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					            SNOWSPORTS INDUSTRIES
                  AMERICA:

                  OVERVIEW


Snowsports.org
            SNOWSPORTS INDUSTRIES AMERICA:
                               WHO WE ARE
                              FOUNDED 1954
         SIA : International, Member-Owned, Not for Profit Trade
       Association of snow sports products and service companies
        working together for the development of the Snow Sports
                                 Industry.

                                 VISION
         To ensure long-term sustainability and growth of the North
                      American snow sports industry.

                                 MANTRA
                  To be your intelligent partner 365 days.

Snowsports.org
                 1954




Snowsports.org
            SNOWSPORTS INDUSTRIES AMERICA:
                                   MISSION
   SnowSports Industries America | SIA is a not-for-profit trade association
   whereby competing on-snow product suppliers magnify their power, by
   working together, for the development of the on-snow sports industry.

   In support of this, SIA is committed to:

     Promoting awareness and participation in snow sports, which will result in
   increased sales of member's products.

     Managing and operating industry trade shows to assist our members in
   bringing their products to market.

     Providing programs, services and information that will assist members in
   improving their business operations.


Snowsports.org
            SNOWSPORTS INDUSTRIES AMERICA:
                          MAJOR ACTIVITIES
            Trade Show

            Market Development

            Communications

            Government Affairs

            Research

            Association Benefits
Snowsports.org
.




                 SIA SNOWSPORTS TRADE SHOW:

      • Since 1956, SIA has produced and delivered the largest
        trade show for the snow sports industry.
      • Today, the SIA SnowSports Show is the premiere show
        in the world market. It is the only place to preview new
        product emerging trends, full color palettes and complete
        product lines in one place. It is the most concentrated
        networking venue for the snow sports industry.
      • There is no other substitute for the snow sports
        industry. SIA actively promotes the snow sports industry
        through public relations, consumer/trade programs and
        research that are all funded in part by proceeds from the
        SIA SnowSports Show.
Snowsports.org
            SNOWSPORTS INDUSTRIES AMERICA:
                                  MEMBERS
                         Membership total: 659 members
                                  Premium
                                  Standard
                                 Supporting

     Manufacturers/distributors of consumer snow sports products
                            US or Canada

                              Supporting Members
                 Any business or company that supports our efforts
                          Resorts, Retailers, Reps., etc.


Snowsports.org
    SNOWSPORTS INDUSTRIES AMERICA:
         SIA COMMITEES / TASK FORCE
• Awards                   •   Snowboard
• Cross Country            •   Snowshoe
• Executive                •   Trade Show
• Government Affairs       •   Market
  Development              •   Market Research
• Industry Information /   •   Nominating
  Industry Technology      •   Logistics
• Investments              •   Environmental
• Retail Advisory
            SNOWSPORTS INDUSTRIES AMERICA:
                              VITAL ISSUES
        1. Marketing
                       Participation > Youth
                       Moving Product

        2. Changes in Distribution Channels

        3. Trade Show
                     Relevancy
                     Move to Denver

        4. Industry leverage


Snowsports.org
                                                                  STATE OF THE INDUSTRY
                                        Snow Sports Market Executive Summary
             $2.97B in total sales                                                       Snowboard equipment sales
                  $834M in equipment                                                         - 2.5% in units
                  $1.165B in apparel                                                         $ sales flat in specialty shops
                  $973M in accessories                                                       Internet sales +41% in units and 59% in dollars to
                                                                                             more than $44.5M
             Specialty shop sales
                  + 5% in dollars to $1.9 billion                                        Excellent weather conditions in 2007/08 drove an
                  + 3% in units                                                          11% increase in overall sales****

             Internet sales                                                              NSAA reported 60M skier visits in the U.S. during
                                                                                         the 2007/08 season***
                   + 39% in units
                   + 46% in dollars                                                      26M snow sports participants in the U.S. but 9M
                                                                                         did not participate in 2007***
             Chain store
                  sales totaling $616M, +15% over 2005/06,                               Participant
                  the last season measured                                                     29 year old male, or a 31 year old female
                                                                                               participates in a winter sport 9 days each year
             Alpine equipment                                                                  has a college degree
                  Sales flat in specialty shops                                                lives in household with average earnings above
                                                                                               $100K per year**
             Nordic Equipment
                  + 21% in units
                  + 23% in dollars


    *SIA Retail Audit, March top lines, specialty shops only. **NSGA 2007 Sports Participation Study. ***2007/08 NSAA Kottke End of Season ****Skier Participation
                                         Study. *****National Climate Data Center April 2008 snow data. ******SIA Consumer Panel


Snowsports.org
                                              STATE OF THE INDUSTRY
                   Consumer’s Perspective                             Supplier’s Perspective
          (Slumping Economy and Higher Prices)           •   Reports indicate that pre-season orders will
      •    All consumer goods prices increasing at a         be flat or down 5% to 7%
           rate of 3% annually and median wages are      •   Retailers’ risk aversion results in smaller
           flat                                              preseason orders
      •    Recession in the news daily                   •   Significant increases in materials and
      •    Overall lack of time for leisure activities       shipping costs inflate overall costs of doing
           (American’s fail to use one-third of their        business
           vacation time)                                •   Devaluation of the dollar significantly
      •    Tightening Credit Market                          reduces margins when products are
                                                             imported into the U.S. market
                      Retailer’s Perspective             •   Labor market issues in China may
                                                             negatively affect production
                     (Uncertainty and Risk)              •   Tightening Credit Market
      •    Weather is not clearly predictable at this    •   Trade Issues
           time for next season
      •    All retail markets slumped (down .06%
           according to DOC)
      •    Equipment Sales are flat overall                            Resort’s Perspective
      •    Specialty shop equipment sales were flat      •   No two snowflakes are alike and we had a
      •    Cost of Doing Business is increasing              lot of them!
           throughout the industry as the economy
           slumps
      •    Tightening Credit Market



Snowsports.org
                                     STATE OF THE INDUSTRY
        Market Realities
        • Weather is the strongest predictor and uncertainty remains
        • Costs of doing business are increasing due to devaluation of the dollar,
          volatile oil prices, increasing costs of labor abroad, and other related
          pressures
        • The economy overall is slumping

        Reasons for Optimism
        • Typical participant is in the top 20% of education and income in the U.S.
          and their resources are growing
        • NSAA Kottke study indicates that skier/rider visits +8% to 60M
        • Slumping economic conditions and high gas prices do not significantly
          impact the snow sports demographic
        • Total snow sports sales +11% in the face of slumping retail sales in other
          industries
        • 26M potential participants, 15M participating, 9M did not
        • La Niña pattern in the Pacific that significantly contributed to heavy snows
          last season is expected to continue
        • Farmers Almanac forecasting a “numbing” winter


Snowsports.org
                     STATE OF THE INDUSTRY
                          2008
                       Preseason         Inventory
       Units             Orders      2006.07 to 2007.08
 Alpine Skis Total          -12.7%                -12.0%
   Ski Systems                1.6%                  5.4%
     Flat Skis              -25.7%                -24.8%
   Alpine Boots              -9.2%                -15.8%
 Alpine Bindings            -25.1%                -42.0%

   Snowboards               -2.3%                -29.0%
 Snowboard Boots             1.1%                -25.0%
Snowboard Bindings          -3.8%                 -7.0%

     XC Skis                 2.5%                -44.6%
    XC Boots                 3.5%                -36.3%
   XC Bindings               0.0%                -25.7%
                 RETAILERS, RESORTS AND OTHER
                            WHOLESALE BUYERS

       3,579     Specialty storefronts that sell snow sports equipment

       1,280     Chain storefronts that sell snow sports products

       2,623     Specialty & Chain managements

        481      Operating Ski Resorts in the U.S.


                                      Last year:
                    103 Managements and 173 Storefronts out of business
                         65 Managements and 185 Storefronts opened

Snowsports.org
Economic and Weather
Impact on Snow Sports
                                                                                             PARTICIPATION

               1 in 12 Americans consider
           themselves snow sports participants
                    *Alpine Skiing      8.6M *
                    *Snowboarding       6.1M *
                    *Nordic Skiing      2.7M *
       Persons who identify themselves as skiers or riders
               but did not participate in 2007 9.0M *
                      Total Market 26M *


        Source: *SIA Participation Panel Study 2007 calendar year. ** NSGA Sports Participation in 2007


Snowsports.org
                                              SNOW SPORTS PARTICIPANTS
                                                                       Typical Participants

                          Average age of Snow Sports participants*                                      Male 29, Female 31


                          Gender of Snow Sports participants*                                           65.5% Male, 34.5% Female


                          Percentage (Head of Household) that are College
                                                                                                        78.2% Male, 85.5% Female
                          graduates*

                          Percentage of Snow Sports Participants that are African
                                                                                                        .8%
                          American*

                          Percentage of Snow Sports Participants that are
                                                                                                        7%
                          Hispanic*


                          Typical Household Income                                                      $100K or above


                          Average Number of Days Participating in Snow Sports                           9




       Source: *NSGA Sports Participation Study, 2007 calendar year
       These numbers include any participant of alpine skiing, cross county skiing or snowboarding and may include crossover,
       i.e. an individual may participate in both alpine skiing and snowboarding.
                                                                                                                                   18
Snowsports.org
         SNOW SPORTS DEMOGRAPHIC STATUS
      Unemployment rate for persons with a bachelor degree
                        is 2.1% in 2008




Snowsports.org
                                 MEDIAN INCOME TRENDS
                     Median income for all Americans is $50,233,
                 but more than $100,000 for snow sports participants




Snowsports.org
                                                  INCOME TRENDS BY LEVEL
                                         Income Trends by Quintile 1976 to 2006
    $450,000
    $400,000
    $350,000
    $300,000
    $250,000
    $200,000
    $150,000
    $100,000
      $50,000
             $0
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       Low est Quintile         Second Quintile          Third Quintile         Fourth Quintile         Highest Quintile /Low er Threshold

  Source: U.S. Census Bureau, Current Population Survey 1965 to 2006

Snowsports.org
                                                                            THE HOLIDAY SEASON
      Percent of Dollar Sales in Specialty Shops by Week
                                                                                                           2007.08
     10.00%
      9.00%
      8.00%
      7.00%
      6.00%
      5.00%
      4.00%
      3.00%
      2.00%
      1.00%
      0.00%
             8- v
           1 5 ov




           14 a r
           17 a n
           24 a n
           31 a n
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           14 eb
           22 ov
           29 ov
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           2 8 ar
                  ar
           13 e p




           10 a n




           2 1 eb
           2 8 eb
             7- b
           20 ep
           27 ep

             4- p




           13 e c
           20 ec
           29 ec

             3- c
           11 ct
           18 ct
           25 ct
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                M
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                                                  35% of goods sold in December
        Source: Estimates by Leisure Trends Group Retail Tracking Audit
        The day represents the Monday of the week and the percent sales is for the following seven days.
                                                                                                                     22
Snowsports.org
                                          A LOOK AT SCENARIOS

                                   2007.08 = $2.97B total

                      35% Dec.          65% Aug. to Nov. and Jan. to Mar.
                       -10% =                        -5% =
                    $103,395,000                  $96,525,000
                                   2008.09 = $2.77B total


                 If we lose 10% in dollars across the market
                     over the holidays when we are most
                 vulnerable, and 5% over the season we will
                          lose 7% overall in 2008.09


Snowsports.org
                 PARTICIPATION AND RECESSION




Snowsports.org
                 THE WEATHER AND SNOW SPORTS:
                         PARTICIPATION IN 2008.09
    • La Niña to neutral conditions in 2008/09
    • “Backyard Effect” will drive apparel sales and
      participation from major Urban Areas
    • Where snowfall is average - participation will be
      flat
    • More snow in the Northeast and Mid-Atlantic
      States
    • Less snow in the Sierra Nevada range and across
      the Southwest
    • Economy may keep equipment sales flat overall


Snowsports.org
Snowsports.org
                                         WEATHER AT RESORTS 2008.09
                 Cold

                        Average

                                  warm




Snowsports.org
   The “backyard effect” says that it’s the snow that falls   WEATHER
      where skiers and riders live that drives them to
                 Cold
                        participate
                        Average

                                  Warm




Snowsports.org
                  ECONOMY AND THE WEATHER:
                                  SUMMARY
      • Snow Drives Participation
      • Participation Drives Sales
      • Snow is predicted by Pacific equatorial current’s
        temperature
      • Snow sports demographic affected by weather in
        their own backyard
      • Credit market is key to economic conditions
      • Snow sports demographic less affected by
        slumping economy


Snowsports.org
                 Trade Show Intelligence




Snowsports.org
                    TRADE SHOW COMPARSIONS:
                           Size…How Big Are We?

        •   The Consumer Electronic Show is #1
        •   SIA is #59
        •   Winter OR is #68
        •   Interbike is #76
        •   Surf Expo is #109 in January
        •   ASR is #171


Snowsports.org
                                          TRADE SHOW COMPARISONS:
                                                  Top 200 Trade Shows
   Average Net sq. Feet of Exhibit Space
   Top 200                                                                   353,641
   SIA                                                                       392,995

   Average Number of Exhibitors
   Top 200                                                                   1,044


   SIA                                                                       447 companies representing 900+ brands

   Average Professional Attendance                                           22,574
   Buying Power attending SIA = 87%                                          4,870

   Average Space Rate Per Square Foot
   Top 200 shows                                                             $25.11
   SIA                                                                       $11.00

   Average Economic Impact on Host City                                      $34.9M
   SIA                                                                       $30
      Source: Trade Show Week 200 Index 2008
      *Exhibitors must pay SIA Membership dues in addition to space rental

Snowsports.org
                                  TRADE SHOW COMPARSIONS:
          How Much Exhibit Space Does Each Show Have?
                                        Net Sq. Feet of Exhibit Space




                                400,000

                                350,000

                                300,000

                                250,000

                                200,000

                                150,000

                                100,000

                                  50,000

                                        0
                                                          Outdoor
                                                  SIA                Interbike   Surf Expo   ASR Sept
                                                          Retailer

          Net Sq. Feet of Exhibit Space         392,995   331,796    312,265     242,600     159,516



       Source: Trade Show Week 200 Index 2008

Snowsports.org
                                   TRADE SHOW COMPARISONS:
                                                  How Many Companies Exhibit?
                                         Exhibiting Companies
             1,000
               900
               800
               700
               600
               500
               400
               300
               200
               100
                 0
                            ASR Sept            SIA           Interbike       Outdoor        Surf Expo
            Exhibitors         433              447       *     666           Retailer
                                                                                820               967

       Source: Trade Show Week 200 Index 2008
          *Note that more than 900 brands were on display at the 2008 SIA SnowSports Trade Show
Snowsports.org
                            TRADE SHOW COMPARISONS:
                                       How Many Professionals Attend?
                                   Professional Attendance


                       14,000

                       12,000

                       10,000

                        8,000

                        6,000

                        4,000

                        2,000

                            0
                                               Outdoor
                                    SIA                     Surf Expo   ASR Sept   Interbike
                                               Retailer
       Professional Attendance     4,870         6,513         7,100     8,315      12,376


                           Source: Trade Show Week 200 Index 2008

Snowsports.org
                           5 YEAR HISTORY: Buyers

    Year          Buyers   Buying    Buyers Per   BPI
                           Offices   Shop

      –   2009*   4800     1500      3.00         89.0%
      –   2008    4800     1532      3.13         87.7%
      –   2007    4870     1555      3.13         89.0%
      –   2006    4725     1571      3.01         90.2%
      –   2005    4831     1582      3.05         89.0%
      –   2004    4801     1680      2.86         88.2%

      *goals

Snowsports.org
Snowsports.org
                             5 YEAR HISTORY: Exhibitors

    Year          Number          Brands        Net Square
                  Of Exhibitors   Represented   Feet


      –   2009*   420             900           358,000
      –   2008    421             929           357,880
      –   2007    447             896           352,995
      –   2006    450             890           339,810
      –   2005    434             883           332,120
      –   2004    426             842           329,079

      *goals




Snowsports.org
            SIA.09 SnowSports Trade
                  Show Update




Snowsports.org
                                     2009: GOODBYE TO VEGAS
      •   GOODBYE TO VEGAS
      •   Task Force created to develop plan for SIA’s Goodbye To Vegas
            – Jonathan Frankel, Bryan Johnston, Annelise Loevlie, Mike West, and Cindi
              Busenhart

            – Agreed it was important to do something, but with SIA’s budget, it would be
              difficult to do something “major”

            – Goodbye Event needs to be inclusive of all Show attendees regardless of age

            – Many exhibitors will be doing their own event—it will be difficult for SIA to
              compete with that

            – Make sure that the Industry publications are involved




Snowsports.org
                                         2009: FASHION SHOW
         •   Instead of a Fashion Show, SIA will host an exclusive fashion
             preview cocktail event
         •   Open to retailers and media (invitation only)
         •   Open only to participating members
         •   Art Gallery feeling
         •   Clothing displayed on mannequins
         •   Accessories will be displayed in artful appearance

         Date:            Monday, January 26
         Time:            6:30P – 8:30P
         Location:        Beach Casino




Snowsports.org
                   2009: MARKET SEGMENT EXHIBITS

      •   Product Showcase Exhibits in Lobby

            – All showcases to have educational component with mini clinics
              and events

            – Additional exposure to promote SIA brands to the snow sports
              industry retail community

            – Include merchandising corners/areas and tips in each exhibit for
              the specific market segment

            – For last year in Vegas, create “Then & Now” corners with
              photos/imaging of the market segment




Snowsports.org
                    2009: MARKET SEGMENT EXHIBITS
      •   Product Showcases

            – AT/Tele/Backcountry World—presented by Backcountry Magazine and Telemark
              Skier
            – Backshop Garage—presented by SAM Magazine
            – ECOsource—presented by SIA
            – Helmet Zone—presented by SIA
            – KIDZone—presented by Winter Feels Good and Snow Monsters
            – Nordic Village—presented by CCSAA, Cross Country Skier, SkiTrax, Winter
              Trails
            – Rental World—presented by SAM Magazine
            – Twin Tip Park—presented by Freeskier Magazine
            – Uniform Center—presented by SAM Magazine
            – WIRED—presented by SIA
            – Women’s Equipment Center-presented by SBC Media & OIWC



Snowsports.org
              2009: EDUCATIONAL SEMINARS
Tuesday, January 27th – Fashion and Marketing Trends
Trends Book and Forecasting Analysis presented by Promostyl

Wednesday, January 28th – Training Trends
Motivated Employees Will Affect Your Bottom Line – And That’s the
  Good News presented by Fundamental Training Solutions

Thursday, January 29th – Tech Trends
Can we talk? How Text Messaging Can Generate Sales in the Youth
  Market presented by nxtconcepts

The Secret Strength of Search Engine Optimization (SEO): How a
  Simple Tool Can Impact Product Sales presented by Sage Island
  Productions
                                         TEARDOWN

          Early teardown (prior to 3 PM, Friday,
          January 30)will not be accepted and
          exhibitors face loss of exhibit space
          priority as well as a monetary fine (payable
          to the SIA SnowSports Foundation)




Snowsports.org
            SIA.09 SnowSports Trade
                 Show Marketing
                  Opportunities




Snowsports.org
                 2009: INTERACTIVE FLOORPLAN &
                                    SHOW GUIDE

        The SIA.09 SnowSports Show Interactive
        Floor Plan & Show Guide will help you
        "map your show" through an easy-to-use,
        interactive, up-to-the-minute digital floor
        plan, schedule and event planner.




Snowsports.org
                     2009: INTERACTIVE FLOORPLAN &
                                        SHOW GUIDE
    For exhibitors:
    • Track the specific buyers that make plans to visit your booth
    • All exhibitors can upload their logos and press-releases
    • Small fee to upgrade to present your custom video, images, text

    For attendees:
    • Plan ahead and check out the Floor Plan before heading to Vegas.
    • View brand listings, press releases, graphic and videos from Show Exhibitors.
    • Set up your “personal agenda” by finding the exhibitors/brands you want to see during
        the Show.
    • Create an agenda including exhibitor appointments, events and meetings.
    • During the SIA.09 SnowSports Trade Show, you can still access your agenda through
        MyShow Mobile.
    • After the Show is over, you can continue to access your agenda as a resource for
        finding the companies and brands you want to work with in the future.

    When:    Live now on SnowSports.org
    How long:Listings stay live on the site thru Spring, 2009

Snowsports.org
                    2009: ADVERTISING OPPORTUNITIES
                                         REMAINING

  SIA 2009 Directory – Full-Page Ads

  -   First time available
  -   Circulation/mailing approx. 20,000
  -   Very affordable
  -   Available to SIA Members only
  -   Space limited

                 - Sales & Art deadline: November19




Snowsports.org
                 2009: ADVERTISING OPPORTUNITIES
                                      REMAINING
      •   Insertions in our Premium Bag Giveaway:
            – Exclusive give-away to registered Buyers only
            – Production: 2,000 Backpacks
                 (last years bag shown at right)




      •   Ad-Pages in the SIA.09 Trade Show Floorplan Handbook:
            – Distribution: 15,000 at the SIA.09 Show
            – Simple Logo inserts or ½ and Full-Page ads




Snowsports.org
                 2009: ADVERTISING OPPORTUNITIES
                                      REMAINING
      •   Pre-registered Buyer Badge Mailing:
            – Insert a postcard or pro-piece drive booth traffic
            – Limited to only a few Exhibitor messages
            – Distribution: up to 2,500 units to buyers




      •   Blast e-mail service to Buyers:
            – Only a few January send reservations remain!
            – Over 10,000 e-mails for US + Canadian Buyers
            – Customize your list and price




Snowsports.org
                    Greening SIA
                 SIA.09 and Beyond




Snowsports.org
                    2009 GREEN INITIATIVES

       • ECOsource Market Segment Exhibit
       • Digital Press Room
       • Reusable water bottles and water refill
         stations
       • Recycled aisle carpet
       • Participation in renewable energy program
       • Retailer bags made from post consumer
         recycled content

Snowsports.org
Snowsports.org
                                     2009 GREEN INITIATIVES:
                                        RECYCLING EFFORTS
                     The following items will be recycled during the
                     SIA.09 SnowSports Trade Show:
                 •   Aluminum
                 •   Cardboard
                 •   Carpet, Carpet Pad
                 •   Food Waste
                 •   Glass
                 •   Mixed Metals
                 •   Mixed Paper, Newsprint, Office Paper
                 •   Plastic, Plastic Sheeting, Shrink Wrap
                 •   Wood including Crates and Pallets


Snowsports.org
           2009 GREEN INITIATIVES: EXHIBITORS
      • Sustainable Exhibit Rental Option through GES
      • Program to recycle entire booth at the close of
        SIA.09 SnowSports Trade Show
      • Online Exhibitor Services Manual
      • Online ordering for all exclusive services
      • “Tips for Green Exhibiting” available to each
        exhibitor (late fall) added to Exhibitor Services
        Manual



Snowsports.org
                     2009 GREEN INITIATIVES:
           MANDALAY BAY CONVENTION CENTER
      • Recycle bins placed in meeting rooms
      • Uneaten food is either composted or sent to local farms
      • Sustainable, organic coffee is served
      • Service ware is either recyclable or biodegradable
      • Motion-sensitive water saving faucets installed in 80% of
        public restrooms
      • On average 74% of convention center waste is recycled
        – we are going to try and beat that during the 2009
        Trade Show
      • HVAC is de-activated in all meeting rooms when not in
        use and during off-peak hours


Snowsports.org
                  2009 GREEN INITIATIVES: GES
      • Carpet re-use program once life span of carpet
        has expired
      • Carpet padding made from 100% recycled fibers
      • Biodegradable trash can liners and wastebaskets
      • Water-based inks used for ID signs
      • Natural gas powered fork lifts
      • 100% recyclable table coverings
      • Recycles sign substrates to use for packing and
        shipping material


Snowsports.org
                 2009 GREEN INITIATIVES: HOTELS
      Mandalay Bay, THEhotel, Luxor, Excalibur
      • Linen reuse program
      • Eco-friendly lights have replaced most of the
        incandescent bulbs throughout the properties
      • Energy-efficient programmable thermostats installed in
        all guest rooms at Mandalay Bay and THEhotel
      • Recycles all paper, plastic, glass, cardboard and metal
      • Employee education and carpooling programs
      • Floral recycling program
      • Close monitoring of all water used in landscaping and
        Shark Reef


Snowsports.org
Lindsay Smith
Sustainable Programs
Manager
 OUR INDUSTRY IS
   CHANGING!
 HOW DO WE CHANGE AND
STAY AHEAD OF THE TREND?
CREATIVITY AND
   UTILIZING
 RESOURCES IS
 THE ANSWER!
      MEET GREEN.
• ENERGY SAVINGS
• WATER CONSUMPTION
• WASTE DIVERSION AND POLLUTION
  MINIMIZATION
• LEADERSHIP, EDUCATION,
  COMMUNITY INVOLVEMENT AND
  EMPLOYEE BENEFITS
        ENERGY SAVINGS
– TIMED HVAC, LIGHTING, ESCALATOR SYSTEMS
– MONITORING OF DOORS AND ROLL-UPS
– USE NATURAL LIGHTING IN ATRIUMS
– PREVENTATIVE MAINTENANCE SCHEDULES
– 300KW SOLAR ARRAY ON ROOF
– REPLACED LIGHTING FIXTURES WITH CFL’S OR
  OTHER ENERGY EFFICIENT OPTIONS SUCH AS
  LED
– ABILITY TO ESTIMATE ENERGY USAGE FOR
  CLIENT AND EXHIBITORS TO OFFSET USE WITH
  RENEWABLES
– DMCVB CARBON CALCULATOR AND COLORADO
  CARBON FUND
WATER CONSUMPTION
– REPLACED TOILETS AND URINALS WITH LOW
  FLUSH VERSIONS IN JANUARY 2008
– MOTION SENSORS FOR SINKS
– XERISCAPE LANDSCAPE ALONG 14TH STREET
– ABILITY TO INSTALL PERMANENT WATER
  STATIONS TO FILL WATER BOTTLES
– CONDUCT WATER AUDITS THROUGH DENVER
  WATER
– CHECK TOILETS AND SINKS FOR LEAKS,
  REPLACE AND FIX AS NECESSARY
– PROPERLY DISPOSE OF CHEMICALS TO DIVERT
  FROM WATER SHED
    WASTE DIVERSION AND
    POLLUTION REDUCTION
– SINGLE STREAM RECYCLING PROGRAM
  THROUGHOUT FACILITY
– BACK OF HOUSE COMPOSTING
– ENGINE’S OFF! IDLING PROGRAM
– BANNER RECYCLING
– RECLAIMATION ROOM
– GREEN SEAL CERTIFIED HOUSEKEEPING PRODUCTS
– RECYCLE BATTERIES, PRINTER CARTRIDGES, OUT-
  DATED EQUIPMENT
– USE POST CONSUMER CONTENT PAPER AND
  OFFICE SUPPLIES
   LEADERSHIP,
    EDUCATION,
    COMMUNITY
 INVOLVMENT AND
EMPLOYEE BENEFITS
     LEADERSHIP
• CITY OF DENVER – ENVIRONMENTAL
  MANAGEMENT SYSTEMS (EMS) CERTIFIED
  BY 2008
• PURSUING LEED EB: OPERATIONS AND
  MAINTENANCE BY END OF 2009
• WORK WITH INDUSTRY AND ASSOCIATIONS
  TO CREATE PROGRAMS AND BETTER
  PRACTICES
• GREEN MEETING INDUSTRY STANDARD
  BEING DEVELOPED
     EDUCATION
• PROVIDE CLIENTS WITH RESOURCES
  AND CHECKLISTS
• KEEP CLIENTS AND EXHIBITORS
  UPDATED WITH NEW PROCESSES
  AND PRODUCTS
• EDUCATE ATTENDEES ABOUT GREEN
  PRACTICES AND POLICIES
• EDUCATE EMPLOYEES ON NEW
  PRACTICES
     COMMUNITY
     INVOLVEMENT
• MILE HIGH MILLION TREE PROJECT
• SUPPORT AND USE LOCAL BUSINESS
  WHEN POSSIBLE
• ENGAGE IN COMMUNITY
  IMPROVEMENT PROJECTS
• BUY LOCAL AND ORGANIC PRODUCE
  AND FOOD PRODUCTS
        EMPLOYEE
        BENEFITS
• EMPLOYEE PRIDE IN WORKING FOR A
  COMPANY WITH CORPORATE SOCIAL
  RESPONSIBILITY (CSR).
• GREEN MINDED PROCUREMENT PROCESS
• AWARD PROGRAMS FOR EMPLOYEES
• OFFER INCENTIVES FOR EMPLOYEES TO TAKE
  ALTERNATIVE TRANSPORTATION TO WORK.
  – BENEFIT PROGRAMS SUCH AS ECO-PASS
  – BIKE STORE ROOMS AND SHOWERS FOR
    BIKERS
WHAT CAN
 YOU DO?
    EXHIBITOR BEST PRACTICES
•   Minimize packaging materials. Use environmentally responsible materials such as recyclable,
    biodegradable, or reusable.
•   Limit materials and collateral by:
      – Bring only what is anticipated for attendees
      – Offer to send material upon request
      – Offer to give information as PDA downloads
      – Avoid dated material

•   If you have give-a-ways, focus on those that are useful and made of responsible materials. Give-
    a-ways should never be made from endangered or threatened species or materials.

•   Use electronic scanners to gain attendee information instead of paper forms.

•   Print all materials on post consumer content paper using soy or vegetable inks.

•   Reuse signs and banners and produce on recycled materials or donate.

•   Use local vendors when possible to reduce transportation impact and contribute to local economy.

•   Incorporate renewable materials such as bamboo into booth design and use LED or energy
    efficient lighting.

•   Donate left over materials and supplies at the end of the show. Create space on the show floor
    for recyclable materials to be dropped off.
GREEN DENVER!
 MEET GREEN.
        THANK YOU

LSMITH@DENVERCONVENTION.COM
         303-228-8123
Marty Smith, Ethnometrics
            SIA.10 SnowSports Trade
              Show and the Move to
                     Denver




Snowsports.org
                 2010: DENVER THE CITY




Snowsports.org
           2010 EVENT OPPORTUNITIES




  Putting the snow back in snow sports!
Snowsports.org
                    2010 EVENT OPPORTUNITIES:
                         STRATEGIC OBJECTIVES
      • Financial: Target revenues the same as 08 and
        09 Trade Shows due to no increase in fees and
        dues
      • Operations: Focus on fewer new tactics with
        outstanding execution
      • Product: Trade Show is not only a promotion of
        our sports but a business and international event
      • SIA Brand: Solidify our branding as a true
        partner to all snow sports stakeholders

Snowsports.org
                 2010 EVENT OPPORTUNITIES:
                      MARKETING MESSAGES

       • Putting the snow back in snow sports!

       • Home to the mountains!

       • Business of snow!



Snowsports.org
                       2010 EVENT OPPORTUNITIES:
                           MARKETING OBJECTIVES

      • Increase Bandwidth
          (widen distribution) the gathering, boutique & fashion,
          resort & travel and consumers
      • Increase Quality of Experience
          Inspire and promote passion for our snow sports
      • Increase Value
          SIA is a place to conduct and improve our business



Snowsports.org
                       2010 EVENT OPPORTUNITIES:
                             MARKETING STRATEGY

      Reinforce snow in snow sports!

      Confirm to all snow stakeholders
      •   Passion
      •   Inspiration
      •   Validation
      •   Sustainability




Snowsports.org
                2010 EVENT OPPORTUNITIES:
                       MARKETING TACTICS

•   Catered Writing & International Meeting Areas
•   Concierge Taste of Denver Happy Hour
•   Rail Jam & Big Air Event
•   Film Festivals
•   Concerts
•   Fashion Show
•   Beer Festival Happy Hour
•   Consumer Element
•   On Snow Demo
                 2010 EVENT OPPORTUNITIES: VENUE




Snowsports.org
2010 EVENT OPPORTUNITIES: VENUE
                 2010 EVENT OPPORTUNITIES: VENUE




Snowsports.org
                  2010 EVENT OPPORTUNITIES:
                             THE GATHERING
      •   PSIA            •   Board Retailers Association
      •   NSP             •   National Ski & Snowboard
      •   NSAA                Retailers Association
      •   ISPO            •   Midwest Reps Association
      •   NBS             •   Canadian Sporting Goods
      •   SSL                 Association
      •   SMC             •   Canadian Ski Council
      •   NSIA            •   Colorado Ski & Snowboard
                              Hall of Fame
      •   NSGA
                          •   North American Ski Training
      •   WWSRA               Center
      •   EWSRA           •   Resort Industry Marketing
      •   EORA            •   All Resort Associations
      •   OIA
Snowsports.org
                       2010 EVENT OPPORTUNITIES:
                      CONCIERGE TASTE OF DENVER
            • Opening evening, after Show hours, host a
              Taste of Denver sponsored by local
              restaurants
                 – sampling their appetizers
                 – sharing their menus locations and
                 – taking reservations.
            • Concierge Desks set up all around the
              hallways and ballroom to assist with any
              attendees’ needs

Snowsports.org
                                       THE IDEA:
                                 IN A SENTENCE
      • Create a high impact Rail Jam or Big Air
        Hip Jump
      • Ski & Snowboard event during the debut
        of the 2010
      • SIA Trade Show at the Convention Center
        in Denver.



Snowsports.org
                                   THE IDEA:
                                  PICTURE IT

          Innovative
          Snowboard/Ski Rail
          Jam or Hip Jump that
          brings a new level of
          excitement
          showcasing the of the
          sport to trade show
          attendees of SIA and
          the general public.


Snowsports.org
                           EVENT PROMOTION
      Pre-Event
        PR Showcase event with local media
      • Trade Show Promotion
      • Online outreach - endemic/mainstream
      • Local Marketing Posters
      Post-Event
        Editorial, on-line, print, local TV


Snowsports.org
                 WHAT DOES SUCCESS LOOK LIKE?

      • Live TV coverage on local news channels
        & potentially regional sports channel
      • Attracts 10,000 plus spectators
      • Becomes one of the key events among all
        the top competitors
      • Industry & Non-endemic sponsors join
        forces with SIA for the event


Snowsports.org
                           FILM FESTIVAL CONCEPT

          The SIA INDY FILM FESTIVAL will be a
          compilation of the best ski & snowboard films
          ever produced. Filmmakers will have the
          opportunity to submit a 60-min feature length
          film by Oct 1, 2009. The SIA Film Festival will
          appoint a board of directors to select 5 films that
          will be shown during the 2010 trade show in
          Denver, CO. The goal of the film festival is to
          raise the bar on ski & snowboard filmmaking and
          create an even platform for Indy and well known
          producers to showcase their talents.
Snowsports.org
                      MUSIC AND ENTERTAINMENT

This will be one of the most
prestigious events to be apart of --
filmmakers, photographers,
magazine/press, industry
executives, and athletes will enter
in full red carpet fashion (5,000
attendees -- free).
The entertainment will include
nationally renowned DJ’s,
Go Go Dancers, and Cirque de
Soleil performers

Snowsports.org
                 FASHION SHOW




Snowsports.org
                 FASHION SHOW LOCATION OPTIONS




Snowsports.org
                   2010 EVENT OPPORTUNITIES:
                              ON SNOW DEMO
      • SIA has had successful meetings with WWSRA
        and both parties are committed to the execution
        of a National On Snow Demo maximizing each
        organizations’ areas of expertise.
      • Location will be the next milestone decision in
        February 2009.




Snowsports.org
                   2010 EVENT OPPORTUNITIES:
                                   SUMMARY
      • Opportunities are endless in our new venue and
        the Denver organizations will give us every
        resource to make our Show successful.
      • Next steps to define direction and tactics moving
        forward and proceed with next detailed round of
        due diligence.




Snowsports.org
                                        HOTELS
      • SIA has room blocks at most of downtown
        Denver properties and Cherry Creek,
        Stapleton Properties and the Tech Center
        Coridor
      • Room Blocks will be opened on Tuesday,
        January 27, 2009 at the Denver Booth on
        the trade show floor
      • Individual reservations or sub-blocks will
        be accepted

Snowsports.org
                               EXHIBIT SPACE 2010

      • Anchor exhibitors will be assigned prior to
        SIA.09
      • At SIA.09:
            – Space request forms will be available
            – Exhibitors will be able to view the general
              layout




Snowsports.org
                         TRANSPORTATION

      •   Airport
      •   Downtown
      •   Cherry Creek
      •   Stapleton
      •   Tech Center




Snowsports.org
                                 WAREHOUSE
      • SIA will have a warehouse in Colorado for
        members
      • All exhibitors who use the SIA warehouse
        following SIA.09 will be guaranteed space
        in the Colorado warehouse
      • All exhibit storage materials will be
        transferred to Colorado at a VERY
        competitive rate


Snowsports.org
                   REMAINING ACTIVITIES
      Tour of the Colorado Convention Center

      Followed by Reception at the Wells Fargo Theater,
        hosted by Centerplate

      Dinner Reception at Tamayo, 1400 Larimer St.
        hosted by GES



Snowsports.org
                 SPECIAL THANKS TO:




Snowsports.org

				
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