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EPiServer Products 2009 03 04

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EPiServer Products 2009 03 04 Powered By Docstoc
					The Engaged Web
and EPiServer Product Roadmap
en⋅gage
1. to occupy the attention or efforts of (a
person or persons)

2. to attract and hold fast

3. to attract or please
Or, how to make a site….
…behave like
a shop owner!




                4
Or even more simplified!
Engaged Products
        Passive Web The Engaged Web

         One size fits all Personalized & targeted

       „Broadcast‟ mode Two-way dialog & community

          Content-centric Customer-centric

No visibility for marketers Real-time tracking

      Flat HTML and text Rich media

               Revenue? Strict revenue and ROI focus!
                 The Engaged Web

                 Personalized & targeted

                 Two-way dialog & community


 Our Engage      Customer-centric
products shall
                 Real-time tracking
support these.
                 Rich media

                 Strict revenue and ROI focus!
Rich media




             Engage related releases 2008
                              Rich media
             » Create+, add-on package to extend to capability to work with dynamic,
               media rich web sites. First step towards the Engaged web...
                                  Personalized & targeted
                                  Strict revenue and ROI focus!
             » CMS 5 R2, improved possibilites for including dynamic- and external
               content.                           Personalized & targeted
                                                          Two-way dialog & community
             » EPiServer Connect for CRM, Salesforce and Microsoft CRM. Core module
               for future Engage offerings.
                                          Personalized & targeted
                                           Two-way dialog & community
             » EPiServer Relate+,          Customer-centric
                                    integrating CMS and Community                 in pre-packaged
               ”mini Facebook” application.
                                                                           Strict revenue and ROI focus!
             » Launch of several Open Source modules: TranslationX (with LionBridge
               and Translations.com), WikiX, PageScript (easy deployment of external
               page scripts) and EventX (Event registration and administration)
                                                 Strict revenue and ROI focus!

             » Several new EPiMore partners signed, many supporting the Engaged web
               concept (Flash presentations, mobile solutions, video services et.c.)
Delivering the Engaged Web
» Latest release EPiServer CMS 5 R2
  - Custom Page Provider – Any content from any system as
    native CMS pages.
  - Dynamic Content – reuse of text, pages, applications and
    media on any or all pages.
  - In browser Image editing
  - New Report Center
» Next release EPiServer CMS 5 R3
  - Introduce the Site Center
     • new scalable UI framework for extending beyond CMS (business
       applications, Community, Mail but also 3rd party products)
     • creating custom widgets and dashboards
  - New XHTML editor (accessible, XHTML compliant, extended
    browser support Firefox, IE, Safari)
  - Extended browser support (CMS Edit/Admin/On page): Firefox,
    IE, Safari
  - Improved accessibility (Edit/Admin/On page)
  - Improving and extending current Editorial functionality
  (Preliminary feature list)
» Next release EPiServer Community 3 R3
  - RSS and Atom feeds
  - Live writer (Meta Weblog API) support
  - REST services to enable cross platform interaction, for
    example Open Social gadgets
  - Support for Live ID, Open ID and OAuth.
  - Enables dynamic searches for attributes for clubs and
    exporting club members to en EPiServer Mail recipient lis
  - Enhanced stats and report engine for site owners
  - Web chat
  (Preliminary feature list)
Delivering the Engaged Web
» Market- and business driven packages.
» Increase efficiency and speed up development for
  complex solutions.
» Can include own and third party product – all sold and
  supported by EPiServer
Create+

» How can we make the editors work even easier, more
  flexible and efficient?
» Create+ includes tools for working with Flash content,
  email marketing, images and page templates.
» Includes:
  - EPiServer Composer (on-page template creation)
  - ImageVault (digital asset management and in-browser image
    editing)
  - Interactive Scene (in-browser Flash presentation)
  - EPiServer Mail (email marketing module for large volumes)
Relate+

» Package combining social networking & collaboration with
  structured CMS content.
» Two versions:


                                             Intranet Edition

» Includes:
   - Full set of production templates – “Out of the box Community”
   - EPiServer Community 3
   - EPiServer Mail
   - EPiServer Skype presence
   - EPiServer Connect for SharePoint (Intranet edition only)




                                            (Sold as add-on to EPiServer CMS 5 R2)
Out of the Box Community

» Templates and functionality for a standard implementation
  of a community.
» Key features: My Page, Video Gallery, Image Gallery,
  Blogs, Forum, Clubs, Tag Clouds, Comments, News etc.
» Integrated EPiServer Mail for easy selection and mailing to
  community members.
» Can be used as is by rebranding the templates – or in a full
  scale community project where all advanced EPiServer
  Community functionality can be implemented.
» Integrated in EPiServer CMS 5
Combining CMS & Community Content




 From CMS




                                    From Community
               New Items
Presentation               Tag Cloud


                           Activities




    Friends


                           Top lists
Engage+

» Adapt, interact, learn and respond to the
  customers while they are on your site – just as a
  shop owner would do IRL.
» Engage the users.
» Now, not Later!
Engage+ Scenario
                                        Adaptive Content
                                        Returns company information
                                        based on IP Address
                                        (Source Dun&Bradstreet + own database)




                                              Adaptive Content
                                              based on company
                                              information   Online        Sales
Visitor                                                        Get s alert to invite to chat
                                                               or screensharing


          Events
          Such as page views Fed into
          Engine profile                Interaction Engine
                                        IP /cookie stored as prospect                  CRM
                                        based on company
                                                                                       All info fed into
                                                                                       CRM system
First release within the Engage Suite:


EPiServer CMO
Campaign & Monitoring Optimization
EPiServer CMO
(Campaign, Monitoring & Optimization module)

» CMO is targeted towards web managers, marketers and sales
  who create, maintain and optimize campaigns and landing pages.
» Based on survey among partners and customers – ”What is your
  most urgent need for optimizing and adapting web sites?”
» Key benefits:
   - A/B testing
   - Integrated solution – full control of content & campaigns
   - Live data/statistics
   - Definable KPI´s for ROI measurements
   - Integrated with EPiServer Mail

» First module within the Engage+ concept, will be the foundation
  for the full Interaction Engine.
» Release Q2 2009
EPiServer CMO modules

    Start page
    Listings of Campaigns
    Listings of LPOs




                            Campaign overview   Detailed view/Paths   Live monitor     Settings


    Campaign Monitor




                               LPO Overview        Settings


      Landing Page
      Optimizer




    Mobile pages                                                        My Dashboard
    of CM & LPOs



                                                                                                  35
Landing Page Optimizer

Based on A/B testing

Full control of Content
while integrated in
EPiServer CMS.
Campaign monitoring

Follow up on KPI´s

Conversion rate/ROI
EPiServer Prospects

» Regular reports (daily/weekly/monthly) on
  prospects/customers visiting your web site on defined
  pages/landing sites
» Reports integrated in CMS interface and sent by mail
» Hosted service sold as a yearly subscription
» Monitor 1-5 pages
» Powered by Enecto
» Release Q2 2009
EPiServer Prospects

» Regular reports (daily/weekly/monthly) on
  prospects/customers visiting your web site on defined
  pages/landing sites
» Reports integrated in CMS interface and sent by mail
» Hosted service sold as a yearly subscription
» Monitor 1-5 pages
» Powered by Enecto
» Release Q2 2009
EPiServer Prospects

» Identify data like country, company, contact info,
  business area, length of visit, pages visited and
  referring sites
       EPiServer Prospects

                             Prospects week
Prospects
EPiServer Targeting

» Adapt Web content and pages based on user IP
» Based on Dun & Bradstreet company information such as:
   - Country
   - Market segment
   - Company size

» Hosted service sold as a yearly subscription
» Integrated in EPiServer CMS, editors/marketers will have
  full control of profiling and content
» Powered by Enecto
» Release Q2 2009
               Prospects week




Target group


                                []
Target Groups - Companies

» Companies within B-to-C with need to adapt and
  change information and offerings to optimize the
  Online revenues.
» Companies with a B-to-B focus and a high value
  offering/product.
» Internet-, Sales- and Advertising consultancies for
  campaigns.
Target Groups - People

» Marketing executives – optimizing the web on a daily
  basis
» CEO´s, Sales- and marketing directors - increase
  Online sales.
» CTO´s that appreciate the business advantage and
  the complexity to build a similar solution by their own.
» Marketing- and advertising consultants
Will make these guys love the Internet!
Delivering the Engaged Web
» Expand product functionality
» EPiServer Mail
   - Email marketing module for high volume
   - Integrated in CMS and Community
   - Based on CMS pages

» EPiStore
   - Basic e-commerce solution
   - Will be release in a more advanced version to support Engage+

» EPiBooking
   - Events- and other user registrations
             EPiServer SEO

» Unique SEO module, fully integrated with EPiServer CMS
  on site and page level
» Tool for the editor/site owner for the ongoing SEO work
  required for maintaining SEO ranking
» Possibility to compare SEO ratings on a country level with
  statistics from more than 2000 other companies
» Hosted service sold as a yearly subscription
» Powered by Online Services
» Release Q2 2009
EPiServer SEO - Content – this URL

» Click-Mapping with ”Compare periods”
» HeatMap
» RobotView - including ”Keyword usage”
» Keyword Analysis
EPiServer SEO - Technical – this URL

» SEO Technical Advices for this URL
» My digital visibility – this URL
EPiServer SEO - Links – this URL

» Links – internal & external (incl. visits)
EPiServer SEO – Total domain

» Web Position Scan/ Keyword analysis
» Search words/phrases
Delivering the Engaged Web
» EPiServer Connect for CRM
  - Salesforce and Microsoft CRM
  - Targeted at partner-, customer- and extranet sites
  - All user related information in one place, such as access rights,
    history, logins, contact info etc.
  - For qualitative lead generation, not suited for quantity leads
» EPiServer Connect for SharePoint v. 2.0
  - Includes Push-to-CMS (Content Channel), File Integration (VPP),
    CMS-to-SharePoint (Web Part)
» EPiServer TranslateX, Connector for translations (Open
  Source)
Delivering the Engaged Web
» The EPiServer CMS today comes with an extensive library
  of templates and functionality to speed the development of
  a wide range of page types and web capabilities.
» While other CMS vendors charge for this, EPiServer
  PageBank/CodeBank is free.
» PageBank drives down the cost of development, shortens
  time to market and increases reusability of code.
» We will expand this with more templates and functionality
  and also open up for Open Source and commercial
  packages.
iPhone
           Other Open Source modules


» WikiX
» EventX
» TranslateX
» MSN Web Chat
» Search Engine SiteMaps
» Remote Page Provider
» TinyMCE Editor Integration
» OnPage CSS-editor
» WebEx integration
Delivering the Engaged Web
» EPiMore, our third party marketplace - which is open
  to developers and customers alike – creates more
  revenue and value for our entire community.
» Great success, attracting vendors from all over the
  world
» Today 40 products - many more in progress
                EPiMore Products

» E-business (1)              » Picture and File
                                Management (2)
» Help Desk and Support (2)
                              » Reporting (5)
» Human Resources (1)
                              » Search and Information
» Industry Solutions (1)
                                Management (6)
» Integration (2)
                              » Template Management &
» Marketing and Sales (3)       Packages (2)
» Mobile Solutions (2)        » Web TV & Streaming (2)
» News and Subscriptions (3) » Other Solutions (8)
                 Ongoing EPiMore projects

» 10CMS (Flash campaigns) » Cypoint (PIM, mobile)
» Yooba (Flash campaigns)       » Ankiro (contextual search)
» Apica (load testing)          » Comaround (e-learning)
» Combination (PIM)             » Adeptic Search (search)
» Internetfabriken              » FormPipe (ECM/processes)
» NedStat (reporting)           » Ninetech (Help Desk)
» DizplayIT (screen solution)
» QlikTech (reporting)
Yooba – Campaign tool
Delivering the Engaged Web

				
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