rently occupied by North Shoreline Boule- • Bicycle and rollerblade vard, is envisioned as the “Main Street” of • Take pictures Destination Bayfront, the link between the • Watch buskers and listen to storytellers proposed three squares. In addition to the • Attend small scale workshops/events three squares, the Promenade would con- • Buy items from vendors (food, snacks, nect other destinations such as McGee drinks, ice cream, beach toys, etc.) Beach, the proposed Pier, Sherrill Memorial • Ride low-speed tram Gardens, and smaller points of interest such the Miradors. At each of these destinations, there will be an opportunity for people to stop and rest and participate in some activity. For Sidewalk example, the Miradors could be enhanced Existing Mirador if they were combined with other elements such as information, additional places to sit in the shade and in some instances, a food vending or other kiosk. 40’ The Promenade will be designed so that it Northbound Shoreline Beach can accommodate different types and levels Park Boulevard of use at different times. At some times, only EXISTING CONDITIONS pedestrians and slow moving bicycles and Additional pedestrian vehicles such as a small tram (golf cart type) level lighting Expanded deck at or trolley would be allowed. During off peak Miradors times, limited access by emergency and service vehicles would be permitted on all or part of the Promenade (in a shared space with pedestrians). 20’ Park Promenade Beach PROPOSED Promenade Cross Section Placemaking at Destination Bayfront Corpus Christi, TX 21 The Promenade Program In addition to the “destinations” that are out- • Clear meeting place in shaded area • Bicycle parking lined in this report, there are other places that with seating • Clear meeting place in shaded area should be developed along the continuous • Snack and drink vendors with seating north/south walkway that is called the Prom- • Buskers, planned events • Snack and drink vendors enade. In this report, we refer to the Prom- • Information and orientation • Buskers, planned events enade as two places, the Beach Promenade • Place to rent or buy beach equipment • Information and orientation and the Marina Promenade, even though • Tram stop • Place to rent or buy beach equipment they are connected. • Stairway to the beach (with ADA • Tram stop ramp) • Stairway to the beach (ADA ramp) Linear Walkway • Splash pad or water element (near • Use existing roadway but modify to Holiday Inn) Four minor access points: Adjacent to the extend the park area into the roadway Mirador, adjacent to the new cove/marina space on the west side, utilize nar- Two minor access points: Adjacent to the area near the proposed pier, adjacent to the rowed roadway (20’) for a combina- Mirador and adjacent to the shelter south of historic boat exhibit, and adjacent to the tion of bicyclists, pedestrians, jog- the Gateway Square building on the Coopers Alley L-Head gers, roller bladders, skate boarders, • Clear meeting place in shaded area • Clear meeting place in shaded area carriages, trams and anything else on with seating with seating wheels that moves slowly • Opportunity to picnic nearby • Opportunity to picnic nearby • Road could be painted or surfaced • Snack and drink vendors • Snack and drink vendors with another material • Information and orientation • Information and orientation • Use the existing sidewalk on the east • Wash off area for feet (where there is • Bicycle parking side and extend with wooden decking beach access) • Deck for reclining, sunbathing, play- in some locations to create overlooks • Bicycle parking ing games, shaded with umbrellas • Stairway to the beach adjacent to Mirador Beach Promenade • Interpretive kiosk near historic ships Marina Promenade with seating Two major access points: Near Holiday Inn and at Gateway Square Two major access points: Adjacent to Zocalo • Restrooms and adjacent to Square of Arts and Culture • Wash off area for feet • Restrooms • Bicycle parking • Wash off area for feet 22 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 23 The Zocalo Zocalo bus stops N fEstIVal spacE/ flEXIblE parKInG R fEstIVal spacE/ flEXIblE parKInG R R restooms R shade structures Zocalo ElEmEnts mercado bandstand or gazebo focal point shops/services Gardens shaded sitting areas Existing Zocalo Site 24 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The Zocalo is envisioned as the central The space will require a strong management • Shop at the mercado/farmer’s market square of Destination Bayfront. It is the program to plan a range of entertainment • Dine and snack at various price points public place where the Corpus Christi com- options at different times of day and evening, • Vend and buy from vendors munity will gather, a stage for civic celebra- organize markets where people can buy or • Attend small events tions on the waterfront, an area for speeches sell products, and other such activities. • Get information and orient oneself of all types, the place where paths cross and • Celebrate special dates and events a starting point for explorations. It will be a The traditional characteristics of a Mexican • Attend regular events (e.g. “First Sun- hub of activity both during the day and in the zocalo include: retail around the perimeter, day of the Month”) evening, and function as an important con- often made up of one story or temporary • Enjoy the pier nection between the Bayfront, proposed pier, buildings and kiosks; permeable edges and • View light show over the pier and the adjacent neighborhood. It will be a open at the corners to draw people to the • Participate in education beautiful space that is shaded, lush with flow- center; both paved and green surface with ers and welcoming to all ages and cultures. garden like areas and ample seating; and multiple focal points, usually a fountain, ga- As a major destination along the Bayfront, the zebo or stage, monuments or sculpture. Zocalo will be used by people who may or may not be going to the beach. The edges will have a series of small kiosks fronted by an arched façade that can be used both for services (such as restrooms or informa- tion) and for commercial uses (such as small cafes and markets). Amenities such as a bandstand or gazebo, a water feature, pots of flowers, shaded seating areas, an inter- active sculpture and even a small carousel, could be located in the center of the space to provide opportunities to engage in activities. A transit stop(s) (e.g. trolley, bus, tram) will be located adjacent to the space. Placemaking at Destination Bayfront Corpus Christi, TX 25 The Zocalo Program Perimeter • “Buildings” or temporary structures framing the square and housing mostly retail uses (each should be one to two stories) • Colorful canopies with sidewalk cafes (where appropriate) extending out from buildings into the square Center of the Square • Gazebo or bandstand • Fountain or pool with interactive sculpture • Landscaping to include shade trees around the perimeter, planting beds framing areas along with flowers in pots on the surface of the square, hanging off buildings and on pedes- trian scale light fixtures • Unobstructed space for events • Space for small, temporary games and exhibits such as chess, back- gammon, possibly ping pong at certain times, dance, etc. • Ornate pedestrian scale lighting fixtures around perimeter, dramatic lighting on buildings, festive lighting for special events and on trees 26 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 27 Park Avenue Pier N R R focal poInt potEntIal R restooms R rEstaurant shade structures bIcyclE rEntal baIt shop partIcIpatE In EducatIon proGrams Environmental classes fishing guides parK aVEnuE pIEr historic tours bird watching obsErVatIon dEcK Existing Park Avenue Pier Site 28 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities A new Pier with a variety of recreational, edu- • Eat at cafes with outdoor seating cational, commercial and marine related uses • Fish, buy bait could be built directly across the Promenade • Rent bicycles from the Zocalo. It would give an identity to • Participate in educational programs Destination Bayfront from the water (and from (e.g. environmental classes, fishing the Downtown) and could be reminiscent of guides, historic tours, bird watching) not only the “Pleasure Pier” that was formerly • Dock boats located along the Bayfront, but also of the • Arrive on a water taxi historic hotels and other structures that gave • View from observation deck the Bayfront its image in the past. The Pier, which would be aligned visually (and physically) with Park Avenue could be a destination for commercial uses such as cafes with outdoor seating looking over the water, shops for buying bait, bicycle rent- als, and rental space for special events. The pier could also be a space for park manage- ment offices and educational programs that are both marine related (e.g. environmental classes, fishing guides) and related to the history of the Bayfront. It could be used for fishing, short term boat docking, and as a water taxi stop (location on either Pier or breakwater TBD). Placemaking at Destination Bayfront Corpus Christi, TX 29 Park Avenue Pier Program Restaurant Pier • Octagon lighthouse shape building • Open area (near Promenade and with vertical element on roof that is Zocalo) with protection from wind for visible from various directions (e.g. outdoor classes, small events and both from water and from Park Av- performances, gathering point for enue) tours, etc. (8000 sq ft) • Deck around building to accom- • Observation tower at end with wind modate outdoor dining on all sides; education element large terrace should be located on the • Access to barges or boats for marine north side and a protected area to the related education uses north of the building on the inner por- • Access point for tourist related activi- tion of the Pier area ties and private boats • Fishing and “learn how to fish” areas Educational Building and outdoor space with cleaning and possibly cooking adjacent to building stations • Small historic “museum” • Bicycle rental kiosk or temporary cart • Outdoor space for marine related and • Handrails along edges other educational uses • Benches • Rental space for events and classes • Shaded areas with seating along Pier • Place to get information about tours, and in open area near Promenade guided trips etc. • Information, orientation and interpre- • Bait shop or kiosk tation of elements and landscapes viewed from Pier 30 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 31 Bayfront Water Recreation and Education Area N R Existing Bayfront Water Recreation and caraVEllEs Education Area historic ship(s) exhibit obsErVatIon/looKout with lounge chairs, tiki bar, music WatEr actIVItIEs small sailing amphIthEatEr Inflatable boating small events/ fishing performances Kayaking paddle boating bayfront WatEr rEcrEatIon and EducatIon arEa R restooms shade structures 32 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities Using the protection provided by the jetty, • Learn about historic ship(s) this area could become a major destination • Sail for marine related recreation and education • Fish and a place for both residents and visitors to • Kayak, paddle boat, race kayaks learn about and enjoy the water in a simple • Enjoy inflatable rafts and toys way. • Rent remote controlled boats • Attend small events/performances The Bayfront Water Recreation Area could along seawall amphitheater have various types of boat rentals (such as kayaks, paddle boats, small fishing boats, sailboats, etc.), in conjunction with classes and other educational activities. The Colum- bus ships or other historic ships could be anchored adjacent to the Promenade in this area and tours and educational activities and performances could be organized around them. A small amphitheater could be developed between the Pier and the seawall by using and extending the existing steps. The space along the base of the steps could be filled in either with sand or with a lower deck to ac- commodate a stage area. Placemaking at Destination Bayfront Corpus Christi, TX 33 Bayfront Water Recreation and Education Area Program Sand area for boat launching Small amphitheater • Part of area adjacent to Pier to be • Continue existing seawall steps to filled in when outfall is relocated wrap the “cove” and create a seating • Areas for launching small boats (e.g. area to be used for amphitheater or kayaks) just seating; the continuation of the existing steps could be wood. Rental area for boat and water related • Locate temporary small stage on the activities sand area • Kiosk for renting boats • Provide electrical outlets • Storage racks for boat rentals • Design lighting to accommodate • Dock for launching and tying up small events that occur at amphitheater boats • Information and orientation element Breakwater related to boat rentals on kiosk • Add decking over the top to accom- modate fishing and people who want Small piers for docking historic ships to walk to the end • Accessible from Promenade • Jogging • Information about boats and times of tours Access from Park Avenue Pier • Interpretation signs and historic infor- • Stairs to lead down from Pier to sand mation in the kiosks at the entry of area adjacent to breakwater the piers • Dramatic lighting of boats at night • Shaded seating area adjacent to boats for people to wait and meet (these areas should be located so as not to interfere with backdrop of ships visible from the stage planned for Sherrill Memorial Gardens 34 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 35 Old Town Pleasure Garden N Existing Old Town Pleasure Garden Site rIdEs GamEs EVEnts and fEstIVals GardEn actIVItIEs carousel small performances for kids Water slide tEmporary VEndors temporary stage events other tbd Ice cream child friendly activities snacks with large events fresh Juice R restooms shade structures 36 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The Old Town Pleasure Garden is a modern • Ride carousel, other rides (water slide) interpretation of the historic pleasure gardens • Patronize small scale temporary of the past. It is envisioned as a place that vendors is family oriented but has attractions for at • Attend small performances, especially least three generations – children, teens and for kids adults. It will draw both locals and visitors. • Attend small temporary stage events • Enjoy child-friendly activities accom- The Garden would extend from the Sher- panying large events rill Memorial Gardens and Art and Cultural • Play in Pleistocene Park (Fossil Dig) Square on the north side to the Zocalo on • Play bocce the south end with the quieter, more pas- • Mini Golf sive activities located on the north end and • White water rafting attraction the more active uses on the south end. Set in a garden environment there will be places for people to eat, areas for children to play, stages for performances or movies and a variety of rides and games. The Garden will be shaded in various ways, and dramatically lighted to encourage evening use. It will also be designed and located in a way that could be expanded as needed into the adjacent flexible event spaces. Placemaking at Destination Bayfront Corpus Christi, TX 37 Old Town Pleasure Garden Program Recreation and Games • Learners Cycleway located adjacent to picnic and play areas and close to The specific design and elements of this area parking will depend on the operator that is selected • Pleistocene Park (Fossil Dig) for this part of the site. • Kiosk (staffed) that can service and Beer Garden provide equipment for all or most of • Located adjacent to Zocalo the activities that are occurring in the recreation and games area and that Drop-off and pick-up provides restrooms • A drop-off/pick-up area should be • Bocce court surrounded by shade provided along the parking lot edge pergola for observers and people who next to the entrance to the Pleasure are playing and also space for pic- Garden nicking adjacent to courts • Miniature golf in proximity to the Zocalo buildings in order to provide a food kiosk and seating area overlook- ing the miniature golf • Carousel • Children’s water play area (similar to Granville Island) surrounded by non-water children’s play area, picnic area and small café kiosk with terrace overlooking water play area • Other water attraction (e.g. white water rafting) 38 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 39 Festival Spaces N R fEstIVal spacE/ flEXIblE parKInG R fEstIVal spacE/ flEXIblE parKInG R restooms shade structures R larGE fEstIVals marKEts film festivals, international Green market festivals, etc. open air market other markets outdoor EVEnts concerts movies Existing Festival Spaces Site 40 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities One of the important goals for Destination • Large festivals (film festival, interna- Bayfront is to develop a plan that encour- tional festival) ages both casual use and events use. A • Green markets variety of events such as large festivals, green • Open air markets markets, open air markets, outdoor concerts • Outdoor concerts and movies and movies could be held in these spaces. • Other (e.g. existing large events) For this reason, several areas within the site will be constructed with a hard surface that is flexible enough to accommodate a variety of different types of uses depending on the need. For example, an area that is used for parking during off peak times will be able to be converted to an event space at other times, either open air or by using tent struc- tures. During these times, parking would be located off site with tram, trolley, and/or bus access. Placemaking at Destination Bayfront Corpus Christi, TX 41 Festival Spaces Program Edge along Shoreline Boulevard Center of Spaces • Low planted buffer between festival • Should remain open for maximum spaces and sidewalk flexibility • Seating along sidewalk at intersec- • Electrical outlets located throughout tions with access points into park to accommodate various sizes and • Combined pedestrian and vehicle types of events scale lighting standards along road- • Easy to maintain hard surface to ac- way commodate a variety of events • Space for retail buildings either short • Holes in surface with caps to accom- or long term should be provided at modate set up of tents key locations such as adjacent to the Gateway Square, the Zocalo along Park Avenue, and the other spaces along Shoreline Boulevard Edge along open space of Destination Bayfront • Clear entrances into Festival Spaces • Drop-off points in parking lots next to adjacent destinations with small shaded seating/waiting areas • Consider providing wheelbarrows or wagons for hauling equipment on peak use days • Lighting along edge of Festival Spac- es 42 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 43 Sherrill Memorial Gardens communIty GardEns EducatIon arEa Veterans’ contributions and history mEdItatIon GardEns sitting and relaxing N art cEntEr R R WEllnEss KIosK outdoor exercise classes laWn arEa yoga, tai chi, etc. R restooms coVErEd staGE and laWn arEa celebrations, memorials and other events shade structures Existing Sherrill Memorial Gardens Site 44 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The Sherrill Memorial Gardens are envisioned • Sit and relax in garden environment as a passive yet dignified space that com- • Learn about veterans’ contributions memorates war veterans and celebrates and history the lives of war heroes and their families in • Attend celebrations and memorials a tranquil and beautiful setting. It will focus • Educate students and other groups on life and wellness in unique and innovative ways and have the feeling of a very special, well managed destination. A focal point in the Gardens could be a re- flecting pool, along with the eternal flame that is surrounded by a shaded pathway, displays of flowers, and comfortable places to sit. It could also potentially be used for wedding photographs and ceremonies. A stage and lawn area for events and per- formances related to the Veterans could be shared with other organizations such as the Art Center or the Old Town Pleasure Gar- dens. In addition, a lawn area adjacent to the Promenade that would be used for exercises such as Yoga, Tai Chi, etc. could be pro- vided. Placemaking at Destination Bayfront Corpus Christi, TX 45 Sherrill Memorial Gardens Program Memorial Gardens (based on existing layout) • Lawn area for exercise classes and • Center should be at same elevation small events (memorial service, Yoga, as edges Tai Chi, etc.) • Visually and physically connected to Wellness Center’s stage and pergola Stage and Lawn Area for large events and so it can be used for small memorial celebrations services • Large covered stage (e.g. tent) with • Side gardens for quieter meditation seating on lawn for up to 300 people type activities; also provides opportu- with electrical outlets nity for donors • Trees surrounding lawn but located • Special garden areas (butterfly/hum- so as not to block view of bay or mingbird garden) historic boats • Electrical outlets • Strategically located boats and stage to form a backdrop for events Community Gardens • Located and laid out not to detract Pathways visually from the formal gardens but • Surface designed to list veterans/ to be visible as a healthy or “wellness” donors names (Columbus Sailing As- type of activity sociation and Memorial Walkway of Veteran’s bricks) Veteran and Wellness Center • Shaded seating areas along path- • Building or kiosk for information about ways; special benches could be used veterans history, to learn about Me- to provide a donor opportunity morial Garden events, to sign up for • Landscaped beds along pathways community garden plot or to volun- (landscaped beds provide a donor teer to take care of formal Memorial opportunity) gardens • Electrical outlets • Stage and pergola for small events (could use existing pergola) with elec- trical outlets 46 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 47 The Square of Arts and Culture art actIVItIEs small art events, parties, openings outdoor art exhibits performances child friendly art art and craft market EducatIonal actIVItEs low-cost or free outdoor arts and crafts classes for kids and adults focal poInt N art cEntEr R outdoor cafE/ KIosK R Existing Square of Arts and Culture Site R restooms shade structures 48 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The Square of Arts and Culture will be an • Enjoy outdoor art exhibits inviting, active front door to the Art Cen- • Interact with child/people friendly art ter where arts related activities would take • Play human-scaled chess place. It will be designed so that the Center • Attend small art events, parties, and other arts groups and organizations can openings display their works and promote their activi- • View and buy art and craft items at ties. It would function as the focal point for markets the Arts Festival that would spread from the • View exhibits related to activities Square into the Sherrill Memorial Gardens inside Art Center and along the Promenade. • Attend low-cost or free outdoor arts/ crafts classes for kids and adults Although the Art Center has a restful court- • Watch performances yard in the interior that is used for a variety of • Dine outdoors events and educational activities of different sizes and types and hosts a small café, it has little exterior presence and is not generally viewed as an important “place” to go along the Bayfront. It is surrounded by parking lots and is currently cut off from the bay by North Shoreline Boulevard. By reorienting the parking on the south side of the Art Center, a square could be created that would be programmed with temporary art displays, classes, performances, a water feature, comfortable seating and an outdoor café area related either to the existing café or to a kiosk. Some activities related to Sher- rill Memorial Gardens could also be located here. Placemaking at Destination Bayfront Corpus Christi, TX 49 The Square of Arts and Culture Program Perimeter • Art Center Edge: Entrance to Art Center and connection between inter- nal courtyard and Square • Parking Lot Edge: Classroom and exhibit space facing onto Square • Tea house surrounded by garden environment for outdoor eating • Veterans Gardens Shop in small kiosk at edge of Promenade Center of the Square • Accessible to vehicles for people us- ing T-head and Yacht Club (except during large events) • Focal point (temporary sculpture and or small fountain) • Space for outdoor classes and events, art exhibits, etc. • Large scale chess board (permanent or temporary) with artist designed pieces 50 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 51 Shoreline Boulevard N shorElInE boulEVard 52 Corpus Christi, TX Placemaking at Destination Bayfront Vision Activities The redesigned Shoreline Boulevard is Bus and trolley stops could be located adja- • Walk in an urban beachfront environ- envisioned as a new kind of street for Cor- cent to each of the three proposed squares ment pus Christi, a boulevard that is a place for and will have amenities such as shade, • Shop, window-shop people, not just for vehicles. It would provide information, places to sit, schedules and be • Dine, have coffee and drinks indoors a connection between the Bayfront and the clearly connected to the adjacent uses in the and on outdoor terraces adjacent neighborhood and stimulate posi- squares. • Bike on dedicated lane tive new development along the west side, • Ride transit creating a “village” atmosphere with cafes, In addition, a roundabout at Coopers Al- restaurants, shopping, and entertainment in ley should be explored as a way to move the ground floors of all new development. It traffic slowly but efficiently along Destina- is important that design guidelines for new tion Bayfront and to better accommodate development and the design of the roadway turning movements into the site. A second are supportive to the uses that will occur in roundabout at the south end of the site near Destination Bayfront and encourage appro- the Holiday Inn (either near Buford or Craig priate future development across from the Street) should be explored as a way to facili- site. tate the transition of some traffic from North Shoreline Blvd onto Water Street, the side In the future, as the areas across from the street, or the limited access road into Desti- site, which are primarily vacant lots, are nation Bayfront. redeveloped, development guidelines should require ground floor uses that support the activities that are planned for the site. For example, a place to rent bikes is a support- ive ground floor use, as are restaurants with outdoor cafés and shops that cater to beach and marine related uses, etc. A commuter bike lane could be added to the west edge of the Destination Bayfront site. Placemaking at Destination Bayfront Corpus Christi, TX 53 Shoreline Boulevard Program Intersections/entrances into Destination • Sidewalks wide enough to accom- Bayfront (Buford Street, Furman Avenue, modate retail uses such as outdoor Park Avenue, Born Street, Broadway Court, cafes, bicycle and other outdoor Kinney Street, Coopers Alley, and William displays of products Street) • Retail at all corners; round corners for • Transit stops easy visibility from adjacent streets • Signage welcoming people to Desti- • Landscaping (e.g. palm trees) that do nation Bayfront not block retail frontages • Landscaped beds combined with • Pedestrian and vehicle scale light signage and transit stops fixtures that relate to Destination Bay- • Information about where to park, drop front elements such as Miradors, Art off, hours open for various facilities Center, etc. • Crossing point for pedestrians, bicy- • Accent lighting for ground floor uses clists and others • Potential roundabouts in a few loca- Eastern Perimeter of the Boulevard within tions (to be discussed and evaluated) Destination Bayfront • Retail uses at corners where possible • Sidewalks adjacent to green spaces (especially on the corners to the west and festival spaces with two-way bike of Shoreline Boulevard) lanes adjacent to curbs • Seating along sidewalks at intersec- • Green space with landscaping (palm tions adjacent to transit stops trees) and light fixtures should be used to create buffer between bike Western Perimeter of the Boulevard lanes and vehicles on the Boulevard • Low scale development with active • Low landscaped buffer between festi- ground floor uses (restaurants with val spaces and sidewalk outdoor cafes, marine related shops, etc) 54 Corpus Christi, TX Placemaking at Destination Bayfront Placemaking at Destination Bayfront Corpus Christi, TX 55 Access & Linkages Vehicular Shoreline Boulevard-North and South bound Roadways connecting to Downtown Vehicular Access to Destination Bayfront P/F Flexible Space/Parking Access to Parking P/F Service Service & Delivery Access P/F P/F P P N 56 Corpus Christi, TX Placemaking at Destination Bayfront Access & Linkages Pedestrian Bicycle Leisure biking on Promenade Access to Beach Parking drop-off N Placemaking at Destination Bayfront Corpus Christi, TX 57 Events Festival of the Arts Large Festival Market/Fair Christmas tree and Christmas market Lawn Amphitheater with tents for shade Concerts/Lectures and Performances Small Concerts/Performances N 58 Corpus Christi, TX Placemaking at Destination Bayfront Appendices Managing Destination Bayfront The success of any public space depends, strategy for working with donors and volun- tions, neighbourhood residents, transit riders above all, on its management. In order to teers, and a strategy for forming a partner- and any other stakeholder that has an inter- succeed as a major destination and a venue ship with entities such as the Corpus Christi est in, or a veto power over, the space. They for festivals and large events, Destination Marina, the Holiday Inn, First United Meth- include financial resources, volunteer time, in- Bayfront will require a comprehensive man- odist Church, and other partners along the kind contributions, the virtues of the particular agement strategy, the involvement of many Bayfront, in addition to the City. location, and the configuration of the physical partners and a management entity that is space itself. Some of these are modest ar- well-staffed and well-funded. The manage- Lessons Learned from the Best Public rangements; others are very elaborate with a ment entity, which could be a partnership Spaces special organization created to manage the between an expanded Destination Bayfront public space. Conservancy and the City of Corpus Christi In the case studies that follow, some useful would be formed to achieve the vision set generalizations can be made regarding the Lesson Two: forth for Destination Bayfront as an active successful management of great destina- A PRIVATE-SECTOR COMPONENT IS UNI- destination in the city. tions. Notwithstanding Lesson One, “there is VERSAL. The case studies run the gamut no formula”, there are several other lessons. of public-private partnership arrangements. The tasks of the entity that is envisioned to There are several cases where ownership manage Destination Bayfront need to go well Lesson One: and management is both private, but there beyond what the various city departments THERE IS NO FORMULA. Although the are no cases where both are public. It seems already provide in terms of services such as manager of each of the spaces described in that the entrepreneurial requirements of maintenance, security, traffic management, the case studies performs the management successful public space management inevi- events management etc. They would likely tasks well, each organizational arrangement tably push the organizational arrangements include activities such as a more proactive is unique. Each has its own set of actors, towards the flexibility and nimbleness of the and economically driven event management contracts, memoranda of understanding, private sector. This is not surprising, as strategy, a retail management component, a operating guidelines, or informal understand- strong programming, marketing and fundrais- proactive approach to bringing more ma- ings. Each arrangement is crafted to fit local ing capabilities are essential, and these are rine related activities to the waterfront and circumstances from the resources at hand. often found in private and non-profit orga- Destination Bayfront, a more sophisticated These resources include the “public space nizations. A property manager seeking to transportation and parking management plan partners” themselves: property owners and activate a space should look first for an exist- for events that includes a variety of attractive managers, tenants, customers, the munici- ing, district-wide public-private partnership and convenient choices for transportation, a pality, community organizations and institu- or business improvement effort. Offering the Placemaking at Destination Bayfront Corpus Christi, TX 61 use of a building’s plaza for an event looking of the space -- an easy way to get into the Management Activities for Destination for a home, or connecting with an existing public space management business simply Bayfront vending program that can animate the space by focusing attention on it. Or it could be and be managed by others may entail very as elaborate as playing an active role in the The general types of activities that are recom- little time and money but yield substantial creation of a new business improvement mended be undertaken by a management returns. district with a large vision for the entire district entity for Destination Bayfront in the future is -- a complicated and sophisticated, but very described below. Lesson Three: exciting and rewarding civic venture to which COORDINATED MANAGEMENT IS VERY a property manager can contribute. Maintenance. With increased use, more IMPORTANT. Management of the space as a maintenance will be required for Destina- whole, with all management functions co- Lesson Five: tion Bayfront. Regular cleaning, repair of ordinated on behalf of a single vision for the A WELL MANAGED PUBLIC SPACE CAN amenities such as broken drinking fountains, space is very important. Even if there is not BE SELF SUSTAINING. Managing a public removal of graffiti, etc. will be necessary on a single manager for all functions, coordina- space successfully can be costly, but it can a daily basis not only to maintain the park at tion among those responsible for separate also generate economic returns. Program- a higher standard but also to tell visitors that functions is essential. Further, the ability to ming can raise a considerable amount of there is an organization that is accountable implement and enforce, with a clear delinea- direct revenue, sometimes enough to support for maintaining the place and providing a safe tion of roles, is necessary for smooth opera- itself, but it has wider economic and social environment. The types of gardens that are tions. Clear policies specifically for the space, impacts as well: surrounding property values being proposed (especially for Sherrill Me- as opposed to the building, should be put in and rent levels increase, retail sales increase, morial Gardens) will require special attention place. land-use patterns improve, transit ridership and a program for working with volunteers, increases. Initially, little return might be seen, master gardeners, etc. The services typi- Lesson Four: but with consistent and gradually expand- cally provided by city departments such as THE MANAGEMENT OF PUBLIC SPACES ing programming and marketing, the public regular trash pick-up and park maintenance IS A SPECIALIZED SKILL. The best public space can become a major contributor to the work, including pruning trees, removing dead spaces are not managed as an afterthought building’s revenue, and a gift to the commu- branches, mowing, re-seeding and caring for to building management. This could mean as nity besides. lawns and other plant material, could poten- little as assigning one member of the prop- tially continue to be provided by the Parks erty management staff special responsibility Department. to develop policies and oversee all aspects 62 Corpus Christi, TX Placemaking at Destination Bayfront Security and Hospitality. For special events although this is needed when large events should spill right into the space and the out- and festivals, security and hospitality are key, and festivals are an important component. door activities and circulation should move particularly for the type of destination that is Some programming can also relate to retail smoothly through and around the buildings being envisioned along the Corpus Christi operations that are contracted to vendors, or kiosks. The management entity would be Bayfront. Clearly, the more that people feel whether with vending carts, kiosks, or terrace responsible for retail recruitment as well as secure in a space, the more users the space space for an outdoor cafe, or through retail overseeing (without curtailing creative ideas) attracts, and the more secure the space will activities in structures in the space. and coordinating the tenants’ interior and ex- be. Security and maintenance personnel terior designs, signage and outdoor activities. need to be trained to function as ambassa- Marketing and Promotion. Promoting the dors so that people feel “hosted” and “wel- events and activities that take place in the Traffic and Parking Management. Parking, comed”. site is an important adjunct to programming, especially during large events and on busy particularly for a space being programmed weekends, will require a more sophisticated Programming. Once the basic “clean, for the first time or revitalized to host differ- strategy than currently exists. Although event safe and friendly” needs of a place are met, ent types of activities and programs. While and peak use times require more planning programming becomes not only possible, particular events will always need to be ad- and off-site parking, in the short-term a but much easier, and the economic poten- vertised, the most successful public spaces parking strategy that allows for conveniently tial of the park as a venue can be realized. can reach a point where the space is so located parking also needs to be developed, “Programming” refers to the wide variety well-known and sought-after that no market- particularly with the retail tenants that are be- of planned activities and to all the facilities ing is necessary. But for most spaces, and ing suggested. and equipment related to them: furnishing especially early in a new public-space man- the space appropriately, for example, with agement program, a commitment to market- chairs that can be moved from sun to shade ing and promotion and the special skills it and back; operating a retail program, with requires, is needed. vending carts or a seasonal cafe; produc- ing a regular concert series or large festivals; Commercial Tenant Management. Com- hosting community gathering and recreation mercial uses need to be seamlessly integrat- clubs; and operating a regular farmers’ mar- ed into the space so that the public can flow ket. Programming a park successfully is an from outside to inside and vice versa with entrepreneurial art. However, “programming” as few barriers as possible. For example, does not necessarily imply intensive staffing, the activities of restaurant and retail tenants Placemaking at Destination Bayfront Corpus Christi, TX 63 Case Study lighting, 5 monuments, free public restrooms, • During summer: ~ 55 employees: tables for chess and backgammon, petanque security, sanitation, gardening and Bryant Park, New York City area (boules), and the historic Josephine special events. Shaw Lowell Fountain. It has been described Contacts as “a spiritual oasis in Midtown Manhattan.” Programming: Gerome Barth, Coordinating Supervisor • “7th on 6th” Fashion shows (for Bryant Park Restoration Corporation Owned by: New York City Parks Depart- several years); JVC Jazz Festival; (212) 768-4242 ment. The City grants permits for events and Good Morning America Morning provides landmark oversight. Concert Series; BP/HBO Monday Daniel Biederman, Executive Director night film series in the summer; NY Bryant Park Restoration Corporation Managed by: The Bryant Park Restora- Pops Concert; Broadway in Bryant (212) 768-4242 tion Corp. (BPRC), a business improvement Park; Afternoon Arias in the Park; Big Web Site: (www.bryantpark.org) district (BID). During the summer the park Band/Swing Band performances; employs about 55 people altogether, manag- Latin Jazz; Word for Word; Great Norman Mintz ing security, sanitation, gardening and special Read in the Park by New York Times; (917) 438-5121 events. Obon Dance Festival; Piano in the Park; Bryant Park Grill; “The Pond,” Description: Management Tasks: ice-skating rink; Bryant Park Café; 5 Bryant Park is an 8-acre park located be- kiosks (food, drink, ice cream); pet- hind the New York Public Library in Midtown Maintenance: anque, boules, chess and backgam- Manhattan. It is bounded by 42ndStreet to • 11-12 sanitation workers in the park mon games. the north, 40th Street to the south and 6th during the summer (approx. 8 more • Each group or organization that con- Avenue to the west. Its most prominent work in the rest of the BID.) tracts with the park to hold an event feature is a great lawn flanked by gravel paths • 3 horticultural staff in the winter, 4-5 in normally has their own event planner with perennial borders on the north.and south the summer (paid by the 34th Street that coordinates the details (timing, sides. Other features include: tree-line prom- Partnership.) number of people, seating, abiding to enades, 3,000 Parisian-style movable seat- the rules of conduct, etc.) ing and benches, an outdoor café terrace, Security and hospitality: a restaurant, 5 kiosks, 11 entrances, ornate • 6 security officers during operating Marketing and promotion: hour, plus 2 24-hour officers. • There is no marketing or promotion 64 Corpus Christi, TX Placemaking at Destination Bayfront done by the park, since it markets it- Expenses recent improvements include a $160,000 self. In fact, the BPRC’s most difficult 21.8% capital projects restroom renovation and a $5 million invest- problem is deciding which events to 17.5% sanitation ment in construction of the Bryant Park host, since they are always bombard- 13.4% public events Grill. On a yearly basis 400 chairs must be ed with proposals. 11.3% security replaced from wear and tear, and the six- 11.3% general admin. to-eight that are stolen. BPRC keeps the Overall administration: 7.8% park programs and amenities number of chairs in the park stable at around • The administration staff has weekly 6.2% horticulture 3,000 (they have added 1,000 between meetings where they often have 2.7% carousel 2000-2005). It has also undertaken the task slide shows of other parks they have 2.5% design services of improving park elements long left in disre- visited. 2.4% marketing & promotion pair (sidewalks, bluestone paths, limestone 1.9% reading room balustrade, etc.). Staff: 1.2% retail management • 1 Director of events and 1 Coordinat- Problems: Bryant Park’s problems are prin- ing Supervisor Revenues cipally the result of its success. The biggest • Maintenance and security staff: see 54.0% park usage fees problem for the park is having to turn down above 17.9% restaurant rent events. In fact, the park has become such a • There are approximately 50 staff 12.1% sponsorships, grants popular venue that large areas are taken up people that help manage the BPRC. 10.6% BID assessments for a week or more at a time by events with a These include administrative staff, in- 8.2% other concession rents fee for admission. A major effort is negotiat- terns, and support staff. The BPRC 2.2% carousel tickets ing any significant changes or major capital also uses the 34th Street Partner- 0.3% interest improvements, as these must be approved ship’s Design Department for various 0.2% other revenues by the Landmarks Commission. projects. Capital investment: An $18 million park Lessons from Bryant Park: Given the right Budget: These figures are from Bryant Park’s redesign/restoration was completed in 1991 location and design, a public space with pro- fiscal 2009 operating budget of approximate- after almost 15 years of planning. It was fessional programming and management can ly $7.8 million: funded from a combination of grants, BID be self-supporting, even profitable. assessments, state bond funds, city capi- tal funds, and private venture capital. More Placemaking at Destination Bayfront Corpus Christi, TX 65 hub, it enjoys a constant stream of visitors fanfare, mist, and flashing lights, an- and users, earning the reputation of being nounce the weather forecast at noon “the City’s living room” and “premier public each day. gathering spot.” • Stoa Columns - The stoa columns Case Study Despite the Square’s hard pavement and line Yamhill and Morrison streets, and brick materials, it is a comfortable and whim- provide shelter for waiting Max riders Pioneer Courthouse Square sical space surrounded on 3 sides by office buildings. Public Space Partners: 715 SW Morrison • City of Portland/ Portland Parks & Suite 702 Other features include: Recreation/ Portland Police Bureau Portland, OR 97205 • “Named” bricks – More than 68,000 • Business community: Neighbors in Fax: (503) 222-7425 • Mile Post - The distances to nine the immediate office buildings sur- Info: (503) 223-1613 sister-cities, and other destinations, rounding the Square and those who are listed on this whimsical signpost. reside within the blocks of the Down- Contact: Jennifer Polver, Executive Director • “Allow Me” - Life-sized umbrella town BID wielding statue by J. Seward John- • TriMet regional transportation and its Description son. transit Riders. The Square, bordered Pioneer Courthouse Square is a public park • Bronze Chessboards – Three full-size on three sides by TriMet’s public which covers an entire city block (about 1 chessboards occupy the northwest transportation service, is the heart of acre) in Downtown Portland, Oregon, seven corner of the Square for chess play- the regional transportation system. blocks from the Willamette River. The space ers and spectators • Portland Oregon Visitors Association, is comprised of an open plaza, with a large • Small Amphitheater - contains the Downtown hotels and restaurants carved out seating area, creating an amphi- Echo Chamber and Historic Bronze • Funding community: local and region- theatre setting. The Square also houses the Tiles illustrating Portland’ story. al organizations which sponsor events City’s Visitor Information Center, TriMet Cus- • Original Wrought Iron fence of the and take out permits to hold special tomer Assistance Office, a coffee shop, food- Portland Hotel - a portion of the gate events. cart vendors, a flower cart, several public art and fence which graced the famous • Individuals which make private contri- installations and a public restroom. . Since hotel. butions the Square is located in the heart of the retail • Weather Machine - Three weather • “Invisible constituents”: people who district as well as at a major transportation symbols, accompanied by musical support the mission of the park and 66 Corpus Christi, TX Placemaking at Destination Bayfront feel that they have ownership. officio inclusion on the non-profit’s • A management contract between the Board of Trustees City of Portland and Pioneer Court- house Square, Inc. deems that the Parks Department will provide in-kind Ownership/Governing Body: Management Tasks: services (for trees, flowers, basic • The City of Portland legally owns the maintenance) and will be on call to fix Square Marketing and promotion: any major problems. • Pioneer Courthouse Square, Inc. a • The Non-profit group is responsible • The non-profit group partners with Tri- non-profit (501c3) organization man- for marketing events as a means to Met for maintenance of the Common ages the day-to-day operations of the maintaining the “active” part of their and Transit Shelter areas. facility and fulfills the public service mission statement. • All tenants support the maintenance mission to maintain a “Clean, Safe • The Non-profit group also has a good of the Common Areas through their and Active” public space. working relationship with the media. respective leases • Any changes or modifications, to the Since the Square is a high traffic area, • An annual scope of augmented clean- physical appearance of the Square it is an ideal location for events, most ing services is outsourced through the must be approved by the City of Port- of which are either fun or controver- various contractors, and is budgeted land through its Parks Department sial, and make good stories for the at $100,000. , Planning Department and Design press while generating publicity for Review the Square. Security and hospitality: • The Courthouse opposite the Square, • Pioneer Courthouse Square has • When the Square opened, there historically did “not enjoy a visual or annual contracts with TV, Print and was no sense that they would need spiritual connection to the plaza.”, but Radio partners to promote annual security; instead, the non-profit group is altering that relationship through events. placed “ombudsmen” in the square recent physical renovations to the • Promotion for activities at the Square to answer questions for visitors. After Courthouse and the Bus Mall. GSA, is coordinated through neighboring it was clear that they would in fact which manages the Courthouse, is Downtown retail, local and regional need legitimate security, the non-profit not involved in governing or manag- businesses, TriMet, POVA and event group re-approached the City and ing the Square, although they have sponsor cross-promotion received modest funding for security recently expanded their relationship employees, who turned out to be with the Square through GSA’s ex- Maintenance: ineffective since they were not “pro- Placemaking at Destination Bayfront Corpus Christi, TX 67 fessional.” Oregon Visitors Association, Bank of over the past five years.) • Currently, the non-profit group con- America and the vending carts are tracts with the City of Portland for presently the only commercial ven- an annual level of funding to support dors in the square. co 24 hours security services on-site. Staff: (5 total plus Board) Expenses: These security services are currently • Board – 31, plus Honorary and ex- Events & Sponsorships $1,185,905 contracted through the Downtown officio members Security $290,316 BID. • Executive Director: In charge of Property Management $210,497 • The role of the “guards” is more to overall business operations, finance, Adminstrative $169,791 inform visitors to the Park about its partnerships, Trustee relations and Janitorial & Maintenance $114,167 rules and to enforce them. fundraising efforts Depreciation $ 83,576 • Event Director manages program- Investment Fees $ 8,630 Programming and vendors: ming, client relations and overall Capital Expenditures $ 7,558 • The non-profit group is responsible calendar Total: $2,070,440 for all programming on the Square. • Facility/ Production Director: Over- They coordinate activities such as sees facility/ event operations and Revenues: Tuba concerts, Children’s events, partnerships associated therewith. In-Kind Contributions $759,192 Cultural Festivals, and they secure/ • Marketing Director: Responsible Events & Sponsorships $528,235 coordinate the annual City of Portland for annual scope of fundraising for City of Portland $376,635 Holiday Tree (it’s donation, light- sponsored events and marketing Tenant Income $312,959 ing, programming, etc.). They also endeavors Grants & Contributions $156,229 encourage other groups to use the • Communication Coordinator: In Investment Income $45,005 space for their own activities such as charge of promotion, public relations, Total: $2,178,255 the Festa-Italiana. collateral development, viral market- • An event permit allows for equipment ing and community-wide communica- Funding: to be rented (lighting, chairs, tents, tion • Capital Campaigns: etc.) from the non-profit group, which -1997 - $1 Million Capital has established relationships with lo- Budget: Renovation Campaign cal vendors. • Annual operating budget is $2 million - 1998 - Pergola Lighting/ • Starbucks, TriMet, the Portland (this represents over a 50% increase Sound Project 68 Corpus Christi, TX Placemaking at Destination Bayfront - 2001 $3 Million Visitor Infor- • Total project cost: $6.8 million dollars. them accordingly mation Center Financing provided by the Portland - 2002 - Chessboard Installa Development Commission, Tax Incre- tion ment Funds, federal grants from the • $70,000 is provided by the Parks Urban Mass Transportation Adminis- Department for operating funding that tration (now the Federal Transit Ad- is dedicated to janitorial maintenance ministration) and the Heritage Conser- • $297,000 is provided by the City of vation and Recreation Services (now Portland’s Bureau of General Services defunct), the city of Portland, and for annual on-site security services. the adjacent local department store. • Remaining income is generated from Additional funds were raised by the tenants, event income and sponsors non-profit group, through auctioning off parts of the square--paving bricks Barriers: inscribed with a sponsors’ name, and • An internal embezzlement occurred in design elements like the amphitheatre 1997. Upon its discovery annual au- and drinking fountains. dits are now conducted, employment practices have been created and a Lessons learned: business plan developed. • Stay contemporary: the public space, • With City of Portland annual financial and its management organization, operating support having decreased should evolve to meet the needs and over the years, the non-profit group context of its broader community has identified alternative means of • The success of the public space, generating revenue to support the and its management organization, enhanced maintenance and program- depends heavily on the strength and ming efforts required by the 9.5 mil- diversity of its community partner- lion people who visit the Square every ships year. • Remain flexible - Everyday brings an unexpected set of challenges Initial Capital Investment: • Hire good people and compensate Placemaking at Destination Bayfront Corpus Christi, TX 69 Workshop Notes Wednesday Community Meeting Site Description/Context Information kiosks Omni Hotel, July 28, 2010, 6:30 – 9:00pm No parking SITE 1A Workshop Description Uses On July 28, over 500 community members 1. What do you like best about this place? Vendors gathered at the Omni Bayfront Hotel brain- Family water activities storm ideas for a section of the Bayfront Entrance has beautiful view of Bayfront “Beach activities” – kite surf launch from Furman Avenue to Coopers Alley and Beach “Ocean walk” – extend water to make canal Ocean Drive to Water Street. Each table was Greenery Bring back pier overlooking beach, (historical: assigned a specific site and after hearing a Sidewalks shooting?) presentation by PPS about qualities of great Family friendly public spaces and waterfronts, participants 4. What improvements need to be made to discussed what they liked best about their 2. What are the biggest challenges facing accommodate these activities? assigned site, what challenges their site the site? faced, what activities they would like to see Wind block: plants and trees on the site, and what improvements would Security Shade need to be made in order to accommodate Maintenance Restrooms and showers those activities. Table leaders convened and Size and shape Memorial reported back on the overall ideas for each Wind Lots of trash containers specific site. Bright, bold colors 3. What activities would you like to see on the site? SITE 1B Access Entrance: something large, monumental 1. What do you like best about this place? symbol Promote cycles/human powered vendor Close to the beach carts, etc Children’s play area Walking paths for dogs, bikes, people Trees Transit terminal Placemaking at Destination Bayfront Corpus Christi, TX 71 2. What are the biggest challenges facing SITE 2A 4. What improvements need to be made to the site? accommodate these activities? 1. What do you like best about this place? Wind and sun Bath, showers “Objectors” people View Vendor structures/pads Maintaining beach access Gazebo Decorative lighting No existing infrastructure Seating Parking Beach Drop off area 3. What activities would you like to see on the site? 2. What are the biggest challenges facing SITE 2B the site? Access 1. What do you like best about this place? Walking path for dogs, bikes, people Shade Trolley access for area Flood drainage on beach itself Access to beach Transition to beach Traffic and parking Gathering place Restrooms and amenities Transit point Uses East/west view Sidewalk café/food 3. What activities would you like to see on Open market the site? 2. What are the biggest challenges facing Sunken amphitheater for public expression the site? Beach volleyball Access Dog park Walking trails – exercise venue Get rid of parking or move it Trolley service Proximity of residential 4. What improvements need to be made to Prevailing winds accommodate these activities? Uses No shade Vendors (all kinds, not just food) Change liquor laws Beach/water sports venue 3. What activities would you like to see on More bathrooms/facilities Tournaments the site? Shake shack idea Concerts Misters Children’s area Access WiFi Kids fishing pond Grand entrance 72 Corpus Christi, TX Placemaking at Destination Bayfront Pedy-cabs, trolleys, trams, trails, bubble cars 2. What are the biggest challenges facing Water activities – kayaking the site? Floating memorial Uses Support area for beach Expand beach Food venues Night light Seawater slide Fountains/rinse off area Trash Traffic 4. What improvements need to be made to 4. What improvements need to be made to Smells, mud, flat area smelly accommodate these activities? accommodate these activities? Condition of sand needs improvement Shade More lighting Archway entrance and beach opening Condition of jetty More security Safety lighting Parking Maintainable landscape, xeriscape Historical marker by archway/honors old Restrooms – need more and better Trolley Coliseum Limited space Water taxi Shade Accessibility for trash removal Xeriscape, sustainable landscaping 3. What activities would you like to see on Widen deck – ADA accessible Maintenance, maintenance, maintenance the site? Misting system Build pier or boardwalk SITE 3A Access Improve wastewater (dredge) Trail Shade structures 1. What do you like best about this place? Interactive kiosk Hub for water taxi SITE 3B Water’s edge/access Café Uses 1. What do you like best about this place? Breakwater protection Rent a bike Blank canvas Vendors (shopping, activities, eating) View and location, no obstructions Seawall area Café, sitting, viewing area Open slate Promenade sidewalk Vertical structure to bring eye down to water Central location Restrooms exist Dino dig Close to water Great focal point Birding area Great view of city from jetty Pier into water from wall 2. What are the biggest challenges facing Placemaking at Destination Bayfront Corpus Christi, TX 73 the site? Daily artists come and perform in the com- Blank slate munity Accessible Maintaining what we build Historic interactive arts sculpture / digital Palm trees Shade/wind Small stage or performance area Breeze Deed restrictions Political venue where people can come and Road traffic on both sides share ideas 2. What are the biggest challenges facing Storm surge danger Veteran’s Honor Memorial the site? Public access/transportation Reflective story garden No refreshments Traffic Maintaining view 4. What improvements need to be made to Parking (if get rid of lot) Deal with trash and pet poop accommodate these activities? Sun and wind, no shade Memorial controversy No seating Safe Corrosion, salt air, humid 3. What activities would you like to see on Maintained Plumbing, electric, drainage will have to be the site? Infrastructure redone Underground infrastructure for vendors Kinney Street dividing site Access Limit vehicular traffic Can’t get to water Hike and bike trail Recycling bins Interactive Facebook that allows you to know Trash cans 3. What activities would you like to see on what is going on in the community, the his- Bike access the site? tory, culture, what there is to do SITE 4A Access Uses War memorial information and access spot Water activity 1. What do you like best about this place? Bike path, Skating area Water sports – sailing, kite boarding Pier or walkway into water to a new island Sports area On the water Vending, shopping Marina access Uses Farmers market Next to Sherrill Park Restaurants, outdoor cafes Culture and art boardwalk Gazebo Free entertainment, music Interactive mimes Room to expand Climbing wall 74 Corpus Christi, TX Placemaking at Destination Bayfront Carnival style Ferris wheel the site? level stations with shaded areas Water park, water features Community gardens Fake river for kids Isolation, lack of water frontage (4A in the Hedge maze for teenagers Salt water pool way) Public art Gathering place for playing board games Traffic Dog park Homeless 4. What improvements need to be made to Extend beach north Lack of purpose accommodate these activities? Too much trash, not enough maintenance 4. What improvements need to be made to No shade Change roadways and access points accommodate these activities? No lighting Lighting Closer to road = less desirable Public restroom Public restrooms Wind turbines for electricity Tables for eating 3. What activities would you like to see on Canal replacing Kinney Street Electricity provided for music, charged by the site? Stage area wind turbines Volunteer security Access Bigger play areas SITE 4B Perimeter walking, running, biking trail Tax incentives for businesses Elevated monorail extending from Cole park 1. What do you like best about this place? to arts district SITE 5A Multi story parking facility Ocean view 1. What do you like best about this place? Walking proximity to Downtown, Art Center Uses Accessible Shopping and dining On the water Children’s playground Farmers market Grassy area Shade Outdoor movie theaters Benches/seating Special events usage Concert area (adopt old Sherrill Park Plan) for Entrance to entire Bayfront Parking – potential revenue for non-profit org street performers 7 hotels within walking distance Dog park 2. What are the biggest challenges facing Public pool or wave pool, water park the site? 2. What are the biggest challenges facing Fitness area for adults and children with multi Placemaking at Destination Bayfront Corpus Christi, TX 75 Traffic SITE 5B 3. What activities would you like to see on Lack of activities the site? Wind 1. What do you like best about this place? Hard to landscape, no plants Access Recognized memorial spot designated for Major trail to link and connect entire Bayfront 3. What activities would you like to see on monument Water taxi the site? Art Fest spills into entrance One of few “flat areas” for dance, mini perfor- Uses Access mance Food venues, cafes Water taxis Grassy Farmers market Benches and seating Mini performance areas vs. large perfor- Uses Entrance area to Bayfront mance area (licensing to performers to pro- Food venues, restaurants tect what happens) Farmers market 2. What are the biggest challenges facing Playgrounds Commercial development the site? Rollerblading Cultural activities Childrens classes and events (dance, art, etc) Playground Limited shade Educational visits for schools Stands alone 4. What improvements need to be made to Doesn’t attract younger generation 4. What improvements need to be made to accommodate these activities? Why is it named Sherrill Park? No one knows accommodate these activities? Limited parking Shade Hard to cross for disabled Eternal flame for memorial Fountain Lighting problems Shaded areas without blocking ocean view Supportive community Hurricanes More fountains Move roadway Vandalism Plaque explaining meaning behind Sherrill Forward thinking from city leaders Noisy for an area that needs reverence Park Improvements to current buildings Keep flat area green More than Veterans Memorial – possibly move memorial to inclined area so flat area can be utilized 76 Corpus Christi, TX Placemaking at Destination Bayfront SITE 5A&B Kiosks for bike rentals, wheelchairs, segways, strollers 1. What do you like best about this place? Fountain with remote boats activity Misting area Close to Marina, entry to T-heads WWII Memorial Park area, palm trees, landscaping Educational visits for school kids (for war Tents for art fair memorials) Honors Veterans/memorials No commercialization near memorial keep it Walking paths a “sacred” space 2. What are the biggest challenges facing 4. What improvements need to be made to the site? accommodate these activities? Size More landscaping No identification Policing/security No restrooms Take out road Traffic Landscaping, trees, shade, more hospitable Restrictive pagodas Limited waterfront access Berming Bad spot for boats Water features Pathways not substantial National advertising Sidewalks need repair Support honor a veteran project No shade Parking areas 3. What activities would you like to see on the site? Uses Commercial edge development Cafes Placemaking at Destination Bayfront Corpus Christi, TX 77 Thursday Stakeholder Meeting Site Description/Context designed arrival and entry point July 29, 8:00am – 12:00pm SITE 1A Recommendations: Comfort and Ameni- ties that Support Use Workshop Description Assets and Opportunities On July 29, over 50 stakeholders met at the The team evaluating this site felt that its most Short Term Improvements First United Methodist Church in Corpus important asset was its geographic location Provide shade through landscape or shade Christi, TX to brainstorm ideas for a section of in proximity to the beach, and its role as a structures, especially along the beach the Bayfront from Furman Avenue to Coopers gateway and a focal point for north-bound Alley and Ocean Drive to Water Street. PPS lanes creating some sense of arrival. They Long Term Improvements facilitated the Place Performance Evaluation greatly appreciated the potential to create Improve enjoyment of the beach by providing “Game” where stakeholders were separated “postcard” moments on this site that could more amenities: parasols, mats, beach chairs into breakout groups and assigned to a become a symbol for Destination Bayfront, for rent, places to buy drinks and food, snack specific portion of the waterfront site. Par- and be the entry point of a great experience. kiosk or bar ticipants went onsite to observe conditions Add a water features for play and cooling off and understand the dynamics and needs of Recommendations: Access and Gateways such as interactive fountains, shallow or zero specific areas within the site and evaluated depth water park it using a set of criteria. Ideas for short term Short Term Improvements and long term improvements were developed Create a sense of arrival using signage, light- Partners by each group and reported back. ing, landscaping Local design professionals Provide for ADA access Businesses with experience in entertainment Close northbound Ocean Drive along the sponsorship beach City of Corpus Christi: parks and engineering Long Term Improvements Realign the road and convert northbound Ocean/Shoreline Drive to a pedestrian walk- way with easy direct access to the beach Create an appropriate permanent, visible entry feature, along with a comfortable well 78 Corpus Christi, TX Placemaking at Destination Bayfront SITE 1B be used for other activities like performances, Long Term Improvements music concerts etc., similar to Route Memo- Build public restrooms (sanitary sewer facili- Assets and Opportunities rial Court in Houston ties) and rinse off areas (interview with beach This site was best appreciated for its proxim- Build a water park / play area that serves as goers – no restrooms, have to go to business ity to the beach and its kid and family-orien- a major focal point and anchor activity; the or home) tation thanks to the play area that already water play could include water “cannons” or Build an observation deck to see bay with has a built-in constituency of family users. an interactive wet fountain (with water jetting potential to do some retail down below (simi- Participants felt that the street closing would at different places) lar to pier overlooking beach that used to be have a positive impact on the site, expand- Recreate the windmill salt water slide from here) ing its potential as an “open canvas” and an 20s to 30s area where activities could occur. The vacant Ideas from Interview with Beach Goers land across Ocean Drive South was seen as Recommendations: Amenities for Comfort Add bag stations for dog walkers as well as an opportunity that could be developed in the and to Support Uses trash receptacles to dispose of dog waste future. Build restrooms and showers for the beach Short Term Improvements Recommendations: Uses and Activities Add shade trees and landscaping Partners Use shade structures as well as trees to cre- Firefighters may have ideas on how to do wa- Short Term Improvements ate more comfortable seating areas ter cannons for kids, may have bigger ideas Create sand volleyball courts on the beach Add picnic tables in the shade, under trees or Botanical gardens – Michael and his group Encourage vendors in the closed Ocean structures involved in process Drive north roadway Paint the roadway/street a different color, Plant societies/Garden Clubs or cover with wood/decking, or some other Restaurant associations – resources for Long Term Improvements surface to make it softer, cooler and more vendors Support permanent vending on long term usable Police athletic league basis through kiosks, or permanent structure Remove street curbs and blend site to street Junior league on the beach and along the walkway (grass to concrete area) Consider a basketball court in the park area: Add trash receptacles and increase trash it could be burned down with grassy seating pick-up on weekends area sloping 4-5 feet; basketball area could Add lighting be designed to be multi-purpose so it could Placemaking at Destination Bayfront Corpus Christi, TX 79 SITE 2A Long Term Improvements Recommendations: Amenities and Char- Consider building a boardwalk on the sand acter Assets and Opportunities along the entire Bayfront Workshop participants considered the loca- Extend and widen the existing pier for retail/ Short Term Improvements tion and connectivity of this site, along with restaurant activity on beach/extend pier that Add shade, create a shaded arbor along the the views and the seawall, to be the best connects to jetty sidewalk / beach seawall assets of this area. They also liked the natural Give people opportunity to eat on water and Add decorative, designated trash receptacles resources represented by the site. on the beach Add features with vibrant color – trash recep- Consider a water feature starting at west end tacles, benches, banners, signage Recommendations: Beach Related Uses to seawall and into beach (maybe create a Adjust/adapt city ordinances to support and Activities water slide) beach improvements Increase cleaning and trash pick-up Short Term Improvements Recommendations: Access and Linkages Improve beach maintenance Organize programming on the beach Create an atmosphere to build community Organize water activities and games Short Term Improvements support Add entertainment Provide transit/2 way connectivity along the Encourage beach volleyball and other sand beach Long Term Improvements sports Create a ferry or water taxi line from north to Create a Spanish/ “beach” theme Add vendors along the beach south beach with water stops, possibly duck Use elements from local history museum to Organize an open air market in the parking lot boats if water depth is an issue build an identity for the area Build a boardwalk with shade structure over Add solar panels and wind turbines (better the seawall out onto sand to encourage Long Term Improvements designed VAWTs) to generate electricity people to go from park all the way down to Provide pedestrian walkways on L head and Use sustainable financial/maintenance man- beach T heads agement practices Build kiosks for eating/drinking Provide drop-off areas but move parking Create designated kid safe zones/”kiddie away from the beach Ideas from Interview with Beach Goers beach” Add more shade Attract and encourage vendors Add pet/public trash receptacles Bring family activities to the area 80 Corpus Christi, TX Placemaking at Destination Bayfront Recommendations: Uses and Activities scape or permeable surfaces Partners Visual/performing arts organizations Short Term Improvements Long Term Improvements School districts Create a multi-use open space Build bathrooms/showers/rinse off areas Faith-based communities A gathering space along the beach Corporate citizens A place to fly kites Create a water flowing, meandering “stream” Environmental partners Add concessions, kiosks, other retail along bordered by pedestrian walkways and retail/ Professional trade organizations the beach concession “stops” CVB/EDC/Chambers Businesses in Downtown area Long Term Improvements Recommendations: Access and Linkages University/Del Mar Add various beach-related recreational activi- Recreational activity organizations ties Short Term Improvement Neighbors in the area Enhance beachfront north of McGee Beach Move traffic away from the beach (as directed (3A area) using 4A funds available to extend by City Council) McGee beach (using pump station) Create a pedestrian friendly connection to SITE 2B Build a pier and a boardwalk parking that is comfortable and shaded, although putting in mature landscaping to Assets and Opportunities Recommendations: Amenities and Char- create shade is not realistic, look for other The stakeholders who evaluated this site acter solutions considered its best asset the fact that it is at Use fitness as a way to draw people that are the heart of Destination Bayfront, a central Short Term Improvements already coming here, make them stay longer area and a focal point. They liked the visibility Add shade through landscaping, particularly of the area, the views of the water, as well as environmental shade, not so much struc- Long Term Improvements the views to churches and other institutions tures, but carefully planted, area appropriate Move parking toward bluff so the area could on the bluff beyond Water Street. They also shade; irrigation is very costly be used for activities appreciated the opportunity for development Create a sense of movement and color using Create a global vision of connectedness nearby and saw the existing parking as a flags, banners, colorful features that create possibility to rethink the role of the site and of vibrancy, a theme, and a mood for the overall parking in relation to the beach. venue Carefully combine landscaping and hard- Placemaking at Destination Bayfront Corpus Christi, TX 81 Ideas from Interview with Beach Goers place where people want to go in the water SITE 3B Create pubic venues and entertainment/arts spaces Long Term Improvements Assets and Opportunities Appeal to various demographics, bring a Explore enhanced water flow to minimize Workshop participants considered the site of variety of experiences odor and dilute storm water the old Coliseum as a blank slate with great Build a place where people could relax, play, Close existing storm water out fall to address potential, central location, good access, and cool off water quality considerable size. They liked the view, the Build a place that is safe, clean, cool, green Use the site as a green energy/water treat- breeze, and the connection to history of the ment demonstration site (i.e. install micro- site, while they also felt it could be quite flex- Partners hydro at outfall, etc.) ible and less restricted in its use than other Partner with YMCA to incorporate fitness sites around. activities Recommendations: Water-Related Uses and Activities Recommendations: Uses and Activities SITE 3A Short Term Improvements Short Term Improvements Assets and Opportunities Enhance the jetty for safe use in the short Create a temporary off-leash dog park Stakeholders evaluating this site liked the un- term, consider a railing Encourage kite flying and other similar activi- obstructed promenade with available seating. Add ADA access to existing pier ties They also appreciated the site as an oppor- Organize concerts and special event in the tunity to connect land and water. They saw Long Term Improvements blank site the site as a clean slate presenting a lot of Consider building a multi-story deck structure Organize a farmers market on the site opportunities for improvements and linkages. with upper story restaurant, lower story water Add vending carts and temporary kiosks for sports over the elbow of McGee beach with food and other appropriate vending (beach Recommendations: Water-Related Ameni- the seawall, where trash currently accumu- toys, post cards, beach mats, etc.) ties / Management lates Create a free speech area Widen and build-up the existing jetty as a Short Term Improvements pier, engineers to put notches in jetty to en- Long Term Improvements Improve sediment hance flow Encourage commercial activity on street front Address trash accumulation in the bay and sides (open to Bay view and breeze) Improve storm water outfall, which right now Consider building art spaces/ sculpture gar- is piping straight from urban parks into the den 82 Corpus Christi, TX Placemaking at Destination Bayfront Build a playground and an obstacle course Collect trash, add trash receptacles – dog Long Term Improvements poo and diapers Convert the breakwater (jetty) into more Recommendations: Amenities to Support Skateboarders – damage the sea wall – people-friendly place Use consider providing an area where kids can Transform it into a boardwalk so people can skateboard without damaging amenities (a walk on it safely, fish, look at the water, etc. Short Term Improvements mini-skate plaza?) Build a deck on the pier over the seawall with Add BBQ / picnic areas with a lot of shade: Enhance security a variety of retail uses umbrellas, small shelters or cabanas, retract- able tents SITE 4A Recommendations: Amenities to Support Build a larger shade structure to accommo- Use date picnics, markets, fairs, and events Assets and Opportunities Add misting stations This site was most appreciated for its prox- Short Term Improvements Add drinking fountains imity to the water and the opportunities for Upgrade the existing kids playground with water activities provided by the protected more interesting equipment and shade Long Term Improvements area created by the breakwater. People also Add shaded seating areas for accompanying Create a central gathering place/plaza liked the existing green space and gazebo, adults Add a trolley/tram route and stations although they felt both could be improved. Improve green space maintenance – cut Build off-site multi-level parking with wrap- grass, maintain palm trees around retail on the ground floor Recommendations: Uses and Activities Create an art wall on the side of structure Long Term Improvements Short Term Improvements Improve landscaping, add color and flower Partners Clean-up water break area beds at strategic locations Performance groups Add water activities like the old salt water Improve gazebo with more seating and ex- University pool in north beach, pedal boats, balloon tended space for families to gather Downtown management district rides Construct a parking structure to replace the Encourage vendors (food stalls, ice cream surface parking: a structure that is green, has Additional Thoughts carts) especially those who cater to the retail and interest Sand- blowing people currently using the area Create a consistent image and character Control mosquitoes – use natural pellets or throughout park using the design of ameni- other natural method ties, signage, and landscaping Placemaking at Destination Bayfront Corpus Christi, TX 83 SITE 4B Recommendations: Comfort and Ameni- SITE 5A ties Assets and Opportunities Assets and Opportunities The best liked feature of this site was its con- Short Term Improvements Workshop participants considered the most nection to the water and overall central loca- Add seating and shade near play area valuable assets of the site to be its visibility tion, allowing it to reach out like an octopus. Build restrooms from the water and from the upper roadway, Workshop participants also appreciated the Add more shade and seating throughout the its adjacency to the art center, the memorial existing multi-level play structure and par- park and the marina, and its potential. ticularly liked the level lower than the gazebo Buffer play area from adjacent parking lot that separated kid area from other activities. Recommendations: Amenities and They also felt this area had good parking and Long Term Improvements Comfort drop-off access. Transform play area into a unique, fun experi- ence that attracts parents and families from Short Term Improvements Recommendations: Uses and Activities the region Add shade and seating to the area Consider a sculptural playground or interac- Add more plants and landscaping in strategic Short Term Improvements tive sculptures for kids of various ages locations Repair and enhance play area Reorient gazebo to use the bay as backdrop Allow for drive up food vendors for performances Long Term Improvements Create a connection with water through Integrate “the Body of Christ” – remind activities Partners people of what city was founded on Local design professionals Long Term Improvements RTA Recommendations: Access and Linkages Add retail, kiosks, and restaurants in the area Adjacent property owners Rethink and expand the gazebo as a place Local performance community Short Term Improvements for small performances Local bands Facilitate pedestrian crossing over Coopers Alley from the Art Center Long Term Improvements Encourage coexistence of different modes of transportation- vehicles and pedestrians 84 Corpus Christi, TX Placemaking at Destination Bayfront Enhance pedestrian experience Calm and reduce traffic, make the area safer Partners Slow vehicle traffic to access for bicycles and pedestrians Veterans groups (VFW/Gold Star) Add bicycle traffic as distinct element Chamber of commerce Recommendations: Amenities and School districts SITE 5B Comfort Parks and rec Active military Assets and Opportunities Short Term Improvements Rotary Workshop participants like the solemnity, Enhance landscaping and maintenance Garden clubs serenity and tranquility of the site and its Add better shade and more seating Arts organizations / Art center connection to history and veterans. They felt Add signage – directional and for wayfinding Historical society the memorial site had the potential to draw Add interpretive signage and commemorative broader audiences. They also like the proxim- information ity of the beach and the water and the site’s potential of becoming an important focal Long Term Improvements point and gateway for the Bayfront. Build an amphitheater for ceremonies and educational purposes Recommendations: Uses and Activities Create community garden or meditation garden Short Term Improvements Add a meditative, contemplative water fea- Create a scheduled interpreter / docent tours ture and talks Add misters or misting stations Bring educational events and groups to at- Create a sense of place/unique character tend veterans’ commemorations and learn Integrated artistic/shade features that could also serve to give special character to the Long Term Improvements place Approach ceremonies also as educational Consider nighttime A/V, light presentation – events opportunity to have light driven feature relat- Add appropriate auxiliary events and activities ing to veterans or historic events that could to ceremonies – i.e. flower vending, military be seen from seawall (like lights on Empire bands, etc. State building for various holidays) Placemaking at Destination Bayfront Corpus Christi, TX 85
"Placemaking at Destination Bayfront"